Abel Bazan - Marketing Book_JUNE18

ABEL BAZAN KELLER WILLIAMS 1 VISIO N H O M E GR O UP

YOUR CERTIFIED LUXURY HOME MARKETING SPECIALIST

A PR E VIEW OF A B E L B A Z A N W I T H 1 V I S I O N HO M E GR O U P

M EE T ABEL BAZ AN Abel Bazan founded the 1 Vision Home Group to perfect the systems and strategies that get more homes sold for the most amount of money in the least amount of time. We tap into our team’s unparalleled knowledge of the local real estate market, real estate tech tools, and aggressive marketing and search engine strategies to help sellers achieve the best possible success in pricing, showing, and marketing their properties.

My global network of connections allows me to strategically market your property to the largest audience possible. And, as a member of KW Luxury International, I will: •

Ensure your listing will reach 100+ countries

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Translate your listing into more than 28 languages, if needed

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Syndicate your listing to more than 80 international portals including China’s Fang.com, which hosts more than 3 million unique visitors per day

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Directly access a wide network of Keller Williams associates in over 24 countries around the world who can assist in connecting your property with the right buyers

Designations: •

Keller Williams Luxury International

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Institute for Luxury Home Marketing Member

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Certified Luxury Home Marketing Specialist™ (CLHMS)

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Keller Williams Realty Productivity Coach

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Certified New Home Sales Professional (two team members)

A BE L BA ZA N REALTOR®, Managing Broker, CLHMS 425.356.7385 abazan@kw.com www.1VisionHomeGroup.com 1 Vision Home Group | KW Western Realty 2211 Rimland Drive, Suite 124 Bellingham, WA 98226

FULL SERVICE LUXURY REAL ESTATE When you hire Abel Bazan and the 1 Vision Home Group, they will become your home’s:

MAR KETING MANAGER

CLOSING MANAGER

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Showcasing your property with the finest marketing

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Developing and implementing a customized marketing plan

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Determining the best price in line with market forces

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Communicating regularly so you are informed

Providing information to the buyer in a timely manner

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Liaising with your lawyer/notary and delivering necessary documentation

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Facilitating answers, resolving any issues during the closing process, and ensuring the process is

LIAISON MANAGER

completed seamlessly

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Introducing new buyers to your property

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Pre-qualifying the buyers

CONCIERGE

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Providing you with timely updates on viewings

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and feedback

Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters,

NEGOTIATOR •

Presenting and negotiating on your behalf with potential buyers

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Advising you on the merits of each offer

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Always keeping your best interests as first priority

handymen, home inspectors, and moving services

DE D IC A T ION A ND C OMMITMENT JUST ASK THEIR CLIENTS: “I first worked with Abel Bazan after a bad experience with a

“Jeff Vallejo made selling our home a pleasant experience. He is

local real estate agent. Abel completely changed my view point.

very knowledgeable, professional, and extremely charismatic.

He is professional, on time, thorough, detail orientated, and

From the advertisement process until closing, he kept us very

personable. If I had questions, he’d be sure to write them down,

well informed and stress-free. I appreciated his honesty and

get back to me in a timely manner, and get them answered to

negotiation skills. We couldn’t have asked for more.”

the best of his ability. He leveraged his own resources to find out the answers I needed or provide recommendations for me.

— 5-Star Zillow Review

I am confident in having Abel represent me, both for looking out for my best interests as a home buyer, and also in being the type of honest professional person that I want my name attached to. I recommend him without hesitation.”

— 5-Star Zillow Review

“Rainy is a Bellingham native and has extensive knowledge about the area, which proved to be invaluable as we searched for a home to purchase. She is incredibly dedicated to her job and worked tirelessly for us until we found just the home we were looking for. Rainy made us feel like we were the only clients she was assisting, and was always very quick to

“Seth Ackerman is a great agent. He answers calls quickly, is

respond to questions or requests for more information about a

familiar with the area, and has great local connections. Seth

neighborhood or particular property we were looking into.

was very patient through our long search. I would buy a house in Seth’s area just for the chance to work with him again.

Working with Seth is like working with your younger brother — the one you like.”

