Avisha Kassir

AV I S H A KASS I R t h e Ve n e t i a n Q u e e n

YOUR CERTIFIED LUXURY HOM E MARKE TING SPECIALIST

OUR GUARANTEE ∙ M EET YOUR GOALS ∙ ∙ E XCEED YOUR E XPECTATIONS ∙

M E E T AV I S H A K AS S I R Avisha’s greatest desire in life is to see others flourish — whether that’s by expertly serving her real estate clients or in building a home for families in need. As a successful entrepreneur and open-handed philanthropist, she knows what it takes to soar past expectations and succeed where others have failed.

Avisha got her start in business while attending Georgia Mason University, studying abroad in 9 countries including Italy, Spain, Greece, and Russia. Avisha discovered a vast and beautiful world where each culture has a story to tell — especially in the way they construct and design their homes. Looking for a creative way to build a business around those stories, Avisha teamed up with her sister Anne to launch the Sorelle brand on the Home Shopping Network (HSN).

10 years and $100 million in sales later, Anne and Avisha decided to migrate their family brand from pixels to place — officially opening up Sorelle Realty in 2014. This real estate firm offered white glove concierge services to clients in Virginia, Maryland, and Washington D.C. creating instant success through word of mouth and happy clients. As clients were requesting a vacation home, Sorelle Realty opened their second location in 2017. Avisha and her husband, David, moved into their dream home in the Venetian Islands, focusing on serving South Florida.

Avisha’s impressive background as a television personality and international marketer has served her well as an agent. When it comes to marketing a home, no one does more than she does. For each and every listing she crafts a compelling storyboard, combining gripping visual elements, persuasive copy, stunning photography, HD videos, virtual tours, 4K drone, virtual staging, and 3-D floor plans, property specific websites, and social media. Tapping into her global network of buyers, sellers, agents, and investors, she ensures each listing gets all the exposure it needs to sell fast and for top dollar.

2018 Miami Beach Chamber of Commerce Silver Award Recipient for Innovative Marketing

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Avisha Kassir Broker Associate Licensed in Florida, Virginia, Maryland, and Washington D.C.

305.351.3095 Avisha@VenetianOnTheBeach.com www.VenetianOnTheBeach.com www.SorelleRealty.com

Your Local Agent with International Reach

Washington, D.C. Headquarters 6820 Elm Street McLean, Virginia 22101

South Miami Headquarters 1680 Meridian Avenue #200 Miami Beach, FL 33139

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FULL SERVICE LUXURY R E A L E S TAT E When you hire Avisha Kassir, she will become your home’s:

MARKE TING PROFESSIONAL

N EGOTIATOR

• Leverage your property with the best print and online marketing • Use social media to target the right buyer • Develop and implement a customized marketing plan • Determine the best price in line with market forces • Communicate regularly so you stay informed

• Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as first priority

CLOSING MANAG ER • Provide information to the buyer in a timely manner • Only accept certified bank drafts • Liaise with your lawyer/notary and deliver necessary documentation • Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly

TECH NOLOGY E XPERT • Provide stunning photography, HD videos, virtual tours, and 3-D floorplans which highlight the most unique aspects of your home • Use virtual staging, property-specific websites, and social media to capture buyers’ attention • Offer 4k drone technology to portray the most realistic view of your property

CONCIERG E • Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home staging, painters, handymen, home inspectors, and moving services

LIAISON MANAG ER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters • Provide you with timely updates on viewings and feedback 6

D E D I C AT I O N A N D COMMITMENT JUST ASK AVISHA’S CLIENTS: Avisha and Anne helped sell our home in two weeks for a great price. They are super organized and efficient. They independently organized the open houses and even helped design our place for the open houses. After the sale, they helped us find our dream home and again provided guidance during the design process. I highly recommend Avisha and Anne from Sorelle Realty!

— 5-Star Zillow Review Avisha and her team are incredibly responsive and knowledgeable. Their ultimate focus is the client and the goals their clients are looking to achieve. Attention to detail, excellent customer service, and endless knowledge is what makes this team so successful. I have referred many buyers to them and will continue to do so in the future.

— Rena Jabbour Its been an incredible experience working with Avisha Kassir and Anne Nouri. These ladies are by far Washington D.C.’s premier Luxury Home Experts. I had the pleasure of listing my home with this team. Their skills in presenting and marketing my home allowed me to secure a contract within days of listing it – over asking I might add. I highly recommend these two ladies for anyone looking to move to or sell their home in the Washington D.C. metro area.

— Johan L.

