PRESENTED BY DIANE TAILLON YOU R CERTIFIE D L UX URY H O ME MA RKE TI NG S P E C I A L I S T
A P R E VI E W OF DI A NE TAILLO N
M E E T DI A NE TAI LLO N Expect the best from this organized, enthusiastic real estate broker with a contagious, positive attitude. Diane brings experience, efficiency, and calmness to your real estate transaction. In real estate since 2003, she is an accomplished Broker in the states of Wisconsin, Illinois, and Florida. In addition to being named as one of the Top Ten Realtors, she is a member of the Professional and Ethics committee of the Door County Board of Realtors. Diane is a Graduate of the Realtor Institute as well as The Institute for Luxury Home Marketing. Formerly a Pediatric Orthotist, Diane developed the largest Orthotic practice in Northeastern Wisconsin in addition to developing several medical patents. Her practice was recognized as the Small Business of the Year in Wisconsin. A graduate of the State University of New York at Buffalo and Northwestern University, she was a teacher in Nairobi, Kenya while part of the U.S. Peace Corps and led the African National Conference on Malnutrition in Africa. For relaxation, she enjoys sailing and international travel. Diane has recently purchased The Hillside Inn in Ephraim where her real estate office is located. She is excited to work with her management staff of The Hillside as owner to welcome both Door County tourists to this historic property as well as local community groups to utilize the Inn. It is her goal that The Hillside is a thriving, vital part of the Door County community.
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Owner/Broker of Arbor Crowne Properties
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Certified Luxury Home Marketing Specialist (CLHMS)
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Graduate of the Realtor Institute (GRI)
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Who’s Who in Luxury Real Estate
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Pricing Strategy Advisor (PSA)
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The World Residences at Sea Sales Representative
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Certified Residential Specialist (CRS)
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National Association of Realtors (NAR)
Sothebys International Realty - former Door County Broker Associate
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Wisconsin Realtor Association (WRA)
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Member United States Tennis Association
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International Consortium of Real Estate Associations (ICREA)
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Fine Home Specialist
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Resort and Second Home Property Specialist (RSPS)
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American Institute of Real Estate - 10 Best Real Estate Agents in WI 2018
DI A NE T AILLO N Broker/Owner | Arbor Crowne Properties GRI, PSA, CRS, RSPS, CLHMS Named 10 Best Real Estate Agents in Wisconsin 2018
920.421.3272 diane@arborcrowneproperties.com www.arborcrowneproperties.com
Arbor Crowne Properties 9980 Water Street PO Box 623 Ephraim, Wisconsin 54211 920.854.3272
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FUL L SERVI CE LU X URY RE AL E STATE When you hire Diane Taillon, she will become your home’s:
MAR KETING MANAGER
CLOSING MANAGER
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Showcasing your property with the finest marketing
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Providing information to the buyer in a timely manner
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Developing and implementing a customized
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Only accepting certified bank drafts
marketing plan
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Liaising with your lawyer/notary and delivering
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Determining the best price in line with market forces
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Communicating regularly so you are informed
necessary documentation •
Facilitating answers, resolving any issues during the closing process, and ensuring the process is
LIAISON MANAGER
completed seamlessly
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Introducing new buyers to your property
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Pre-qualifying the buyers to avoid time-wasters
CONCI ERGE
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Providing you with timely updates on viewings
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Providing you with access to local experts including legal advisors, insurance experts, builders, landscapers,
N EGOTIATO R
interior designers, rental experts, home stagers, painters,
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handymen, home inspectors, and moving services
Presenting and negotiating on your behalf with potential buyers
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Advising you on the merits of each offer
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Always keeping your best interests as first priority
DE D IC A T ION A ND C OMMITMENT JUST ASK OUR CLIENTS: “From first to last, Diane was brilliantly organized yet personally relaxed during my search for and purchase of a complex piece of commercial/residential property. She calmly navigated the many issues that surfaced with clarity, fairness, and insight. I never felt under any pressure, but once I had reached my decision to purchase I felt her genuine delight and excitement for my new venture. Her knowledge of the locale and the trends in property sales there was very helpful, as was her practical and realistic approach. I really felt I was in good hands. Her office team are also most kind and efficient. Diane continues to be immeasurably gracious and helpful as I am settling into the running of my new place. I can’t say enough good things about the experience, and recommend her and Arbor Crowne Properties wholeheartedly.” — Colin “Diane is an excellent agent with years of experience selling real estate in the Door County real estate market. She did a great job showcasing our condo for showings as well as creating interest in our property to prospective buyers. Diane was helpful to us throughout the entire process and we would highly recommend her to anyone selling or buying property in Door County.” — Jeanne “We have used several agents in the past to list our real estate/homes. None compare to the professionalism, enthusiasm, and marketing savvy that Diane provides. While poised to represent luxury real estate in Door County, Di is relentless. She is knowledgeable, respectful, and will go above and beyond other agents in trying to sell a property. She is unique in her approach, even holding open houses which seems to have gone by the wayside with other firms. Whether you’re looking to buy or sell, if you want the best, look no more, Diane is your agent!” — Happy Client
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THE PO WER O F A R B OR C R OWNE PRO PERTIES
A R B O R C R OWNE PR O PERTIES “We have a network to share the beauty of your distinctive property with an affluent audience.�
What a brokerage offers to their clients in terms of service levels and products is key to maximizing the success of selling and buying a home. Arbor Crowne Properties is committed to supporting their clients with the highest level of service through extensive marketing, networking platforms, and innovative technology. Situated in the idyllic town of Ephraim, Arbor Crowne Properties is a realty firm specializing in the sale and property management of luxury Door County homes, cottages, and condominiums.