— 5-Star Zillow Review

When we finally made an offer and were conducting our duediligence, Rainy was an important resource in lining up the relevant inspectors and contractors to help us assess the property. I truly think she knows everyone in town, and those connections made a real difference in our ability to make an informed decision. Thank you, Rainy, for all your hard work on our behalf!”

— 5-Star Zillow Review

T HE 1 VI SI ON HOME GRO UP THE AVERAGE AGENT •

3.2 million potential buyers to just one of our sites

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last year •

Spent $1,000,000+ on marketing and servicing our

rank high and get the traffic •

listings last year •

Over 262,000 foreign buyers to just one of our websites

Access to 120,000 active buyers already in our system,

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Five full-time telemarketers calling to tell buyers about

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Offices in Canada, the United States and Europe, to service the needs of national and international buyers

Focused on their own listings, the average agent helped only 3 buyers last year

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your property •

Working alone allows little time to spend on international marketing

plus new prospects added daily •

Selling only 11 properties means small marketing budgets — average annual spend: $520.

last year •

Lacks resources and expertise to make their websites

Taking care of 180+ tasks leaves no time to prospect and call potential home buyers

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Works out of a single location

S U P P O R TI N G OUR C OM M UNITY The 1 Vision Home Group works hard for our clients, but we’re not all business. We are called to be part of something greater, and we appreciate the fact that our industry enables us to sustain our primary passion: to benefit and positively impact our community.

Our efforts are just the beginning, and the need is great, but we are unwavering in our commitment to be a force for good. With your support, we will continue to make a real difference.

BIG B ROTH ERS, BIG SIST ERS

DVSAS

ARTH RITIS FOUN DATION

Helps children realize their potential and build their futures.

Nurtures children and strengthens communities.

Provides counseling, education, and healing to those affected by domestic violence and sexual assault.

Addresses the needs of people living with arthritis.

YOUNGLIFE

RACE TOWAR DS A CU RE

BOY SCOU TS

Cultivates Christian youth community through camp, large group events, and small group settings.

Raises funds for brain cancer research.

A program for young people that builds character, trains them to be participating citizens, and develops personal fitness.

BOYS & GI RLS CLU BS

LOCAL FOOD BAN KS

HOMES FO R H EROES

Service through programs to enable young people to grow.

In 2016, Keller Williams Realty raised over $62,000 for our local food bank.

Provides extraordinary savings on homes for heroes who provided extraordinary service to our nation.

TH E POW E R OF K W R E A LT Y A ND I T S G L OBAL NETWORK

IN S T I TUTE F OR L UX URY HOME MA R K ETING The Institute for Luxury Home Marketing exists to provide resources, training, and guidance to their Members. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.

The Institute is the premier independent authority in training and designation for real estate agents working in the luxury market.

For agents working in the multi-million dollar market, an added recognition is awarded for members of the Million Dollar Guild.

T H E K EL L E R WI L LIAMS A DVA NTA GE TH E KELLER WILLIAMS B ELIEF SYST EM At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.

OU R MISSION

Win-Win: or no deal

To build careers worth having, businesses worth owning, and

Integrity: do the right thing

lives worth living.

Customers: always come first Commitment: in all things

OU R VISION

Communication: seek first to understand

To be the real estate company of choice.

Creativity: ideas before results

OU R PERSPEC TIVE A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

Teamwork: together everyone achieves more Trust: starts with honesty Success: results through people

W H Y WOR K WI TH A KELLER W I L L I A MS AGENT T ECHNOLOGY

KNOWLEDGE

Leading-edge tech tools and training gives Abel Bazan the

Keller Williams Realty helps me stay ahead of trends in the real

advantage in effectively marketing your property online, 24

estate industry through its comprehensive, industry-leading

hours a day, seven days a week. Through the exclusive Keller

training curriculum and research resources. It’s what prepares

Williams Listing System (KWLS), your property is fed to more

me to provide you with unparalleled service.

than 350 online search engines and is available on KW’s web network of more than 76,000 sites.

RELIABILIT Y Founded on the principles of trust and honesty, Keller Williams

Best of all, because of Keller Williams Realty’s “My Listings,

Realty emphasizes the importance of having the integrity to do

My Leads” philosophy, every single Internet inquiry on your

the right thing, always putting your needs first. It reinforces

property will come directly to me so that I can follow up quickly

our belief that our success is ultimately determined by the

with those potential buyers.

legacy we leave with each client we serve.

