DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE PREPARED ESPECIALLY FOR YOU BY ALEJANDRO VENTURA
A PREVIEW OF
ALEJANDRO VENTURA REAL ESTATE
MEET ALEJANDRO “My mission is to provide a world class Real Estate experience through Superior Service, Expertise, and Performance.” I graduated from Gonzaga University with a Finance concentration, and after spending three years in corporate America, I realized that my passion was in serving others. That’s when I came to Real Estate. I founded Alejandro Ventura Real Estate, a service oriented company with the mission to provide a world class real estate experience through superior service, expertise, and performance. So my goal goes beyond simply selling your house; my chief purpose is to make sure you experience world class customer care in the process. Besides being a real estate professional, I am a husband and a father. My wife Katee and I have been married for nine years now, and have three beautiful children, Davey (6), Vivie (4), Emma (2), and just learned we have our fourth one on the way :). This is my reason for doing everything I do. I am honored to be considered for the job of helping you with the purchase or selling of your home, and please rest assured of my commitment to serve you in the highest way possible. I look forward to connecting with you soon.
- Alejandro
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BROKER/OWNER
C. 509.389.1913 O. 509.329.9481 www.AlejandroVentura.com Alejandro@HomesbyVentura.com FOLLOW ME ON:
AlejandroVenturaRealEstate @alejandroventurarealestate Alejandro Ventura Real Estate
799 S. Stevens Street • Spokane, WA 99204
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F U L L-S E R V I C E R E A L E S TAT E When you hire Alejandro, he will become your home’s: M ARKE TING M ANAGER • Showcasing your home in the best possible light by bringing a professional cleaning crew and home stager to wow prospective buyers • Developing and implementing a customized digital marketing plan using professional photography and videography • Doing a value analysis of your home to determine the best pricing strategy to maximize your net proceeds • Communicating regularly so you know exactly what we are doing to sell your home for the highest possible price
NEGOTIATOR • Helping you identify your leverage points to negotiate the best possible terms for you • Setting up the right conditions to get you multiple offers • Always keeping your best interests as first priority CLOSING M ANAGER • Preparing post-contract work list • Advising on repairs and vendor services • Coordinate and supervise document preparation and provide pre-closing consulting • Resolve last minute items • Complete transaction
LIAISON M ANAGER • Arrange and coordinate showings • Showing your home to pre-qualified buyers only to avoid time wasters • Providing you with timely updates on viewings and feedback
CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
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D E D I C AT I O N & C O M M I T M E N T WHAT MY CLIENTS HAVE TO SAY: “If you’re looking for a Realtor who is organized, factual, a hard worker, always available, helpful, customer-oriented, and well balanced, look no further. Alejandro was assertive on every recommendation he made and was able to make the process of selling our home totally painless. For us, it was like being on auto-pilot. You will not be disappointed!” - MICHAELLE & JAVIER -
“As a person looking for a first home, I felt most Realtors are just looking for a sell. However, Alejandro was a different and refreshing person. First and foremost, he wanted me to find my perfect home. No pressure ever to get the job done quickly; rather to make sure I was happy. I had a bad experience with another Realtor, and he recognized it immediately. Recommending him highly would be an understatement; being friendly and professional to me is more important than any other attribute in a professional.” - JOEY B. -
“Alejandro is someone that we used ourselves to sell a home and have referred to friends purchasing homes. Across the board, he surpasses everyone else in his field. He knows the market well and keeps your needs/wants front and center. Though he is helping you with the place you call home, he truly helps you see it from the investment side as well. We have a high level of respect for how Alejandro conducts his business.” - JOSH & CANDICE -
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EXCEPTIONAL
M A R K E T I N G S T R AT E G I E S TO SELL YOUR HOME
D E T E R M I N I N G T H E VA L U E OF YOUR HOME Our mutual objective is to sell your home: › FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth — whether that is higher or lower than the selling price — and what a buyer is willing to pay for it, is known as the “Fair Market Value,” as the buyer is influenced by the following criteria: • • • • • •
Location of the property Condition of the property Buyer demand Prices of similar properties on the market Recent sales of competitive properties Availability of financing
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M A X I M I Z I N G FA I R M A R K E T VA L U E The following key factors affect the sale of your home and are, for the most part, in your control. Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. M ARKE T FAC TORS: • • • • •
CONTROLLED BY:
Price Terms Condition Marketing Programs Value
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Seller Seller Seller REALTOR®/Brokerage Buyer/Market Conditions
MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources. Together we will: • Prepare for the “Window of Opportunity”
• Promote your home locally, nationally, and internationally
• Leverage the attributes of your location
• Maximize your home’s web exposure
• Prepare and present your home ready for sale
• Prepare your home so that it is always ready to be shown to potential buyers
• Highlight your home’s features through professional photography
• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
• Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network
• Finalize your sale • Find your next dream home
• Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value
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THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.
