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DISCOVER LUXURY REAL ESTATE WITH A BEACH VIBE Presented by CHARLIE GUY | REMAX of Orange Beach

A PREVIEW OF CHARLIE GUY Your Beach REALTOR®

MEE T CHARLIE GUY The most important decision you can make when buying or selling a home is to find the right REALTOR®. You need someone with experience and who is dedicated to looking out for YOUR best interests. Charlie has sold properties all over the Gulf Coast but focuses his efforts on the Perdido Key, Orange Beach, Gulf Shores, Fort Morgan, and Foley areas. Whether it’s your full-time residence, a second home, condo, or an investment property, he has the knowledge and experience to help with all of these transactions. Being a native of the area, he has witnessed the fluctuations of the market and understands the factors that go into owning a property in the coastal area. Charlie has also spent time as a condominium association manager, so he understands the dynamics of condo ownership, along with his in-depth understanding of the financial, insurance, and shared community ownership. As a luxury real estate consultant, Charlie is committed to staying on top of the latest trends in the local market and focuses on areas of concern for his clients, including upcoming local events and any news impacting the health and well-being of the community as a whole.

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23 Years in Real Estate on the Gulf Coast

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Certified Luxury Property Specialist

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Life-long Resident of Orange Beach

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Experienced in Handling and Closing Million

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Background in Financial Services, Insurance, and

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and Multi-Million Dollar Contracts

Association Management (Licensed Community

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Average List Price Over $1,000,000

Association Manager)

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Managed Luxury Rental Company in Orange

Multi-Million Dollar Producer

Beach and Perdido Key

CH A R LI E GU Y REALTOR® Licensed in Alabama and Florida

251.747.1979 charlieguy3@gmail.com | www.CondoCharlie.com

REMAX Orange Beach | 26021 Perdido Beach Boulevard, Orange Beach, AL 36561 | 251.981.2400 5

FULL-SERVICE LUXURY RE AL ES TATE When you hire Charlie, he will become your home’s: MARKETING MANAGER

CLOSING MANAGER

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Showcasing your property with the finest marketing

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Providing information to the buyer in a timely manner

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Developing and implementing a customized

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Only accepting certified bank drafts

marketing strategy

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Liaising with your lawyer/notary and delivering

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Determining the best price in-line with market forces

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Communicating regularly so you are informed

necessary documentation •

and knowledgeable

Facilitating answers and resolving any issues during the closing process and ensuring the process is completed seamlessly

LIAISON MANAGER •

Introducing new buyers to your property

CONCIERGE

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Pre-qualifying the buyers to avoid time-wasters

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Providing you with timely updates on viewings

advisors, insurance experts, builders, landscapers,

and feedback

interior designers, rental experts, home display,

Providing you with access to experts, including legal

painters, handymen, home inspectors, and moving NEGOTIATOR •

Presenting and negotiating on your behalf with potential buyers

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Advising you on the merits of each offer

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Always keeping your best interests as his first priority

services

WHAT MY CLIENTS ARE SAYING

A TRUSTED PROFESSIONAL “Charlie has proven himself as a trusted professional with exceptional drive and knowledge of the Gulf Coast real estate market. His willingness to put his clients’ needs, wants, and desires first allows him to build relationships and find that perfect property.” — Adam S., Birmingham, AL

KNOWLEDGE, EXPERIENCE, AND PROFESSIONALISM “I have referred both family and close friends to Charlie to represent and assist them in buying and selling real estate in the Gulf Coast area. His knowledge, experience, and professionalism make him a great asset to his clients and colleagues.” — Ted T., Louisiana

KNOWS EX ACTLY WHAT WE WERE LOOKING FOR “From our personal condo in Orange Beach, to this unit at Turquoise Place, and the numerous renovation projects around the area we have completed, he knows exactly what we are looking for!” — Sonya H., Atlanta, GA

THE POWER OF REMA X and The REMAX Collection

REMA X VS . THE INDUS TRY MARKETSHARE AND AGENT PRODUCTIVIT Y

WEBSITE TR AFFIC AND ONLINE SEARCHES

REMAX associates average more sales than any other real

Remax.com is the most visited real estate franchise website

estate agents in the world.

in the world, attracting nearly 77 million unique visitors annually, who can view your home in over 43 languages.

BR AND NAME AWARENESS REMAX is the most recognized brand in real estate. Their

PROFESSIONAL EDUCATION

national advertising campaign positions the REMAX name

REMAX agents lead the industry in professional designations.

in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com,

NUMBER OF COUNTRIES SERVED

top-of-mind when someone decides it is time to buy or sell

REMAX has a presence in more than 110 countries and

their home.

territories, with over 140,000 agents and numerous partner organizations around the world.

ADVERTISING In the United States, REMAX has the real estate industry’s strongest presence in national television advertising, helping to make the REMAX hot air balloon one of the most recognizable business logos in the world.

THE REMA X COLLEC TION Only the most exceptional homes qualify for status in The REMAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The REMAX Collection stand above the ordinary, so does the REMAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The REMAX Collection deliver outstanding results.

