Own This Home Team marketing book

DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE WITH OWN THIS HOME TEAM

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A PREVIEW OF OWN THIS HOME TEAM AND RE/MAX ALLIANCE

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BILLIE JO DOWNING REALTOR®, ABR, CDPE, CNE, CNHS, CRS, ePRO,GRI, RCC, SFR, SRES 2007 Realtor of the Year

970.481.4150 BillieJo@OwnThisHomeTeam.com www.OwnThisHomeTeam.com

KATHY SCRIBNER REALTOR®, ABR, CDPE, CNE, CNHS, ePRO, GRI, RCC, SFR

970.669.4175 Kathy@OwnThisHomeTeam.com www.OwnThisHomeTeam.com

RE/MAX Alliance Loveland 750 W Eisenhower Blvd.

Loveland, CO 80537 Office: 970.669.1234 Each Office Independently Owned and Operated.

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ABOUT OWN THIS HOME TEAM The most important decision you make when buying or selling a home is finding the right Realtor. You need someone with experience, who is dedicated to looking out for YOUR best interests. The Own This Home Team has helped over 900 families buy or sell homes. Their client base is primarily referrals from family, friends and other Realtors. With over a combined 40 years of experience, Billie Jo and Kathy provide extensive knowledge in residential sales, new construction, short sales and foreclosure sales.

BILLIE JO’S ACCOMPLISHMENTS • 23 years of committed service in real estate • Lifelong resident of Colorado • Assisted homeowners with challenges during the 2008 financial crisis • Served as President of the Loveland-Berthoud Association of Realtors® for 3 different terms • Served as State Director for 2 terms at the Colorado Association of Realtors® • Named Realtor of the Year - 2007 • Frequent guest expert/speaker for local news channels, housing coalitions, the Federal Reserve, State of Colorado Economist Committee and National Public Radio KATHY’S ACCOMPLISHMENTS • 18 years of committed service in real estate • Assisted homeowners with challenges during the 2008 financial crisis • Served on Board of Directors Loveland/Berthoud Association of Realtors® for 2 consecutive terms • Served as liaison for Loveland/Berthoud Association of Realtors® and Loveland Chamber of Commerce • RE/MAX Hall of Fame member • RE/MAX 100% Club member - 2009-2015 • RE/MAX Platinum Club member - 2016 • Continually recognized as a Miracle Agent by Children’s Miracle Network hospitals - a donation is made on behalf of every client after closing to Children’s Miracle Hospital in Denver

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DEDICATION AND COMMITMENT Buying or selling a home is the largest transaction most of us will ever make, and it can be a very complex, emotional and timeconsuming experience. Billie Jo and Kathy are dedicated to make certain that YOU come away completely satisfied.

JUST ASK THEIR CLIENTS: “Thank you for an amazing selling experience! From the

“When my wife and I decided to move forward with a short

first day we met and received your counsel with regard to

sale, we were referred to Billie Jo and Kathy by our attorney.

listing our house and preparing it for showing, we knew we

From the beginning, they took very good care of us and really

had made the right choice in selecting the Own This Home

made sure that every detail was handled. There was not a

Team. We received a full-asking price cash offer on the first

week that went by that we did not get a status update, which

day of showing and closed 30 days later. You were great

was really important to us. We hit several pitfalls along the

communicators, consistently keeping me up-to-date, step by

way, but Kathy and Billie Jo were able to go the extra mile to

step throughout the whole process. Your professionalism and

sidestep them. In the end, we had probably the best outcome

interpersonal skills were most appreciated by us. We look

after having two buyers get into a bidding war and we were

forward to an opportunity to recommend the Own This Home

able to take a higher offer to the bank! Kathy and Billie Jo

Team to anyone and everyone who is looking to sell or buy a

handled every detail of the process along the way and always

home.” — Charyn U.

ensured that our best interests were put first. We truly can’t thank them enough.” — Jeff W.

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FULL SERVICE REAL ESTATE When you hire Own This Home Team, they will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as our first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process and afterward ensure it is completed seamlessly CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors and moving services

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WHY CHOOSE US PAST PERFORMANCE We average over 60 closed transactions per year. During the last several years, short sales (the most challenging type of transactions) became a large part of our business, and although the national average is only 35%, our success rate is 98%.

MORE MONEY IN YOUR POCKET Our listings have sold at 100.5% of listing price, which ultimately nets you more money. Expertise in the real estate market, pricing strategies and marketing your home to the right buyer provides our team with this excellent percentage.

COMMUNICATION The number one complaint of sellers is that they do not hear from their Realtor. We are focused on never having that complaint.

