Suncoast Luxury Real Estate - Listing Presentation_JAN22

DISCOVER A NE W LE VEL OF

EXCELLENCE W I T H S U N C O A S T L U X U RY T E A M

A PREVIEW OF OUR TEAM

WHO YOU WORK W I T H M AT T E R S Born and raised in Green Bay, WI, Chad moved to Sarasota, FL in 2005 and is never leaving. He was attracted to the area because of the warm climate, amazing community, and the warm waters of the Gulf of Mexico. Chad has been a business owner for over 20 years and brings the love of helping people, marketing, and operational excellence to the table when working with his real estate clients. Chad entered Real Estate to create a legacy for his family and be a part of a high-caliber growing team.

Chad possesses strong skills in marketing, communication, negotiating, and organization which allow him to excel in his concierge approach to helping others in their pursuit of finding their dream home and or selling a home. He and his team’s high-quality concierge service led to his businesses winning multiple awards. As a highly caring individual that loves to help others, Chad focuses on developing long-term relationships to truly meet his buyers’ and sellers’ needs. As a family man, animal lover, and health enthusiast, when Chad is not in the office, you will often find him spending time with his wife Angie and his two dogs, Jake and Scout. He spends his other free time running, boating, paddle boarding, fishing, and enjoying time with his two children and niece that are all currently in college.

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CHAD FONDER CONNECT WITH ME:

Each Office Independently Owned and Operated

206 Harbor Drive South Venice, FL 34285

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MEET THE TEAM CHAD FONDER

BRIA MOORE

LICENSED REALTOR , CEO

LICENSED REALTOR ®, DIRECTOR OF OPERATIONS

941. 961. 3865

5 7 0.472.1013

Chad@SuncoastLuxuryTeam.com

Bria@SuncoastLuxuryTeam.com

BRANDI BENSON

BRANDON JOHNSON

LICENSED REALTOR ®

LICENSED REALTOR ®

917. 224. 1110

9 4 1.413.6499

Brandi@SuncoastLuxuryTeam.com

Brandon@SuncoastLuxuryTeam.com

RY D E R D ’A M AT O

J A H N A B E T T E N C O U RT

LICENSED REALTOR ®

LICENSED REALTOR ®

941. 266. 9928

9 4 1.404.0263

Ryder@SuncoastLuxuryTeam.com

Jahna@SuncoastLuxuryTeam.com

BRIANNA RAIA

AU S T I N MORRI S

LICENSED REALTOR ®

PHOTOGRAPHER AND VIDEOGRAPHER

941. 447. 6162

9 4 1.404.8457

Bri@SuncoastLuxuryTeam.com

Info@PhotoParagons.com

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F U L L- S E RV I C E C O N C I E RG E S T Y L E L U X U RY R E A L E S TAT E When you hire the Suncoast Luxury Team, we will become your home’s:

M A R K ETING M A NAGER S

CLOSING M A NAGER S

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Showcase your property with the finest marketing Develop and implement a customized marketing plan Determine the best price in line with market forces Communicate regularly so you stay informed

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LI A ISON M A NAGER S • • •

Introduce new buyers to your property Pre-qualify the buyers to avoid time wasters Provide you with timely updates on viewings and feedback

CONCIERGE •

NEGOTI ATOR S • • •

Provide information to the buyer in a timely manner Only accept certified bank drafts Liaise with your lawyer/notary and deliver the necessary documentation Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly

Present and negotiate with potential buyers on your behalf Advise you on the merits of each offer Always keep your best interests as first priority

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Provide you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

D E D I C AT I O N A N D COMMITMENT JUST ASK OUR CLIENTS: Chad is incredible! His marketing is top-notch and extremely effective. Chad is a wealth of knowledge about real estate. I have owned multiple properties and worked with many agents, but Chad is by far the best. I would not even think of working with anyone else now.

If you are looking for a team that truly cares about their clients and will go above and beyond for you, I highly recommend Suncoast Luxury Team!