REMA X : A LE ADER IN THE INDUS TRY Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

TR ANSACTION SIDES PER U. S. AGENT 1

U. S. RESIDENTIAL TR ANSACTION SIDES 2

U. S. BR AND AWARENESS (UNAIDED) 3

COUNTRIES & TERRITORIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

11.7

597,770

36.4%

110+

8,735

146,627

©2025 REMAX, LLC. Each office independently owned and operated. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a REMAX franchise. It is for informational purposes only. We or our designated regional franchisor will not offer you a franchise in states or other jurisdictions where registration is required unless and until we or our designated regional franchisor have complied with applicable pre-sale registration requirements in your state (or have been exempted therefrom) and a Franchise Disclosure Document has been delivered to you before the sale in compliance with applicable law. New York residents: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Minnesota Reg. No. F-9950. REMAX, LLC and REMAX Integrated Regions, LLC 5075 S. Syracuse Street, Denver, CO 80237, 1.303.770.5531. Data is full-year or as of year-end 2024, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Anywhere Real Estate on SEC 10-K, Annual Report for 2024; other competitor data is from company websites and industry reports. 1U.S. transaction sides per agent are calculated from the T3 Sixty Real Estate Almanac Enterprises report. It also cites 2024 transaction sides and agent counts, some of which it estimates when company elected not to provide. 2The transaction totals of some brands include a small number of commercial sides, in addition to residential sides. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?

REMA X OUTSELL S THE COMPE TITION Among the country’s largest real estate brokerages, REMAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS1

MORE SALES VOLUME 2

REMAX agents averaged more than twice as

REMAX agents averaged 68% more sales volume

many transaction sides as competitors.

than competing agents.

11.9

5.1 5.3

3.0

©2025 REMAX, LLC. Each office independently owned and operated. 1Transaction sides per agent calculated by REMAX based on data from 2025 RealTrends Verified Best Brokerages, citing 2024 transaction sides from the 1,256 participating U.S. brokerages that closed 500 transaction sides, excluding 43 who did not report active licensees. 2Sales volume per agent calculated by REMAX based on data from 2025 RealTrends Verified Best Brokerages, citing 2024 transaction sides from the 885 participating U.S. brokerages that closed $350 million, excluding 37 who did not report active licensees. This is not an offer of a franchise. Any franchise offer is made only after a Franchise Disclosure Document has been provided. New York residents: An offering is made by prospectus only. Minnesota Reg. No. F-9950.

LOC AL E XPERTS , GLOBALLY CONNEC TED Tapping the global scope and phenomenal presence of the REMAX international network gives REMAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 146,000 associates in over 110 countries and territories, REMAX has the inside track on buyers and sellers around the globe. THE WORLDWIDE REMA X NET WORK AMERICAS · Argentina · Belize · Bolivia · Brazil · Canada · Chile · Colombia · Costa Rica · Ecuador · El Salvador · Guatemala · Honduras · Mexico · Nicaragua · Panama · Paraguay · Peru · Suriname · United States · Uruguay · Venezuela

*Denoted territory

CARIBBEAN · Antigua & Barbuda · Aruba* · Bahamas · Bonaire* · British Virgin Islands* · Cayman Islands* · Curacao* · Dominican Republic · Grenada · Haiti · Jamaica · Puerto Rico* · St. Bartheleny* · St. Kitts & Nevis · St. Lucia · St. Maarten/St. Martin* · St. Vincent/Grenadines · Trinidad & Tobago · Turks & Caicos* · U.S. Virgin Islands*

EUROPE · Albania · Austria · Belgium · Bosnia & Herzegovina · Bulgaria · Croatia · Cyprus · Czech Republic · England* · Estonia · Finland · France · Germany · Greece · Georgia · Hungary · Iceland · Israel · Italy · Kosovo · Latvia · Lithuania · Luxembourg · Malta · Moldova · Montenegro · Netherlands

· North Macedonia · Norway · Poland · Portugal · Romania · Republic of Ireland · Scotland* · Serbia · Slovakia · Slovenia · Spain · Sweden · Switzerland · Turkey · Ukraine · United Kingdom MIDDLE EAST · Egypt · Jordan · Lebanon · Oman · Saudi Arabia · United Arab Emirates · West Bank/ Palestine

AFRICA · Angola · Botswana · Ethiopia · Ghana · Kenya · Mauritius · Morocco · Namibia · Nigeria · Seychelles · South Africa · Swaziland · Tanzania · Tunisia · Uganda · Zambia

ASIA /PACIFIC · Australia · China · Guam · India · Indonesia · Japan · Macau · Malaysia · Mongolia · Myanmar · New Zealand · Palau · Philippines · Singapore · South Korea · Sri Lanka · Taiwan · Thailand

PREPARING YOUR HOME FOR SALE

DE TERMINING THE VALUE OF YOUR HOME My objective is to sell your home:

FOR THE HIGHEST POSSIBLE PRICE

IN THE SHORTEST AMOUNT OF TIME

WITH THE MOST FAVOR ABLE TERMS

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery to determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategic, and exceptional marketing to the right buyers, which is key to maximizing the true value of your home.