We have systems in place and will call or email you weekly, keeping you informed of any new competing listings, sales, showing activity and feedback. Our team previews new listings and has extensive knowledge of the inventory.

NEGOTIATION SKILLS In addition to our Certified Negotiation Expert (CNE) designations, due to the difficult nature of the type of transactions, we have helped distressed homeowners since 2007, and have acquired significant practical negotiation skills to assist buyers and sellers with their needs. The benefits of hiring a CNE: confidence in your Realtor, higher net profit, strong ability to resolve conflicts, faster sales cycle and less stress/inconvenience.

REFERRALS 68% of our business is by referral. This statistic proves that our past clients have been treated with the utmost care and knew they were the most important part of the real estate transaction. You can expect the highest level of integrity, professionalism and superior customer service from us - all the reasons why past clients refer their family, friends and coworkers to us for all their real estate needs.

THE TEAM APPROACH/TRACK RECORD Together, the Own This Home Team has helped over 900 families buy and sell real estate. With two full-time partner/agents and an assistant/transaction coordinator, someone is always available with time and resources to devote to you.

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THE TEAM’S TRACK RECORD OF SUCCESS OUR CLIENT’S HOMES SELL 15% FASTER THAN THE COMPETITION

64

100.5%

Average Days on Market

The Team

45 Days for Our Clients

THE AVERAGE $300,000 SELLER WOULD RECEIVE $4,140 MORE IN THEIR POCKET

What this means: •

19 days of less hassle

•

19 days of payments in “your pocket”

In our 22 year of real estate sales, we have helped

OVER 900 NORTHERN COLORADO FAMILIES SELL OR PURCHASE A HOME. CAREER SALES EXCEED $194 MILLION.

99.12%

Our Competitors

Based on The Team’s list price to selling price ratio

84x 7

The Career of the Average Agent

By comparison:

Average Agent Has Less Than 7 Years Experience

and has closed 17 sales for approximately $2.3 million

Source: IRES Multiple Listing Service -9-

OWN THIS HOME TEAM VS. OTHER REALTORS 60 50 40

The Team

30 20 Top Agent

10 0

Average Agent

THE AVERAGE AGENT SELLS 8-12 HOMES PER YEAR

TOP AGENTS SELL 24-30 HOMES PER YEAR

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ON AVERAGE, THE TEAM SELLS OVER 60 HOMES PER YEAR

RE/MAX ALLIANCE Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers to both the agent and their clients in terms of service levels and products are key to maximizing the success of selling and buying a home.

RE/MAX Alliance is committed to supporting Billie Jo, Kathy and their clients with the highest level of service through their extensive marketing and networking platforms, innovative technology and commitment to the Northern Colorado community.

RE/MAX Alliance is dedicated to providing highly sophisticated marketing platforms, strategies and solutions – they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics and offer quality service.

RE/MAX ALLIANCE VS. THE OTHERS 5,000

17.3% 15.6%

Number of Transactions

4,500 4,000 3,500 3,000 2,500

6.0%

2,000

4.6%

1,500

4.5%

3.8%

1,000

2.2%

500 0

RE/MAX

The Group

Coldwell Banker

Sears

Keller Williams

C3

Information not guaranteed. Š2017 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).

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Berkshire Hathway

LOCAL COMMUNITY SUPPORT/CHARITIES RE/MAX agents are well known locally and nationally for their involvement in many community programs. Together with our brokerage, we are committed to working in the Northern Colorado area serving both our client’s real estate needs as well as giving back to the community.

CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospital in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services and charitable care. Kathy Scribner is continually recognized as a Miracle Agent, and is the #1 contributing agent at RE/MAX Alliance Loveland.

SUSAN G. KOMEN FOR THE CURE RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer.

RE/MAX GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.

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THE POWER OF RE/MAX - 13 -

RE/MAX 40 YEARS OF OUTSTANDING AGENTS & OUTSTANDING RESULTS From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with over 100,000 agents.

Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities and other competitive advantages.

Customer service—built on a foundation of drive, experience and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

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RE/MAX LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY: RE/MAX agents average more sales than other real estate agents in the United States.

BRAND NAME AWARENESS: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

PROFESSIONAL EDUCATION: RE/MAX agents lead the industry in professional designations.

THE NUMBER OF COUNTRIES SERVED: RE/MAX is in over 100 countries, more than any of its competitors.

ADVERTISING: In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.

WEBSITE TRAFFIC AND ONLINE SEARCHES: Remax.com is the most visited real estate franchise website in the world, attracting nearly 50 million unique visitors annually who can view your home in over 43 languages.