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O U R C O R E VA LU E S Sorelle is the Italian word for “sisters”. Anne and Avisha are two sisters with a shared mission and passion: To Meet Your Goals and Exceed Your Expectations.

For over a decade, Sorelle Sisters’ talent, knowledge, and expertise allow them to effectively represent clients and negotiate their strongest position. Anne and Avisha promise a white glove concierge service where every want and need is heard in order to execute a well-crafted solution for the real estate demands of each client.

∙ COMMITMENT ∙

∙ EFFICIENCY ∙

∙ CONSISTENCY ∙

INNOVATION ∙

∙ HONEST Y ∙

∙ CRE ATIVIT Y ∙

∙ RELIABILIT Y ∙

∙ PASSION ∙

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SORELLE GIVES BACK

C H A R I TY New Story is a non-profit working to create a world where no human being lives in survival mode. New Story builds homes and creates sustainable communities for families living in the slums.

Sorelle Sisters have pledged to donate to New Story for every closed purchase and home sale transaction, in order to directly impact a family and entire community. When you sell your home with Sorelle Realty, you will be building a home for a family in need.

Photo credit: www.newstorycharity.org

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THE POWER OF S O R E L L E R E A LT Y AND TH E KELLER WILLIAMS LUXURY INTERNATIONAL NET WORK

ABOUT S O R E L L E R E A LT Y As your premier real estate team, Anne and Avisha take pride in offering you white glove concierge services, catering to your personalized pursuit of selling your home or buying the home of your dreams.

The Sorelle Team’s extensive background in product design and manufacturing translated to product sales, which surpassed $100 million on television networks worldwide, including HSN (Home Shopping Network), Shop NBC, Ideal World England, TVSN Australia, and The Shopping Channel England. The experience allowed for developing fine-tuned marketing and negotiation strategies.

Whether you are buying or selling, the Sorelle Team finds it incredibly fulfilling to know they are helping clients open a new chapter of their lives. That’s why they work so hard to find you the perfect home or to market your listing. Sorelle Realty will help you handle every last detail of the transaction process, from negotiating the terms of sale to recommending the best moving companies — they are with you every step of the way!

Two Sisters Dedicated to All of Your Real Estate Needs 12

THE INSTITUTE FOR LUXURY HOME MARKETING The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. This valuable membership grants real estate professionals access to The Institute’s exclusive tools, resources, and products developed to enhance their expertise.

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Sorelle Sisters are Institute Members, Certified Luxury Home Marketing Specialists, and members of the Million Dollar Guild. Their membership to this organization means they possess the skills required to serve affluent clients, and have successfully demonstrated their expertise in the luxury home and estate market.

Their network of industry leaders both nationally and globally allows Anne and Avisha to leverage their clients’ listings and finding them that perfect dream home.

E M TI ARKE

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THE KELLER WILLIAMS A D VA N TAG E TECH NOLOGY

KNOWLEDG E

Leading-edge tech tools and training gives Sorelle Realty the edge in effectively marketing your property online, 24/7! Through the exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and is available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly with those potential buyers.

Sorelle Realty stays ahead of trends in the real estate industry through KW’s comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

RELIABILIT Y Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

TE AMWORK Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, Sorelle Realty shares the common goal of serving you, my client, in the best way possible.

TR ACK RECORD With over 180,000 real estate agents in more than 940+ offices across the globe, Keller Williams is currently the largest real estate franchise by agent count, units sold, and sales volume in the world!

It’s proof that when you offer a superior level of service, the word spreads fast.

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KELLER WILLIAMS L U X U R Y I N T E R N AT I O N A L Luxury Homes by Keller Williams is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper tier home market.

Agents gain the highest level of expertise, connections, and marketing resources to assist them in serving affluent buyers and sellers at the highest level. Combined with tools such as Proxio Pro, the Sorelle team has the ability to connect with international investors and real estate agents. Additionally, they will list your property in the direct MLS systems in China — a special feature that no other local agents offer.

INTERNATIONAL BUYERS INVESTING IN TH E U. S.*

35% Asia/Oceana

24%

16%

12%

4%

Latin America/Caribbean1

Europe

Canada

Africa

Foreign buyers purchased $153 BILLION of U.S. residential property, an increase from the $102.6 BILLION of property purchased in the previous 12-month period. This accounts for 10% of the dollar volume of existing home sales. Non-resident foreign buyers purchased $78.1 BILLION of property, while resident foreign buyers purchased $74.9 BILLION of property.

*Source: NAR “2017 Profile of International Activity in U.S. Residential Real Estate.” 1Mexico is included in Latin America/Carribean. The remaining 9% of foreign buyers came from a region that the survey respondent could not identify.

