Denise Brown - Marketing Book

D I S C OV E R A N E W L E V E L O F M AR K E T I N G E XC E L L E N C E

D E N I S E B R OW N Personal Real Estate Corporation

Image courtesy of RE/MAX Sea to Sky Real Estate

A P R E V I E W O F D E N I S E B R OW N Personal Real Estate Corporation

LEADING EDGE REAL ESTATE TEAM

M Y G OAL T O E AR N A F I V E- S TAR P L U S R E V I E W F R O M E V E RY C L I E N T Has there ever been a time when you sat down with someone and everything just clicked? You felt a deeper level of connection, and believed that they really cared about you and what you valued? I want to understand the real motivations driving you to buy or sell your Whistler home. I really want to help you — finding out this deeper level of values helps me provide you with a breadth of information to connect you with the right experts in Whistler, so that you have the most successful real estate outcome.

When you hire myself and LEADING EDGE Real Estate Team, you will see how our level of service outshines the average agent.

As a Seller, I assume you want to get the highest price possible in the shortest time frame, with the least amount of stress and anxiety. But perhaps there’s something else that’s important to you that I should know. Have you had an experience in the past that has made you cautious? By proactively working together, I know our experience selling your home will be “Five-Star Plus Review” worthy.

We help our Buyers find the right home, and assertively negotiate for the best possible price, terms, conditions, and everything else that’s important to you. You will feel confident knowing that your agent doesn’t need to sell a house, but wants to serve you. That’s why people hire us. Does that make sense?

I am passionate about going above and beyond by providing Five-Star Plus Service to our clients. By understanding your values, and connecting the dots that form the fabric of my own community, combined with brilliant innovations in real estate marketing, I can help you achieve your real estate goals. Add to this the global reach of the RE/MAX brand, and you have the most skilled team on your side. Whether you are relocating within Whistler or leaving us behind for a new address, when you work with me, I will connect the dots with all the services and support you need. Call today to hire me to help you.

16 YEARS OF AWARD-WINNING SUCCESS AND CONTINUED EDUCATION

D E N I S E B R OW N Personal Real Estate Corporation BBA Associate Broker MCNE, CLHMS, REDM

LEADING EDGE Real Estate Team Whistler RE/MAX Sea to Sky Real Estate

FIVE-STAR PLUS SERVICE TEAM

J E S S I C A B R ADY * BSc (Honors Psychology) WWHP (Graduate Diploma) Head of Five-Star Plus Service Team Client Purchases and Sales

604.902.2391 admin@RealWhistlerLiving.com

*Unlicensed

Originally from Eastern Canada, I moved to Whistler in 2014 to pursue the Whistler lifestyle. Whistler is a unique destination offering an incredible sense of community and unparalleled access to outdoor sports. I strive to share this experience with each of our clients. I want to help you find the perfect Whistler home and live your greatest adventure in this place we are privileged to call home.

As someone that you will hear from regularly throughout your purchase or sale, I want you to know that I am dedicated to providing Five-Star Plus Service to everyone that comes through our door. I lean on my degree in Psychology to ask the right questions to ensure your needs and values are understood. As you move through the real estate process, you can rely on me to ensure your needs and values are understood.

FIVE-STAR PLUS REAL ESTATE When you hire Denise Brown and LEADING EDGE Real Estate Team, we will become your personal “Dot Connectors”:

MARKETING MANAGER

CLOSING MANAGER

•

• •

•

• • •

Staying on top of the latest real estate marketing innovations Showcasing your property with the finest marketing, including professional photographs inside and out, 3-D walk-through tours and drone aerial photography Developing and implementing a customized marketing and pricing strategy Determining the best price in line with market trends Communicating regularly to keep you informed and knowledgeable

• • •

Providing information to the buyer in a timely manner Only accepting certified bank drafts, wire transfers or direct deposits Liaising with your lawyer/notary and delivering necessary documentation Introducing non-resident owners to an expert to take care of their specific needs Facilitating answers and resolving any issues before, during and after the closing process to ensure your purchase and sale completes seamlessly, stress-free and on time

LIAISON MANAGER

LIFETIME CONCIERGE

• • • •

• •

Introducing new buyers to your property Keeping REALTORS® motivated to show your home Pre-qualifying the buyers to avoid time wasters Providing you with timely updates on viewings and feedback