HOME VALUE INFLUENCES When listing your home, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth and what prospective buyers are willing to pay for it is known as the “Fair Market Value.” Buyers are influenced by the following criteria: ·

Location of the property

Prices of similar properties on the market

Condition of the property

Recent sales of competitive properties

Competition from other buyers

Availability of financing

MA XIMIZING FAIR MARKET VALUE Choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home. These key factors affect the sale of your home and are, for the most part, in your control: MARKET FACTORS Price

CONTROLLED BY Seller

Terms

Seller

Condition

Seller

Marketing Programs

Realtor®/Brokerage

Value

Buyer/Market Conditions

THE WINDOW OF OPPORTUNIT Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is important that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy has been implemented to further increase its exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

TIME ON MARKET (Weeks) - Graphic for Illustrative Purposes Only -

MARKE TING FOR MA XIMUM E XPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: ·

Prepare for the “Window of Opportunity”

Promote your home locally, nationally, and internationally

Leverage the attributes of your location

Prepare and present your home ready for sale

Maximize your home’s web exposure

Highlight your home’s features through professional photography

Prepare your home so that it is always ready to be shown to potential buyers

Showcase your home to the market through professional and strategic marketing

Maximize the exposure of your home through our extensive network

Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

Finalize your sale

Leverage the brokerage’s reputation and recognition

Find your next dream home

Cooperate and communicate to maintain your home’s perception of value

MARKE TING YOUR LOC ATION According to real estate convention, the three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives is important to know when determining price, but is also actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

CRE ATING THE S TORY First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home.

PROFESSIONAL PHOTOGR APHY Whether print or web, photos of your property are often the first impression that a potential buyer will receive. Professional photographers use lighting and composition to highlight the best aspects of your property.

HOME STAGING Staging a home allows potential buyers to see how to use the spaces and visualize the property as their own. Additionally, staged homes have the possibility to sell quicker and for top dollar.

S TR ATEGIC MARKE TING TOOL S Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and REALTOR® listing services; it needs to be a carefully prepared and strategically implemented plan.

SIGNAGE

PRIVATE SHOWINGS

The trusted yard sign is the #1 way to show your home is

Broker tours and private showings are ways that other

for sale. It is fast, effective, and easy to spot. Directional

agents see your home and can recommend it to their

signs help lead people to the home.

potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

OPEN HOUSES

NET WORKING AND REFERR ALS

A scheduled open house allows potential buyers to

Real estate agents have a large database at their

explore the home, while sellers generate interest and

disposal, especially their networks with other agents.

feedback. I will be present to answer questions, provide

Referrals are a simple and effective way to help people

information, and guide people through the home.

find homes to buy and homes to sell.

S TR ATEGIC MARKE TING TOOL S

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LUXURY ADVERTISEMENTS Your home will be showcased to an elite group of potential buyers through specialized publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and JamesEdition.

DIGITAL TOOLS Using digital technology helps showcase the true essence of your property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

S TR ATEGIC MARKE TING TOOL S

24/7 WEB EXPOSURE

SOCIAL MEDIA

With over 97% of consumers using the internet to

Your property will receive unparalleled exposure to

search for a home, it’s important for your property to

consumers and Realtors alike through targeted social

have a professional web presence. Listing your home

media posts. Marketing your home across various social

online allows for extensive exposure where it can easily

media platforms is a powerful way to present your home

reach local, national, and global prospects.

instantly to an extremely large pool of potential buyers.

SHOWING THE HOME Your home needs to be ‘show-ready’ at all times — this is difficult to balance if you are still living in the home. However, we must ensure the preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure the features and nuances are showcased and explained to maximize the value of perception.

E VALUATION AND A SSESSMENT I will provide you with a comprehensive analysis by evaluating buyer response to showings, feedback from other Realtors, and assessing the impact of my marketing efforts on your home. These details help me formulate actionable recommendations and objectives. Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized — whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

FINALIZING THE SALE A myriad of details must be attended to before the sale of your home becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceedings, and keep things on schedule.

LOCATING YOUR NEX T DREAM HOME

MARKE TING FOR YOUR NE X T HOME If you are looking to buy or sell another property, then let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from determining the perfect location to finding your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my innovative marketing strategies, extensive network of connections, and exceptional knowledge to open the right doors.

EXCLUSIVE

STRATEGIC

LUXURY

ONLINE SEARCH

NETWORKS

TECHNOLOGY

INSIDE LOCAL

SUPERIOR

KNOWLEDGE &

PROSPECTING

CONNECTIONS

CAPABILITIES

DEFINING YOUR GOAL S AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements, so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. ·

Where are you thinking of moving — local or out of state?

What do you and your family need from your next home?

Are you looking for a turnkey or renovation property?

What are your essential requirements during our search?

Are there any financial considerations?

When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

MY COMMITMENT TO YOU When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria. Upon finding the right home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

THANK YOU I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.

Charlie Guy YOUR BE ACH RE ALTOR ®