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LUXURY EXPERTS WITH GLOBAL CONNECTIONS Tapping the global scope and phenomenal presence of the Keller Williams Luxury International network gives Avisha Kassir a unique and powerful advantage over any other real estate company in the world.

Having access to thousands of worldwide referral sources is key to finding qualified buyers and sellers.

Through an extensive global network, Avisha has the inside track on buyers and sellers around the globe.

Keller Williams Worldwide regions include:

ARG ENTINA ∙ BELIZE ∙ BERMUDA ∙ C ANADA ∙ COLOM B IA ∙ COSTA RIC A CZECH REPUBLIC ∙ DUBAI , UN ITED AR AB EM IR ATES ∙ FR ANCE G RE ATER SHANG HAI , CH INA ∙ G REECE ∙ IN DON ESIA ∙ ISR AEL ∙ JAMAIC A M E XICO ∙ MONACO ∙ N IC AR AGUA ∙ PANAMA ∙ PH ILIPPIN ES ∙ POL AN D PORTUGAL ∙ PUERTO RICO ∙ ROMAN IA ∙ SOUTH ERN AFRIC A SOUTH ERN CYPRUS ∙ SPAIN ∙ TURKE Y ∙ NORTH ERN CYPRUS UN ITED KING DOM ∙ UN ITED STATES ∙ VIE TNAM

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D E T E R M I N I N G T H E VA LU E OF YOUR HOME

THE OBJECTIVE Our mutual objective is to sell your home: ›

F O R TH E H IG H EST POSSI B LE PRICE

›

I N TH E SH O RTEST A M OU NT O F TI M E

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W ITH TH E M OST FAVO R A B LE TERMS

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise and strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home. The Sorelle team will prepare an in-depth vigorous marketing plan which highlights the selling features of your property, or present you with a customized package with homes that meet your most important criteria in neighborhoods which suit your lifestyle.

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A FOCUS ON YOUR HOME LUXURY MARKETING FOR A NE W LE VEL OF E XCELLENCE

LUXURY MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience and it may also be an emotional one. As a real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location

• Promote your home locally, nationally, and internationally

• Prepare and present your home ready for sale

• Maximize your home’s web exposure

• Highlight your home’s features through professional photography

• Always prepare your home so that it is ready to be shown to potential buyers

• Showcase your home to the market through professional and strategic marketing

• Learn each buyer’s wants and needs to create a custom and personalized property tour

• Maximize the exposure of your home through our extensive network

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Leverage the brokerage’s reputation and recognition

• Finalize your sale

• Cooperate and communicate to maintain your home’s perception of value

• Find your next dream home

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THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, is prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

ACTIVITY

(Amount of Interest)

MAKING TH E MOST OF INITIAL INTEREST

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TIME ON MARKET

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(Weeks)

- Graphic for Illustrative Purposes Only -

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MARKETING YO U R LO C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important to know when determining price, but are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!

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P R E PA R E T O P R E S E N T YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home is, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale.

Avisha’s 15-year background as a television personality and international marketer gives her a great advantage over other agents. This experience allowed her to work alongside the best in the world, from photography and video production to marketing. For your listing, the Sorelle team will craft a compelling story by combining gripping visual elements, persuasive copy, and stunning photography — making your home utterly irresistible to potential buyers.

STUN N ING PHOTOG R APHY

3- D FLOORPL ANS

Whether print or web, photos are often the first impression that a potential buyer will receive. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best light will speak volumes to the viewer before and after the home is visited.

This technology highlights the most unique aspects of your home by allowing potential buyers a roomby-room view of your home.

4K DRON E Aerial imagery portrays the most realistic view of your home by fully capturing the property and its surrounding space.

H D VIDEO AN D VIRTUAL TOURS Videos evoke emotion, a sense of family, and those moments inside that really make a house a home. Virtual tours illustrate the true essence of your property by providing a realistic depiction of the intended space and livability.

VIRTUAL STAG ING Capture buyers’ attention with this visual tool and increase your home’s selling potential.

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PROFESSIONAL AND S T R AT E G I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and the local real estate professional’s listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

YARD SIG NS AN D DIRECTIONAL SIG NAG E The trusted yard sign is the #1 way to show your home is for sale.

It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AN D PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers.

This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer.

LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique often specialist appreciated homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and the James Edition.

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N E T WORKING AN D REFERR ALS

WEB E XPOSURE

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

95% of buyers look at homes online as their first step in the home buying process. We purchase custom URL’s for our client’s home — allowing the home’s exposure to be seen locally, nationally, and internationally, whether on a computer, tablet, or cell phone.

