DISCOVER A NEW LEVEL OF LUXURY MARKETING EXCELLENCE
with AILEEN NOGUER RE/MAX PROGROUP
5375 W EL LB URN DRIVE - s o l d b y A i l e e n N o g u e r
A P R EV IEW O F A ILEEN NOGUER AND RE/MAX PROGROUP
ME E T A ILE E N Aileen Noguer is the Team Lead and something of a rockstar in the Real Estate industry and the top 100 teams for Western Canada. She began her career with RE/MAX in 1993; since then she has consistently ranked in the top 5-10% of agents in the Lower Mainland and Western Canada. Her energy and dedication are what set her apart. She is prolific and pioneering. The intense care and dedication evident in her client relationships speak to her background in nursing. Her super-active lifestyle means her vivacity extends far beyond the office. Her mind goes a million miles a minute. She is whip-smart and forward thinking. Aileen has an elephantine memory and a tirelessly persistent mind. Her work ethic bespeaks a unique voracity for life and passion for the job she loves. The intensity she brings to the table is not a quantity over quality situation. She just is that good.
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A ILE E N NO GUER Personal Real Estate Corporation, RE/MAX Progroup Realty • • • • •
RE/MAX Platinum Club RE/MAX Lifetime Achievement Diamond Master Medallion Club Since 1996 RE/MAX Hall of Fame RE/MAX Chairman’s Club
604.946.8000 Aileen@AileenNoguer.com www.AileenNoguer.com RE/MAX Progroup Realty 5360 12th Avenue Delta, BC, V4M 2B3 Each office independently owned and operated.
PROGROUP REALTY
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FU L L- S ERV IC E LUXURY R EAL ESTATE When you hire Aileen, she will become your home’s: M A R K ET ING M A NAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed
CLOSING M A NAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
LI A ISON M A NAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback
CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
NEGOT I ATOR • Presenting and negotiating with potential buyers on your behalf • Advising you on the merits of each offer • Always keeping your best interests as first priority
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DE DIC A TION AND C OM MI TMENT J UST ASK A ILEEN’S CLIEN TS: “Aileen is diligent, well connected, and thorough. She knows her markets and navigates them with an unequalled expertise. She is a thoughtful straight shooter, with more patience than anyone I have ever met. A consummate professional through and through.” — Laura G.
“Aileen came recommended to us by a friend of a friend when we recently moved from Vancouver to Tsawwassen. She was diligent and ethical in representing our best interests during a somewhat difficult negotiation. We got the property we wanted, and appreciated all the communication since with building inspectors and designers, etc. when closing the sale. I highly recommend Aileen to anyone needing an ethical and principled Realtor.” — Pat G.
“Aileen is an outstanding Realtor. She is knowledgeable, attentive to detail, an excellent listener, and very approachable. She sold our house through her hard work and determination to get us the best results possible. She was with us every step of the way, communicating important information in a timely manner. We are very pleased to be able to recommend her to our family and friends.” — Pauline J.
“Aileen is a top shelf professional. Her focus on service to her clients and her positive attitude makes her a winning choice for your real estate needs. She is transparent, knowledgeable, and REAL.” — Jennifer T.
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R E/ MAX PR OGROUP REALTY Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home. RE/MAX Progroup Realty is comprised of the best Realtors and the most comprehensive service to help you complete the sale. Our two offices are consistently the top performing sales offices in the area. Together with our professional services team and our extensive knowledge, RE/MAX Progroup Realty is truly a one-stop shop for all your real estate needs in the Delta, BC area. RE/MAX Progroup Realty is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — we believe that whether you are buying or selling, our name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
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LOC A L C OMMUNITY S UP P O RT RE/MAX Real Estate agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ real estate needs as well as being a part of the daily lifestyle.
CHILDR EN’S MIR ACLE NET WOR K Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.
BC & A LBERTA GU IDE DOGS Founded in 1996, the organization strives to meet the growing demand for professionally trained Guide Dogs and Autism Support Dogs for citizens of British Columbia and Alberta, and PTSD Service Dogs for citizens of British Columbia.