NEGOTIATOR • • • •

Presenting and negotiating on your behalf with potential buyers Advising you on the merits of each offer Always keeping your best interests as our first priority Using the skills learned as a Master Certified Negotiation Expert to bring about a successful sale at the maximum price, in the shortest time frame, with 5-star plus service goals

•

26 years of local connections to the community at your service Providing you with access to experts, including: 99 Legal advisors and Mortgage brokers 99 Insurance experts 99 Interior designers and Home stagers 99 Builders and Landscapers 99 Professionals cleaners, painters and handymen 99 Rental experts 99 Babysitting services 99 Snow removal companies 99 Transportation: moving services and rental cars 99 Ski instructors, boot fitters, rentals, equipment repair 99 Our favourite restaurants Ongoing relationship after the sale allowing you to reach out anytime

D E D I C AT I O N AN D C O M M I T M E N T JUST A SK LE ADING EDGE RE AL ESTATE TE AM ’ S CLIENTS:

“My wife and I have been Whistler property owners for many years, and recently decided to sell our property. I did extensive research to decide on who to list our property with. I spoke to several REALTORS®, read many reviews and blogs, and decided to list our property with Denise Brown. I felt choosing her and her company was a wise decision and thus far, our experience with Denise has been very satisfactory. She did extensive work prior to listing our property, and we are confident with her ability to handle and sell our valuable asset.”

“Denise is a rare real estate professional who is a great salesperson and more importantly exceptional when it comes to marketing. I would highly recommend her whether you are a buyer or seller.”

— Bob “Denise Brown is extremely knowledgeable on the Whistler market, responsive and understanding!”

— Brooke, Seattle

— Frank, Whistler

Whistler’s Most Reviewed Agent View more at http://bit.ly/MyGoogleReviews

D E D I C AT I O N AN D C O M M I T M E N T JUST A SK LE ADING EDGE RE AL ESTATE TE AM ’ S CLIENTS:

“Denise is very knowledgeable and works hard for her clients. We’ve used her to buy two residences as well as to sell a residence (which set a benchmark at the time for the highest sale price within the complex).”

“I found out about Denise while looking for a job.

She is one of the top REALTORS® in Whistler and is brilliantly educated. I had never heard of her — she is so modest and focused on her clients.

If I were to list or buy a home in Whistler, Denise would be my choice.”

— Roger & Janine, Vancouver — Ken, Whistler “Denise was really fantastic. She helped us make our 10 year dream of owning a condo in Whistler a reality. I’ve been picking up the real estate magazines and thinking about buying for what feels like an eternity. Walking into our condo for the first time was an amazing feeling. We can’t wait for the snow to come so that we can ski right out of front door! Thank you Denise! We couldn’t imagine this journey with anyone else.”

“Denise and her team are exceptionally helpful, responsive and knowledgeable about Whistler, and the market trends here. It’s always a pleasure working with her!”

— Ondrea, Whistler

— Jon, Seattle

Whistler’s Most Reviewed Agent View more at http://bit.ly/MyGoogleReviews

L O C AL C O M M U N I T Y S U P P O R T RE/MAX agents are well known locally and nationally for their involvement in many community programs. We are committed to working in our local community serving both our clients real estate needs as well as with being a part of the daily lifestyle.

CHILDREN’S MIR ACLE NET WORK - A Supporter Since 2004 RE/MAX is the exclusive real estate partner to the Children’s Miracle Network, a charitable organization consisting of 14 children’s member hospitals in every province treating more than 2.6 million children each year. In 2016, RE/MAX of Western Canada raised almost $2.2 million, and since 1992 RE/MAX Canada has raised $64 million. LEADING EDGE Real Estate Team has been supporting CMN since 2001, most recently making 80 donations in 2016.

CANADIAN BREAST CANCER FOUNDATION RE/MAX has been a partner in primary prevention research for the Canadian Breast Cancer Foundation since 2004. RE/MAX agents help to create a future without breast cancer having raised over $3 million through their remarkable support of the Sold on a Cure program, making a donation for every home sold.

Denise has participated in the BC Ride to Conquer Cancer for 5 years, raising funds for ovarian cancer research.

RE/MA X GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations. LEADING EDGE Real Estate Team is paperless.

RE/MA X QUEST FOR EXCELLENCE ® The Quest for Excellence program is a bursary program for grade 12 students in Western Canada. It was established by RE/MAX of Western Canada to recognize the success and ongoing pursuits of Western Canadian students in regards to leadership and community contribution initiatives.

