Bill Barnhill Listing Book

DISCOVER A NEW LEVEL OF

MARKETING EXCELLENCE WITH BILL BARNHILL

Y OU R LU X URY H O M E MA RKE T I N G SPEC I A L I ST

A PREVIEW OF BILL BARNHILL

MEET BILL BARNHILL Originally born in Georgetown, South Carolina, about an hour north of Mount Pleasant, Bill’s family moved around a lot when he was younger, finally settling in Atlanta. Bill attended the University of South Carolina from 1981 to 1985 and played football for the Gamecocks. After graduation, he stayed in South Carolina where he met his beautiful wife, Elizabeth, they married in 1996.

In July of 1997, they moved to Mount Pleasant and were blessed with three wonderful children.

Bill began his real estate career in 2005 and has helped his clients find success buying and selling homes in Mount Pleasant and surrounding areas. Although he can assist clients at any price point, his main focus is serving the real estate needs of the high-end, luxury homeowners and buyers ($900,000+). He is certified by the Institute for Luxury Home Marketing as a Certified Luxury Home Marketing Specialist (CLHMS) and has also qualified as a member of the Institute’s Million Dollar Guild; less than 1% of all agents hold both of these designations.

When you have a real estate need, trust your next transaction to a luxury Realtor with the time, integrity, knowledge, and expertise to assist you in this distinctive market.

BILL BARNHILL REALTOR®, ABR, CLHMS, CNE

Luxury Home Specialist

843.364.6903

Bill@BillBarnhill.com www.BillBarnhill.com

FULL-SERVICE LUXURY REAL ESTATE When you hire Bill Barnhill, he will become your home’s:

MARKETING MANAGER

CLOSING MANAGER

∙∙ Showcasing your property with the finest marketing ∙∙ Developing and implementing a customized marketing plan ∙∙ Determining the best price in line with market forces ∙∙ Communicating regularly so you are informed

∙∙ Providing information to the buyer in a timely manner ∙∙ Accepting only certified bank drafts ∙∙ Liaising with your lawyer/notary and delivering documentation ∙∙ Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

LIAISON MANAGER ∙∙ Introducing new buyers to your property ∙∙ Pre-qualifying the buyers to avoid time wasters ∙∙ Providing you with timely updates on viewings and feedback

NEGOTIATOR ∙∙ Presenting and negotiating on your behalf with potential buyers ∙∙ Advising you on the merits of each offer ∙∙ Always keeping your best interests as first priority

CONCIERGE ∙∙ Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

DEDICATION AND COMMITMENT

“

JUST ASK BILL’S CLIENTS: Being an out-of-town seller with a high-end oceanfront home to sell on the Isle of Palms, I needed a real estate agent with the knowledge and expertise to get it sold. I am glad I chose Bill Barnhill. Through Bill’s efforts of his professional and thorough marketing plan, I obtained a cash offer within two weeks on the market with a quick closing time….and very close to my asking price. His attention to detail and professionalism throughout the process gave me tremendous peace of mind. When you have a home to sell (or buy) in Mount Pleasant or the Islands, I encourage you to contact Bill Barnhill.

TIM SOLSO Retired Chairman & CEO, Cummins Inc. (Former Chairman General Motors Company) Bill Barnhill went above and beyond for us! We started our quest looking to move to the low country seven years ago. While initially we were more hopeful than serious about a move, Bill gently guided us throughout the process. He was more than patient and understanding. When the time to move became a more serious matter, Bill helped not only in our efforts to find a new home but he also helped us with our search for short term rental housing. He exceeded our high expectations in our transition to Mount Pleasant and was an invaluable resource to us well after the purchase of our new home.

KIRK PAULSEN I highly recommend Bill Barnhill as an excellent Realtor to do business with. Not only was he very knowledgeable about the market, but he was also extremely flexible, patient, responsive, and personable throughout the process. His professionalism and level of attention to detail did not end on the close date. He also has a network of acquaintances and business contacts that were equally as helpful through the buying and remodeling process after the sale. Being new to the area, this additional information and support were very much appreciated! As someone that has owned five homes in the past 15 years in three different states, I thoroughly enjoyed working with Bill throughout the buying process and still see him as a trusted resource for real estate related questions.

BECKY MARSON

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THE POWER OF

KELLER WILLIAMS LUXURY INTERNATIONAL

ABOUT KELLER WILLIAMS THE KELLER WILLIAMS BELIEF SYSTEM At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.