— JOHN & ADRIAN N. —

In our entire 40 year career of building estate level custom homes, we have never had a more professional, enthusiastic, and effective real estate professional than Chad. From the day he listed right through the closing, he was on top of everything. He helped with staging, showings, home inspections, and even touch-ups. He has become a friend. We will definitely use him again.

— BRENDA & HARRY G. —

Chad reached out to me from Florida and wanted to know if I wanted to sell my location in Sarasota. I’m in Chicago; I’ve worked with over seven agents in the past, and I can say Chad is the best of all, due to his responsiveness, honesty, network connections, and great communication! Another Florida agent wanted to sell my place in 2020 at my old purchase price of $300K, but Chad got me $465K! He is simply the best agent in Florida! I was amazed at how fast he found me a buyer! His connections and experience are amazing!

— SANDRA A. —

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THE KELLER WILLIAMS BRAND At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.

W IN-W IN: or no deal INTEGR IT Y: do the right thing CUSTOM ER S: always come first COM M ITM ENT: in all things COM MUNICATION: seek first to understand CR E ATI V IT Y: ideas before results TE A MWOR K : together everyone achieves more TRUST: starts with honesty SUCCESS: results through people

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A G L O B A L R E A L E S TAT E POWERHOUSE Offering comprehensive services to investors, property owners, tenants, and developers around the world, Keller Williams Realty has an established network and a proven model that sets a framework for profitability in many markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting into business with the very best people in the real estate industry globally. Keller Williams is currently the largest real estate franchise in the world – home to more real estate professionals than any other company.

K W WOR LDW IDE R EGIONS

A RGEN TINA · BELGIUM · BELIZE · BER MUDA · CA MBODI A · CHILE COLOMBI A · COSTA R ICA · CZECH R EPUBLIC · DUBA I, UA E · FR A NCE GR EATER SH A NGH A I, CHINA · GR EECE · HONDUR A S · INDONESI A IR ELA ND · ISR A EL · ITA LY · JA M A ICA · JA PA N · LU X EMBOURG · MEX ICO MONACO · MOROCCO · NICA R AGUA · NORTHER N CY PRUS · PA NA M A PA R AGUAY · PHILIPPINES · POLA ND · PORTUGA L · PUERTO R ICO ROM A NI A · SER BI A · SLOV ENI A · SOUTHER N A FR ICA SOUTHER N CY PRUS · SPA IN · TH A ILA ND · TR INIDA D A ND TOBAGO TUR K EY · TUR K S A ND CA ICOS · UNITED K INGDOM · V IETNA M

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MARKETING S T R AT E G I E S F O R YOUR HOME

D E T E R M I N I N G T H E VA L U E OF YOUR HOME Our mutual objective is to sell your home:

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FOR THE HIGHEST POSSIBLE PR ICE IN THE SHORTEST A MOUNT OF TI M E W ITH THE MOST FAVOR A BLE TER MS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers are keys to maximizing the true value of your home.

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MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will: •

Prepare for the “Window of Opportunity”

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Promote your home locally, nationally, and internationally

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Leverage the attributes of your location

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Prepare and present your home ready for sale

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Maximize your home’s web exposure

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Highlight your home’s features through professional photography

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Prepare your home so that it is always ready to be shown to potential buyers

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Showcase your home to the market through professional and strategic marketing

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Maximize the exposure of your home through our extensive network

Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

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Finalize your sale

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Leverage the brokerage’s reputation and recognition

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Find your next dream home

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Cooperate and communicate to maintain your home’s perception of value

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THE WINDOW OF OP P ORT UN I T Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market.

In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

ACTIVITY

(Amount of Interest)

M A K ING THE MOST OF INITI A L INTER EST

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TIME ON MARKET

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(Weeks)

- Graphic for Illustrative Purposes Only -

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MARKETING YOUR L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

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PROFESSIONAL AND S T R AT E G I C M A R K E T I N G

PROFESSIONA L PHOTOGR A PH Y Whether in print or on the web, photos are often the first impression that a potential buyer will receive. Professional photographer use lighting and composition to highlight the best aspects of your property.