ACTIVITY
(Amount of Interest)
M AKING THE MOS T OF INITIAL INTERES T
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TIME ON MARKET
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(Weeks)
- Graphic for Illustrative Purposes Only -
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MARKETING YOUR L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, prospective buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
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P R E PA R E T O P R E S E N T YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
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PROFESSIONAL PHOTOGRAPHY AND VIDEO MARKETING Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers can provide high-resolution photos that best represent the property. Whether in print or on the web, photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.
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PROFESSIONAL AND S T R AT E G I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and the local REALTORSÂŽ listing service; it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers. YARD SIGNS AND DIREC TIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot. Directionals help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker tours, Open Houses, and Caravans are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than buyers. NE T WORKING AND REFERR AL S Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell. 18
NOTIF Y TOP LOC AL AGENTS Contacting and connecting with top local agents in the area is more than just a professional courtesy, more often than not, it is all you need to do. REALTORSÂŽ are in constant communication with their clients, they will know if there is a buyer or a listing available for purchase.
VIRTUAL TOURS Creating a digital experience and footprint is an integral part in advertising in the 21st century. WEB EXPOSURE 95% of buyers look at homes online as their first step in the home-buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
LOC AL ADVERTISEMENTS For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.
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PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.
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A P L AT F O R M F O R 24/7 W E B E X P O S U R E With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.
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SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
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M A R K E T A N A LY S I S I will provide a market analysis report to help us determine a sensible pricing strategy for your home. This market analysis will be a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value based on what other buyers and sellers have determined through past sales, pending sales, and homes recently put on the market.
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FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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THE SEARCH FOR YOUR NEXT HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of real estate, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
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SOLD BY ALEJANDRO VENTURA
8320 W OWENS ROAD SOLD FOR $525,000
508 W 25TH AVENUE SOLD FOR $464,000
“THANK YOU, ALE. Your sales approach and marketing made my house sell in one weekend. There were thousands of views and many great offers. I know the buyers will be just as happy as I am with the new home. YOU ARE THE BEST.”
“Alejandro was personable and professional from the beginning. He did a great job communicating with us for the entire home selling process and easily met our target price and close date goals. We felt very fortunate to have him represent us and our real estate investment. I would whole heartedly recommend him.”
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SOLD BY ALEJANDRO VENTURA
5506 S OAKRIDGE SOLD FOR $426,500
11905 N VISTAWOOD COURT SOLD FOR $405,000
“If you’re looking for a Realtor who is organized, factual, a hard worker, always available, helpful, customer-oriented, and well balanced, look no further. Alejandro was assertive on every recommendation he made and was able to make the process of selling our home totally painless. For us, it was like being on auto-pilot. You will not be disappointed!”
“Alejandro was extremely knowledgeable and helped us develop a winning strategy to sell my parents' house quickly, maximizing return. He even donated his time and energy to help get the house empty and ready to sell. I highly recommend him for professional results.”
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SOLD BY ALEJANDRO VENTURA
428 W 25TH AVENUE SOLD FOR $400,000
2711 W C A SC ADE WAY SOLD FOR $382,900
“Alejandro Ventura is a rockstar in real estate! His process is outstanding. He was able to sell our home within a few days and for the most amount possible! Alejandro does a fantastic job having the home staged, photographed, and videography done. He knows the business very well, and it shows. We will tell everyone whom we know that wants to sell a home to use Alejandro Ventura Real Estate!”
“From day one, Alejandro was absolutely amazing. He took the time to explain everything so we understood exactly what he would be doing for us. He was very honest and professional and never provided us with unrealistic expectations. His communication skills are impeccable, and was always on top of everything every step of the way. I would highly recommend Alejandro and his team for anyone looking to put their home on the market. You definitely won't be disappointed.”
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SOLD BY ALEJANDRO VENTURA
30124 N DUNN ROAD SOLD FOR $380,000
2804 S WALL STREE T SOLD FOR $372,000
“It was a pleasure having Alejandro as my agent in the selling of our home. He is very professional, knowledgeable, personable, and a great communicator. He did an excellent job in marketing our home and understands the Spokane market very well. We were able to sell our home within days and at the right price to maximize our return. My wife and I would highly recommend Alejandro as your next agent!”
“As a person looking for a first home, most Realtors are just looking for a sale; however, Ali was a different and refreshing person. First and foremost, he wanted me to find my perfect home. No pressure ever to get the job done quickly; rather, he made sure I was happy. Recommending him highly would be an understatement; being friendly and professional to me is more important than any other attribute in a professional.”
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MY COMMITMENT TO YOU When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
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I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.
- Alejandro Ventura
www.AlejandroVentura.com