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PRESENTED BY

ELIZABETH MCQUEEN RE/MA X CREST REALTY


“Her reputation in the market combined with her knowledge and connections, makes Elizabeth the ‘Queen of Vancouver.’ If I ever need real estate help, I will cer tainly call on Elizabeth and her team and will definitely recommend them to ever yone I know. The ser vice is outstanding and she goes the ex tra mile to satisf y customers.” R . H I N D I E H


A PREVIEW OF ELIZABETH McQUEEN


MEET ELIZABETH Specializing in proper ties of distinction in the Vancouver real estate market for over 20 years, Elizabeth has proven to be a top negotiator and a pro-active advocate for her clients. She is committed to handling their real estate needs or referrals, with the utmost care and professionalism through her extensive knowledge of the Vancouver market. As the Director and Founder of Luxur y Global Estates, the extensive relationships developed and created internationally provide an exceptional value that is truly hard to find. The world of high-end real estate requires global connections to help you find that per fect pied-á-terre in Paris or Istanbul or your dream home in London. Someone who advocates only on your behalf, worldwide. In the luxur y real estate market, proper ty consultant Elizabeth McQueen, is renowned among colleagues and clients alike for her integrity, loyalty, and professionalism. Not ever y agent has the experience to power through the of ten complex transactions that result from seven- and eight-figure real estate deals – Elizabeth does. Privacy and confidentiality are key elements of any deal that Elizabeth is involved in.

“My work is my passion. I love doing what I’m doing in every capacity; whether I’m here working with clients in Vancouver, or consulting overseas. I’m never too busy to help with your next acquisition, wherever that takes us!”


ELIZABETH MCQUEEN REALTOR ® | CLHMS, RIBC, IRES

604.377.4321 Elizabeth@ElizabethMcQueen.com www.ElizabethMcQueen.com www.Luxur yGlobalEstates.net RE/MA X Crest Realty #2-1012 Beach Avenue Vancouver, BC V6E 1T7 604.684.6155


MEET THE TEAM MJ Grande has been central to our team for more than 12 years and is meticulous in her attention to detail. Diligent, hard working, and customer focused, she enjoys the variety the industr y of fers and interacting with clients. She is ar ticulate and has a great eye to help put forward our Social Media and marketing in creative ways. Her endearing honesty and friendly professionalism leave our clients feeling a profound sense of confidence and satisfaction. She enjoys a challenge and goes above and beyond, which shows in her work. MJ is passionate about her family and in her spare time can be found riding her bike along the Seawall with them.

MJ@ElizabethMcQueen.com

MJ GRANDE EXECUTIVE A SSISTANT

R E/M A X C R E S T R E A LT Y | #2-1012 Beach Avenue, Vancouver, BC V6E 1T7


K A R E N G I B BA R D PRESIDENT/SR. MORTGAGE BROKER

604.313.3199 karen@GibbardGroup.com www.GibbardGroup.com

FIND YOURSELF IN A FIX? WE CAN HELP

REAL ESTATE · BUSINESS · ESTATE PLANNING PROBATE · IMMIGRATION

HANDYMAN

CONCIERGE 604.762.1698

info@HandymanConcierge.ca 604.762.1698 Info@HandymanConcierge.ca www.HandymanConcierge.co www.HandymanConcierge.ca Info@HandymanConcierge.co HANDYMANCONCIERGE.CA

604.873.8723 info@BellAlliance.ca www.BellAlliance.ca 201-1367 West Broadway, Vancouver, B.C . V6H 4A7


DISTINCTIVE REAL ESTATE When you hire Elizabeth McQueen, her team will become your home’s:

M A R K E T I N G M A N AG E R • Showcasing your proper ty with the finest marketing • Develop and implement a customized marketing strategy • Determining the best price in line with market forces • Communicating regularly so you stay informed L I A I S O N M A N AG E R • Introducing new buyers to your proper ty • Pre-qualif ying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback N EG O T I AT O R • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each of fer • Always keeping your best interests as first priority

