Brian Teyssier Listing Book

DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE WITH BRIAN TEYSSIER

RE/MAX Advanced, REALTORS

#WhoYouWorkWithMatters

A NOTE FROM BRIAN TO YOU Dear Homeowner, I would like the opportunity to help you sell your home.

There are a few key points that I believe set “Brian Sells Pittsburgh” apart from other real estate professionals because I have marketing tools that answer the questions all sellers have.

1. How do we get the highest and best price in the shortest amount of time?

2. How do we attract the modern buyer today?

3. How are we going to survive the stress of trying to sell our home?

I do more than sell homes, I problem-solve by creating solutions. I am the space between where you are and where you want to be.

Many agents think their most important job is to satisfy the customer. I believe that is the MINIMUM requirement for staying in business. I work tirelessly to improve my systems, processes, tools, and services to go well beyond the standard level of service provided by most agents.

I want to make you so satisfied with your real estate experience that you would gladly refer “BrianSellsPittsburgh” to your friends and family.

I truly am looking forward to working with you.

All my best,

Brian Teyssier

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ABOUT BRIAN Brian Teyssier or “BrianSellsPittsburgh� has been in real estate since 2007 and is very passionate about what he does. As a full-time, professional Realtor, the most important thing to him is to educate his clients on marketing their home. He does this through phone, text, email, social media (YouTube, Facebook, Facebook Live, Twitter, SnapChat, WeChat, Instagram, vlogging, blogging, and whatever else is created in our future), HD or 4k video tours, drone video and pictures, video e-mail (BombBomb), and global and continental Realtor connections.

As a former coaching client of Tom Ferry, the #1 real estate coach, as well as an alumni of social media coach Katie Lance, Brian is also the Technology and Social Media Director at his brokerage.

Brian loves flipping houses and believes knowing how to do this with his own two hands adds value for his clients. He loves fitness of all types: running, CrossFit, Spartan races, cycling, dirt bikes, and hiking.

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BRIAN TEYSSIER ABR, CLHMS, CNHS, CRS, e-PRO, GRI, SRES

Call or text: 412.901.7522 Brian@BrianSellsPittsburgh.com BrianTeyssier.com BrianSellsPittsburgh.com RE/MAX Advanced, REALTORS® 1915 Park Manor Boulevard Pittsburgh, PA 15205 Office 412.200.5763

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DESIGNATIONS ACCREDITED BUYER’S REPRESENTATIVE

GRADUATE REALTOR ® INSTITUTE

ABR is the benchmark

Brian has received his GRI

of excellence in buyer

designation, one of the most

representation. Awarded by

recognized designations in

Real Estate Buyer’s Agent

the real estate industry. The

Council (REBAC), an affiliate of the National

GRI is a program that provides the real estate

Association of REALTORS®, to real estate

tools and knowledge for Realtors to meet the

practitioners who meet specified educational

demands of the 21st century.

and practical experience criteria.

e-PRO CERTIFICATION

CERTIFIED LUXURY HOME MARKETING SPECIALIST

Brian is a member of the e-PRO®

The CLHMS designation assures

he has learned to effectively use real estate

certification program, where

affluent buyers and sellers that

technology to grow his business through social

your Realtor has the knowledge,

media, online marketing, and technology.

experience, and unique skills to

SENIOR RESIDENTIAL SPECIALIST®

meet your needs.

Brian has received his SRES®

CERTIFIED NEW HOME SPECIALIST™

designation; he is certified to assist

Real estate’s most respected

seniors and is astute in the financial

and comprehensive training

and emotional challenges senior clients face

for working successfully with

when they sell a long-held

builders, developers, and new

family home.

home buyers in all areas of new home sales and marketing.

CERTIFIED RESIDENTIAL SPECIALIST® Only 3-4% of all agents hold this designation; it can be compared to earning a master’s or doctoral

THE MOST POSITIVELY REVIEWED REALTOR ON ZILLOW IN PA

degree - it must be EARNED!

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AWARDS & ACCOMPLISHMENTS Brian is a yearly, multi-million dollar producing Realtor who works 24/7/365. He practices “green” business, as does his brokerage. Not only is Brian the Social Media and Technology Coach and Trainer at RE/MAX Advanced, REALTORS, but he is the most tech/social media savvy agent in the Greater Pittsburgh area.