M AT TER PORT V IRTUA L 3D TOUR Using 3D virtual tours and aerial drone footage helps showcase the true essence of the property and its environment by providing potential buyers with a realistic depiction of the intended space and livability.

PROPERT Y W EBSITE A professionally designed website specific to your property will be created and can be easily shared via email and social media.

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PROFESSIONAL AND S T R AT E G I C M A R K E T I N G ONLINE PROPERT Y TOUR A professionally produced online tour will accompany the property website, complete with video and photo slideshow.

THE LETIZIA

THE RIPOSA

PR INT A DV ERTISING THE EPITOME OF REFINED LUXURY LIVING

CUSTOM COASTAL MODERN MASTERPIECE 1537 SIESTA DR, SARASOTA, FL 34239 - THE RIPOSA

3135 S OSPREY AVE, SARASOTA, FL 34239 - THE LETIZIA

Come experience the best of Sarasota at this spectacular West of the Trail, custom-built, new construction home by M&J Pham Homes. Welcome to The Riposa on Siesta, a picture-perfect, coastal contemporary modern masterpiece with every detail considered for style and comfort. Soaring tray ceilings and gorgeous engineered hardwood floors welcome you inside where a story of contemporary design unfolds. Light and airy, the open-concept floor plan invites guests to come in and stay awhile with windows and 8’ sliding glass doors flooding the home with natural light. Cooking and serving is a breeze in the well-appointed gourmet kitchen with quartz counters, breakfast bar seating, stainless steel Viking appliances and huge walk-in pantry! Soft contemporary white and grey tones and chic recessed lighting are complemented by brilliant natural light that pours into expansive living space. After a long day, nothing compares to the luxurious first-floor primary suite with a spa-like bath marked by an en-suite walk through shower, freestanding soaking tub, custom cabinetry, and fine finishes. Head upstairs to the three remaining bedrooms and two en-suite baths, and be sure to check out the huge bonus room with sliding glass doors leading out to the covered lanai overlooking the pool. Outdoors the expansive lanai area is ideal for cooking in the outdoor kitchen and taking a dip in the custom-designed, gas-heated pool showcasing pavers and pebble tec. The outdoor area is complete with a pool bath. Effortlessly park your vehicles in your three car garage on the side of the home. You will be blown away by the meticulous attention to detail and countless upgrades in the custom-built home. Kayak and paddleboard enthusiasts will enjoy the convenient easement from the backyard to Sarasota Bay.

Welcome to The Letizia on Osprey, a picture-perfect, coastal contemporary masterpiece by M&J Pham Homes with the finest finishes optimizing luxury.

In a two story grand foyer entry, an open floor plan, soaring 20’ ceilings, and gorgeous engineered hardwood floors welcome you inside where a story of contemporary design unfolds. Cooking and serving is a breeze in the magazine-quality gourmet kitchen with quartz counters, breakfast bar seating, stainless steel Viking appliances and walk-in pantry! Soft contemporary white and grey tones and chic recessed lighting are complemented by brilliant natural light that pours into expansive living space. Entertain in the fabulous great room with an open plan layout and soaring 20’ ceilings, or on your outdoor sun deck overlooking the pool. You will enjoy working in your office with sliding doors to a private balcony. After a long day, nothing compares to the luxurious first-floor primary suite with a spa-like bath marked by an en-suite walk through shower, freestanding soaking tub, custom cabinetry, and fine finishes. Head upstairs to the three remaining bedrooms and two en-suite baths, with an open hallway and loft where you can gaze down to the first floor. Outdoors the expansive lanai area is ideal for cooking in the outdoor kitchen and taking a dip in the custom-designed, gas-heated pool showcasing pavers and pebble tec. The “wow” factor is high in this exquisite home where clearly no detail is left unturned.