WOMEN HELPING WOMEN Women Helping Women is an annual campaign committed to lifting the spirits of women going through a difficult time over the holidays.
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365 ENG L ISH B LUF F ROA D - m a r k e t e d b y A i l e e n N o g u e r
T H E POWER OF RE/ MAX AND THE RE/MAX COLLECTION
R E / MA X L E ADS TH E INDUSTRY W EBSI T E T R A FFIC A ND ONLINE SE A RCHES Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages.
M A R K ET SH A R E A ND AGEN T PRODUC T I V I T Y RE/MAX associates average more sales than any other real estate agents in the world. BR A ND NA ME AWA R ENESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/ MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.
PROFESSIONA L EDUC AT ION RE/MAX agents lead the industry in professional designations, awards, and recognition. N U MBER OF COU N T R IES SERV ED RE/MAX has a presence in over 110 countries with over 130,000 agents, and numerous partner organizations around the world.
A DV ERT ISING In Canada, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
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TH E R E / MA X C OLL ECTI O N Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele, or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
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R E/ M AX CA NAD A VS . TH E IN D U ST RY Choose the brand with outstanding agents, leading brand awareness, and an unmatched global presence.
BR A ND AWA R ENESS ( TOTA L) 1 100% 90%
90.3% 85.1%
81.5%
80% 70%
59.5%
60%
50.7% 50% 40%
34.8%
30%
25.6% 18.9%
20%
18.6% 12.9%
10% 0%
6.4% RE/MAX
Century 21
Royal LePage
Sutton
Coldwell Sotheby's HomeLife Banker
Exit Realty
Keller Williams
Engel & Völkers
eXp Realty
©2020 RE/MAX, LLC. Each office independently owned and operated. Data in “Agents Canada” column is as of April 30, 2020 for RE/MAX and as of April 2020 for all other competitors. All other data is year-end 2019. Coldwell Banker, Century 21 and Sotheby’s worldwide data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; all other datails from company websites, the Canadian Real Estate Association and industry reports. 1MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell.
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R E / MA X BY TH E NUMBERS
90.3% BR A ND AWA R ENESS ( TOTA L) 1
130,889
21,357
AGEN TS WOR LDW IDE
AGEN TS C A NA DA
8,629
110+
OFFICES WOR LDW IDE
COU N T R IES A ND T ER R I TOR IES
©2020 RE/MAX, LLC. Each office independently owned and operated. Data in “Agents Canada” column is as of April 30, 2020 for RE/MAX and as of April 2020 for all other competitors. All other data is year-end 2019. Coldwell Banker, Century 21 and Sotheby’s worldwide data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; all other details from company websites, the Canadian Real Estate Association and industry reports. 1MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell.
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LOC AL E XPE RTS , G LO BA L LY C ONNE CTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 130,000 associates in over 110 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WOR LDW IDE R E/ M A X NET WOR K NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic
• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland
• Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
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AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
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D E T ER MI NI NG THE VA LU E O F YOUR HOME
TH E OB J E C TIV E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which is key to maximizing the true value of your home.
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59 8 TSA W A SSE N B E A C H RO A D - m a r k e t e d b y A i l e e n N o g u e r
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6317 49 AVENUE - s o l d b y A i l e e n N o g u e r
D ISCOV ER A NEW L EVEL OF LUXURY MARKETING
MAR KE TIN G FO R MA XIMUM E XPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a Real Estate Professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • • • • • • • • • • • •
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
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TH E W IN DOW OF OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
ACTIVITY
(Amount of Interest)
M A K ING THE MOST OF INITI A L IN TER EST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
(Weeks)
- Graphic for Illustrative Purposes Only - 25 -
10
11
12
13
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MA R KE TING YOUR LOCATI O N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
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P R EPA R E TO PR E S ENT YOUR H OME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed. PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. Take advantage of current technology to showcase the true essence of the property within its environment, especially if your buyer is from outside your local area. Lifestyle videos, 3D tours, and drone/aerial photos all help to provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
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862 H A B G O O D STR E E T - s o l d b y A i l e e n N o g u e r
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P ROFE SSIONA L AND STR ATEGIC MAR KETI NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service; it needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YA R D SIGNS A ND DIR EC T IONA L SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PU BLIC A ND PR I VAT E SHOW INGS Agent tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LU X U RY A DV ERT ISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through a multitude of platforms including global media marketing, designated stand-alone websites, and with drone photography.