C L O S I N G M A N AG E R • Providing information to the Buyer or Seller in a timely manner • Only accepting cer tified bank draf ts • Liaising with your lawyer/notar y and delivering necessar y documentation • Facilitating answers and resolving any issues during the closing process and af terwards to ensure the process completes seamlessly CONCIERGE • Providing you with access to exper ts, including legal advisors, accountants, insurance exper ts, builders, landscapers, interior designers, rental exper ts, home staging, painters, handymen, home inspectors and moving ser vices


&

LUXURY SALES TAILORED CONCIERGE

D I SC E R N I N G C LI E NTE LE D I S TI N C TI V E R E A L E S TATE PR I VACY PROTEC TE D E X PE R I E N C E TR A N S L ATI O N S E RV I C E S

W H E R E LI FE M E E TS S T Y LE

Discover more at ElizabethMcQueen.com


We believe strongly that a properly detailed and executed marketing and sale plan achieves the best results for you. The following series of specific actions are divided into three phases, describing what we do to evaluate, prepare, market, negotiate, and sell your proper ty for its optimum price.


OUR SELLING PROCESS “Working with Elizabeth has been a pleasure both in buying and selling proper ty in Vancouver. Our recent sale was professionally handled with listing, staging, and marketing done to the highest standard leading to a successful sale. We would definitely recommend Elizabeth to prospective clients.� S. PAT E R S O N


I N I T I A L M E E T I N G | L E A R N I N G YO U R O B J E C T I V E S • The proper ty: features, details, and histor y • The market: impor tant questions • Making a plan to move forward P O S I T I O N I N G | E X P E C TAT I O N S, T I M I N G, P R I C E, C O M P S • Review of general market - - Market trends and recent market histor y - - Near-term expectations - - Seasonal considerations • Review of specific market - - Assessing inventor y - - Assessing competition - - Demand for proper ty - - Proper ty marketing periods - - Listing price to sale price ratios • Review of subject proper ty - - Distinguishing characteristics - - Preparations - - List price and listing term P R E PA R AT I O N S | G E T T I N G R E A DY • Review of the plan • Marketing preparations - - Improvements, alterations, staging - - Photography - - Print, media, online marketing • Documentation - - Documents, plans, inspections, sur veys, title - - Disclosures • Monitoring changes in the marketplace


11815 CONWAY CRESCENT, SUMMERL AND | Listed at $8.750M

01 P H A S E

LISTEN · LEARN · PLAN


SUITE 3202 PRIVATE RESIDENCES HOTEL GEORGIA | Listed at $3.325M

02 P H A S E

INTRODUCE · MARKET · SHOW


INTRODUCING THE PROPERT Y | A PROPER FIRST IMPRESSION • Networking • Strategic public relations exposure • Current buyers • Private preview • Announcements - - Market trends and recent • Print, brochure, internet, market histor y and mailing exposure • Monitoring feedback M A R K E T I N G P H A S E | O U R C O M P E T I T I V E A DVA N TAG E • Networking • Print adver tising • Public relations oppor tunities • Internet marketing • Brochure distribution • Targeted mailings S H O W I N G T H E P R O P E R T Y | H O W T H E P R O C E S S I M PAC T S T H E R E S U LT • Creating the proper • Dif ferentiation first impression • Answering questions/handling • Assessing and engaging objections: creating value the prospect • Demonstrating oppor tunity • Highlighting proper ty features • Gathering client response C R E AT I N G & M O N I T O R I N G I N T E R E S T | A C R I T I C A L R E S P O N S I B I L I T Y • Marketing • Broker open • Networking: making sure all • Open houses/private viewings par ties are aware of the of fering C O M M U N I C AT I O N | K E E P I N G YO U I N F O R M E D A L O N G T H E WAY • Establishing a method and • Market activity: when other an inter val proper ties sell • Communicating marketing • Changes in the competition ef for ts • Your needs: changes in the • Communicating activity sale process A D J U S T M E N T S | C H A N G E S I N T H E M A R K E T, C H A N G E S I N O U R P L A N • Expectations: when • Shif ts in the market circumstances change • Revising our plan • Moving forward


