

STRATEGIC REPRESENTATION FOR
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STRATEGIC REPRESENTATION FOR

YOUR TAHOE REAL ESTATE SPECIALISTS


Real estate in Incline Village and Crystal Bay is deeply relationship-driven. Success here is not simply about exposure — it is about experience, reputation, strategy, and understanding the nuances that define value in the Tahoe market.
For more than four decades, Lakeshore Realty has built trusted relationships throughout the community, providing clients with thoughtful guidance, strategic representation, and a level of local expertise that only comes from generations immersed in the market.

Incline Village and Crystal Bay are unlike traditional real estate markets. Successfully representing a property here requires far more than simply placing a home on the market. This is a relationship-driven, highly nuanced market where local knowledge, strategy, timing, and reputation directly impact results.
Understanding the complexities unique to Tahoe real estate is essential, including:
• TRPA regulations, coverage, and permitting considerations
• IVGID privileges and their impact on value
• Neighborhood-specific pricing nuances and buyer demand
• Development potential and remodel feasibility
• Legacy properties and complex estate transactions
• Luxury buyer expectations and presentation strategy
• Strategic pricing in a low-inventory market
• Relationships within the local brokerage community
• Access to trusted local vendors, contractors, and professionals
• Buyer migration trends from California and beyond
• The subtle differences that define value from one street to the next

Over the course of more than four decades in the local market, Chris Plastiras has developed an unparalleled understanding of the factors that make Incline Village and Crystal Bay real estate unique. His experience spans luxury lakefront estates, development opportunities, custom homes, condominiums, investment properties, and challenging transactions requiring strategic problem solving and deep market expertise.
Equally valuable are the relationships built over decades within the community. In a market as relationship-driven as Incline Village, reputation and trust matter. Longstanding connections with brokers, builders, architects, contractors, inspectors, and local professionals provide clients with valuable insight, trusted resources, and strategic advantages throughout every stage of the transaction. This level of experience allows us to position properties thoughtfully, navigate complexity with confidence, and provide clients with representation rooted in knowledge, strategy, and longstanding local expertise.
In a market as nuanced as Incline Village and Crystal Bay, experience is not optional — it is essential.




CHRIS PLASTIRAS OWNER/BROKER


For more than four decades, Chris Plastiras has been deeply woven into the fabric of Incline Village and Crystal Bay real estate. His experience extends far beyond traditional residential sales — over the course of his career, he has represented some of Lake Tahoe’s most exceptional estates, legacy properties, development opportunities, luxury residences, and complex transactions throughout the community he has called home for decades. In many ways, Incline Village real estate is synonymous with Chris Plastiras.
As Co-Founder and Broker of Lakeshore Realty, Chris has built one of the most respected independent brokerages in the Tahoe Basin through decades of trust, relationships, and results. His reputation has been earned through an unwavering commitment to professionalism, integrity, strategic guidance, and an unmatched understanding of the local market.
Chris’ expertise goes far beyond buying and selling homes. He is exceptionally knowledgeable in the nuances that make the Incline Village and Crystal Bay market unique — including TRPA regulations, coverage and permitting considerations, IVGID intricacies, development feasibility, and the complexities often associated with Tahoe properties. From

legacy lakefront estates to challenging parcels and custom builds, Chris brings a level of experience and problem-solving ability that few in the market can replicate.
Equally valuable is the network he has cultivated over a 40+ year career. His longstanding relationships with builders, architects, contractors, designers, attorneys, inspectors, and fellow brokers provide clients with invaluable insight, trusted resources, and strategic advantages throughout every stage of a transaction.
Chris is known for being direct, thoughtful, highly strategic, and deeply committed to protecting his clients’ best interests. He approaches every property with the understanding that real estate in Incline Village is deeply personal — requiring not only market expertise, but trust, discretion, and longstanding community relationships.
Today, one of Chris’ greatest joys is continuing that legacy alongside his daughters, second-generation Realtors born and raised in Incline Village, while helping shape the future of a family deeply rooted in the Tahoe community for generations to come.




Amber Anderson represents a rare blend of legacy, local insight, and modern real estate strategy as a second-generation professional born and raised in Incline Village. With an inherent understanding of the community’s culture, nuances, and evolving market, she offers clients a level of perspective that can only come from a lifetime immersed in Tahoe living. Her deep-rooted connection to the area provides an intuitive grasp of not only property values but the lifestyle, access, and subtle distinctions that define each neighborhood within Incline Village and Crystal Bay.
Prior to formally entering sales, Amber built a strong foundation in real estate marketing, working alongside top-producing agents to refine their branding, positioning, and exposure strategies. This experience has shaped her ability to present properties with intention and sophistication, ensuring each listing is showcased to its highest potential while attracting the right audience. Her approach is both strategic and highly personalized, rooted in an understanding that exceptional results come from thoughtful execution, not volume.
Today, Amber partners with her father, a respected owner and broker, to continue and expand upon a legacy that has defined Lakeshore Realty for decades. Together, they combine proven experience, longstanding relationships, and a shared commitment to excellence, offering clients a level of representation that is both deeply connected and results-driven. Amber’s role within the firm reflects a seamless integration of tradition and innovation, positioning her clients at the forefront of opportunity within one of Lake Tahoe’s most competitive and desirable markets.



Success in Incline Village and Crystal Bay is never accidental. It is built through experience, relationships, strategy, and a deep understanding of the Tahoe market developed over decades.