VOLUNTEER /SUPPORTER OF: • Whistler Film Festival • Whistler Chamber of Commerce • Whistler Public Library

• • • •

Zero Ceiling Society Real Estate Association of Whistler Whistler Minor Hockey Association Whistler Community Services Society

• • • • •

Ecole Spring Creek Community School Whistler Secondary School Vancouver/Whistler 2010 Olympics Sea to Sky Families Fighting Cancer BC Ride to Conquer Cancer

M AR K E T I N G P L AN R E S U LT S (2016 )

Average Whistler Agent

WE REACH MORE B U Y E R S AN D S E L L E R S

W E S E L L YO U R HOME TWICE A S FA S T

884,495

LEADING EDGE Real Estate Team

LEADING EDGE Real Estate Team

Average Whistler Agent

$

8

$

80

889,066

| 30 REVIEWS 5.0

AVG. SOLD PRICE

HOMES SOLD

W H I S T L E R’ S M O S T R E V I E W E D AG E N T

W E S E L L YO U R H O M E FOR MORE MONEY

LEADING EDGE Real Estate Team

46

Average Whistler Agent

87 AVG. DAYS ON MARKET

S O L AN A

BY INNOVATION BUILDING GROUP

19

Condos Sold in

6

months

= $12.35M

Image courtesy of RDC Fine Homes

T H E P OW E R O F R E/ M A X

R E/ M A X S E A T O S K Y R E AL E S TAT E With 30 years of real estate experience in the Sea to Sky Corridor, RE/MAX Sea to Sky Real Estate’s professionals have become “The Real Estate Leaders” in quality customer service. Our premier market presence and network provides a host of competitive advantages to ensure that RE/MAX Associates have the most to offer you. Additionally, unlike many other Whistler offices, we practice MLS and WLS reciprocity ― meaning we do not restrict the sharing of your property on as many websites and marketing vehicles as possible, as we believe the greater exposure your home receives, the higher your final sale price will be.

We understand that buying or selling a home is typically one of your biggest investment decisions, that’s why seasoned and professional support staff are behind every RE/MAX Sea to Sky REALTOR®. They are the backbone of the buying and selling process, guiding each Agent to provide all the necessary details, to have your home showcased accurately and quickly, and to ensure your transaction goes as smoothly as possible.

It is our business to ensure that you are provided with the correct commitment. Our Agents have intimate knowledge of Whistler, Squamish and Pemberton, each neighbourhood, building, development, and complex in the area. For the convenience of our clients, we also offer the most office presence in the Sea to Sky Corridor, with locations in Squamish, Pemberton and 2 locations in Whistler.

Our Agents give where they live. You’ll see us volunteering on the golf courses and on the ski hill as Mountain Hosts. You can spot RE/MAX Sea to Sky Real Estate Agents all over town at various sporting, arts and culture events and community functions.

We care about the Sea to Sky Corridor and it shows!

We also know that happy, repeat customers are important to the real estate business, and we take our relationships very seriously. We strive to treat our clients with exemplary service. Our in-house team of specialists including marketing, client care, conveyancing, mortgage and legal specialists, allows us to be your go-to team for everything real estate related in Whistler.

RE/MAX has the highest client retention rates in the industry; you can expect to get the guidance of people you trust.

There’s a reason why we’re the fastest growing company in Whistler: We’ve got great Agents, great tools, and we’re very fortunate to be a local company with the world’s biggest real estate brand behind us!

R E/ M A X L E AD S T H E I N D U S T RY MARKETSHARE AND AGENT PRODUCTIVIT Y RE/MAX associates average more sales than any other real estate Agent.

BR AND NAME AWARENESS RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.ca, top-of-mind when someone decides it is time to buy or sell their home.

ADVERTISING In Canada, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world. In 2016, RE/MAX paid for more than 114,111,683 advertisements.

WEBSITE TR AFFIC AND ONLINE SEARCHES Remax.ca is the most visited real estate franchise website, attracting nearly 50 million unique visitors annually. When consumers search online, “remax” is the most used search term among real estate brokerages. In 2016, remax.ca received 38,166,122 views.

PROFESSIONAL EDUCATION RE/MAX agents lead the industry in professional designations.

NUMBER OF COUNTRIES SERVED RE/MAX has a presence in over 100 countries, more than any of its competitors.