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T HE IN STI TUTE FOR LUX URY HOME MA R K ETING The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. The Institute provides resources, training, and guidance to their members. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. Arbor Crowne Properties is not only an Institute Member, but has earned the Certified Luxury Home Marketing Specialist™
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designation and achieved Million Dollar GUILD™ recognition.
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L U X UR Y E XPE R TS W ITH G LO BA L CONN E CTIO NS Having access to thousands of international referral sources is key to finding qualified clients. Through our worldwide network, we have the inside track on clients around the globe.
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L O C A L COMMUNI TY S UPPO RT Diane and Arbor Crowne Properties understand that building a great neighborhood starts with participating in local programs and organizations that make a profound difference in everyday lives. We are proud to support these charities:
• WOMAN’S FUND OF DOOR COUNT Y • • AARON R . MOORE SAILING SCHOLARSHIP FUND • • MIDSUMMER’S MUSIC • • DOOR COUNT Y AUDITORIUM • • PENINSULA SCHOOL OF ARTS • • EPHRAIM HISTORICAL FOUNDATION • • MAKE-A-WISH FOUNDATION •
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D ETE R MI N I NG TH E VALUE OF YO UR H O ME
T HE OBJ EC TI VE Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, surveying current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise and strategy, and exceptional marketing to the right buyers is key to maximizing the value of your home.
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A F OC US ON YO UR H O M E
MA R K ETI NG F OR M AXI MUM E XPOSURE Selling your home can be a very exciting experience, but also an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: •
Prepare for the “Window of Opportunity”
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Leverage the attributes of your location
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Prepare and present your home ready for sale
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Promote your home locally, nationally, and internationally
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Highlight your home’s features through
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Maximize your home’s web exposure
professional photography
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Prepare your home so that it is ready to be shown to
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potential buyers •
Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and
Maximize the exposure of your home through our
potential for negotiation
extensive network •
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Cooperate and communicate to maintain your home’s perception of value
Showcase your home to the market through professional and strategic marketing
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Finalize your sale and find your next home
THE WI N DOW OF OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
ACTIVITY
(Amount of Interest)
MAKING THE MOST OF INITIAL INTEREST
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TIME ON MARKET
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(Weeks)
- Graphic for Illustrative Purposes Only -
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M A R KE TI NG YOUR L O CATIO N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. Buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
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P R EPARE TO PRE SENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.
P ROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are the first impression a potential buyer will receive. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. Take advantage of new technology to showcase the true essence of the property within its environment, especially if your buyer is from outside your local area. Aerial photography, drone videos, and 3D walk-throughs provide a realistic depiction of the property and overall space and livability.
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P R O FE SSI ONA L AND S T R ATEGI C MARK ETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact to create the right exposure and reach the right buyers.
YAR D SIGNS AN D DI R EC TIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
PU B LIC AN D P RIVAT E SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
LUXU RY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. Your home will be showcased to these affluent buyers utilizing our resources through the Institute for Luxury Home Marketing and WealthEngine database.
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N ET WO R KING AN D R EFER RALS
WEB EXPOSU R E
Real estate agents have a large database at their disposal,
95% of buyers look at homes online as their first step in
particularly their networks with other agents. Referrals are
the home buying process. This trend will only increase over
especially important in the luxury market, as you will want to
time. Placing your home online allows local, national, and
work with a well-respected agent with an extensive network
international exposure.
of contacts.
VI RT UAL TOU RS / ON LIN E VI DEO MAR KETING CLHMS DESIGNATION AN D INSTIT U T E MEM B ERSHI P
Creating a digital experience and footprint is an integral part
Working with an agent who is fully certified in luxury marketing
of advertising in the 21st century.
is critical as you look to maximize the exposure of your home. Arbor Crowne Properties has the knowledge, expertise, and access to a unique and targeted network.
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P R O F ESSI ON A L PR INTING A ND DI RE CT MAIL Showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other real estate professionals are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful. After all, 78% of homeowners purchase within close proximity of their present home.
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A PL A TFOR M FO R 2 4 / 7 WE B E XPOSURE With nearly 95% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe.
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S H OWI NG THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure the preparations are done up front — unnecessary items are removed, space has been created, and a plan has been implemented for the best times to show the home — then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a guided tour will be provided to ensure the features and amenities are showcased and explained to maximize the value.
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M ARK ET A NA L Y S IS The market analysis is a report compiled from a system that tracks your showings, all real estate professional and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F IN A L I ZI N G THE S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship.
DIANE TAILLON | 920.421.3272 | DIANE@ARBORCROWNEPROPERTIES.COM