2018: • #1 Pittsburgh Individual by Volume RE/MAX Realtor • Volume of $19,152,798 • Total: 77 - 49 Sellers, 28 Buyers • Average Home Price: $254,000 • Average listing DOM (days on market): 60 • Average sold price vs. list price ratio: 98.6%

MARCH 2018, BRIAN WAS FEATURED IN THE HIGHLY PUBLICIZED “REAL PRODUCERS MAGAZINE” SEE FULL ARTICLE ON PAGE 46

2017: • Volume of $23,000,000 • 47 Sellers, 37 Buyers • Average Home Price: $276,000 • Average listing DOM (days on market): 66 • Average sold price vs. list price ratio: 95% • RE/MAX Chairman’s Club • 49 new reviews on Zillow • Ranked #19 out of 7,500 among all buyer and listing practicing licensed agents in the West PA multi-list • #2 RE/MAX Team in Pittsburgh • Completed the “At Home with Diversity” NAR certified program, which helps Realtors understand the diverse pool of homebuyers in today’s changing market

PLACING 5TH IN THE ALL-AROUND CATEGORY

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FULL-SERVICE REAL ESTATE When you hire Brian, he will become your home’s:

MARKETING MANAGER

CLOSING MANAGER

• Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in line with market forces • Communicate regularly so you are informed and knowledgeable

• Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaise with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process and afterward ensure it is completed seamlessly

LIAISON MANAGER

CONCIERGE

• Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters • Provide you with timely updates on viewings and feedback

• Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as his first priority

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START

CLOSE

“The home buying and selling process can be complicated, but I know how to get you through.”

-Brian Teyssier

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#WhoYouWorkWithMatters

October 2018, Brian was the winner of BombBomb’s Real Estate Video Influencer Award, placing 5th in the all-around category and signifying

In March 2018, Brian was interviewed and

Brian’s ability to adapt to everchanging

featured in the highly publicized

technology and connect with his clients

“Real Producers Magazine”

and community.

See full article on page 46

Featured on the July/August 2016 cover of “The Residential Specialist” Magazine. The magazine runs bi-monthly, making it very rewarding to be selected for the cover.

The Pennsylvania Association of

Brian was ranked as one of the top

REALTORS® is comprised of more than

regional real estate agents who topped

30,000 REALTORS® who subscribe to

$20 million in home sales volume in

a strict Code of Ethics and Standards.

2016 in the Business Times’ Who’s Who

Brian was interviewed and published in

in Residential Real Estate.

an article on Just Listed - Pennsylvania Association of REALTORS®.

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2014

Top Agent Award Trulia is honored to present this award to you as a Top Agent on Trulia in 2014!

January 28, 2015 Pete Flint, CEO of Trulia

Date

BRIAN TEYSSIER

Every year, Brian donates his personal money to the local Children’s Miracle Network and has been recognized as a Miracle Agent with Children’s Miracle Network.

There is a reason Brian Teyssier is the most positively reviewed REALTOR® in the whole state of Pennsylvania. He has built his reputation on providing unsurpassed levels of customer service, with an infectious personality that can make what is oftentimes a stressful process fun. It’s what keeps his clients not only coming back, but telling all of their friends and family about the exceptional experience they had working with Brian.

Brian got his his start in real estate flipping houses.

He decided to get his license in 2007 in order to do his own transactions, but this natural people person quickly realized that becoming an agent was the logical next step. He quickly established himself as a rising star in the industry. Now with RE/MAX Advanced, REALTORS® in Pittsburgh, Brian has recently started a team, adding two full time licensed assistants, which allows him to focus on what he does best, giving his clients top notch customer service while negotiating the best deals possible for them. He is a consistent top producing RE/MAX REALTOR® in Western PA & a RE/MAX Hall of Fame member.

record my screen showing market analysis and other information, while my clients can follow along on their computer and it’s like they’re sitting right there with me. I also stay in touch by using Facebook. I really make an effort to maintain the relationships I’ve built, and it’s been great, they can see my successes and I can see theirs. If they see me doing well, they know I’m going to do the same for them.” Brian is a current coaching client of the number one Real Estate coach, Tom Ferry and is an Alumni of social media coach, Katie Lance.