N EG O T I AT I N G | W H E R E E X P E R I E N C E C O U N T S • Communicating before the of fer is received • Attracting the right of fer • Qualif ying the prospects • Multiple of fer situations • Pitfalls in a proposed of fer: preventing future problems • Protecting you - - Managing expectations - - Positioning you to win O F F E R AC C E P TA N C E T O C L O S E | E X E C U T I N G T H E C O N T R AC T • Creating a timeline • Managing the contract: our duties and your responsibilities • Ser vice providers • Inspections • Disclosures • Additional negotiations (repair items) • Removal of contingencies • Preparing to close • Final details T H E C L O S I N G | T H E DAY YO U H AV E B E E N WA I T I N G F O R • Transitioning you from this proper ty • Your closing statement • Post-closing details THE FUTURE • Understanding your future needs • Keeping you informed • A resource for the future


4695 WEST 9TH AVENUE | Listed at $4.188M

03 P H A S E

N E G OT IAT E · C L O SE · MOV E


Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the proper ty for sale on the internet and the local Realtor listing ser vice. It needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.


SUITE 4801 SHANGRI-L A ESTATES | Listed at $6.500M

“Elizabeth is one of the smar test and most competent business people I’ve ever had a chance to deal with. Her determination and tireless energy to meet the needs of her clients is beyond any expectation. Her approach is driven by a vast knowledge gained by years of experience but is truly based on a ver y human and caring level to help people find that per fect space they can call home. I am ver y grateful!” M I L E N A Z D R AV KO V I C

EXCEEDING YOUR E X P E C TAT I O N S


PROFESSIONAL AND STRATEGIC MARKETING PROFESSIONAL PHOTOGR APHY First impressions are lasting. We hire professional photographers to capture the right images that best represent your home. These photos are used in our multi-media approach to ef fectively market and sell your home on hundreds of our network websites as well as on printed pieces. S TAG I N G Sellers are rewarded with higher returns when they stage their home. Before putting your proper ty on the market, we will strengthen buyer reception with complimentar y staging analysis and recommended enhancements. PROFESSIONAL BROCHURES A key marketing tool, we create luxur y print pieces that feature your beautifully photographed home combined with key features and selling points. These are ef fective, tangible take-aways for qualified buyers. VIDEO Using cutting edge technology, we par tner with the best in the industr y to showcase the essence of your proper ty and a realistic depiction of its internal space and livability.


V R WA L K T H R O U G H Leveraging some of the latest technology, we are able to give clients a chance to vir tually walk through new homes and projects before they are completed. We are excited to be able to of fer our clients this rich online experience. P R I VAT E S H O W I N G S Broker tours and open houses are ways for other real estate agents view and recommend your home to their potential buyers. This is why preparing the home is so impor tant — sometimes real estate agents are more par ticular than the buyer.

N O T I F Y T O P L O C A L AG E N T S Contacting and connecting with top local agents in the area is more than just a professional cour tesy, more of ten it is all you need to do. Realtors are in constant communication with their clients, therefore they will know if there is a buyer or a listing available for purchase. WEB EXPOSURE 95% of buyers search for homes online as their first step in the home buying process. Placing your home online allows it to be seen locally, nationally, and internationally whether it is on a computer, tablet, or cell phone.


LOCAL EXPERTS, G L O B A L LY CONNECTED Tapping the global scope and phenomenal presence of the RE/MA X international network gives Elizabeth McQueen and RE/MA X Crest a unique and power ful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 124,000 associates in over 110 countries, Elizabeth has the inside track on buyers and sellers around the globe.