CLH MS DESIG NATION AN D M EM BERSH IP

VIRTUAL TOURS AN D ON LIN E VIDEO MARKE TING

Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and access to a unique and targeted network is second to none.

HD photography, 4K video, drones, 3-D floor plans, and virtual staging are all paramount for the online world and capturing buyer’s attention.

All elements work together while following our marketing storyboard.

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PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home a part from the competition. Promotional materials that feature your home and mailed to your neighbors, potential buyers, and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale. Avisha will prepare a customized marketing plan, which includes a storyboard to highlight the features of your home, the community, and your city.

Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home.

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A P L AT F O R M F O R 24/7 WEB EXPOSURE As part of the your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals both nationally and across the globe. We fund and have extensive resources using paid syndication to promote our client’s listings. All listings are translated into 22 languages within a push of a button and shared with more than 600,000+ investors and Realtors through our global network.

Immediately, our listings are live in Moscow, Rome, and Korea, while Juwai, JinList, and MLS in China connect us directly to the affluent Chinese.

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DUPONT REGISTRY MEMBERSHIP The premier luxury real estate site, duPont REGISTRY™ showcases the finest luxury homes, estates, and unique properties for sale from around the world. Our partnerships allows me to feature our listings on a luxury platform for maximum exposure to affluent buyers around the globe.

RE ADER PROFILE • Household Average Net Worth: $2.2 MILLION • 81.5% responded to advertisements within 12 months A BUYERS GALLERY OF FINE HOMES ®

E X TENSIVE RE ACH • Circulation to EVERY STATE and 54 COUNTRIES • Reaching 200,000 luxury homes per issue* by direct mail, digital distribution and exclusive high-end events ON LIN E AN D SOCIAL M EDIA • dupontregistry.com™ is the #1 RANKED** luxury real estate marketplace • duPont REGISTRY™ reaches a broad audience across multiple social networking platforms • Facebook 345,000+ likes • Instagram 31,800+ followers 10,000+ followers • Twitter

Venetian Islands Miami Beach, Florida

Avisha Kassir

Broker Associate (305) 351-3095 avisha@venetianonthebeach.com venetianonthebeach.com

*Includes pass-along (2.9 readers per copy). Source: Simmons Research. **According to Alexa, Quantcast, and Compete.

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SOCIAL MEDIA MARKETING Social media is a powerful tool when marketing your home. The more we empower friends and the online community, the more comfortable they feel working with us. Sharing information, tips, strategies, and properties on various platforms, creates a following and trust. 94% of millennials and 84% baby boomers use various sites to search for their future home. Over 200 million people in the U.S. alone are estimated to be on social media by 2020.

• • • • •

More than 20,000 people in our database for mass emails Over 12,000 followers on social media platforms Effective direct targeted paid ads featuring your home Facebook Live tours Instagram # hashtags

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

LOC ATION Understanding your location’s positives and negatives are very significant when marketing your home.

Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how it is marketed, when it is shown, and how it is positioned. Highlighting the neighborhood and community’s best qualities is also important to potential buyers.

Learning each potential buyer’s wants and needs is very critical. We will create a custom and personalized property tour to ensure that your home’s unique features are showcased and explained to maximize the value.

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M A R K E T A N A LY S I S Our market analysis report is compiled from a system that tracks your showings, all real estate professional, and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items.

This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that Avisha Kassir and the whole Sorelle team are here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

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DISCOVER A NEW LEVEL OF LUXURY MARKETING TO FIND YOUR NE W HOM E

MARKETING FOR YOUR NEXT HOME If you are looking to buy another property, let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the Internet. Allow our extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

E XCLUSIVE LUXURY NET WORKS

INSIDE LOC AL KNOWLEDGE & CONNECTIONS

STR ATEG IC ONLINE SE ARCH TECHNOLOGY

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SUPERIOR PROSPECTING C APABILITIES

DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

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Where are you thinking of moving — local or out of state?

Do you have a budget?

What do you and your family need from your next home?

Are you looking for a turnkey or renovation property?

What are your essential requirements during our search?

Are there any financial considerations?

When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

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LO C AT I N G T H E RIGHT PROPERTY When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

When you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller.

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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the extensive marketing services we can offer you and your property.

With more than 18 years of international marketing experience, I’d be pleased to assist you with the sale of your present home and the purchase of your next home. I guarantee to meet your goals and exceed your expectations, providing white glove concierge service in finding you that perfect home.

Please let me know when I can be of service.

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Avisha Kassir

305. 351 . 3095 | AVISHA@VEN E TIANONTH EBE ACH .COM