M O S T R E C O G N I Z E D I N C AN ADA FIRST BR AND THOUGHT OF BY BUYERS AND SELLERS1 50%

46.5%

40%

30%

20%

8.4%

10%

0%

RE/MAX

Royal LePage

5.7%

1.9%

1.4%

0.7%

0.4%

0.2%

0.2%

0.1%

Sutton

Exit

Coldwell Banker

HomeLife

Sotheby's

Realty Executives

Keller Williams

Century 21

FIRST BRAND THOUGHT OF BY BUYERS, SELLERS1

AGENTS CANADA

AGENTS WORLDWIDE

OFFICES WORLDWIDE

COUNTRIES2

46.5%

20,672

111,915

7,343

100+

©2017 RE/MAX, LLC. Each office independently owned and operated. Data is year-end 2016, except as noted. Coldwell Banker, Century 21 and Sotheby’s data is either as reported by Realogy Corporation on SEC 10-K, Annual Report for 2016 or from company websites or industry sources; Keller Williams, Royal LePage, Sutton, EXIT Realty, Realty Executives and HomeLife data is from company websites and industry reports. 1MMR Strategy Group study of unaided brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell (first mention recorded).

R E/ M A X BY T H E N U M B E R S I N W E S T E R N C AN ADA (2016) AVER AGE RESIDENTIAL TR ANSAC TION SIDES PER AGENT

RESIDENTIAL TR ANSAC TION SIDES AVER AGE RESIDENTIAL SALES VOLUME PER AGENT

AVER AGE YE ARS IN RE AL ESTATE NUMBER OF LE ADS DELIVERED FROM REMA X .C A TO WESTERN C ANADA AGENTS

20.7 137,155 $ 10.68 Million

14.3 76,800

©2017 RE/MAX, LLC. All rights reserved. RE/MAX of Western Canada Region, full-year 2016. Each office is independently owned and operated.

L O C AL E X P E R T S , G L O B AL LY C O N N E C T E D Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.

THE WORLDWIDE RE /MA X NE T WORK NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands

SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic

• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland

• Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Jordan • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates

AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe

ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Malaysia • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand

R E/ M A X. C A T R AF F I C DECEMBER PAGE VIEWS*:

11,486,476

WESTERN C ANADA LISTINGS ON REMA X .C A

TOTAL NUMBER OF LISTINGS ON REMA X .C A

100,756

314,280

TOP WESTERN C ANADA CITIES ACCESSING REMA X .C A

TOP 5 NON- C ANADIAN COUNTRIES ACCESSING REMA X .C A

1. Calgary, AB 2. Vancouver, BC 3. Edmonton, AB 4. Winnipeg, MB 5. Surrey, BC 6. Victoria, BC 7. Regina, SK 8. Kelowna, BC 9. Burnaby, BC 10. Richmond, BC *As reported by Google Analytics. December 1-31, 2016.

1. United States 2. United Kingdom 3. India 4. Australia 5. Hong Kong

L U X U RY AF F I L I AT I O N S

D I S C OV E R T H E R E/ M A X C O L L E C T I O N The RE/MAX Collection is an exclusive RE/MAX marketing program for luxury homes. With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers and sellers in the luxury market.

Distinctive signage and promotional materials set high-end homes apart in your market, while advertising programs with global publications help promote your properties to millions of affluent customers.

As real estate specialists, we focus on serving our clients with the utmost professionalism and attention to detail. As luxury specialists, we can offer you our extensive experience and expertise backed by RE/MAX tools and resources such as: The RE/MAX Collection brochures, yard signs, The RE/MAX Collection Magazine, Market Updates, dedicated RE/MAX Collection website globally and in Canada, together with other strategic marketing tools. These materials reflect the exceptional service and treatment that luxury home buyers and sellers expect from their real estate professional. Selling premier homes demands premier expertise. RE/MAX has the knowledge and skill ― combined with a refined approach ― that leads to successful transactions in the luxury market.

When you work with RE/MAX, you work with the industry’s top professionals backed by the most respected name in real estate.

Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty.

Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs.

Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.

L U X U RY R E AL E S TAT E. C O M

TR AFFIC LuxuryRealEstate.com is number one in searches on google.com, bing.com, and yahoo.com. Webby Award Honoree - Voted ‘Best of the Web’ by Forbes magazine. Ranked ‘Best Website’ by consumer surveys.

