The Bloom Group - Marketing Book

Discover A New Level of

MARKETING EXCELLENCE Bloom Real Estate Marketing Group

A PREVIEW OF THE BLOOM REAL ESTATE MARKETING GROUP

THE BLOOM REAL ESTATE MARKETING GROUP FRESH. FOCUSED. FORWARD. Bloom Real Estate Marketing Group is dedicated to providing excellent real estate services to Calgary and surrounding area residents. We have served the community for almost two decades, focusing on fresh real estate marketing solutions and genuine client relationships. At Bloom, we strive to bring a level of service that goes above the norm, so that our clients feel satisfied and positive.

We offer tailored services and strategies to each individual’s distinctive needs and strive to give back to the community with every sale. When you choose our team, you’re not only getting the result you need, but also an enjoyable experience from the beginning to end. We are with you every step of the way; let’s start this journey together, today!

403.803.5578 info@bloomgroup.ca www.bloomgroup.ca 1033 1 Avenue NE Calgary

OUR COMMITMENT MISSION

To provide Calgarians fresh and personable property services that yield clients’ desired results

VISION

To contribute to the continued development and success of the Calgary community

VALUES

Community, people, quality, strategic solutions, professionalism, and a playful approach to real estate

WHAT CLIENTS ARE SAYING ABOUT THE BLOOM GROUP “We do not hesitate to highly recommend Anne Davidson. Anne is the most professional residential realtor that we have ever worked with. She spends the time to listen, premarket, provide a strategy, assist with preparation, and provide qualified research and an honest market recommendation. We are thrilled with the results of the last three transactions that we have done solely with Anne and will continue to seek out her professional advice again in the future.”

- Heather & Michael Culbert

“In today’s real estate industry, it is a unique privilege to work with a professional who prioritizes the client experience, with a strong commitment to hard work and excellence. Anne is a businesswoman whose honesty, intelligence, and welcoming demeanor are both intuitive and strong. She is excellent at her craft, navigating a dynamic industry with an entrepreneurial mindset and progressive focus. I am grateful to have known and worked with Anne over the years in both personal and professional settings, and I will continue to put my trust in her sound guidance and expertise.”

- Allison Grafton, Founder & President, Rock wood Custom Homes

“We wouldn’t hesitate to recommend Anne Clarke-Davidson and the Bloom Group to market and sell your home. Anne cares deeply that her clients receive excellent service and a positive experience guided by her expertise and professionalism. She is extremely hard working, and you can trust Anne to look out for your best interests through all aspects of this significant personal transaction - We would definitely work with Anne again, and it is with great confidence that we recommend her services. ” - Chen Fong & Alice Chen

FULL SERVICE LUXURY REAL ESTATE When you hire us, we will become your home’s: MARKETING MANAGER • • • •

Showcasing your property with the finest marketing Developing and implementing a customized marketing plan Determining the best price in line with market forces Communicating regularly so you are informed

LIAISON MANAGER • • •

Introducing new buyers to your property Pre-qualifying the buyers to avoid time-wasters Providing you with timely updates on viewings and feedback

NEGOTIATOR • • •

Presenting and negotiating on your behalf with potential buyers Advising you on the merits of each offer Always keeping your best interests as first priority

CLOSING MANAGER • • • •

Providing information to the buyer in a timely manner Only accepting certified bank drafts and wire transfers Liaising with your lawyer/notary and delivering necessary documentation Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

CONCIERGE •

Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handypersons, home inspectors, and moving services

LOCAL COMMUNITY SUPPORT Bloom Real Estate Marketing Group agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ needs and being a part of the daily lifestyle.

CHALONER CHILDREN’S CHARIT Y CANADA This small organization is committed to providing education to some of the world’s poorest and most disadvantaged children who would otherwise have no opportunity to improve their lives.

WOOD’S HOMES Wood’s Homes is a children’s mental health centre that provides treatment and support for children, youth, and families with mental health needs. They are a nonprofit organization and have been working with families since 1914.

CALGARY WOMEN’S EMERGENCY SHELTER The Calgary Women’s Emergency Shelter is focused on ending family violence and abuse in the lives of women, children, youth, and men. Taking a Stand Against Family Violence in the community since 1974, the agency has helped over 240,000 Calgarians build safe lives and healthy relationships. They are on the front lines to provide hope and support to some of the most vulnerable members of our community.

THE POWER OF BLOOM REAL ESTATE MARKETING GROUP

INSTITUTE FOR LUXURY HOME MARKETING The Institute for Luxury Home Marketing is fully endorsed by Bloom Real Estate Marketing Group; their professional luxury real estate agents are encouraged to acquire their designation and become lifetime members.

The Institute exists to provide resources, training, and guidance to its members. Their goal is to ensure that Realtors® are able to provide high-quality service to discerning buyers and sellers of luxury homes.