OUR MISSION To build careers worth having, businesses worth owning, and lives worth living.

OUR VISION To be the real estate company of choice.

OUR VALUES God, Family, then Business.

OUR PERSPECTIVE A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer - consultant, and focuses all its activities on service, productivity, and profitability.

Win-Win: or no deal Integrity: do the right thing Customers: always come first Commitment: in all things Communication: seek first to understand Creativity: ideas before results Teamwork: together everyone achieves more Trust: starts with honesty Success: results through people

WHY A KELLER WILLIAMS AGENT? TECHNOLOGY Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through the exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and is available on KW’s Web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly with those potential buyers.

TEAMWORK Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

KNOWLEDGE Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

RELIABILITY Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

TRACK RECORD I’m proud to work for the world’s largest real estate franchise by agent count. It’s proof that when you offer a superior level of service, the word spreads fast.

AWARDS AND HONORS 1000

∙∙ REAL Trends/ Wall Street Journal “The Thousand” ∙∙ Keller Williams had more agent teams ranked by closed transactions and sales volume than any other franchise ∙∙ RIS Media Power Broker Report ∙∙ Keller Williams ranked #1 Power Broker by brand home to 32% of top 1,000 brokerages

500 ∙∙ REAL Trends 500 ∙∙ Keller Williams had more offices (161) represented on top real estate brokerages list than any other franchise ∙∙ Entrepreneur Magazine ∙∙ Moved up 63 spots on Franchise 500 list of top franchises

250

∙∙ National Association of Hispanic Real Estate Professionals 250 ∙∙ Keller Williams is home to 37 agents on NAHREP’s list of top-producing Latino agents including 7 of the Top 10

200 ∙∙ Swanepoel Power 200 ∙∙ Eight representatives on list of most powerful people in residential real estate, including Gary Keller, John Davis, and Mary Tennant

50 ∙∙ Franchise Business Review ∙∙ One of the Top 50 Franchises for Women

40 ∙∙ Franchise Times ∙∙ Only real estate company on “Fast & Serious” list of 40 smartest-growing brands

30 ∙∙ REALTOR Magazine ∙∙ Home to industry-leading five 30 under 30 winners

7 ∙∙ Inman Real Estate Influencers of 2017 ∙∙ Seven representatives on list of industry influencers, including Chief Innovation Officer, Josh Team

#1 ∙∙ #1 Real Estate Franchise in the U.S. in agent count, closed units, and sales volume ∙∙ Training Magazine ∙∙ #1 Training organization across all industries worldwide ∙∙ Career site, career bliss ∙∙ #1 on list of Happiest Companies in America in 2018 (Forbes Magazine) ∙∙ Entrepreneur Magazine Top Company Cultures ∙∙ Franchise Business Review ∙∙ Top-rated real estate franchise based on franchisee satisfaction

INVOLVED COMMUNITY CITIZENS Introduced in 2009, RED Day is Keller Williams’ annual day of service. As a way of honoring Mo Anderson, their beloved CEO and fearless leader’s birthday, associates spend the entire day away from their business and serve their community.

Every year on the second Thursday of May, associates from around the globe put Mo’s value system into action and join with worthy organizations and charities in their community to give back. RED Day is just another example of Keller Williams’ commitment to each other and to the cities and towns where they live and work. Come out and join your local Keller Williams office on the next RED DAY!

NATIONWIDE REALTY Keller Williams Realty is the LARGEST Real Estate Company IN THE WORLD Keller Williams is not your traditional real estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story: ∙∙ Largest independent real estate franchise ∙∙ A network of over 177,600 real estate consultants with a projected growth of 300,000 ∙∙ 805+ offices in the US and Canada ∙∙ Excellence in cutting-edge real estate training, real estate coaching, and real estate education ∙∙ Most Innovative Real Estate Company – Inman News

WORLDWIDE REALTY ARGENTINA ∙ BELIZE ∙ BERMUDA ∙ CANADA ∙ COLUMBIA COSTA RICA ∙ CYPRUS ∙ CZECH REPUBLIC ∙ DUBAI FRANCE ∙ GREECE ∙ INDONESIA ∙ ISRAEL ∙ JAMAICA MEXICO ∙ MONACO ∙ NICARAGUA ∙ PANAMA ∙ PHILIPPINES POLAND ∙ PORTUGAL ∙ PUERTO RICO ∙ ROMANIA SHANGHAI ∙ SOUTH AFRICA ∙ SPAIN ∙ TURKEY UNITED KINGDOM ∙ UNITED STATES ∙ VIETNAM

Offering comprehensive services to investors, property owners, tenants, and developers around the world, Keller Williams Realty has an established network and a proven model that sets a framework for profitability in many markets across the globe.