Through RE/MAX, Brian is active with the Children’s Miracle Network, donating a portion of every transaction to the charity. In addition to that, he donates seventy-five dollars to the organization in the name of every person who reviews him on Zillow.

Brian is currently a member of the Institute for Luxury | Home Marketing & Premier Luxury Marketing Consultants, he is looking to make his mark in the luxury market. He couldn’t be more excited about what the future holds. “There’s just a natural high you get when you help a buyer or seller achieve their real estate dreams. It’s unparalleled. Helping people is why I do what I do.”

Besides his personal approach to sales, Brian has really stood out in his market by being perhaps the most tech savvy agent working in Pittsburgh, and is the technology & social media director at his brokerage. “As far as marketing goes, I go all out. I do drone photography & videos, high-definition POV YouTube video tours. I try and give the videos a lot of personality and they’ve been big hits, things people love to share on Facebook where I have a large active presence. I recently did one using a waterproof Go-Pro camera in order to feature a client’s pool and amazing water slide that they just loved it. I market my homes on all the major real estate websites where I have enhanced profiles, and do target marketing and boosted posts on Facebook. I’m always staying on the cutting edge as far as technology goes, anything I can do to maximize exposure.”

Brian also uses technology to great effect when communicating with his clients, during and after a transaction. “One cool thing I do is video screencast. I can

Every year Trulia gives out their “Best of Trulia Top Agent Award” to 1% of the agents using Trulia. Brian is consistently ranked in the top 1% of agents.

To learn more about Brian Teyssier call/text (412) 901-7522, email brian@briansellspittsburgh.com visit http://www.briansellspittsburgh.com or search #briansellspittsburgh Copyright Top Agent Magazine

Brian was featured in “Top Agent” Magazine, which features the topproducing and most accomplished professionals in the real estate industry.

RE/MAX Advanced Realtors Brian D Teyssier Realtor, GRI, e-PRO, CRS,SRES, Zillow All-Star 412.200.5763 (Office) 412.901.7522 (Mobile) brian@briansellspittsburgh.com www.brianteyssier.com

REAL Trends has been helping real

Brian received the RE/MAX Hall of Fame

estate leaders increase the value of

Award in 2015. During his career with

their businesses since 1987. Brian was

RE/MAX he has achieved more than

ranked 69th Individual by REAL Trends

$1,000,000 in gross commission earnings.

Pennsylvania Agent (sides).

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#WhoYouWorkWithMatters

BRIAN TEYSSIER ZILLOW REVIEWS re•view \ri- ‘ vyü\

noun

1. An act of carefully looking at or examining the quality or condition of something or someone : examination or inspection.

THE MOST POSITIVELY REVIEWED REALTOR ON ZILLOW IN PA For more than 10 years, Five Star Professional has been identifying the top real estate agents across the country. We are proud to announce our list of Pittsburgh winners!

Award recipients represent less than 7% of professionals in the Greater Pittsburgh area and demonstrate professional excellence and a commitment to customer service.

42

New Revie w in 201 s 8

“Brian Sells Pittsburgh,” as he has come to be known, has the most Zillow reviews out of any other Realtor in the entire state of Pennsylvania. Brian has been the leading sales agent at his office, RE/MAX Advanced, REALTORS, since it opened and the top-producing client of Pennsylvania Land Titles and Pillar to Post in Pittsburgh.

#BrianSellsPittsburgh

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#WhoYouWorkWithMatters

PITTSBURGH, PA

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#WhoYouWorkWithMatters

OHIO TOWNSHIP, PA

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#WhoYouWorkWithMatters

SOUTH FAYETTE, PA

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#WhoYouWorkWithMatters

OAKMONT, PA

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#WhoYouWorkWithMatters

SERVICE COMPARISON CHOOSE THE RIGHT AGENT Brian wants you to be an informed consumer. He believes that when you compare his services to those of his competitors, he stands out from the crowd. Please use the below checklist to decide which agent can best handle your real estate transaction.

