Listing Presentation_David_JS

LISTING PRESENTATION

RE

C

JANE SMITH

R E A L E S TAT E C O N C E P T S

A PREVIEW OF JANE SMITH

AND REAL ESTATE CONCEPTS

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JANE SMITH ABR, CDPE, CLHMS

555.123.4567 JaneSmith@rec.net www.JaneSmith.com Real Estate Concepts 123 Main Street San Diego, CA 92126 555.123.8901

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MEET JANE SMITH The most important decision you can make when buying or selling a home is to find the right REALTOR ®.

You need someone with experience and someone who is dedicated to looking out for YOUR best interests.

Jane Smith is an energetic, passionate, driven woman who thrives on going the extra mile. She is a devoted wife who loves being active and inspiring others to live well and be healthy. Jane brings this same passion and drive to every relationship she develops. She is a top producer for Real Estate Concepts, focusing on luxury properties and their communities.

Jane attributes her success in real estate to her ability to understand the individual motivations of each client and her desire to forge lasting relationships with them. She measures her achievements by the value she’s added and the difference she’s made.

As a certified luxury home marketing specialist, Jane is committed to staying on top of the latest trends in the local market. She also focuses on areas of specific concern for her clients, including upcoming local events and happenings and any news impacting the health and well-being of the community as a whole.

• 10 years of committed service in real estate • Lifelong resident of your community • Respected real estate agent within the community, amongst homeowners and fellow REALTORS® • Over 75 closed transactions per year • Member of the Chamber of Commerce • CLHMS Designee - Certified Luxury Home Marketing Specialist

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DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Jane is dedicated to making certain that YOU come away completely satisfied.

Just Ask Jane’s Clients: “Jane has represented us in numerous real estate

“Jane Smith is simply professional. Her hard work,

transactions. She always listens very closely to

patience and knowledge are second to none. I felt

our needs and quickly understands what our

that she truly cared about what best suited my

priorities are. Jane has worked extraordinarily

needs rather than just making a sale. She took the

hard in both purchasing and selling our homes.

time to explain and educate me on things that I

She never tires exploring new avenues. We

just would not have taken into consideration. I had

love her clean, down-to-earth business ethics

a great experience dealing with her and I would

and genuine willingness to give her best at

highly recommend Jane to be your Realtor too.”

all times.”

- Adam

- Fanny and George

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FULL SERVICE REAL ESTATE When you hire Jane Smith, she will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in-line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as her first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

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REAL ESTATE CONCEPTS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers both the agent and their clients, in terms of service levels and products, are keys to maximizing the success of selling and buying a home.

Real Estate Concepts is committed to supporting Kristina Guzman and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

Originally founded in 1995, Real Estate Concepts is now the largest brokerage in this community and offers quality real estate services throughout its three offices and 200 agents.

#1 in San Diego

#1 in Dollar Volume

#1 in Number of Agents

#1 in Home Sales

7

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REC PHILOSOPHY The success of the Real Estate Concepts’ philosophy and its commitment to the community has enabled Real Estate Concepts to become the #1 Brokerage in their community. The owners are dedicated to honoring their reputation while strategically investing into enhanced products and services that will better serve their clients.

Real Estate Concepts is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions – they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.

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LOCAL COMMUNITY SUPPORT/CHARITIES Real Estate Concepts agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ real estate needs, as well as with being a part of the daily lifestyle.

CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, Real Estate Concepts agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

SUSAN G. KOMEN FOR THE CURE Real Estate Concepts Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, Real Estate Concepts agents have contributed more than $7 million to the fight against breast cancer.

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THE POWER OF REAL ESTATE CONCEPTS -9-

REAL ESTATE CONCEPTS 40 YEARS OF OUTSTANDING AGENTS & OUTSTANDING RESULTS From a single office that opened in 1985, Real Estate Concepts has grown into a global real estate network of franchisee-owned and operated offices with nearly 100,000 agents.

Those agents constitute the world’s most productive real estate sales force.

Real Estate Concepts is a privately held company still based in San Diego and led by its founders, Bob and Jill Jones. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages.

Customer service—built on a foundation of drive, experience, and education—is the cornerstone of Real Estate Concept’s success. The track record of Real Estate Concepts was built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is Real Estate Concepts.

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REC LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY: Real Estate Concepts agents average more sales than other real estate agents in the United States.

BRAND NAME AWARENESS: Real Estate Concepts is the most recognized brand in real estate. Their national advertising campaign positions the Real Estate Concepts name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

PROFESSIONAL EDUCATION: Real Estate Concepts agents lead the industry in professional designations, awards, and recognition.

THE NUMBER OF COUNTRIES SERVED: Real Estate Concepts is in over 100 countries, more than any of its competitors.

ADVERTISING: Real Estate Concepts has the real estate industry’s strongest presence in national television advertising, helping to make the Real Estate Concepts logo one of the most recognizable business logos in the world.