TH E WO R LDW I D E R E / M A X N E T WO R K NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands

SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic • Denmark • England

• Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland • Serbia • Slovakia • Slovenia • Spain

• Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia

• Seychelles • South Africa • Zambia • Zimbabwe ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand


SPRINGS Listed (USD) 576 0 C H R I S TI AWILLOW N VA LLE Y ROAESTATE D | Lis|ted at at $1 5$15.000M M illion (US)


LUXURY GLOBAL ESTATES Luxur y proper ty specialists, entrepreneurs, and self-proclaimed risk takers, Luxur y Global Estates (LGE) is a network of professional agents who work closely together while specializing in our own countries and advocating for our clients internationally. In addition to creative adver tising in traditional and online media, LGE of fers clients the advantage of using multiples of online adver tising through personal and corporate websites worldwide. Our personal global connections deal specifically with the ver y high end of the luxur y market, the top of the pyramid, the one percent club – the ones who will be looking to buy your proper ty. A network of professionals who know each other well and understand each other ’s products and sources.


THE RE/MAX COLLECTION Only the most exceptional homes qualif y for status in The RE/MA X Collection — homes that reflect your desire for luxur y, character, quality, and beauty. Just as the proper ties presented in The RE/MA X Collection stand above the ordinar y, so does the RE/MA X sales force. No one is better suited to meet your needs. Whether it is marketing real estate to a global clientele or helping find that per fect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MA X Collection deliver outstanding results.


ONE OF THE BEST PLACES IN THE WORLD TO LIVE


URBAN CHIC, NATURAL SPLENDOR Vancouver, a sparkling city of glass and steel edged with snowcapped mountains, blends international chic with rugged Pacific Nor thwest grandeur. You won’t feel out of place dressed to the nines, nibbling haute cuisine, but this region’s jaw-dropping topography adds an ear thy under tone. High style is tempered by cour tesy and reser ve. One of the most temperate cities in Canada, Vancouver enjoys warm summer days and cooler nights; winters are mild, and spring comes early amidst a profusion of cherr y and plum blossoms.


Vancouver's urban glitter is balanced with natural splendor. Stanley Park, an oasis of green covering nearly 1,000 acres and crisscrossed by trails winding through old growth forest, is mere minutes from bustling downtown. Four teen unbroken miles of Seawall, the world's longest scenic walkway, allow strollers and bikers to bask in the dazzling vistas, while the city's many waterways allow others to indulge in swimming, kayaking, sailing, and cruising. Vancouver can impress at any time of year, but it excels during summer's spectacular long, humidity-free days filled with plenty of outdoor activities, festivals, and concer ts. Consistently ranked in the top five cities in the world for outstanding quality of life.


SUITE 4406 RESIDENCES AT THE FAIRMONT PACIFIC RIM | Listed at $6.398M


Vancouver is a model of urban utopianism, unblemished by freeways and unfettered by architectural precedents. The Modernist buildings of the city ’s West End and Downtown rise and swell like formations of aquamarine cr ystals. An abundance of eateries of fering eclectic West Coast cuisine are just par t of the edgy vibe in Yaletown, an ar tfully conver ted warehouse district now filled with glass towers, boutiques, and 5-star restaurants; or downtown on Alberni Street, you’ll find a nexus for sought-af ter name brands like Gucci, Hermes, and Tif fany ’s mixed with cafés and upscale steakhouses or tempting sushi delights. Evenings and night life in this city can feel serenely relaxed or wildly intoxicating.


Vancouver was voted one of the

B E ST L A RG E C ITI E S I N TH E WO R LD by Condé Nast Traveler Magazine's 2018 Reader's Choice Awards

In 2018, Forbes Magazine named Vancouver #3 on the list of

TH E WO R LD' S M OS T D E S I R A B LE PL AC E TO LI V E

20 1 9 VA N COU V E R R E A L E S TATE S TATS * H O U S E VA L U E G R O W T H

C O N D O VA L U E G R O W T H

1 year change

-11.0%

+4.3%

3 year change

-10.29%

+22.1%

5 year change

+53.2%

+38.1%

20 1 9 AV E R AG E PR I C E $C D N

$U S

EURO

West Side Houses

$3.450M

$2.617M

$2.296M

Luxur y Downtown Condos

$3.695M

$2.803M

$2.459M

Downtown Condos

$874,000

$633,000

$582,000

*As repor ted by the REBGV


Consistently ranked one of the best places in the world to live, Vancouver ’s spectacular natural setting, nestled among the mountains at the gateway to the Pacific Rim, indulges residents with an abundance of recreational activities. Summer or winter, the city oozes both hedonism and healthy living matched by a vibrant ar ts and culture scene. Elizabeth and her team will help find your per fect Vancouver home so that you too can enjoy the many delights this city has to of fer.


