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DISCOVER A NEW LEVEL OF MARKETING

EXCELLENCE FRANCO IPPOLITO YOUR REAL ESTATE EXPERT

A PREVIEW OF FRANCO IPPOLITO AND RE/MAX HALLMARK

MEET FRANCO I LISTEN. Understanding your needs is very important to me. I utilize your expectations and desires to create solutions to help achieve your goals. A PROFESSIONAL YOU CAN TRUST. I work in the highest, most ethical manner and put you and your interests above all else. I’M AN ADVISOR AND EDUCATOR. I pride myself on being an advisor — I will provide you with the best information possible to help you make intelligent and informed decisions. I’M EXPERIENCED. I bring extensive knowledge of the real estate market from residential to condos and infill new builds to my position. I have the expertise to guide, educate, and provide transparency throughout the entire real estate process, which will give you confidence in making the most important investment decision of your life. EDUCATION. My formal education, training, and experience working in Canada and the United States, in harmony with my many years of experience in purchasing, owning, and selling properties allows me to excel at every level of real estate transactions and marketing. I thoroughly enjoy real estate and am proud to bring an abundance of dedication, perseverance, energy, personal knowledge, and honesty to my work. I take pride in my stellar reputation of quick, timely responses to each client’s needs and concerns.

“EXPERIENCE A WHOLE NEW LEVEL” 4

FRANCO IPPOLITO REALTOR®

613.222.1633 Franco@BuyOttawa.com www.BuyOttawa.com RE/MAX Hallmark Realty Ltd. 610 Bronson Avenue | Ottawa, ON K1S 4E6

THE

C O L L E C T I O N

F U L L - S E RV I C E L U X U RY R E A L E S T AT E When you hire Franco, he will become your home’s: MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly, so you stay informed

CLOSING MANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering the necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback

CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

NEGOTIATOR • Presenting and negotiating with potential buyers on your behalf • Advising you on the merits of each offer • Always keeping your best interests as first priority 6

D E D I C AT I O N A N D COMMITMENT JUST ASK MY CLIENTS:

“I had a great experience working with Franco Ippolito to buy a new home. Not only does he have the knowledge and experience I needed in a Realtor, he was extremely helpful, responsible, and flexible throughout the experience. He was a real pleasure to work with; he helped connect me with key people and information throughout the process and, most importantly, enabled me to find and purchase a beautiful home! If you’re looking for a Realtor in Ottawa, I highly recommend Franco!”

“Franco took the time to explain the whole process and coached me through all the bids in a very thorough manner. He explained the pros and cons of each property, suggest home improvements, and talked about the locations as added value. When we finally closed on a property, he helped finalize all the paperwork and ensure I was all set up. Very professional and a great guy! I will be working with him again for sure.” PAULO GARCIA

ANTONIO COS TANZO “Franco made selling our house in Central Park so easy. Everything was very clearly detailed and laid out, he had a solid plan for us, the showings went smoothly, and the house sold in three days — well over asking price! He was always easy to get ahold of by phone or email. Very professional, and we would highly recommend him.” GIOVANNI TANCORRE

“Franco was a great help to us finding a home in a challenging market. He helped guide us through the complicated process, which for me as a beginner in the real estate space, was super helpful. He’s very knowledgeable about the local market, professional in his interactions, easy to talk to, and doesn’t pressure you into anything. Would recommend 10/10.” R ACH S TJA

THE BRANDS BEHIND THE AGENT

R E / M A X H A L L M A R K R E A LT Y Founded in 1980, RE/MAX Hallmark is an innovative full-service residential real estate brokerage that leverages the latest technology to serve clients in emerging, established, and luxury neighborhoods in Ontario, Canada. Our 1600+ exceptional Realtors who generate over $9.8 billion in annual sales thrive out of our 19 offices in Ontario. Through our enduring efforts, we have fostered a strong brand to become the number one Real Estate brokerage within RE/MAX network in the world. RE/MAX Hallmark has cultivated itself as a destination company for a wide cross-section of agents and staff, with various types of life experiences and skills that strengthen our collaborative environment. Our Realtors are some of the very best Realtors in the country. Our agents have access to exclusive tools and training to ensure they have the skills they need to effectively guide you through the real estate process.

COMMUNITY SUPPORT At the heart of RE/MAX Hallmark is a deep commitment to the communities we operate in. That’s why we developed our exclusive community programs. RE/MAX Hallmark agents contribute millions of dollars through various cause-marketing programs each year.

