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Chamese Christianson - Marketing Book

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DI S C OV ER A NE W LE V EL OF

Marketing Excellence WITH CHAMESE CHRISTIANSON


A PREVIEW OF

Chamese Christianson Your Dedicated Real Estate Professional


MEET CHAMESE From notable luxury estates, new construction, hobby farms, and everything in between, Chamese Christianson has represented clients in a variety of home sales and price ranges. Chamese has an immense passion for real estate, and it’s evident. Repeat clients, as well as the numerous clients referred to her by them, serve as a testament to her tireless work ethic and uncompromising client service. Solid negotiating, keen objectivity, and closing skills have truly made Chamese a stand-out in the Central Oregon market.

company with a culture centered on customer service and professionalism. The boutique company has consistently placed in the top 10% of real estate companies in Central Oregon with less than ten agents. She has successfully represented clients in a variety of challenging and changing markets, many of which required out-of-the-box thinking, creative marketing, and confidential client representation. She has been highly successful with selling re-sales, new construction, and start-up developments using her unwavering determination, highly comprehensive understanding of real estate, marketing, negotiation, and differentiation to meet each clients’ needs. There is a reason why she has placed in the top 50 Realtors in Central Oregon for numerous years, received the Diamond status in her company along with Top Producer for over four years in a row, and in the top 2% of Central Oregon Realtors in 2020. Chamese is committed to providing the highest level of service to every buyer, seller, and investor she represents.

A native Oregonian, Chamese grew up in a ranch community in Eastern Oregon. She graduated from GCU with a MA in teaching. Fourteen years of teaching gave her extensive communication skills and community ties. However, her passion has always been marketing and creating a story for each individual property. Married to a refined custom home builder, Chris Christianson with Sunrise Construction of Oregon, gives her insights and a deep understanding of all aspects of investing and selling homes and properties in the everchanging market. She sees the quality in construction and can visualize the possibilities a property may encompass.

Chamese’s clients are drawn to her refreshing approach along with her solid, proven results. Regardless of price point or area, at the heart of Chamese’s business model is always a passion and genuine care for her clients and a thriving commitment to exceed their expectations.

Chamese began her career in 2012 at a top real estate firm in Central Oregon. She was instrumental in the closing of numerous luxury sales. Missing the team aspect and craving a less corporate environment and the need to lead within three years, she opened Legacy Realty, a boutique

When not assisting clients or previewing or marketing properties throughout Central Oregon, Chamese can usually be found enjoying her family, riding horses, or experiencing the great outdoors Central Oregon offers.

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CHAMESE CHRISTIANSON Principal Broker, Legacy Realty CLHMS | Guild | Earth Advantage | M.ED

541.279.9879 chamesec@gmail.com | www.legacy.property

Connect with me:

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Legacy Realty LLC 3305 S. Hwy 97 | Redmond, OR 97756

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F U L L- S E RV I C E L U X U RY R E A L E S TAT E When you hire Chamese Christianson, she will become your home’s: M A R K E T I NG M A NAGE R • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly, so you stay informed

C L O SI NG M A NAGE R • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering the necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

L I A I S ON M A NAGE R • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback

CONC I E RGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

N EG O T I AT OR • Presenting and negotiating with potential buyers on your behalf • Advising you on the merits of each offer • Always keeping your best interests as first priority

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D E D I C AT I O N A N D COMMITMENT “I am now a firm believer that proper marketing is key to selling your home. Chamese did an excellent job preparing a listing, selling our home, and keeping us informed during the process. Thank you.”

“Our home sat on the market with a different Realtor for a year with little interest and no sale. Chamese and her team came in with a marketing plan, staged the home, and sold it within 30 days. We would highly recommend Chamese and Legacy Realty for anyone looking to sell their home.”

Sellers of 62267 Powell Butte Hwy, Bend

Sellers of 15360 SW Wooden Trestle “I will be the first to admit that when I first interviewed Chamese to represent my unique property, I knew she was exceptional. I made the mistake of hiring a large global firm instead. My home sat on the market for a year. The next spring, I did what I should have done to begin with and hired Chamese. The creativity and care she put into marketing my home was incredible. She sold my home right away. I will never hire a large firm over Chamese or a boutique real estate company again.”

“We have partnered with Chamese to represent a number of our new construction communities. She has a way of not only representing our product but also goes beyond to create a neighborhood and vision for the buyers creating an exceptional community experience.” Central Oregon Building Company

Seller of Lynch Way

“Chamese’s attention to detail and constant communication made this sale transaction so smooth and easy. She was able to take a community that had been stagnant with sales and within a year, change it to one of the top selling communities. She was diligent and creative with her marketing and really made a difference. She is a delight to work with, and I highly recommend her.”

“We were in tears with relief and gratitude when Chamese and Theresa sold our home. We had our home on the market for years,w using well reputable agents with very little interest. Our property was unique, above $2 million, and presented its own challenges. None of the other agents took the time to really learn our property and do what it took to get it sold. The Legacy Team was exceptionally creative, patient, and extremely understanding. We would highly recommend them to anyone who has a unique property and wants it to sell.”