Eye-catching property advertisement in Estate Living of Sarasota Magazine, Haven, or other local magazines. *Based on price point/location.

BEDS: 5 | BATHS: 5/0 | LIST PRICE: $2,395,000 | HEATED AREA: 3,595 SQFT

BEDS: 4 | BATHS: 4/2 | LIST PRICE: $2,695,000 | HEATED AREA: 3,739 SQFT

Chad Fonder

R E A LTO R ® , C EO S U N C OA ST LU X U RY R E A L E STAT E W I T H K E L L E R W I L L I A M S I S L A N D L I F E R E A L E STAT E

(941) 961-3865 Chad@SuncoastLuxuryRealEstate.com SuncoastLuxuryRealEstate.com

2 1 7 4 M C C L E L L A N P A R K WAY

PR INTED BROCHUR ES A ND POSTCA R DS

2 1 7 4 M C C L E L L A N P A R K WAY

BY M&J PHAM HOMES

BY CHAD FONDER

GARDENIA MODEL 2 174 -MCCLELL AN.COM

“ T H E M A G N O L I A” B Y G R AY FA M I LY H O M E S BY CHAD FONDER

1802 MAGNOLIA STREET

Showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition.

Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.

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MAGNOLIA STREET B Y G R AY FA M I LY H O M E S

Just Listed

BY CHAD FONDER

Just Listed

WEST OF THE TRAIL

Prepared Especially for

Homeowner Name Here

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PROFESSIONAL AND S T R AT E G I C M A R K E T I N G JUST LISTED E-FLY ER An e-flyer will be created and sent to an exclusive network and database of professional contacts in increase your home’s visibility to potential buyers.

ONLINE PROMOTION Professionally produced video promoted on our team YouTube Channel.

TA RGETED ONLINE A DV ERTISING Targeted marketing to potential buyers online through various social media platforms.

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PROFESSIONAL AND S T R AT E G I C M A R K E T I N G EX TENSI V E ONLINE EX POSUR E Your home will receive unparalleled exposure to consumers and Realtors worldwide through our extensive digital marketing:

Posted on the most visited real estate websites that can be viewed across the globe

ListHub Global – provides brokers and agents the opportunity to market their listings internationally

E-blasts sent via Bombbomb to the top Realtors in the area

Shared to the national network of luxury agents through our Institute for Luxury Home Marketing Membership

KW Command – your property will have its own website

Ads strategically targeting feeder markets

Exposure in the Wall Street Journal, Mansion Global, Barron’s Group, and LuxuryRealEstate.com, if applicable

Expertly designed social media posts

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Boosted posts and videos on Facebook, Instagram, and YouTube

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SHOWING THE HOME TO PROSPECTS Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

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M A R K E T A N A LY S I S A N D FINALIZING THE SALE Our market analysis is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as the effectiveness of our marketing efforts on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

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L O C AT I N G YOUR NEXT DREAM HOME

SEARCHING FOR YOUR NEW HOME If you are looking to buy or sell another property, let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the Internet, so allow our extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSI V E LU XURY NET WOR KS

STR ATEGIC ONLINE SE A RCH TECHNOLOGY

INSIDE LOCA L K NOW LEDGE & CONNECTIONS

SUPER IOR PROSPECTING CA PA BILITIES

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DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

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Where are you thinking of moving — local or out of state?

Do you have a budget?

What do you and your family need from your next home?

Are you looking for a turnkey or renovation property?

What are your essential requirements during our search?

Are there any financial considerations?

When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

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OUR COMMITMENT TO YOU When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search.

By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we will protect and represent your best interests.

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THANK YOU We’d like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property. We would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we’re not just providing a service, we are building a relationship. Please let us know when we can be of service.

Call us before you make any important real estate decisions — you’ll be glad you did.

- Chad Fonder

A N D T H E S U N COA S T LU X U RY T E A M

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941.961.3865 | Chad@SuncoastLuxuryTeam.com | www.SuncoastLuxuryTeam.com