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RE/MAX AGENTS SELL ONE HOME EVERY 30 SECONDS U.S. RESIDENTIAL TRANSACTION SIDES

TRANSACTION SIDES PER AGENT

AGENT EXPERIENCE IN REAL ESTATE (YEARS)

COUNTRIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

1 Million+

16.5

15.2

100+

7,343

111,915

1,000,000

U.S. RESIDENTIAL TRANSACTION SIDES

900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

RE/MAX

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

Sotheby’s

Better Homes & Gardens

Not Provided

Not Provided

Berkshire Hathaway

Realty Executives

©2017 RE/MAX, LLC. Each office independently owned and operated. All figures are full-year or as of year-end 2016, as applicable. Worldwide sales leadership based on total residential transaction sides.

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RE/MAX

85

$4.2 Million

$3 Million Coldwell Banker - 3

of the top 100 brokerages

$2 Million

Century 21 - 6 ERA - 1 Non-Franchise - 5

$1 Million RE/MAX

16

18

RE/MAX AGENTS OUTSELL THE COMPETITION

10

12

14

AVERAGE TRANSACTION SIDES PER AGENT RE/MAX agents averaged 16.5

TOP 100 BROKERAGES

SALES VOLUME: AVERAGE PER AGENT

RE/MAX holds 85 of the top 100 brokerages

RE/MAX agents averaged 60% more

when ranked by most transaction sides per agent.

than the average for all competitors.

$5 Million $4 Million RE/MAX

85 85 RE/MAX

Coldwell Banker - 3

of the top 100 brokerages

of the top 100Century 21 - 6 brokeragesERA - 1

Non-Franchise - 5

$3 Million

Century 21 - 6 ERA - 1 Non-Franchise - 5

$5 Million $4 Million

$4.2 $4.2 Million Million $2.5 $2.5 Million

$3 Million

$2 Million

$2 Million

$1 Million

$1 Million

Coldwell Banker - 3

18

18 16

RE/MAX

16

Sotheby’s

Keller Williams

Better Homes & Gardens

Century 21

Coldwell BAnker

Berkshire HHS

ERA

RE/MAX

2

4

6

to 7.8 sides for all competitors.

Realty Executives

8

transaction sides, compared

Million

RE/MAXCompetitors Competitors

14 2

14

©2017 RE/MAX, LLC. Each office independently owned and operated. All figures are full-year or as of year-end 2016, as applicable. Worldwide sales leadership based on total residential transaction sides.

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$2.

Milli

Compet

LOCAL EXPERTS, GLOBALLY CONNECTED

NORTH AMERICA | United States of America | Canada | Mexico | CENTRAL AMERICA | Belize | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | SOUTH AMERICA | Argentina | Bolivia | Brazil | Chile Colombia | Ecuador | Guyana | Peru | Suriname | Uruguay | Venezuela | CARIBBEAN | Antigua and Barbuda | Aruba | Bahamas | Barbados | Bonaire | Cayman Islands | Curacao | Dominica | Dominican Republic Grenada | Jamaica | Puerto Rico | St. Barthelemy | St. Kitts & Nevis | St. Lucia | St. Martin | Trinidad & Tobago | Turks & Caicos | US Virgin Islands | EUROPE | Albania | Austria | Belarus | Belgium | Bosnia & Herzegovina Bulgaria | Croatia | Czech Republic | Denmark | England | Estonia | Finland | France | Germany | Greece | Hungary | Iceland | Ireland | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Montenegro Netherlands | Norway | Poland | Portugal | Romania | Scotland | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Wales | MIDDLE EAST | Bahrain | Egypt | Israel | Kuwait | Lebanon | Oman | Qatar Saudi Arabia | Turkey | United Arab Emirates | AFRICA | Algeria | Botswana | Cape Verde | Mauritius | Morocco | Mozambique | Namibia | Seychelles | South Africa | Zambia | Zimbabwe | ASIA/PACIFIC | Australia Bhutan | China | Guam | India | Indonesia | Japan | Micronesia | Mongolia | Nepal | New Zealand | Northern Mariana Islands | Philippines | Republic of Palau | Singapore | South Korea | Sri Lanka | Thailand

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DETERMINING THE VALUE OF YOUR HOME - 19 -

THE OBJECTIVE Our mutual objective is to sell your home: • For the highest possible price • In the shortest amount of time • With the most favorable terms Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, the barometer of current market conditions and reviewing the variety of factors that will help us prepare your home for sale.

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INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly ‘worth’ - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

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MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are, for the most part, in your control.

Typically, market conditions are not in your control but choosing an agent with extensive experience and a respected reputation in the local market, who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

Realtor/Real Estate Company

Value

Buyer/Market Conditions

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MARKETING YOUR HOME - 23 -

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience but it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies and extensive brokerage resources.

Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally and internationally • Maximize your home’s web exposure • Always prepare your home so that it is ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

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THE WINDOW OF OPPORTUNITY The window of opportunity is the period in which your home will receive its maximum exposure – typically when your home is new on the market.

In order to capitalize on this window it is crucially important that your home is ‘ready for sale’, priced at the optimum ‘Fair Market Value’, prepared to showcase its features and attributes and the marketing strategy is implemented to further increase

ACTIVITY (Amount of Interest)

its exposure.

1

2

3

4

5

6

7

8

9

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

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10

11

12

13

MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood or even a certain street before settling on a specific home.

Understanding your location’s positives and negatives are important to know when determining price, but is actually very significant in the marketing of your home. Misconceptions, preconceptions and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown and how it’s positioned - ones man’s displeasure can be another’s delight!

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PREPARE TO PRESENT YOUR HOME First impressions are lasting, therefore it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own. Preparing your home is one of the most difficult, emotional yet critical steps to maximizing its value. Together we will review, recommend, prepare and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved or well-maintained your home is, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

HOME STAGING When you list your home with us, we will provide a free consultation with one of our area’s most experienced professional stagers. Well-staged homes look better, photograph better, show better and sell faster than non-staged homes. Staging is positioning the house to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to the home, allowing buyers to imagine themselves living there. An AOL Money & Finance poll revealed that 87% of respondents said home presentation makes the difference in most sales.

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PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a home’s marketing materials. Whether print or web, these photos are often the first impression that a potential buyer will receive.

A photo shoot is the time when a home must shine - both figuratively and in reality. A fully prepared home, clean, tidy, clear sight lines, shot in its best natural light will speak volumes to the viewer before and after the home is visited.

AERIAL PHOTOGRAPHY Take advantage of new technology – acreage property requires additional details. While plat maps are great tools to show property lines, a drone can showcase the true essence of a property and also the landscape and views.

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TWILIGHT MAGIC These photos encourage buyers to imagine returning to a warm and welcoming home each night – really tugging on those heart strings and making an emotional connection. Dusk pictures are popular because the light effects create a unique mood for the property, allowing these photos to attract more hits online than daylight photos. It’s also about glamour and standing out from the crowd. It adds a touch of style to a property to have dusk shots – very vogue. It also gives the impression of a property being “more prestigious,” therefore attracting more buyer interest. Dusk photography shows any property in a more intimate light, giving it a more elegant, classy look.

3D VIRTUAL TOURS This new technology helps buyers to immerse themselves in a home, enabling them to ‘walk’ through it - providing a highly immersive property viewing experience. 3D tours help buyers view the property from all angles and get a deeper understanding of the home without seeing it in person.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximize its exposure and requires more than just listing the home for sale on the Internet and the local Realtor’s listing service. It needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

Yard Signs and Directional Signage: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot.

Directionals help guide people to the home.

Public and Private Showings: Broker tours, Open Houses and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than the buyer.

Networking and Referrals: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

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PLATFORM FOR 24/7 WEB EXPOSURE With nearly 95% of home buyers beginning their search on the internet, you will want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnership.

remax.com

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PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition.

Mailing professional promotional materials that feature your home to your neighbors, potential buyers and other Realtors is one of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home – they already love their community so they are your biggest advocates!

Knowing where the potential buyers are locally is powerful – after all, 78% of homeowners purchase within a 10-mile radius of their present home.

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Email Marketing: Your home will be marketed using the

Social Media Marketing: Your home will be extensively

latest email technology, enabling agents to see your home

marketed on Facebook, the world’s leading social media site.

in just a click of a button directly from their email.

•

• •

friends from the Own This Home Team Facebook

in Loveland, Fort Collins, Greeley and Wellington

Business Page

Emailed to 2,300+ real estate agents in the Northern

•

Colorado area, from Colorado/Wyoming border to

Open Houses will be promoted on Facebook with sponsored ads

Boulder and from Greeley to Estes Park •

Shared socially with our friends — and friends of

Direct connection to over 337 RE/MAX Alliance agents

•

Targeted emails to potential clients and buyers

Highly Targeted Ads to very specific demographics thought most likely to purchase a home like yours

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CONDITION OF THE HOME The condition of your home is extremely important to the success of getting your home sold, from the obvious continued maintenance of your home to those items that you can’t see. One of the top things that can cause a contract to fall apart is items found during the buyer’s home inspection. The buyer’s perception, your perception and reality can become miles and dollars apart.