The Institute is the premier independent authority in training and designation for real estate agents working in the luxury market. For agents working in the multi-million dollar market, an added recognition is awarded to members of the Multi-Million Dollar Guild.

FEATURED CALGARY COMMUNITIES

MISSION

MOUNT ROYAL

BRITANNIA

BEL AIRE

BRIDGELANDRIVERSIDE

SPRINGBANK

ALTADORE

ELBOW PARK

YOUR NEIGHBOURHOOD GUIDE GET TO KNOW OUR CITIES NEIGHBOURHOODS AND WHAT THEY OFFER TO HOMEOWNERS Whether you are a current resident or have just moved to our wonderful city, getting to know our amazing neighbourhoods is a must when looking at buying your next home. From where the best schools are located to where you and your family can enjoy a day at the park, our comprehensive knowledge will give you a head start on determining what neighbourhood will be the best fit for you.

Contact us today, and let us introduce you to the area.

DETERMINING THE VALUE OF YOUR HOME

THE OBJECTIVE Our mutual objective is to sell your home: For the highest possible price › In the shortest amount of time › With the most favorable terms Prior to implementing any marketing strategies, it is critical to go through a process of discovery determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers are all keys to maximizing the true value of your home.

DISCOVER A NEW LEVEL OF LUXURY MARKETING FOR YOUR HOME

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a Realtor®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will: • • • • • • • • • • • •

• •

Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Always prepare your home so that it is ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation Finalize your sale Find your next dream home

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

To capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

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TIME ON MARKET

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MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighbourhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home.

Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!

PREPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an appropriate environment for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area.

Lifestyle videos provide a realistic depiction of the intended space and livability.

A photoshoot is the time when a home must shine — both figuratively and literally.

A fully prepared home, clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

PROFESSIONAL AND STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and Realtor® listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS Broker tours, open houses, and caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning; creativity is a must.

NETWORKING AND REFERR ALS Real estate agents have a large database at their disposal, particularly their networks with other agents.

Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

CLHMS DESIGNATION AND MEMBERSHIP Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.

WEB EXPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether on a computer, tablet, or cell phone.

VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

PROFESSIONAL PRINTING AND CUSTOMIZED MARKETING The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition.

Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors® are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — we are here to guide you.

5Benefits

of working with Bloom

1.Local Expertise At Bloom, we know the real estate market in Calgary and the surrounding areas. We have done it all: first homes, luxury, large rural properties and more. Our record of excellence in the industry shows our commitment to providing exemplary service. When you put your trust in us, you are not only getting an agent with in-depth knowledge and insight, but someone who can also go above and beyond to deliver what you need.

2.Vast Network

With 20 years in Calgary real estate, our team has built a vast network of connections with industry professionals and clients. Our unique and close relationship with these connections allows us to deliver you expert services, generate leads and provide you with resources that will make this process a dream.

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3. Accountability

Transparency is key; at Bloom we value integrity and will communicate with honesty.

Throughout the buying and selling process, we provide our clients with insider insights into our sales and marketing activities. You can follow along every step of the way to see what we have done to achieve your goals.

4. Personal Service

Every person and home are different, which is why we take a personalized approach with every client and home. We believe in creating genuine relationships with our clients that last beyond our time of service. Not only do we create custom-tailored marketing plans to fit your needs and home, but we also strive to make this process as stress-free and fun as possible. At Bloom, we care about putting people first.

5. Community Care

At Bloom, we value our community and make it a point to give back. We support some wonderful organizations in the city and around the world including The Women’s Emergency Shelter, Wood’s Homes and Chaloner Children’s Charity Canada. Every sale at Bloom gives back so that we can help make the world a better place to live for all.

A PLATFORM FOR 24/7 WEB EXPOSURE With nearly 95% of home buyers beginning their search on the Internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors® across the globe through my extensive online partnerships.

SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan has been implemented for the best times to show the home; then the final prep and inviting touches are easy for us to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor® and buyer feedback, and our marketing effectiveness on your home. This report provides you with in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

DISCOVER A NEW LEVEL OF MARKETING

MARKETING FOR YOUR NEXT HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home.

In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

Exclusive Luxury Networks

Strategic Online Search Technology

Inside Local Knowledge & Connections

Superior Prospecting Capabilities

DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• • • • • • •

Where are you thinking of moving — local or out of province?

Do you have a budget?

What do you and your family need from your next home?

Are you looking for a turnkey or renovation property?

What are your essential requirements during our search?

Are there any financial considerations?

When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

LOCATING THE RIGHT PROPERTY When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we will protect and represent your best interests.

On behalf of myself and the team, we would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property.

We would be pleased to assist you with the sale of your present home and the purchase of your next home because we are not just providing a service, we’re building a relationship.

Please let us know when we can be of service.

Call us before you make any important real estate decisions; you’ll be glad you did.

1033 1 Avenue NE Calgary | 403.803.5578 | Copyright© June 2022