HALLMARK GIVING Since 1993, Hallmark Giving has raised over $2 million in support of great local and international charities, which aim to improve the lives of children, youth, and at-risk communities. We are proud to support these organizations, knowing that every dollar raised is going towards making our world a better place to live. We hope that you will share in our vision, so that we can work together to transform the places we call our homes.

CHILDREN ’S MIR ACLE NET WORK Since 1983, Children’s Miracle Network Hospitals has helped fill the gaps in healthcare funding for sick children, by raising more than $5 billion, most of it $1 at a time through Miracle Balloon icon campaigns. Its various fundraising partners and programs, such as Hallmark Giving, support the nonprofit’s mission to save and improve the lives of as many children as possible.

R E / M A X V S . T H E I N D U S T RY BR AND AWARENESS ( TOTAL) 1 100%

95.8% 89.6%

90%

88.4%

80% 70%

66.8%

60%

53.8%

50%

39.8%

40%

30.5%

30%

22.5% 20%

20.8%

17.4% 7.6%

10% 0.0% RE/MAX

Century 21

Royal LePage

Sutton

Coldwell Banker

Sotheby's

HomeLife

Keller Williams

Exit Realty

BRAND AWARENESS (TOTAL)1

AGENTS CANADA

AGENTS WORLDWIDE

OFFICES WORLDWIDE

95.8%

21,947

137,792

8,664

Engel & Volkers

eXp Realty

COUNTRIES & TERRITORIES

110+

2021 RE/MAX, LLC. Each Office Independently Owned and Operated. Data is year-end 2020, except for Canadian agent counts collected February 2021. Coldwell Banker, Century 21 and Sotheby’s data is either as reported by Realogy Corporation on SEC 10-K, Annual Report for 2020 or from company websites, the Canadian Real Estate Association (CREA) or other industry sources; data for all other competitors is from company websites, CREA and other industry sources. 1MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell.

LOCAL EXPERTS, G L O B A L LY C O N N E C T E D Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/ MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 130,000 associates in over 110 countries, RE/MAX has the inside track on buyers and sellers around the globe. THE WORLDWIDE RE /MA X NET WORK AMERIC A S

• Argentina • Belize • Bolivia • Brazil • Canada • Chile • Colombia • Costa Rica • Ecuador • El Salvador • Guatemala • Honduras • Mexico • Nicaragua • Panama • Paraguay • Peru • Suriname • United States • Uruguay • Venezuela

*Denoted territory

C ARIBBE AN

• Antigua & Barbuda • Aruba* • Bahamas • Bonaire* • British Virgin Islands* • Cayman Islands* • Curacao* • Dominican Republic • Grenada • Haiti • Jamaica • Puerto Rico* • St. Barthelemy* • St. Kitts & Nevis • St. Lucia • St. Maarten/ St. Martin* • St. Vincent/ Grenadines

• Trinidad & Tobago • Turks & Caicos* • U.S. Virgin Islands*

EUROPE

• Albania • Austria • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Cyprus • Czech Republic • England* • Estonia • Finland • France • Germany • Greece • Georgia • Hungary • Iceland

• Israel • Italy • Kosovo • Latvia • Lithuania • Luxembourg • Malta • Moldova • Montenegro • Netherlands • North Macedonia • Norway • Poland • Portugal • Romania • Republic of Ireland • Scotland* • Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine

• United Kingdom

MIDDLE EAST

• Egypt • Jordan • Lebanon • Oman • Saudi Arabia • United Arab Emirates • West Bank/ Palestine

AFRIC A

• Angola • Botswana • Ethiopia • Ghana • Kenya • Mauritius • Morocco • Namibia • Nigeria • South Africa

• Swaziland • Tanzania • Tunisia • Uganda • Zambia

A SIA / PACIFIC

• Australia • China • Guam • India • Indonesia • Japan • Macau • Malaysia • Mongolia • Myanmar • New Zealand • Palau • Philippines • Singapore • South Korea • Sri Lanka • Taiwan • Thailand 13

L U X U RY E X P E R T I S E SOPHIS TIC ATION. ELEGANCE. CL A SS.

THE RE/MA X COLLEC TION The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. When you work with a RE/MAX agent who specializes in The RE/MAX Collection, you’ll receive unparalleled service and an unforgettable experience.