It is highly recommend that you hire a professional to take a look at your home first and then make the necessary repairs. We have a list of top inspectors that can perform a pre-listing home inspection for you, from a cursory inspection to detailed and at various price points.

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HOME WARRANTY You might want to consider purchasing a home warranty from Blue Ribbon Home Warranty. The benefit to you is that many of the normal day-to-day repairs are covered under this plan while your home is listed; such as a water heater going out. The buyer receives 14 months of coverage after closing.

Offering a home warranty for your buyer increases buyer confidence in your home and sets you apart from the competition.

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FINALIZING THE SALE A myriad of details must be attended before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that as your Realtors, we are here to guide you through this final process - to keep in constant communication, track the proceeding and to keep things on schedule.

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MARKET ANALYSIS Our market analysis report is compiled from a system that tracks your showings, all Realtors and buyer feedback as well as our marketing effectiveness for your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations and objectives.

Selling your home is important to you and it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure or understanding the potential of multiple buyers.

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CANCELLATION GUARANTEE Success in real estate is selling homes fast and for top dollar. We are confident that we can do this for you because our team has already helped over 900 families, just like you, get their home SOLD. We pledge to provide you with the highest level of service in the real estate industry and our commitment to this pledge is 100%. If you feel we fail to deliver the service promised, you have the right to cancel your listing agreement with us at any time prior to accepting an offer, with no penalties or obligations.

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MARKETING FOR YOUR NEXT HOME If you are looking to buy another property, let our knowledge of your requirements, needs, likes and dislikes be the foundation of a new search - from determining the perfect location to finding your next perfect dream home.

In the world of real estate, it takes more than just searching for a home on the internet, so allow our innovative marketing strategies, extensive network of connections and exceptional knowledge to open the right doors.

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SOLD BY THE OWN THIS HOME TEAM

“I would definitely recommend them. Billie Jo was easy to

“I love my new home! Working with Pagel Contracting and

work with, very knowledgeable and gave us useful advice

Kathy and Billie Jo was an awesome experience. They are

throughout the selling process. We quickly had an offer, and

true professionals and customer service driven. Throughout

our house sold for a price we were very happy with. We were

the entire building process, I was kept informed of the home’s

out of town for much of the process and it was important

progress and my questions and requests were answered

to have someone we trusted to manage the process. They

promptly. I looked at several builders before deciding on

also provided great services to help prepare our house for

Pagel; the quality and customer service is impeccable.”

showing. We have used them twice, once for buying and once for selling, and would certainly use the team again.”

— Karen H.

— Mike and Allison

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SOLD BY THE OWN THIS HOME TEAM

“We simply couldn’t be happier with Kathy and Billie Jo’s performance! Their level of excellence is far above their peers in the industry. Their attention to detail is phenomenal. The market analysis and comps they found were spot on. We listed on a Thursday with showings starting Friday, and by Tuesday morning we had 22 showings and 3 non-conditional offers. What a wonderful experience!”

— Todd and Stephanie

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SOLD BY THE OWN THIS HOME TEAM

“They are the finest Realtors I have ever worked with. Kathy

“Having purchased and sold several homes over the years,

and Billie Jo went above and beyond anything I could have

I can firmly attest that Kathy is an excellent Realtor. She is by

imagined. If I could give them 10 stars, I would. They are

far the very best I have experienced. I was fully informed at

professional and very kind at the same time. I recommend

every step. She is driven to meet client needs with integrity

them without reservation.”

and thoroughness. She is preemptive, which means little or no stress for her clients. Thank you, Kathy!!”

— Christian and Laurel — Donna M.

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SOLD BY THE OWN THIS HOME TEAM

“We had a very positive experience selling our home with Kathy and Billie Jo. They expertly shepherded us through our first house sale and were extremely responsive to our needs by answering all of our questions. They demonstrated a high degree of local market expertise and helped us to sell our home at a higher price point than we had originally thought. I would easily recommend their services for those in the market to sell!”

— Grant and Julia

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As your Realtors, it is our job to understand your needs and respond to them promptly, professionally and with integrity. It is our pledge to provide you with sound real estate advice, helping you to understand the wisdom of the decisions you make.

Our relationship as your Realtors, is built on trust. Value and service will be provided before, during and after the transaction, so that your changing needs are always addressed and satisfied.

It is not only our business philosophy but also a commitment to provide you with exemplary personalized service beyond your expectations. Our practice is to listen, hear and truly understand your needs; a quality of business conduct that often seems to have been forgotten in today’s fast-paced, highly automated society. — Kathy Scribner & Billie Jo Downing, Own This Home Team

Each office is independently owned and operated.