BRIAN

AGENT 1 AGENT 2

1. Are You A Full-Time, Licensed REALTOR®?

YES

-

-

2. Are You In The Top 10 Locally In Your Company?

YES

-

-

3. Have You Completed The CRS Designation?

YES

-

-

4. Do You Have A Team And Systems In Place For Successful Results?

YES

-

-

5. Are You Available Sun-Sat 8 a.m. - 11:30 p.m.?

YES

-

-

6. Do You Have A Transaction Coordinator?

YES

-

-

7. Do You Develop A Unique, Custom Marketing Plan For Every Home?

YES

-

-

8. Do You Offer Creative Descriptions Of Your Listings?

YES

-

-

9. Do You Have Over 170 Zillow Reviews?

YES

-

-

10. Do You Offer Drone Still Pics & 4K Video?

YES

-

-

11. Do You Market Listings To An International Referral Network?

YES

-

-

12. Do You Have An Exclusive Company Website? Personal Website?

YES

-

-

13. Do You Have An Enhanced, Paid Presence On Realtor.com?

YES

-

-

14. Do You Create A Single Property Website For Every Home You Sell?

YES

-

-

15. Do You Challenge The Zestimate?

YES

-

-

16. Do You Update Zillow/Trulia Facts?

YES

-

-

17. Do You Have A Camera With A Wide-Angle Lens?

YES

-

-

18. Do You Provide An HD Video Point-Of-View Tour Of The Home?

YES

-

-

19. Do You Have A Written Marketing Strategy And Checklists To Follow?

YES

-

-

20. Do You Offer A Secure Lockbox Service With Same-Day Follow-Up?

YES

-

-

21. Do You Have Any Educational Designations?

YES

-

-

22. Have You Taken Updated Real Estate Courses In The Past 90 Days?

YES

-

-

23. Do You Verify Buyers’ Financing Prior To Offer Acceptance?

YES

-

-

24. Do You Target Boost Your Listings On Facebook?

YES

-

-

25. Will You Send “Just Listed” Cards?

YES

-

-

26. Will You Use 360-Degree Camera Technology

YES

-

-

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#WhoYouWorkWithMatters

LOCAL COMMUNITY SUPPORT & CHARITIES RE/MAX agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local communities serving both their client’s real estate needs as well as being a part of the daily lifestyle.

CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. Brian has donated over $4,500 of his personal money to the Children’s Miracle Network.

HOMES FOR HEROES Homes for Heroes, Inc., was created shortly after the tragic events of 9/11 as a way to say “Thank you” to those who serve and sacrifice so much. Brian is a local specialist who supports and provides extraordinary savings to heroes who provide extraordinary services to our nation and its communities every day.

PITTSBURGH CARS ‘N’ COFFEE

Pittsburgh Cars ‘N’ Coffee is an exotic and modern performance car club for Greater Pittsburgh’s automotive enthusiasts. Its members are mainly adult working professionals - over the age of 21 - who drive a wide range of sports cars.

Brian made a $2,000 sponsorship payment as the exclusive Realtor Sponsor for Pittsburgh Cars ‘N’ Coffee from February 2016 - 2017.

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THE POWER OF RE/MAX - 17 -

#WhoYouWorkWithMatters

RE/MAX ADVANCED, REALTORS PHILOSOPHY RE/MAX Advanced, REALTORS is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.

RE/MAX and its owners are dedicated to honoring their reputation while strategically investing in enhanced products and services that will better serve their clients.

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#WhoYouWorkWithMatters

RE/MAX ADVANCED, REALTORS SUCCESS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers to both the agent and their clients in terms of service levels and products are key to maximizing the success of selling and buying a home.

RE/MAX Advanced, REALTORS, under the guidance of Mark Handlovitch, is committed to supporting Brian and his clients with the highest level of service through their extensive marketing, networking platforms, innovative technology, and commitment to their community.

MARK HANDLOVITCH OF RE/MAX ADVANCED, REALTORS WAS AWARDED BROKER OF THE YEAR FOR 2017 IN PENNSYLVANIA AND DELAWARE

22.7

$3,813,989

AVERAGE TRANSACTIONS PER AGENT

SALES VOLUME PER AGENT IN 2017

©2017 RE/MAX Advanced REALTORS. RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated.

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#WhoYouWorkWithMatters

RE/MAX 40 YEARS OF OUTSTANDING AGENTS & OUTSTANDING RESULTS From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with over 100,000 agents.

Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages.

Customer service—built on a foundation of drive, experience, and education – is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

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#WhoYouWorkWithMatters

RE/MAX LEADS THE INDUSTRY AGENT PRODUCTIVITY:

COUNTRIES SERVED:

RE/MAX agents average more sales than other real estate agents in the United States.