TOP 10 VISITING COUNTRIES United States · Canada · China United Kingdom · Australia · Germany Sweden · Spain · Italy · France

Visits (monthly average)................................................507,141 Unique Page View (monthly average).........................1,031,370 Countries with Active Listings......................................69 Total Dollars on LuxuryRealEstate.com.....................$136 Billion

Over 57,000 properties with an average price of $2,424,258 GLOBAL NET WORK Nearly 1/3 of members are located in markets outside of the United States. Listings on LuxuryRealEsate.com are featured in over 69 countries.

Agents..............................130,996 Offices..............................3,867 Members.........................490 Countries.........................41

EVENTS Regarded as one of the “Best Real Estate Conferences for Luxury Brokers.” Four annual networking events connect key industry leaders from top international companies.

MEMBERS Consistently recognized with the industry’s most coveted awards from: The Wall Street Journal; REALTrends; National Association of Realtors; The International Property Awards; Inman News; New York Times; Forbes.

MAGAZINE The award-winning publication with a distribution of 50,000 to high net-worth individuals around the world. Stocked on International newsstands and International Airline Lounges in over 80 countries.

The Webby Award Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties

LUXURYREALESTATE.COM

34,800

SOTHEBY’S

22,102

LUXURY PORTFOLIO

19,808

CHRISTIE’S

14,594

CB PREVIEWS SAVILLS KNIGHT FR ANK

8,015 6,727 4,922

Image courtesy of RE/MAX Sea to Sky Real Estate

DI S C OVE R A NE W LE V E L OF MARKETING FOR YOUR WHISTLER HOME

M AR K E T I N G FO R MAXIMUM EXPOSURE Selling your home can be a very exciting experience but it will probably also be an emotional one too. As a real estate professional I have found the best way to sell a home is through our partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies and extensive brokerage resources.

Together we will: • • • • • • • • • • • • • • •

Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography, a 3-D walk through tour and drone/aerial video option Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Reach as many REALTORS® as possible through 2 listing systems (WLS and MLS) Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally and internationally Maximize your home’s web exposure Always prepare your home so that it is ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential in knowing the perceived value and potential for negotiation Finalize your sale Find your next dream home

T H E W I N D OW OF OPPORTUNITY The Window of Opportunity is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ‘ready for sale’: priced at the optimum ‘Fair Market Value’, is prepared to showcase its features and attributes and the marketing strategy is implemented to further increase its exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

11

12

13

B U Y E R’ S O R I G I N 20 15 & 2016 2015 Greater Vancouver 45%

Asia 4%

Europe 1% United Kingdom 1% Australia & New Zealand 1% Mexico & South America 1%

BC Other 9%

USA 8%

Canada -Not BC 3%

Whistler 27%

Greater Vancouver 50%

BC Other 5%

Whistler 23%

Asia 4%

2016 United Kingdom 1%

USA 10%

Australia & New Zealand 2% Mexico & South America 1% Canada - Not BC 4%

L U X U RY B U Y E R’ S O R I G I N ( 2016 )

Europe 1%

Asia 15%

United Kingdom 1% Australia & New Zealand 1% Mexico & South America 1% Canada- Not BC 5%

Greater Vancouver 48% USA 10% Whistler 13% BC Other 4%

All sales informa on is derived from the Whistler Lis ng Service and is believed correct. E&OE

T O P R E S O U R C E S U S E D BY B U Y E R S Most buyers combine online research with market expertise from an agent.

87%

77%

75%

USE DESK TOP OR L APTOP 64% 51% 40%

56%

39%

USE MOBILE WEB 26%

Online resource

Real estate For sale or agent/broker open house sign

Zillow Group Report: 2016

Friends, Home builder/ relative or sales center neighbour

Print ad

Direct mail

48%

USE APPS

Image courtesy of RE/MAX Sea to Sky Real Estate

David McColm Photography

M AR K E T I N G YO U R L O C AT I O N AN D V I E W S According to real estate convention, the three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighbourhood, or even a certain street well before settling on a specific home.

Understanding your home’s neighbourhood and location’s positives and negatives are important to know when determining price, but is actually very significant in the marketing of your home. Misconceptions, preconceptions and knowing the nuances of the neighbourhood can make a significant difference in how a home is marketed, when it is shown and how it is positioned.

Aerial drone videos and photography have proven crucial when highlighting unique locations and views that cannot be seen at ground level.

P R E PAR E T O P R E S E N T YO U R H O M E First impressions are lasting. Preparing your home is one of the most difficult, emotional and yet critical steps to maximizing its value — together we will review, recommend, prepare and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

A free home staging consultation is provided with every listing to find out the simple changes you can make (with their help) that will prepare you for sale, achieve the highest sale price possible, and start organizing your move!