THE INS TITUTE FOR LUXURY HOME MARKETING The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. They ensure that real estate professionals are able to provide high-quality service to discerning luxury home buyers and sellers. As a Certified Luxury Home Marketing Specialist, Franco Ippolito’s knowledge, expertise, and access to a unique and targeted network is second to none.

MARKETING S T R AT E G I E S FOR YOUR HOME

D E T E R M I N I N G T H E VA L U E OF YOUR HOME Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value” — as buyers are influenced by criteria such as: • • • • • •

Location of the property Condition of the property Buyer demand Prices of similar properties on the market Recent sales of competitive properties Availability of financing

Typically, market conditions are not in your control, but choosing to work with an agent who has extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home. 18

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through my extensive network • Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

TIME ON MARKET

(Weeks)

- Graphic for Illustrative Purposes Only -

MARKETING Y O U R L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

P R E PAR E T O P R E S E N T YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed prior to listing the home. PROFESSIONAL PHOTOGR APHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. DIGITAL TOOLS Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability. HOME S TAGING Staging a home makes it easier for buyers to ‘visualize’ the property as their future home and may possibly increase the dollar value offered. Staging a home can also decrease the amount of time a home spends on the market.

PROFESSIONAL AND S T R AT E G I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS & DIREC TIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. PRINT ADVERTISING Showcasing your home and its unique features through professional photography and sophisticated print advertising is crucial to setting your home apart from the competition. 26

NET WORKING AND REFERR ALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts. SOCIAL MEDIA Posting your home on various social media platforms is a powerful way to increase exposure of your home to an extremely large pool of potential buyers.

PROFESSIONAL PRINTING AND DIRECT MAIL Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.

R E A L E S TAT E

Co nce pts

21803 N Scottsdale Ridge, Suite 100 Scottsdale, AZ 85255

LISA GROTH

Agent & Neighbor | REALTOR

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6 2 3 .2 9 3 .0 1 7 2 Lisa@RealEstateConcepts.com www.RealEstateConcepts.com

211

SPRING STREET

R E A L E S TAT E

C o nce p t s

623. 2 9 3 . 0 1 7 2 Lisa@RealEstateConcepts.com www.RealEstateConcepts.com

21803 N Scottsdale Ridge, Suite 100 Scottsdale, AZ 85255

R E A L E S TAT E

Concepts

LISA GROTH

REM-Sam_REC_8.5x22-PB_RevJAN21

Agent & Neighbor | REALTOR®

REM-Sam_REC_11x21-PB_RevJAN21

21803 N Scottsdale Ridge, Suite 100 Scottsdale, AZ 85255

211 SPRING STREET

211

Just Listed

SPRING STREET

WELCOME HOME PRESENTED BY

211 SPRING STREET

LI S A GROT H

4 B E D S | 3 . 5 B AT H S | 4 , 3 2 1 S Q . F T. Prepared Especially for

Homeowner Name Here, Homeowner Name Here If you would like to have your home marketed this beautifully, call Lisa Groth today at 623.293.0172.

Just Sold

HOMEOWNER NAME HERE, For more information about this stunning home, or if you would like to have your P RE S E N T E D BY L I S A GROT H home professionally marketed, call Lisa Groth today at 623.293.0172.

BY LI S A GROT H

Sold for

Prepared Especially for

Homeowner Name Here

623.293.0172 Homeowner Name Here, If you would like to have your home marketed this beautifully, call Lisa Groth today at 623.293.0172.

Just Sold

Lisa@RealEstateConcepts.com www.RealEstateConcepts.com

LISA GROTH

BY LI S A GROT H

Prepared Especially for

Homeowner Name Here

P RE S E N T E D BY L I S A GROT H

Agent & Neighbor | REALTOR®

This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE covered.

Homeowner Name Here

100% OF ASKING PRICE IN 2 WEEKS!

Prepared Especially for

Homeowner Name Here

A P L AT F O R M F O R 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we want to ensure that your home receives maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.

homebuyers.com

SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

M A R K E T A N A LY S I S My market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an indepth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

SEARCHING FOR YOUR NEXT DREAM HOME

L O C AT I N G T H E R I G H T PROPERTY If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

E XCLUSIVE LUXURY NET WORK S

S TR ATEGIC ONLINE SE ARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNEC TIONS

SUPERIOR PROSPEC TING CAPABILITIES

DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •

Where are you thinking of moving — local or out of Province? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

MY COMMITMENT TO YOU When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Franco Ippolito 613.222.1633 | Franco@BuyOttawa.com