RE/MAX is in over 110 countries and territories, more than any of its competitors.

BRAND NAME AWARENESS:

ADVERTISING:

RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

In the United States, RE/MAX has the real

estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.

WEBSITE TRAFFIC/ONLINE SEARCHES: REMAX.com is the most visited real estate franchise website, attracting nearly 90 million potential buyers and sellers annually. When consumers search online, “REMAX” is the most used search term among real estate brokerages.

PROFESSIONAL EDUCATION: RE/MAX agents lead the industry in professional designations.

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2019

RE/MAX VS

THE

INDUSTRY USA

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

NATIONAL, FULL-SERVICE BROKERAGE BRANDS TRANSACTION SIDES PER AGENT (LARGE BROKERAGES ONLY)1

U.S. TRANSACTION SIDES2

BRAND AWARENESS (UNAIDED)3

COUNTRIES & TERRITORIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

16.3

1,004,000

30.2%

110+

8,229

124,280

10.3

Not Released

0.4%

11

500

8,000

8.6

128,416

1.3%

36

2,300

40,300

8.0

709,117

15%

44

3,200

94,200

7.9

Not Released

4.5%

3

1,450

50,000

7.6

393,184

21.0%

80

9,600

127,500

6.8

76,844

0.8%

4

360

12,100

6.5

1,095,874

8.0%

37

1,000

180,000

6.5

123,113

2.1%

72

1,000

22,600

4.7

74,678

0.1%

2

53

15,570

4.6

51,000

0.3%

2

160

11,000

4.2

34,644

0.1%

1

238

8,155

3.9

56,000

0.1%

1

168

16,000

©2019 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2018, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2018; all other competitor data is from company websites and industry reports. 1Transaction sides per agent for all but Realty ONE Group are calculated by RE/MAX based on 2019 REAL Trends 500 data, citing 2018 transaction sides for the 1,757 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. Transaction sides per agent for Realty ONE Group calculated using company’s data included in above chart. 2Compass and eXp Realty totals are for residential transactions only and do not include commercial transactions; totals for all other brands include commercial transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 19_301459

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#WhoYouWorkWithMatters

2019 Among the country’s largest real estate brokerages, RE/MAX® agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

HIGHER VOLUME BY FAR

RE/MAX agents averaged more than twice as many transaction sides as competitors.

RE/MAX agents averaged 79% more sales volume than the average for competitors.

SOLD

RE/MAX

16.3

RE/MAX

SOLD

4.5

$

Competitors

7.1

million

Competitors

2.5

$

million

Productivity.

That’s the sign of a RE/MAX agent. *Based on 2019 REAL Trends 500 data, citing 2018 transaction sides and sales volume for the 1,757 largest participating U.S. brokerages (ranked by transaction sides). ©2019 RE/MAX, LLC. Each Office Independently Owned and Operated. 19_301459

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#WhoYouWorkWithMatters

LOCAL EXPERTS, GLOBALLY CONNECTED

NORTH AMERICA | United States of America | Canada | Mexico | CENTRAL AMERICA | Belize | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | SOUTH AMERICA | Argentina | Bolivia | Brazil | Chile Colombia | Ecuador | Guyana | Peru | Suriname | Uruguay | Venezuela | CARIBBEAN | Antigua and Barbuda | Aruba | Bahamas | Barbados | Bonaire | Cayman Islands | Curacao | Dominica | Dominican Republic Grenada | Jamaica | Puerto Rico | St. Barthelemy | St. Kitts & Nevis | St. Lucia | St. Martin | Trinidad & Tobago | Turks & Caicos | US Virgin Islands | EUROPE | Albania | Austria | Belarus | Belgium | Bosnia & Herzegovina Bulgaria | Croatia | Czech Republic | Denmark | England | Estonia | Finland | France | Germany | Greece | Hungary | Iceland | Ireland | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Montenegro Netherlands | Norway | Poland | Portugal | Romania | Scotland | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Wales | MIDDLE EAST | Bahrain | Egypt | Israel | Kuwait | Lebanon | Oman | Qatar Saudi Arabia | Turkey | United Arab Emirates | AFRICA | Algeria | Botswana | Cape Verde | Mauritius | Morocco | Mozambique | Namibia | Seychelles | South Africa | Zambia | Zimbabwe | ASIA/PACIFIC | Australia Bhutan | China | Guam | India | Indonesia | Japan | Micronesia | Mongolia | Nepal | New Zealand | Northern Mariana Islands | Philippines | Republic of Palau | Singapore | South Korea | Sri Lanka | Thailand