PROFESSIONAL PHOTOGR APHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. A photo shoot is the time when a home must shine — both figuratively and in reality. A fully prepared home, clean, tidy, clear sight lines, shot in its best natural light will speak volumes to the viewer before and after the home is visited.

Take advantage of new technology — especially as your buyer is likely to be from outside your local area — to showcase the true essence of a property within its environment. Lifestyle videos can provide a more realistic depiction of the internal space and livability.

Additionally, 3-D walk through tours are also one of the latest ways we can showcase your home to an interested buyer outside of the local area.

Image courtesy of RE/MAX Sea to Sky Real Estate

Image courtesy of RE/MAX Sea to Sky Real Estate

S H OW I N G T H E H O M E Your home needs to be ‘show ready‘ at all times — this is difficult to balance if you are still living in the home. Ensuring all preparation is done up front — unnecessary items removed, space has been created and a plan implemented for the best times to show your home — the final preparation and inviting touches are easy for me to fit around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a full guided tour by a professional REALTOR® will be provided to ensure that the features and nuances are showcased and explained, to maximize the value of perception.

We work closely with any tenants to ensure they know we go the extra mile to have the property available when qualified buyers are in Whistler, so that your home is clean, ready and with the appropriate notice. We relieve a stressful situation for them, too.

Our home staging consultant works alongside everyone to ensure your home is ‘show ready’ at the time of listing.

H O M E S TAG I N G STAGED HOMES SELL 80% FA STER AND FOR 20% MORE!

Living Room - AFTER

Living Room - BEFORE

2 0 12 AL P H A L AK E V I L L AG E SOLD IN 11 DAYS AT LIST PRICE

Dining Room - AFTER

Dining Room - BEFORE

H O M E S TAG I N G

Master Bedroom - AFTER

Master Bedroom - BEFORE

21 1 2-7 N O R D I C D R I V E

Living Room - AFTER

Living Room - BEFORE

HOME INSPECTION We often recommend a pre-listing building inspection so that any small repairs can be dealt with, and to also make sure we disclose any major future repairs or projects that may affect the price during negotiation. Disclosure of any issues before a buyer views a home reduces last minute surprises during negotiation or at completion.

We encourage you to do a building inspection prior to listing to deal with any issues prior to listing your home. We can leverage it to buyers as full disclosure and account the reasons for our price.

• • • • •

A Pre-Listing inspection is a great tool to become aware of any problems before the buyer does and have an opportunity to fix them Can help attract multiple offers and fast track the deal Avoid unwanted surprises, especially at the eleventh hour Your home will become more valuable to buyers since they don’t have to spend money on the inspection Remove the doubt factor from the buyer’s mind and increase your chances to sell for a higher price, faster than the competition

PROVEN TO WORK In May, 2017 we listed a home at $1,550,000. A pre-listing inspection was undertaken ― a few minor safety repairs were done, as well as home staging at a cost of less than $5,000. The home sold in 2 days at $1,680,000! We received a Five-Star Plus Review and a very happy seller. Being prepared by dealing with any potential issues ahead of time helped everyone have a clean, stressfree transaction.

P R O F E S S I O N AL AN D S T R AT E G I C M AR K E T I N G FO R YO U R H O M E Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the property for sale on the Internet and the local REALTOR’S® listing service. It needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND WEBSITE TOPPER The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot.

PUBLIC AND PRIVATE SHOWINGS REALTOR® Tours, Open Houses and Private Events are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer.

LOCAL ADVERTISEMENTS For some homes, local advertising is the way to generate interest, especially when a home has features that are particularly important to the local community. We take advantage of key holiday weekends or special events to conduct mega open house events and to advertise.

NET WORKING AND REFERR ALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

3-D VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

EMAIL AND TEX T CAMPAIGNS Today’s buyers want to communicate through modern technology. We track and measure who opens and views our content and keep innovating to stay ahead of the trends.

WEB EXPOSURE 90% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows all of the relevant information and photographs to be seen locally, nationally and internationally, whether it is on a computer, tablet or cell phone platform.

SOCIAL MEDIA MARKETING We use technologies such as Facebook advertising, weekly email newsletter with video, blog posts with market updates and featured properties to reach buyers and sellers.