For more than four decades, Lakeshore Realty has been immersed in the Incline Village and Crystal Bay real estate market, providing clients with insight that can only come from longstanding local experience.
As the leading independent brokerage in Incline Village and Crystal Bay since 1994, Lakeshore Realty combines personalized representation with franchiselevel results while remaining deeply connected to the local community.
In a relationship-driven market like Tahoe, reputation and connections matter. Our longstanding relationships throughout the brokerage community and with local professionals provide valuable insight and strategic advantages throughout every stage of a transaction.
From lakefront estates and legacy homes to development opportunities and properties involving TRPA considerations, we are experienced in navigating the unique complexities often associated with Tahoe real estate.
Every property deserves a tailored approach. We thoughtfully position each home based on the property itself, current market conditions, buyer demand, and the lifestyle the home represents. Real estate in Incline Village is deeply personal. Our role is not simply to market your property, but to represent it with the level of strategy, discretion, and expertise it deserves.
YEARS OF LOCAL EXPERTISE
Representing Incline Village & Crystal Bay since the 1980s.
$3B+ 100’s
OF SUCCESSFUL TRANSACTIONS
From lakefront estates and luxury homes to complex properties and development opportunities.
ROOTED IN THE COMMUNITY 40+
IN BROKERAGE SALES VOLUME
One of the most established independent brokerages in Lake Tahoe.
#1
INDEPENDENT BROKERAGE SINCE 1994
Competing at a franchise level while remaining locally owned and relationship-driven.
Relationships built over generations with clients, brokers, builders, and local professionals.
Success in Incline Village and Crystal Bay is never accidental. It is built through experience, relationships, strategy, and trust developed over decades.

Chris was an exceedingly focused Realtor, an excellent communicator, and a deeply kind and professional person with whom to work. I repeatedly heard positive comments about him from Realtors and business professionals in Incline Village. He’s direct, clear, and honest in his communication. He is diligent and focused in his ability to represent his clients. When I mention his name to other Realtors, they seem to quickly say, ‘He’s great!’ And whether you are buying or selling, he’s nice to work with.
Chris Plastiras listed our townhome in Incline Village, NV. As our agent, he was knowledgeable, helpful, and responsive. He was receptive to our concerns and always responded quickly. We would use him again in a heartbeat! Best Realtor we’ve used in many years.
Excellent transaction! Chris and the rest of the staff at Lakeshore were awesome. Very responsive and ‘on it!’
Chris was bold enough to give us instructions, which enabled us to set the right price, make our house more attractive, and walk us through the fairly complex process. We will certainly recommend Lakeshore Realty!



Effective marketing is not simply about exposure; it is about positioning. In a market as nuanced as Incline Village and Crystal Bay, successful representation requires understanding the property, the buyer profile, current market conditions, and the lifestyle the home represents.
Every property deserves a tailored strategy thoughtfully designed to showcase its strongest attributes, maximize perceived value, and position the home in front of the right buyers — locally, regionally, and beyond. Our approach is intentional, strategic, and relationship-driven, combining sophisticated marketing with decades of local market expertise.
From thoughtfully curated photography and cinematic videography to professionally designed print and digital marketing materials, every detail is carefully considered to showcase your property at its highest potential.
Our marketing strategy focuses on reaching qualified buyers throughout Northern California, Nevada, and key luxury feeder markets through strategic digital campaigns, direct outreach, broker networking, and relationship-driven exposure.
In a relationship-based market like Tahoe, reputation and broker relationships matter. Longstanding connections within the brokerage community create valuable opportunities for strategic exposure, private outreach, broker previews, and qualified buyer introductions.
No two properties are the same, and no marketing strategy should be either. Every listing receives a customized approach based on the property itself, market timing, buyer demand, and the unique characteristics that define value within Incline Village and Crystal Bay. Depending on the property, marketing strategies may include:
• Professional photography and cinematic videography
• Aerial and drone media
• Professionally designed print collateral
• Strategic digital and social media campaigns
• Broker previews and private showings
• Networking and direct buyer outreach
• Exposure across leading real estate platforms
Our goal is not simply to generate visibility, but to position your property in front of the right buyers with intention, strategy, and thoughtful execution.




We begin by thoughtfully preparing your property for market, advising on presentation, staging direction, pricing strategy, and positioning to maximize value and buyer appeal.
Your property is launched with a tailored marketing strategy designed to create strong exposure through professional media, strategic outreach, broker relationships, and targeted buyer engagement.
Private showings, broker previews, and qualified buyer tours are coordinated with professionalism and discretion. Throughout the process, we provide consistent communication, market feedback, and strategic guidance.
We carefully evaluate every offer, negotiate strategically on your behalf, and guide you through each step of the transaction while protecting your interests and maximizing value.
From inspections and disclosures to timelines, documentation, and closing coordination, we manage every detail to ensure a seamless and well-executed transaction experience.
Our relationship does not end at closing. We remain a trusted local resource long after the transaction is complete, providing continued guidance, recommendations, and support whenever needed.




Real estate in Incline Village is deeply personal. Our goal is not simply to sell your home, but to represent it with the level of care, strategy, and expertise it deserves while protecting your interests every step of the way.
We are proud to represent not only exceptional properties, but the relationships, trust, and legacy that make this community unlike anywhere else.