Sellers of Good Pasture Loop

Sellers of 11100 Canyon Ranch Dr. Ranch at the Canyons

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THE BRANDS

Behind the Agent

Legacy Realty & The Institute for Luxury Home Marketing


W H Y L E G A C Y R E A LT Y ? We are an extremely specialized business with a culture centered on customer service and professionalism. You can expect above average representation in any transaction from a starter home or investment property to a vast estate and everything in between. You will rest assured knowing that not only your Broker, but the entire office is working to assist you with a smooth and skilled transaction. E A RT H A DVA N TAGE Legacy Realty is the second firm in Oregon to become fully Earth Advantage Certified! If you are curious about sustainable living, contact us for more information on finding or marketing your Earth Advantage certified home.

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L U X U RY E X P E RT I S E The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. Working with an agent who is well-versed in luxury marketing is critical as you look to maximize the exposure of your home.

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As a Certified Luxury Home Marketing Specialist and Institute Guild Member, Chamese Christianson’s knowledge, expertise, and access to a unique and targeted network are second to none.

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Strategic Marketing For Selling Your Home


D E T E R M I N I N G T H E VA L U E OF YOUR HOM E Our mutual objective is to sell your home: › FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a certain level of expertise, strategy, and exceptional marketing to the right buyers, which is the key in maximizing the true value of your home.

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MARKETING FOR MAXIMUM EXP OSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources. Together we will: • Prepare for the “Window of Opportunity”

• Promote your home locally, nationally, and internationally

• Leverage the attributes of your location

• Maximize your home’s web exposure

• Prepare and present your home ready for sale

• Prepare your home so that it is always ready to be shown to potential buyers

• Highlight your home’s features through professional photography

• Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation

• Showcase your home to the market through professional and strategic marketing

• Finalize your sale

• Maximize the exposure of your home through my extensive network

• Find your next dream home

• Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value

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THE WINDOW O F O P P O RT U N I T Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

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TIME ON MARKET

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(Weeks)

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M A R K E T I N G Y O U R L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

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P R E PA R E T O P R E S E N T YOUR HOM E First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROF E S SIONA L PHO T O GR A PH Y Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

DIGI TA L T O OL S Using current technology helps showcase the true essence of your property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

HOM E S TAGI NG 83% of buyers’ agents say that staging makes it easier for them to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.

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P RO F E S S I O N A L A N D S T R AT E G I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

YA R D SIGNS A N D DI R EC T IONA L SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PU BL IC A N D PR I VAT E SHOW I NG S Broker tours and open houses are ways for other agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

PR I N T A DV E RT I SI NG For luxury homes, local advertising is not sufficient — these unique, often specialist appreciated homes need exposure to the elite and discerning. Your home will be showcased to affluent buyers through various high-end local, regional, and national publications.

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N E T WOR K I NG A N D R E F E R R A L S Realtors have a large database at their disposal, especially their networks with other agents. Referrals are important in the real estate market, as you will want to work with a well-respected agent with an extensive network of contacts.

W E B E X P O SU R E 95% of buyers view homes online as their first step in the home buying process. Posting your home on the web increases its exposure, allowing it to easily be seen locally, nationally, and globally via any digital device.

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P RO F E S S I O N A L P R I N T I N G AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home. Lisa@LisaGroth.com www.HomesinClairemontEstates.com

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2016 Each Office Independently Owned and Operated.

623.293.0172

6510 Adams Avenue Fairfield, CA 09876 | 623.293.0172

REALTOR®

RE R E A L E S T A T E C Concepts

LISA GROTH

PERCHED ATOP THE HILLS OF CLAIREMONT ESTATES WITH STUNNING CITY VIEWS BELOW. LISA GROTH

REALTOR®

ATTENTION POSTMASTER Time Sensitive Materials

623.293.0172 Lisa@LisaGroth.com www.HomesinClairemontEstates.com

RE R E A L E S T A T E C Concepts 6510 Adams Avenue Fairfield, CA 09876 | 623.293.0172 Each office independently owned and operated.

— CLAIREMONT ESTATES —

1 25 EDGEWOOD DRIVE

THE PERFECT CONTEMPORARY MASTERPIECE

— CLAIREMONT ESTATES —

1 25 EDGEWOOD DRIVE

JUST LISTED

PRESENTED BY LISA GROTH YOUR CLAIREMONT ESTATES REAL ESTATE SPECIALIST Presented By Lisa Groth YOUR CLAIREMONT ESTATES REAL ESTATE SPECIALIST

JUST LISTED

RE R E A L E S T A T E C C on cepts

Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Lisa Groth today at 623.293.0172.

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2016

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PREPARED ESPECIALLY FOR JONATHAN AND ANGELA-MARIE WILLIAMS RE R E A L E S T A T E C Con c ep t s


A P L AT F O R M F O R 24/7 WEB EXP OSURE With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

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M A R K E T A N A LY S I S I will create a market analysis compiled from the responses of your showings, all Realtor and buyer feedback, as well as the marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

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S E A RC H I NG FOR YOU R N E X T

Dream Home


L O C AT I N G T H E R I G H T P RO P E RT Y If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home. In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

E XCLUSI V E LU XU RY N E T WOR K S

ST R AT EGIC ON L I N E SE A RCH T ECH NOL OGY

I NSI DE L O C A L K NOW L EDGE & CON N EC T IONS

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SU PER IOR PRO SPEC T I NG C A PA BI L I T I E S


DEF I NI NG YOUR G OA L S AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •

Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

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MY C OM M I TM EN T TO YOU When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

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I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

- Chamese Christianson

541.279.9879 | chamesec@gmail.com

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Copyright © January 2021


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