ADDITIONAL ONLINE MARKETING (SEO) Search Engine Optimization (SEO) places your property on over 100 search engines, local directories, social sites, GPS and mobile devices where potential buyers are searching for properties, including: • • • • •

Google™ Places Listing creation, optimization and ongoing management Google™ Places mobile application Monthly marketing submissions to search engines including Google™, Yahoo!®, and Bing® Monthly marketing submissions to search directories including YellowPages.com, Yahoo! Local, and more!

Online classified advertisements

VISUAL DISPL AYS • RE/MAX internal office Bulletin Board • A Whistler REALTORS® electronic bulletin board • RE/MAX office reception window display (on rotation) • For Sale Sign (if appropriate and permitted)

PRINT MEDIA • The back of the Pique News Magazine (on rotation).

• Special insert in Pique News Magazine for key weekends • Reproduced online at www.PiqueNewsMagazine.com • Portfolio of properties for RE/MAX Squamish, Whistler and Pemberton • Whistler Real Estate Update email/newsletter — weekly update emailed every 7 to 14 days that includes the new listings, price changes and sales • Two professionally prepared Property Brochures (branded and unbranded) — printed and downloadable • Individual property websites

P R O F E S S I O N AL P R I N T I N G AN D D I R E C T M AI L The power of showcasing your home and its unique features through professional photography, aerial photography, a 3-D walk through virtual tour and sophisticated marketing materials is crucial to setting your home apart from the competition.

Professional promotional materials that feature your home and mailed to your neighbours, potential buyers and other REALTORSÂŽ is one of the most powerful ways to spread the message that your home is for sale.

Your neighbours will be the first to tell their friends and family about your home — they already love their community so they are your biggest advocates!

A P L AT FO R M FO R 24/7 WEB EXPOSURE With nearly 90% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of the your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnership.

REAL ESTATE

whistlerlistings.com

whistler-realestate.ca

O U R S O C I AL M E D I A R E AC H

BY AGE 13-17

BY GENDER

58.6%

0.5%

18-24

4.6%

25-34

25.7%

35-44

26.9%

45-54

24%

55-64 65+

12.7% 5.6%

TOP CITIES

TOP COUNTRIES

Whistler, BC, Canada

Canada

Vancouver, BC, Canada

United States

Surrey, BC, Canada

Australia

Squamish, BC, Canada

Mexico

Pemberton, BC, Canada

Pakistan

FEMALE

41.4% MALE

M E G A- O P E N H O U S E C AM PAI G N MONDAY Social Media • Open House advertisement online publishing the time and property information •

Paid Facebook Campaign with video or slideshow of professional photographs

•

Targeted to buyers in Washington State, Vancouver and along the Sea to Sky Corridor

•

Click-through to landing page to register for more information

Mail • VIP Invitation mailed to the neighbours to a themed private Open House get together 2 hours prior to Public Open House

TUESDAY Database • Video recorded and sent out to 2,000 clients in database with personal invitation to attend along with 7-day Update Newsletter Social Media • Video posted to Seller’s Facebook page for sharing with friends and family •

Video posted to RE/MAX Realtor Private Facebook page to remind them to invite their clients

WEDNESDAY •

Invitation posted on the Realtor Intranet website of the Pique News Magazine advertisement promoting the Open House

THURSDAY Print • Pique News Magazine advertisement of the Open House Social Media • Facebook sharing of Pique News Magazine advertisement

FRIDAY Print • Invitations hand delivered to neighbours •

Package and printed property information for potential buyers

Social Media • Facebook and bulletin board: Reminder to Realtors and Facebook connections about Open House on Saturday

SATURDAY: MEGA-OPEN HOUSE •

Invitations hand delivered to neighbours

•

Put up 30 Open House and For Sale signs, placed in key areas surrounding the property

•

11AM to 1PM: Private Open House for invited neighbours and key clients (Seller may attend)

•

1PM to 4PM: Public Open House event

•

Attendees registered via iPad app

SUNDAY •

Follow-up on attendees for feedback on viewing of property and interest

•

Video follow-up and personal text messages

T O M F E R RY N E T WO R K •

Real Estate Coaching

•

Lead Generation

•

Training Programs

•

Consultation

•

Agent Tools and Resources

•

Nationwide Events

•

and More!

T O M F E R RY N E T WO R K ACCESS TO PRIVATE LISTING NE T WORK

D E T E R M I N I N G T H E VAL U E O F YO U R W H I S T L E R H O M E

THE OBJECTIVE Our mutual objective is to sell your home:

Achieve the highest possible price › In the shortest amount of time › With the most favourable terms Prior to any marketing strategies being implemented it is critical to go through a process of discovery, determining the fair market value, the barometer of current market conditions and reviewing the variety of factors that will help us prepare your home for sale.