We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting into business with the very best people in the real estate industry globally. With more than 177,600 real estate agents worldwide, operating in more than 805 market centers, Keller Williams is currently the largest real estate franchise by agent count in the world!

MARKETING EXCELLENCE

FOR ALL YOUR REAL ESTATE NEEDS

THE BUYING PROCESS Wherever you see the Keller Williams name you know that you can trust in the EXPERIENCE, KNOWLEDGE, RESOURCES, LOCAL INSIGHT, INVESTMENT ACCOUNTABILITY, and most importantly – THE ABILITY TO FIND YOU THE RIGHT HOME FOR THE RIGHT PRICE. With Bill Barnhill as your agent, you will get his time, expertise, knowledge, and experience throughout the process and even after closing.

LOCATION, LOCATION, LOCATION When you are a client of Bill Barnhill, you can trust that I am committed to helping you find the right community, the right home, at the right price. It is my responsibility to understand your requirements and match them with your new home - this can only be accomplished through hard work, local knowledge, and experience.

QUALIFYING THE HOME When you are a client of Bill Barnhill, you can trust that I am not wasting your time, that I am keeping you informed, and that I am finding the hidden gems.

NEGOTIATING When you are a client of Bill Barnhill, you can trust that I will be there negotiating on your behalf, advising you, and ensuring that your best interests are my first priority.

THE CLOSING When you are a client of Bill Barnhill, you can trust that I will make sure you understand all the particulars from legal to financial assistance, to meeting deadlines, from solving issues to helping you move in. I will provide you with access to experts including: legal, insurance, builders, landscapers, interior designers, painters, handymen, home inspectors, moving services, and many more.

THE SELLING PROCESS Wherever you see the Keller Williams name you know that you can trust in the MARKETING STRATEGIES, HOME PREPARATION, NETWORKS, LOCAL EXPERIENCE, and most importantly – THE ABILITY TO FIND YOU THE RIGHT BUYERS WITH THE RIGHT PRICE. With Bill Barnhill as your agent, you will get his time, expertise, knowledge, and experience throughout the process and even after closing.

MAXIMIZING YOUR HOME’S EXPOSURE When you are a client of Bill Barnhill, you can trust my sophisticated platform of market strategies, from high-impact professional marketing materials with stunning photography, to state-of-the-art internet connectivity ensures your home is showcased to achieve the maximum exposure in the shortest period of time.

A COMPREHENSIVE STRATEGY When you are a client of Bill Barnhill, you can trust that I will help in determining the correct value of your home, preparing the home for sale, implementing the marketing strategy, qualifying potential buyers, and having regular communications and feedback are just some of the elements that build a successful strategy.

NEGOTIATING When you are a client of Bill Barnhill, you can trust that we will work together to determine the merits of each offer, while I negotiate on your behalf to ensure that your best interests are always my first priority.

THE CLOSING When you are a client of Bill Barnhill, you can trust that I will be responsible for providing all necessary paperwork to the buyers, liaising with your notary/lawyer, delivering necessary documentation, receiving feedback from inspections, and facilitating answers while resolving issues. I will provide you with access to experts including: legal, insurance, builders, landscapers, interior designers, home staging, painters, handymen, home inspectors, moving services, and many more.

INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: ∙∙ LOCATION OF THE PROPERTY ∙∙ CONDITION OF THE PROPERTY ∙∙ BUYER DEMAND ∙∙ PRICES OF SIMILAR PROPERTIES ON THE MARKET ∙∙ RECENT SALES OF COMPETITIVE PROPERTIES ∙∙ AVAILABILITY OF FINANCING

MAXIMIZING THE FAIR MARKET VALUE OF YOUR HOME The following key factors affect the sale of your home and are, for the most part, in your control.

Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

PRICE TERMS CONDITION MARKETING PROGRAMS VALUE

SELLER SELLER SELLER BILL BARNHILL/KELLER WILLIAMS BUYER/MARKET CONDITIONS

THE OBJECTIVE Our mutual objective is to sell your home:

FOR THE HIGHEST PRICE » IN THE SHORTEST TIME » WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, surveying current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of strategy and expertise. Exceptional marketing to the right buyers is key to maximizing the true value of your home.

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a Realtor, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

TOGETHER WE WILL: ∙∙ Prepare for the “Window of Opportunity” ∙∙ Leverage the attributes of your location ∙∙ Prepare and present your home ready for sale ∙∙ Highlight your home’s features through professional photography ∙∙ Showcase your home to the market through professional and strategic marketing ∙∙ Maximize the exposure of your home through my extensive network ∙∙ Leverage the brokerage’s reputation and recognition ∙∙ Cooperate and communicate to maintain your home’s perception of value ∙∙ Promote your home locally, nationally, and internationally ∙∙ Maximize your home’s web exposure ∙∙ Prepare your home so that it is always ready to be shown to potential buyers ∙∙ Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation ∙∙ Finalize your sale ∙∙ Find your next dream home

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

To capitalize on this window, it is crucially important that your home is ready for sale, priced at the fair market value, and prepared to showcase its features and attributes. I will also implement a marketing strategy to increase your home’s exposure.

(Amount of Interest)

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MAKING THE MOST OF INITIAL INTEREST

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TIME ON MARKET

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- Graphic for Illustrative Purposes Only -

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MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

PREPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed. As your chosen Realtor, I offer free staging consultation with every listings.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive.

Take advantage of new technology to create lifestyle videos, which can showcase the true essence of your property within its environment and provide a realistic depiction of the internal space and livability of your home, since your buyer could be from outside your local area.

A photo shoot is the time when a home must shine - both figuratively and literally. A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing your home for sale on the internet and the local Realtors listing service; it needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS & DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot and directionals help guide people to the home.

PUBLIC & PRIVATE SHOWINGS Broker tours and open houses are great ways that other agents see your home and recommend it to their buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than buyers.

NETWORKING & REFERRALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market. Bill is a respected Realtor in his community and has established relationships with other luxury agents to help bring buyers and sellers together.

LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. I will showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and JamesEdition.

CLHMS DESIGNATION & MEMBERSHIP Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home.

My knowledge, expertise, and access to a unique and targeted network is second to none.

VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part in advertising in the 21st century.

WEB EXPOSURE 95% of buyers look at homes online as their first step in the home-buying process. This trend will only increase over time.

Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

CONSUMER CENTRIC KW.COM • KW.com boasts 2.6 million unique visitors each month.

• Among the features specifically designed to give consumers all the real estate information they want are local featured listings on the landing page and a mobile-optimized version of the site.

• Keller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings.

• Listings have increased open house visibility via a real-time open house search.

KELLER WILLIAMS MOBILE APP DYNAMIC MAP Add a pinpoint or draw a perimeter to see nearby homes for sale, open houses, or rental properties.

ANYTIME ACCESS Save searches and listings, including notes or added property photos, across all your devices.

CUSTOM SEARCHES Add search filters like price, neighborhood, number of bedrooms, open houses, and more.

SHARE INFORMATION Easily share homes through text, email, Facebook, or Twitter.

GET LOCAL See what schools and other points of interests are nearby.

BE CALCULATED Free mortgage calculator to estimate home loan and monthly payments.

PHOTO GALLERY Scroll through vivid, full-screen photos of the home.

SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front: removing unnecessary items, creating space, and implementing a plan for the best times to show the home. Then the final prep and inviting touches are easy for us to add around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

DISCOVER A NEW LEVEL OF MARKETING FOR YOUR NEXT HOME

MARKETING FOR YOUR NEXT HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of real estate, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that I can approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙

Where are you thinking of moving — local or out of state?

Do you have a budget?

What do you and your family need from your next home?

Are you looking for a turnkey or renovation property?

What are your essential requirements during our search?

Are there any additional financial considerations?

When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

LOCATING THE RIGHT PROPERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

Thank you for giving me the opportunity to present the marketing services I can offer you.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

BILL BARNHILL 843.364.6903 | Bill@BillBarnhill.com | www.BillBarnhill.com

Each office is independently owned and operated. Copyright© December 2019