WELCOME TO THE REAL ESTATE CONCEPTS EXPERIENCE
RE
C
R E A L E S TAT E
C onc e p t s
OUR LOCATION RE
C 1234 Street Address San Diego, CA 92126 123.456.7890
OUR MISSION STATEMENT Outstanding Agents. Outstanding Results. At Real Estate Concepts we appreciate the trust you place in our hands when selling or purchasing your home. Our commitment is to provide unparalleled service and dedication that are aligned with your values. We live and work locally, build relationships with partners we trust, support our communities, and create meaningful relationships. We exist to create an experience where passion and purpose are intertwined to ensure integrity, ethics, and service. - Broker/Owner
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WHO IS REAL ESTATE CONCEPTS? Originally founded in 1990, Real Estate Concepts is now the largest brokerage in the community and offers quality real estate services throughout its three offices and 200 agents. The success of the Real Estate Concepts and our commitment to our community has enabled us to become the #1 Brokerage. We are dedicated to honoring our reputation, while strategically investing in enhanced products and services that will better serve our clients. We are committed to supporting our agents and their clients with the highest level of service through highly sophisticated marketing platforms, strategies, solutions, extensive worldwide network, innovative technology, and commitment to our community. We believe that whether you are buying or selling, our name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
#1 in (Your City)
#1 in Dollar Volume
#1 in Number of Agents
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#1 in Home Sales
FULL SERVICE REAL ESTATE COMPANY At Real Estate Concepts we are proud of our well-established reputation for exceptional customer service. For almost than 30 years, we have adapted to the ever-changing real estate conditions and will continue to be pioneers, ensuring that we provide the most professional and comprehensive real estate services to our clients. We also align ourselves with qualified and relevant service providers that appreciate the importance of customer service and accountability.
FULL SERVICE MARKETING
INSURANCE
Our commitment is to provide the most innovative and
We provide competitive insurance rates for homeowners
strategic platform of resource-filled marketing materials
as well as security during the transaction — having the
that are combined to be incredibly effective.
right coverage is an integral part of the process.
MORTGAGE SPECIALISTS
LEGAL SERVICES
Our local and respected preferred mortgage consultants
Legal counsel is available to assist with all the legal
are highly qualified and can offer pre-qualification, fast
matters that may arise during a transaction.
financing approval, and a wide variety of innovative loan programs to meet the needs of today’s home buyers.
PREFERRED VENDORS We align ourselves with qualified and experienced
TITLE COMPANIES
providers, which is key to providing our clients with
Our clients will receive fast, responsive customer service
peace of mind before, during and after their transaction
and convenient access to our local title experts, who
process.
provide all the necessary research to assure flexible, cost-effective title and closing services.
LOCAL EXPERTISE With offices throughout the area and the expertise of over 200 agents, there is no market we haven’t served!
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SERVING OUR COMMUNITY Real Estate Concepts agents are known locally, nationally, and internationally for their involvement in several community programs and charities. We are committed to working in our local community serving both our clients’ needs, as well as being a part of the daily lifestyle.
NO KID HUNGRY Child hunger is a problem that threatens our children and our future. With your support and a variety of child hunger solutions, No Kid Hungry works to ensure that every child in the United States has access to healthy food where they live, where they learn, and where they play.
ST. JUDE CHILDREN’S RESEARCH HOSPITAL The mission of St. Jude Children’s Research Hospital is to advance cures and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of their founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay.
ASPCA Founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. The ASPCA maintains a strong local presence, and with programs that extend to anti-cruelty missions across the country. They are proud to boast more than 2 million supporters across the country.
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A LOOK AT OUR COMMUNITIES Below is a brief overview of the communities we proudly serve. COMMUNITY A
COMMUNITY E
Known for its fabulous beaches and water based sports,
This neighborhood has dramatically changed over
this community holds a depth and variety in its real
the last six years; now many older style ranch homes
estate - from the beach cottage to majestic mansions.
are being torn down to give way to two-story, turnkey properties for new, high powered executives.
COMMUNITY B Downtown has become a perfect place for younger, first
COMMUNITY F
time homeowners to buy well-appointed condominiums
A planned community designed specifically for young
that are located in the heart of the action.
families looking for safety, a place to play, good schools, and a sense of community.
COMMUNITY C Vibrant, trendy, hip - this rejuvenated area is home to
COMMUNITY G
some of the community’s most innovative restaurants,
New, low-maintenance homes that have been built
bars, and nightlife.
specifically for new families or older empty-nesters.