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NET WOR K ING A ND R EFER R A LS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
W EB E X POSU R E 95% of buyers look at homes online as their first step in the home buying process. Placing your home online allows it to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
LU X U RY M A R K ET ING E X PERT Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home to the right audience. My knowledge, expertise, and access to a unique and targeted network are second to none.
V IRT UA L TOU R S / ONLINE V IDEO M A R K ET ING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
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P R O FE SSIONA L PR I NTI NG A ND DIR E C T MAI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home. Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
For an exclusive and detailed list of specifications for this magnificent home, contact Lisa Groth today at 623.293.0172.
REALTOR® RE/MAX Realty Services
LISA GROTH
LISA GROTH
ATTENTION POSTMASTER Time Sensitive Materials
REALTOR® RE/MAX Realty Services
FEATURED LISTING
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
SKYLARK ESTATES
Managing Broker & Real Estate Consultant 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776
Skylark Estates
Each Office Independently Owned and Operated.
April 2017 Real Estate Market Report
LISA GROTH
SPECIAL FEATURES
· ·
WOOD AND STONE FLOORS 2 GAS LOG FIREPLACES
· · · ·
ATTACHED GARAGE 3+ PARKING SPACES POOL AND SPA OUTDOOR KITCHEN
Skylark Estates
FEATURED SKYLARK ESTATES LISTING 212 Spring Street | Glen Ellyn, IL 60137
ATTENTION POSTMASTER Time Sensitive Materials
REALTOR® RE/MAX Realty Services
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
SKYLARK ESTATES 212 Spring Street | Glen Ellyn, IL 60137
RE/MAX Realty Services 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776
Each Office Independently Owned and Operated.
212 Spring Street | 4 Beds | 3.5 Baths | 4,321 Est. Sq. Ft. | List Price $1,995,000
PRESENTED BY LISA GROTH
212 Spring Street, Glen Ellyn, IL 60137 | SKYLARK ESTATES
Your Skylark Estates Real Estate Specialist
JUST SOLD
Jonathan and Angela-Marie,
PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist
If you would like to have your home professionally
Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Lisa Groth today at 623.293.0172.
BY LISA GROTH
623.293.0172 LISA NEGOTIATED THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS!
PRESENTED BY LISA GROTH
marketed, call Lisa Groth today at 623.293.0172.
PREPARED ESPECIALLY FOR
Jonathan and Angela-Marie Williams This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.
Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017
Your Skylark Estates Real Estate Specialist
Prepared especially for Jonathan and Angela-Marie Williams
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PREPARED ESPECIALLY FOR Jonathan and Angela-Marie Williams
A PL ATFORM FO R 24/7 WE B E XPOS URE With nearly 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORSÂŽ across the globe through my extensive online partnerships.
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S H OWIN G TH E H OME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
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MAR KE T ANA LYS I S Our ongoing market analysis reports are compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F IN AL IZIN G TH E S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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14139 MARINE DRIVE - s o l d b y A i l e e n N o g u e r
MARKETING EXPERTISE TO FIND YOUR NEW HOME
F IN DIN G YOUR N E XT HO ME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home. In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
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SUPERIOR PROSPECTING CAPABILITIES
DE F IN ING YOUR GO ALS A ND OPTION S In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of province? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you. We know the best agents worldwide if you need a referral to a Realtor in another area!
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LOC A TING TH E RIGH T PRO P ERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.
AI LE E N NOG U E R | 6 0 4 .9 4 6 .80 0 0 | A I L E E N @ AILE E NNO GUE R. CO M
PROGROUP REALTY
Each office is independently owned and operated. Copyright © October 2020