WEBSITE TRAFFIC AND ONLINE SEARCHES: REC.com is the most visited real estate franchise website in the world, attracting over 77 million unique visitors annually who can view your home in over 43 languages.

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R E C AG E N TS H E L P PEOPLE FIND HOMES US RESIDENTIAL TRANSACTION SIDES

TRANSACTION SIDES PER AGENT

BRAND AWARENESS

COUNTRIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

960,000+

17.3

27%

95+

6,986

104,826

U.S. RESIDENTIAL TRANSACTION SIDES2

1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

BROKERAGE

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

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Sotheby’s

Better Homes & Gardens

Not Provided

Not Provided

Berkshire Hathaway

Realty Executives

$4 Million RE/MAX

89

$3 Million Century 21 - 4

of the top 100 brokerages

$3.9 Million

$2 Million

Coldwell Banker - 2 ERA - 2 Non-Franchise - 3

$1 Million

16 14 12

Real Estate Concepts holds 85 of the top 100 brokerages when ranked by most transaction

$5 Million

89

85

Coldwell Banker - 3

of the top 100 brokerages

of the top 100 brokerages

Century 21 - 6 ERA - 1 Non-Franchise - 5

$4 Million

$4 Million $3 Million

$3 Million Coldwell Banker - 2 Century 21 - 4

$2 Million

ERA - 2 Non-Franchise - 3

$4.2 Million

$2 Million $1 Million

$1 Million

16 14

18

18

RE/MAX

16

Sotheby’s

Better Homes & Gardens

Keller Williams

than the average for all competitors.

$3.9 Million

$2.4 $2.5 Million Million

BROKERAGE

4

Real Living

Century 21

Real Estate Concepts agents averaged 60% more

sides per agent.

RE/MAX

ERA

SALES VOLUME: AVERAGE PER AGENT

TOP 100 BROKERAGES:

RE/MAX

Realty Executives

2

4

competitors.

Prudential

6

compared to 7.8 sides for all

BROKERAGE

8

averaged 17.3 transaction sides,

Berkshire HHS

Real Estate Concepts agents

Coldwell Banker/NRT

10

AVERAGE TRANSACTION SIDES PER AGENT:

BROKERAGE

18

REAL ESTATE CONCEPTS AGENTS OUTSELL

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Competitors

Competitors

$2.4 Million Competitors

LOCAL EXPERTS, GLOBALLY CONNECTED

NORTH AMERICA | United States of America | Canada | Mexico | CENTRAL AMERICA | Belize | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | SOUTH AMERICA | Argentina | Bolivia | Brazil | Chile Colombia | Ecuador | Guyana | Peru | Suriname | Uruguay | Venezuela | CARIBBEAN | Antigua and Barbuda | Aruba | Bahamas | Barbados | Bonaire | Cayman Islands | Curacao | Dominica | Dominican Republic Grenada | Jamaica | Puerto Rico | St. Barthelemy | St. Kitts & Nevis | St. Lucia | St. Martin | Trinidad & Tobago | Turks & Caicos | US Virgin Islands | EUROPE | Albania | Austria | Belarus | Belgium | Bosnia & Herzegovina Bulgaria | Croatia | Czech Republic | Denmark | England | Estonia | Finland | France | Germany | Greece | Hungary | Iceland | Ireland | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Montenegro Netherlands | Norway | Poland | Portugal | Romania | Scotland | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Wales | MIDDLE EAST | Bahrain | Egypt | Israel | Kuwait | Lebanon | Oman | Qatar Saudi Arabia | Turkey | United Arab Emirates | AFRICA | Algeria | Botswana | Cape Verde | Mauritius | Morocco | Mozambique | Namibia | Seychelles | South Africa | Zambia | Zimbabwe | ASIA/PACIFIC | Australia Bhutan | China | Guam | India | Indonesia | Japan | Micronesia | Mongolia | Nepal | New Zealand | Northern Mariana Islands | Philippines | Republic of Palau | Singapore | South Korea | Sri Lanka | Thailand

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DETERMINING THE VALUE OF YOUR HOME - 15 -

THE OBJECTIVE Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE » IN THE SHORTEST AMOUNT OF TIME » WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

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INFLUENCES ON THE VALUE With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

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MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are for the most part in your control.

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

Realtor/Real Estate Concepts

Value

Buyer/Market Conditions

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MARKETING YOUR HOME - 19 -

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

TOGETHER WE WILL: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Co-operate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

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THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure – typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy has been

ACTIVITY (Amount of Interest)

implemented to further increase its exposure.

1

2

3

4

5

6

7

8

9

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

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10

11

12

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MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!

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PREPARE TO PRESENT YOUR HOME First impressions are lasting, therefore it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own.

Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

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PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a home’s marketing materials. Whether print or web these photos are often the first impression that a potential buyer will receive.

A photo shoot is the time when a home must shine - both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside of your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and local Realtors listing service; it needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot. Directionals help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS: Broker tours, Open Houses, and Caravans are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than buyers.