COMMUNITY D
COMMUNITY H
Set amongst a quieter backdrop, this area offers more
Perhaps some of the most luxurious town home
versatility to homeowners looking for easy access to
complexes that were designed for senior assisted care.
all the amenities, but with the opportunity to provide a formal home.
COMMUNITY I If schools are top priority in a new homeowner’s search, then this neighborhood has them all, from pre-school to kindergarten, elementary to middle school, and junior high to high school.
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WHY A REAL ESTATE CONCEPTS AGENT? An Expert at Your Side... Your home may be your biggest personal investment. One of the most important decisions you can make when selling or buying your home is who you can trust to assist you. You should put the sale or purchase of your home in the hands of an experienced agent who will produce your desired results. To assist you, an agent must effectively manage the transaction from start to finish. This is a huge financial transaction with many emotional aspects - being with the right agent is key to ensuring that you never feel alone. A Real Estate Concepts agent will serve as your trusted adviser and will be with you, guiding you through the process and helping resolve any issues that may arise. No one in the industry compares to a Real Estate Concepts Associates’ knowledge and training in the real estate market. Collectively, we hold more professional designations, and nobody in the world sells more real estate than Real Estate Concepts.
...An Agent You Can Trust. Your Real Estate Concepts agent has the specialized knowledge and skills that guide by: • Truly understanding your local real estate market
• Navigating inspections, appraisals, and checking
• Assessing the true value of a home
all the details
• Delivering maximum exposure when marketing
• Managing transaction from start to finish
your home
• Successfully closing the deal
• Understanding and finding the home you really
• Overseeing your transition from seller to buyer
want to buy
and/or buyer to homeowner
• Negotiating the offer in your favor
• Providing on-going support and all the right connections
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REAL ESTATE CONCEPTS AGENTS OUTSELL THE COMPETITION 25
20.45
20
16.6
25 15
20.45
20
AVERAGE TRANSACTION SIDES PER AGENT
16.6
10
8.5
6.7
7
7
7
7
@ Properties
Baird & Warner
@ Properties
Baird & Warner
5
8.5
10
5
Real Estate Concepts agents averaged 0
8.9 sides average for all competitors.
7.6
RE/MAX Suburban
RE/MAX (other offices)
Coldwell Banker
Berkshire Hathway
6.7 Keller Williams
Real Estate RE/MAX Concepts Suburban
RE/MAX (other offices)
Coldwell Banker
Berkshire Hathway
Keller Williams
0
20.45 transaction sides, compared to
7.6
15
25%
20.0% 20%
OVERALL MARKET SHARE
18.5%
25% 15%
14.5% 20.0%
20%
18.5%
10%
14.5%
15%
6.2%
5.1%
5%
Real Estate Concepts held
10%
20% of the market share
0%
in total transactions.
5%
Real Estate RE/MAX Concepts Suburban
RE/MAX (other offices)
Coldwell Banker
RE/MAX Suburban
RE/MAX (other offices)
Coldwell Banker
6.2% @ Properties
3.7% N/A
5.1% Berkshire Hathway
Keller 3.7% Williams
Baird & Warner N/A
Berkshire Hathway
Keller Williams
Baird & Warner
0%
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@ Properties
EVERY 30 SECONDS A REAL ESTATE CONCEPTS AGENTS HELPS SOMEONE FIND THEIR PERFECT PLACE US RESIDENTIAL TRANSACTION SIDES2
TRANSACTION SIDES PER AGENT 1
BRAND AWARENESS (UNAIDED)3
COUNTRIES4
OFFICES WORLDWIDE
AGENTS WORLDWIDE
960,000+
17.3
27%
95+
6,986
104,826
1,000,000
U.S. RESIDENTIAL TRANSACTION SIDES2
900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 Real Estate
BROKERAGE Concepts
Keller Williams
Coldwell Banker
Century 21
ERA Real Estate
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Sotheby’s
Better Homes & Gardens
Not Provided
Not Provided
Berkshire Hathaway
Realty Executives
TEAMWORK AND PARTNERSHIP The Most Effective Way to Success As real estate professionals, Real Estate Concepts agents recognize the need to partner with our clients, collaborating on both our expectations to ensure they are realistic and attainable. It is our goal to ensure that you understand all the processes, appreciating that what we do on a daily basis is not typical for our clients. In return, it is important that you provide us with an in-depth understanding of your expectations—the “must haves” and the “do nots!” Communicating effectively is paramount as it contributes to a pleasant experience where we both feel secure in the knowledge that we are providing for your best interests. We also believe that our knowledge of the market, experience and professionalism should compliment the needs and requirements of our clients, as together we will accomplish our goals.