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DETERMINING THE VALUE OF THE HOME - 25 -

#WhoYouWorkWithMatters

THE OBJECTIVE Our mutual objective is to sell your home:

FOR THE HIGHEST PRICE » IN THE SHORTEST TIME » MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, surveying current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

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#WhoYouWorkWithMatters

INFLUENCES ON THE VALUE OF THE HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it is known as the “Fair Market Value,” and the buyer is influenced by the following criteria: • • • • • •

Location of the property Condition of the property Buyer demand Prices of similar properties on the market Recent sales of competitive properties Availability of financing

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MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are, for the most part, in your control.

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS: Price Terms Condition Marketing Programs Value

CONTROLLED BY: Seller Seller Seller Brian Teyssier - RE/MAX Advanced, REALTORS Buyer/Market Conditions

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MARKETING YOUR HOME - 29 -

#WhoYouWorkWithMatters

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will also be an emotional one. As your real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

TOGETHER WE WILL: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Co-operate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation. My real estate “lingo” is to help you through this process • Finalize your sale • Find your next dream home

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THE WINDOW OF OPPORTUNITY The Window of Opportunity is the period in which your home will receive its maximum exposure - typically when your home is new on the market.

ACTIVITY (Amount of Interest)

To capitalize on this window, it is crucially important that your home is ready for sale, priced at the fair market value, and prepared to showcase its features and attributes. I will also implement a marketing strategy to increase your home’s exposure.

1

2

3

4

5

6

7

8

9

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

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10

11

12

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MARKETING YOUR LOCATION Three most important things to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining price and is actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!

An article recently published by NextPittsburgh.com, lists the 5 Pittsburgh neighborhoods first-time buyers should have their eye on.

As a Pittsburgh real estate expert, Brian helped share his knowledge. The neighborhoods are: • Beechview • Greenfield • Shaler • Brighton Heights • Carrick

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PREPARE TO PRESENT YOUR HOME

Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that it is viewed with critical objectivity, and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

Real estate agents may have a new mantra for what sells homes: the kitchen, the kitchen, the kitchen.

“More than any other part of the house, outdated kitchens are the biggest turn-off, and updated kitchens are the biggest turn-on,” said Brian Teyssier of RE/MAX Advanced, REALTORS, with offices in Sewickley and Robinson. “It’s a nobrainer... The kitchen is the No. 1 area that people are searching,” he said.

When people check Zillow, Trulia, and other real estate websites, Teyssier said, “They should look to see if kitchen photos are prominently displayed. If the kitchen’s nice, it’ll be the second, third, or fourth photo you see. If not, it’ll be buried in the back,” he said.

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PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color-corrected, and showcase the home in the best way possible. Professional photographers provide highresolution photos that should be presented in a home’s marketing materials. Whether print or web, these photos are often the first impression that a potential buyer will receive.

A photo shoot is the time when a home must shine - both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light, will speak volumes to the viewer before and after the home is visited.

DRONE FOOTAGE: Take advantage of new technology, especially if your buyer is likely to be from outside your local area. Brian uses his personal drone to market every listing because he feels that the property will stand out to prospective buyers. The visual advantages impact the way luxury homes are presented on the MLS, in print, and in social media marketing.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure, and requires more than just listing the home for sale on the Internet and the local Realtors listing service; it needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

F O R SA L E

BRIAN TEYSSIER

412.901.7522

BRIAN@BRIANSELLSPITTSBURGH.COM

RE/MAX ADVANCED, REALTORS

412.200.5763

YARD SIGNS & DIRECTIONALS The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot.

Directionals help guide people to the home. Brian suggests adding solar powered lights on yard signs in the winter to make your home stand out.

PUBLIC & PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than the buyer.

LOCAL ADVERTISEMENTS For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.

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NETWORKING & REFERRALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

VIRTUAL TOURS & ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

facebook.com/ briansellspittsburghrealestate Likes: 1,871

#briansellspittsburgh Followers: 4,437

WEB EXPOSURE 95% of buyers look at homes online as their first step in the home-buying process. This trend will continue to increase over time.

Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

twitter.com/briansellspitt Followers: 1,264

Facebook Boosted Post: Listing reached 16,850 people - 37 -

youtube.com/user/ linkedin.com/pub/brian-teyssier/2/ briansellspittsburgh a08/493 Subscribers: 117 Views: 25,030 3,528+ Connections

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PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition.

Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home – they already love their community, so they are your biggest advocates! Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within close proximity of their present home.

YOUR GUIDE TO SELLING A HOME

YOUR GUIDE TO BUYING A HOME PREPARED ESPECIALLY FOR YOU

by Brian Teyssier

R E / M A X A d v a n c e d , R E A LT O R S ®

PREPARED ESPECIALLY FOR YOU

by Brian Teyssier R E / M A X A d v a n c e d , R E A LT O R S ®

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PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through my extensive online partnerships.

REAL ESTATE

REAL ESTATE

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times – this is difficult to balance when you are still living in the home. However, if all the preparation is done up front – unnecessary items removed, space has been created, and a plan implemented for the best times to show the home – then the final prep and inviting touches are easy to add around your busy schedule.

From boosting curb appeal to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just-baked cookies or scented candles all help in showing the home to its best potential.

701 C HE ST N UT

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MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

Selling your home is important to you, and it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

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BRIAN TEYSSIER REAL ESTATE “LINGO” < TRANSLATION > “The buyer thought the

The buyer found larger

house was too small.”

homes for the same price.

“They liked the house but

The buyer found other houses

bought another.”

that were better values.

“They liked the home but

Buyers will generally pay 10-15% more for a

bought a new house.”

new house, making it difficult to compete.

The seller should consider replacing

“They didn’t like the carpet.”

the carpet due to age.

“They thought the yard was too

They found other homes with larger yards

small and the street was too busy.”

and quieter streets for the same price.

The seller may need to make minor repairs,

“The home needs some work.”

neutralize paint, or reduce the price.

They didn’t like the floor plan.

“They didn’t like the floor plan.”

We cannot overcome this objection.

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FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counteroffers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process - to keep in constant communication, track the proceeding, and keep things on schedule.

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SOLD

75 S. 1 6 T H ST R E E T SOL D FO R $ 2 2 1 ,4 50

3 4 S . 1 7 T H ST RE E T S O L D FO R $ 229, 888

“Brian is the man! His authenticity, honesty, personality, responsiveness, and knowledge are top notch! Whether text, call, or email, Brian responds back to you within seconds! No matter what you are looking to do on any given day, Brian is always flexible with his schedule to work around your schedule. I have the utmost respect for Brian as a real estate agent and a person. Choose Brian Teyssier as your real estate agent.”

“Brian was very quick to respond after our initial inquiry. He immediately got the ball rolling and began sending paperwork required to list the house. He is very well-connected and within days there were many showings lined up. He was also very knowledgeable about how to sell the house as quickly as possible, and we got full asking price. Closing was also easy and efficient.”

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SOLD

30 0 CO L A STR EE T SO LD FO R $ 4 65 ,0 0 0 Enjoy the panoramic views of the most livable city in America, This home is located on a cul-de-sac and nestled into the hillside of Mt. Washington. This one-of-a-kind home was built with entertaining in mind. The main floor has an open floor plan with a wall of French doors

opening onto the deck. Enjoy watching the fireworks, entertaining for the holidays, hosting a big sporting event, or just enjoy a quiet night with a glass of wine. Brand new and completely renovated.

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REAL PRODUCERS MAGAZINE ARTICLE FEATURING BRIAN TEYSSIER - MARCH 2018

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NOTES

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BRIAN TEYSSIER CALL OR TEXT: 412.901.7522 | BRIAN@BRIANSELLSPITTSBURGH.COM BRIANTEYSSIER.COM | BRIANSELLSPITTSBURGH.COM

RE/MAX Advanced, REALTORS. Each office is independently owned and operated. Copyright® June 2019

THANK YOU! â&#x20AC;&#x153;In 2017 I helped 115 families buy or sell a home in the Greater Pittsburgh area. Thank you to my clients, friends, and neighbors for a great year! I want you to know how much I appreciate your business and support.â&#x20AC;? - Brian

SOLD IN 2018