NETWORKING

AND

REFERRALS:

Real

estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

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NOTIFY TOP LOCAL AGENTS: Contacting

VIRTUAL TOURS THROUGH ONLINE

and connecting with top local agents in

VIDEO MARKETING: Creating a digital

the area is more than just a professional

experience and footprint is an integral

courtesy, more often than not it is all you

part in advertising in the 21st century.

need to do. REALTORSÂŽ are in constant communication with their clients, they

WEB EXPOSURE: 95% of buyers look

will know if there is a buyer or a listing

at homes online as their first step in the

available for purchase.

home-buying process. This trend will only increase over time. Placing your home

LOCAL ADVERTISEMENTS: For some

online allows the home’s exposure to be

homes advertising locally can be the best

seen locally, nationally, and internationally,

way to generate interest, especially when

whether it is on a computer, tablet, or cell

a home has features that are particularly

phone.

important to the local community.

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PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition.

Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors, are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home – they already love their community so they are your biggest advocates! Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within close proximity of their present home.

623.293.0172 Lisa@RealEstateConcepts.com www.HomesInSkylarkEstates.com REALTOR®

LISA GROTH

CONTACT LISA GROTH TODAY AT 623.293.0172.

SPECIFICATIONS FOR THIS MAGNIFICENT HOME, FOR AN EXCLUSIVE AND DETAILED LIST OF

RE C R E A L E S T A T E Con cep t s

FEATURED LISTING SKYLARK ESTATES

RE

C

R E A L E S TAT E

SKYLARK ESTATES

Co nc ep ts

FIND YOUR DREAM HOME IN SKYLARK

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212 SPRING STREET | GLEN ELLYN, IL

PRESENTED BY LISA GROTH YOUR SKYLARK ESTATES REAL ESTATE SPECIALIST

PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe, through my extensive online partnerships.

REAL ESTATE

REAL ESTATE

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times – this is difficult to balance if you are still living in the home.

However, if all the preparation is done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule.

From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

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MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

Selling your home is important, therefore it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

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FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items.

This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process - to keep in constant communication, track the proceeding, and to keep things on schedule.

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LEVERAGE MARKETING TO BUY YOUR NEXT HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search - from determining the perfect location to finding your next dream home.

In the world of real estate, it takes more than just searching for a home on the Internet, so allow my innovative marketing strategies, extensive network of connections, and exceptional knowledge open the right doors.

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SOLD

27 12 MILE S C IT Y SOLD FOR $1,195 ,0 0 0

4 5 0 5 L A K E S I D E H O L LOW SOL D FO R $849,000

“You were awesome! Thank you for everything! Your

“Thank you for your level of excellence and

dedication to understanding our neighborhood,

professionalism! After six months with our previous

constant communication about the status of our

agent and very little interest, we were amazed by

sale and negotiation skills are unmatched.” - Maurine

the difference your marketing strategy made and

and Lee Ward

how this enabled us to achieve the financial return we hoped. Thank you for your level of excellence and professionalism.” - Bob and Cecile Pineda

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SOLD

2021 VISTA T R A IL SOLD FOR $ 5 15 ,0 0 0

2 12 0 L A K E R I D G E DR I V E SOL D FO R $95 0,000

“You have done a great job! I’m sure I have

“A friend recommended that I contact you. You

been a thorn in your side on more than one

were relentless in your determination, networking,

occasion and you have handled it with all the

marketing, and communication. You sold the house

grace and patience a person could hope for.”

for me and continued to work just as diligently after

- Don Mabry

I relocated to New Mexico. Choosing you as my REALTOR was one of the best decisions I have made.

Your love of your work, coupled with your positive attitude, resulted in unmatched professionalism and success.” - Carolyn Bates

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SOLD

72 12 TR IAN O N CO U RT SO LD FO R $ 1 , 9 8 5 ,0 0 0 “As very busy physicians and business owners

a fast-moving market, it was essential that we had

moving from out-of-state and looking in the $2

a well-organized and efficient REALTOR that could

million range, we needed a trustworthy REALTOR

make our deal happen quickly and smoothly. Our

who specialized in multi-million dollar real-estate

home is absolutely gorgeous and we purchased it

transactions and could handle all the details

for several hundred thousand dollars below market

for

value in a very competitive market. Although this

us.

homes

Having

past,

sold

ethical

to date, it was by far our easiest. We are so grateful to

agent who specialized in our area, with amazing

you and will refer all our friends!� - Michael and

word of mouth referrals and value. Purchasing in

Andrea

REALTOR.

we

knew

the

We

wanted

several

was the largest real estate transaction we had made

great

the

and

of

a

in

bought

value

an

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RE

C

JANE SMITH R E A L E S TAT E C O N C E P T S

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

LISTING PRESENTATION JANE SMITH | 555.123.4567 | JANESMITH@REC.NET Each office is independently owned and operated. Copyright© September 2018