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THE BUYING PROCESS Whenever you see the Real Estate Concepst name and logo know that you can trust in our experience, knowledge, resources, local insight, investment accountability, and most importantly — our ability to find you the right home for the right price. LOCATION, LOCATION, LOCATION We are committed to finding the right community, the right home, at the right price. It is our responsibility to understand your requirements and match them with your new home — this can only be accomplished through hard work, local knowledge, and experience. QUALIFYING THE HOME Its important to qualify all the homes on the market to ensure that we are not wasting your time, keeping you informed, and finding those hidden gems. NEGOTIATING Upon finding your perfect home, we will be there to negotiate on your behalf, advise you to ensure that your best interests are the first priority. THE CLOSING We are committed to making sure you understand all the particulars, from legal and financial assistance, to meeting deadlines, to solving issues to helping you move in. We provide you with access to experts including: legal, insurance, builders, landscapers, interior designers, home staging, painters, handymen, home inspectors, moving services, and so much more.
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THE SELLING PROCESS Whenever you see the Real Estate Concepts name and logo know that you can trust in our marketing strategies, home preparation, networks, local experience, knowledge, and most importantly — our ability to find you the right buyer with the right price. MAXIMIZING YOUR HOME’S EXPOSURE Our sophisticated platform of market strategies and tools from high impact professional marketing materials with stunning photography, to state-of-the-art Internet connectivity, ensures your home is showcased to achieve the maximum exposure in the shortest period of time. A COMPREHENSIVE STRATEGY Determining the correct value of your home, preparing the home for sale, implementing the marketing strategy, qualifying potential buyers, regular communications, and feedback are just some of the elements that build a successful strategy. NEGOTIATING We will work together to determine the merits of each offer, while negotiating on your behalf to ensure that your best interests are our first priority. THE CLOSING We will be responsible for providing all necessary paperwork to the buyer, liaising with your notary/lawyer, delivering necessary documentation and feedback from inspections, and facilitating answers while resolving issues. We provide you with access to experts including: legal, insurance, builders, landscapers, interior designers, home staging, painters, handymen, home inspectors, moving services and so much more.
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BRAND RECOGNITION Real Estate Concepts leads the industry in: MARKET SHARE AND AGENT PRODUCTIVITY Real Estate Concepts Associates average more sales than other real estate agents. BRAND NAME AWARENESS Real Estate Concepts is the most recognized brand in real estate. Our national advertising campaign positions the Real Estate Concepts name in front of millions of buyers and sellers all over the world and is designed to keep the brand, as well as realestateconcepts.com, at the forefront when someone decides it is time to buy or sell their home. ADVERTISING In the United States, Real Estate Concepts has the real estate industry’s strongest presence in national television advertising, helping to make the Real Estate Concepts logo one of the most recognizable business logos in the world. WEBSITE TRAFFIC AND ONLINE SEARCHES RealEstateConcepts.com is the most visited real estate franchise website, attracting nearly 50 million potential buyers and sellers annually. When consumers search online, “brokerage” is the most used search term among real estate brokerages. PROFESSIONAL EDUCATION Real Estate Concepts Associates lead the industry in professional designations. THE NUMBER OF COUNTRIES SERVED Real Estate Concepts is in over 100 countries, more than any of its competitors.
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EXPERIENCE AND KNOWLEDGE Buying and Selling Properties Demands Specialized Expertise Your home may be one of your biggest personal investments. One of the most important decisions you’ll make when selling your home is who you will trust to assist you in the process. The sale of your home should be put in the hands of an experienced REALTOR® who’ll produce your desired results. To get the most exposure for your home and for the best possible price, an agent must effectively manage the transaction from start to finish. This requires specialized knowledge and skills: • Knowing the market • Pricing your home for the highest return • Staging your home inside and out for maximum impact • Marketing to deliver maximum exposure of your home • Navigating inspections, appraisals, and all the details • Negotiating the offer to deliver the best return • Successfully closing the deal • Managing the legal documentation • Overseeing the transition from seller to buyer • Minimizing your fears and worries
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PROFESSIONAL MARKETING...MATTERS Real Estate Concepts agents provide a sophisticated and dynamic approach to ensure your home is marketed with the utmost professionalism, maximizing its exposure to achieve the full potential through our comprehensive and customized marketing strategies that compliment the time, money and energy that you have invested in your home. As a buyer you can be confident of the professionalism of your Real Estate Concepts agent, whose expert local knowledge coupled with diligent research of your desired neighborhoods, will find your dream home and then negotiate on your behalf to achieve the best possible price.