S U I T E 605 T H E C O L U M B U S | Listed at $4.500M


PREFERRED VENDORS In order to ensure a smooth transaction, we provide contact information for all the individuals that you may be working with through this process: ARCHITEC TS • Sarah Gallop Design Inc. 604.952.4448 | Info@SarahGallop.com | SarahGallop.com • Formwerks Architectural Inc. 604.683.5441 | Info@FormWerks.ca | FormWerks.ca • John Henshaw Architect Inc. 604.264.1072 | Info@JHAinc.ca | JHAinc.ca • D'Arcy Jones Architects Inc. 604.669.2235 | Mail@DarcyJones.com | DarcyJones.com INTERIOR DESIGNERS • Rober t Bailey Interiors 778.330.5667 | Of fice@Rober tBaileyInteriors.ca Rober tBaileyInteriors.ca • Hef fel Balagno 604.251.9585 | Info@HBVancouver.com | HBVancouver.com • Anna Dhillon Design 778.628.9312 | Info@AnnaDhillonDesign.com AnnaDhillonDesign.com C O N T R AC T O R • Showcase Interiors Ltd. | Contact: Christian Costo 604.418.7691 | christian@showcase-interiors.com Showcase-Interiors.com

INSPEC TOR • AmeriSpec 604.430.0343 | AmeriSpec.ca C U R TA I N S/S H A D I N G/U P H O L S T E RY • Cloth Studio | Contact: Ravi Pankhania 604.275.0511 | contact@clothstudio.ca ClothStudio.ca H A N DY M A N • Handyman Concierge 604.762.1698 | info@HandymanConcierge.ca HandymanConcierge.ca L AW Y E R • Bell Alliance 604.873.8723 | info@BellAlliance.ca BellAlliance.ca M O R T G AG E • Gibbard Group Financial Contact: Karen Gibbard 604.313.3199 | Karen@GibbardGroup.com GibbardGroup.com TA X PA R T N E R • BDO Canada | Contact: Darren Taylor 604.443.4725 | DTaylor@BDO.ca | BDO.ca


SUITE 1602 AT ERICKSON | Listed at $4.288M


F E AT U R E D L I ST I NG S BY ELIZABETH MCQUEEN


4695 W 9T H AV E N U E | Listed at $4.188M


4691 W 9TH AVENUE | Listed at $4.188M


S U I T E 4902 S H A N G R I - L A E S TAT E S | Listed at $6.000M


CHATEAU GLORIA | Listed at $6.000M


As a long-time resident of Vancouver, I've watched this city grow into a first-class destination with inspiring beauty and a playful lavish lifestyle. I am dedicated to helping you sell your treasured home or find your next perfect property. Whether it's an exclusive pied-á-terre, a home of distinction, or a trophy home overseas, my extensive and curated global connections will help direct the way. With a degree in Urban Land Economics Appraisal and more than 20 years in real estate, you are assured an insightful search will turn your wish list into a reality. My team of exper ts provide a “concierge ser vice” in all aspects needed to ser vice and help close your deal. Our commitment is to create a memorable experience based on outstanding professionalism and integrity. Whether it's moving up, moving out, or adding to your por tfolio, I can help. Thank you for giving me the oppor tunity to present this preview of the distinctive real estate ser vices you can expect from my team and myself.


604.377.4321 | ELIZABETH@ELIZABETHMCQUEEN.COM

Each of f ice is independently owned and operated. Copyright © August 2019

Profile for Real Marketing

Elizabeth McQueen - Marketing Book  

Elizabeth McQueen - Marketing Book