Selling your Whistler home requires local knowledge, strategic and exceptional marketing plus negotiation expertise to secure the right buyers.

M AR K E T AN ALY S I S My market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback as well as my marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations and objectives.

2-2269 Nordic Drive “The Ridge” | SOLD

A P R O C E S S O F D I S C OV E RY THE VALUE OF A COMPAR ATIVE MARKE T ANALYSIS A Comparative Market Analysis (CMA) is a process of discovery we will go through together to determine the fair market value of your home. The market analysis will serve as a barometer of current market conditions and provide information which will help us price your property for a successful sale. In order to prepare an accurate market analysis, a variety of factors are taken into account: • • • • • •

A Profile of Your Community ― Identifying the unique selling points of your community The Facts of Pricing ― Fair Market Value Defining Your Goals ― Pricing to sell The Window of Opportunity ― Making the most of initial interest Risks of Overpricing ― The impact of price on proceeds and available buyers Opinion of Value ― Comparable Market Value Through careful evaluation of these issues, combined with reliable data, will help us to determine a “Fair Market Value” for your home ― a price that is realistic and consistent with present market conditions.

FAI R M AR K E T VAL U E “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. The buyer purchases the home with complete understanding and knowledge of the property, with neither buyer nor seller being compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is known as its “Fair Market Value.”

The value of your home is based on the following criteria:

Location of property

Prices of similar properties on the market

Condition of property

Recent sales of competitive properties

Buyer demand

Properties that did not sell and became cancelled or expired listings

Availability of financing

This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home under the prevailing conditions at the time of this proposal. The following are the key factors which will affect the sale of your home:

MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Program

Your Professional REALTOR®

Value

Buyer / Economic Market Conditions

15 S T E P S T O A S U C C E S S F U L S AL E

STEP 1

STEP 2

STEP 3

STEP 4

Introduction to LEADING EDGE REAL ESTATE TEAM

Receive CUSTOM Market Evaluation

Decide on the LISTING PRICE ― it’s a marketing strategy

Review of your PERSONALIZED Marketing Campaign

STEP 9

STEP 10

STEP 11

STEP 12

Manage showings & Receive FEEDBACK from Realtors/Buyers ― it’s nothing personal

Receive and Negotiate the WRITTEN OFFERS online

Get an ACCEPTED OFFER

SIGN legal documents before MOVING day

STEP 5

STEP 6

STEP 7

STEP 8

Signing the Listing Documents

STAGE property for sale & connect to LOCAL EXPERTS

Book the PROFESSIONAL PHOTOGRAPHER & SHOOT THE 3-D WALK-THROUGH TOUR

Launch Your PERSONALIZED Marketing Campaign, Open House, Real Estate Tour & Online campaign

STEP 13

STEP 14

STEP 15

NON-RESIDENT OWNERS Review our non-resident package

SOLD

AFTER THE SALE Provide feedback & a Google+ review ― please and Thank YOU!

F I N AL I Z I N G T H E S AL E A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and legal documents. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through the entire process — to keep in constant communication, track the proceedings and to keep things on schedule.

M AR K E T I N G FO R YO U R N E X T H O M E If you are looking to buy your dream home, let me help you. Since we have built a solid relationship, I have become aware of all your needs, your likes and dislikes. I know how to find you that perfect home, just like I was able to help sell this home.

My extensive network, strong marketing skills and large number of referrals are just the keys in completing the next step. Let my knowledge and service show you the same care and attention, using my active marketing techniques to find your next home.

Image courtesy of RE/MAX Sea to Sky Real Estate

T H AN K YO U On behalf of myself and the LEADING EDGE Real Estate Team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship.

Please let me know when I can be of service.

Call me before you make any important real estate decisions, you’ll be glad you did.

D E N I S E B R OW N Personal Real Estate Corporation BBA Associate Broker MCNE, CLHMS, REDM LEADING EDGE Real Estate Team Whistler at RE/MAX Sea to Sky Real Estate 106-7015 Nesters Road Whistler, BC V0N 1B7 Canada

Main: 604.935.2013 Text: 604.902.2033 Denise@RealWhistlerLiving.com www.Whistler-RealEstate.ca

        E&OE. Not intended to solicit properties already listed for sale.