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To compliment Real Estate Concepts’ philosophy of passion and purpose, our marketing platform includes extensive print and web promotional materials, designed by North America’s top real estate advertising agency, powerful international lead generation systems and extensive local, national, and international connections that are second to none.
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A PLATFORM TO MAXIMIZE EXPOSURE With nearly 94% of home buyers beginning their search on the Internet, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnerships.
REAL ESTATE
REAL ESTATE
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TECHNOLOGY AT YOUR FINGERTIPS At Real Estate Concepts, our technology gives you access to the #1 real estate company in the world — and is the gateway to connecting you and millions of people every month.
RealEstateConcepts.com With over 5 million unique visitors quarterly, more than 155,000 leads are generated each month from interested home buyers. RealEstatesConcepts.com website is dedicated to featuring only the most prestigious properties from each market and around the world.
Global.RealEstateConcepts.com Global.RealEstateConcpets.com has true international reach, with access from nearly 100 countries and translation capabilities that showcase your listing in 26 languages.
Real Estate Concepts Mobile App The free Real Estate Concepts Mobile App for iPhone, iPad, and Android users is designed for home buyers on the move.
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THE WORLDWIDE REAL ESTATE CONCEPTS NETWORK NORTH AMERICA • United States • Canada • Mexico CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands
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EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic • Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland • Serbia
• • • • • •
Slovakia Slovenia Spain Sweden Switzerland Wales
MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
LOCAL EXPERTS, GLOBALLY CONNECTED
Tapping the global scope and phenomenal presence of the worldwide Real Estate Concepts network gives Real Estate Concepts a unique and powerful advantage over any other real estate company in the world. Access to thousands of international agents is key to finding qualified buyers and sellers, and the Real Estate Concepts referral program is second to none because our agents are known to be the best agents in the business. Over 100,000 associates in nearly 100 countries, Real Estate Concepts has the inside track on customers around the globe.
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THE REAL ESTATE CONCEPTS COLLECTION
Only the most exceptional homes qualify for status in Real Estate Concepts Collection—homes that reflect your desire for luxury, character, quality and beauty. Just as the properties presented in Real Estate Concepts Collection stand above the ordinary, so does the Real Estate Concepts sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind Real Estate Concepts Collection deliver outstanding results.
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EXCLUSIVE WORLDWIDE MARKETING Real Estate Concepts boasts the most recognizable real estate name on the planet. From Switzerland to St. Croix, New York to New Zealand, distinguished customers associate Real Estate Concepts with the best agents in the business. Real Estate Concepts sales distinctive signage and promotional materials set high-end homes apart in your market, while advertising programs with global publications help promote your properties to millions of affluent customers. Additionally, Real Estate Concepts sales specialists enjoy access to a worldwide network of Real Estate Concepts associates, enabling you to connect with buyers and sellers from virtually anywhere.
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CLIENT TESTIMONIALS "The team at Real Estate Concepts demonstrated excellent communication skills by staying in constant contact with us throughout the entire process. They were responsive to any and all requests, and had a comprehensive and up-todate knowledge of market conditions and trends. They are truly consummate professionals." ~ Jim and Susan S.
"During the past few years we have had a variety of real estate dealings involving land, homes, residential, and commercial. Considering all these transactions, the team at Real Estate Concepts has the most conscientious, diligent, and professional REALTORSÂŽ that we have ever dealt with. The road to purchasing our current home started out rather bumpy, and they smoothed out the transaction and made it a very joyful experience. We highly recommend Real Estate Concepts for all your real estate needs." ~ Mark L.
"We chose Real Estate Concepts for the sale of our home. From start to finish, they listened to our needs and worked with us to achieve our price goal. They really understood the local area housing market and their work ethic is second to none - which is evident with every single interaction. We are thrilled to say we would strongly recommend them to anyone looking for honest, hardworking, professional and friendly agents." ~ Bob and Diane R.
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Some networks brag about the sheer number of agents they have, but Real Estate Concepts Associates are proud to be #1 in productivity — and that is the measurement that really counts. That’s why we can continue to say: Nobody in the world sells more real estate than Real Estate Concepts. Thank you for considering Real Estate Concepts. We would be pleased to assist you with the sale of your present home and/or the purchase of your new home... and to be your REALTOR® for life! Because we are not just here to provide a service, we are here to build a relationship. Let Real Estate Concepts Real Estate help you achieve exceptional results by working with you to realize the best possible price and terms for your home, in the shortest possible time with the least inconvenience to you. Call a Real Estate Concepts agent before you make any important real estate decisions, you’ll be glad you did.
Each office independently owned and operated. CopyrightŠ July 2017