T EAMWO R K

T RACK RECOR D

Keller Williams Realty was designed to reward agents for

Abel Bazan is proud to work for the world’s largest real estate

working together. Based on the belief that we are all more

franchise by agent count. It’s proof that when you offer a

successful if we strive toward a common goal rather than our

superior level of service, the word spreads fast.

individual interests, we are confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

MO S T T OP PR ODUCI NG FIRM — R EA L TR E NDS 50 0 Keller Williams, the world’s largest real estate franchise by agent count, has more agent and teams ranked by closed transactions and sales volume than any other franchise in the 2017 REAL Trends’ “The Thousand.”

The report features 89 Keller Williams agent teams in its Top 250 ranking of real estate teams by transaction sides. Collectively, those Keller Williams teams closed 39,709 transactions last year. The 2017 report also features 45 Keller Williams agent teams in its Top 250 list of teams by sales volume.

REAL Trends, Inc., a leading source of analysis on the real estate industry, partners with The Wall Street Journal each year to compile an industry summary of the Top 1,000 real estate agents and teams in the United States. The report categorizes the Top 250 real estate professionals by transaction sides and volume, as well as team sides and volume.

TH E LA R GE S T R E A L E ST A T E COM PA N Y I N T H E W O R LD Keller Williams is not your traditional real estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story: •

Largest independent real estate franchise

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A network of over 139,000 real estate consultants with a projected growth of 300,000

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725+ offices in the US and Canada (50 Major Markets)

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Excellence in cutting-edge real estate training, real estate coaching, and real estate education

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Most Innovative Real Estate Company – Inman News

THE KELLER WILLIAMS GLOBAL NET WORK Belize • Bermuda • Canada • Colombia • Costa Rica • Czech Republic • Dubai, UAE • France Greater Shanghai, China • Greece • Indonesia • Israel • Jamaica • Mexico • Monaco • Nicaragua Panama • Philippines • Poland • Portugal • Puerto Rico • Romania • Southern Africa • Southern Cyprus Spain • Turkey • Northern Cyprus • United Kingdom • United States • Vietnam

D E T E RMI N I N G T HE VA LU E OF Y O U R HO M E

T HE OBJ EC TI VE Our mutual objective is to sell your home: For the highest possible price › In the shortest amount of time › With the most favorable terms Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help me prepare your home for sale.

Selling luxury homes requires a different level of expertise and strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home. The knowledge, experience, and research I apply to pricing my clients’ homes consistently produce shorter market times and higher selling-price-to-list-price ratios.

A FOCUS ON YOUR HOME MARKETING FOR A NEW LEVEL OF EXCELLENCE

L U X URY MARK ETI NG FO R M AXI MUM E XPOSURE Selling your home can be a very exciting experience but it will probably also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will:

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Prepare for the “Window of Opportunity”

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Leverage the attributes of your location

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Prepare and present your home ready for sale

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Maximize your home’s web exposure

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Highlight your home’s features through

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Always prepare your home so that it is ready to be shown

and internationally

to potential buyers

professional photography •

Showcase your home to the market through professional

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Maximize the exposure of your home through our

Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and

and strategic marketing •

Promote your home locally, nationally,

potential for negotiation

extensive network

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Finalize your sale

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Leverage the brokerage’s reputation and recognition

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Find your next dream home

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Cooperate and communicate to maintain your home’s perception of value

THE WI N DOW OF OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale — priced at fair market value, is prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

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M A R KE TI NG YOUR L O CATIO N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important to know when determining price, but are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it is shown, and how it is positioned — one man’s displeasure can be another’s delight!

P R EPARE TO PRE SENT YOUR HOME First impressions are lasting. Today’s buyers are armed with more information than ever. They tell their agents which homes they want to see - and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting impression and create a desire to see more.

PROFESSIONAL PHOTOGRAPHY & VIDEOGRAPHY Beautiful, eye-catching photography is so important to attact buyers who search online for your home. We take the highest quality photos for the greatest impact and to highlight your home’s best features. We also use high-quality video to create a compelling virtual tour of your home that will capture buyer’s attention.

DRONE & 3D TECHNOLOGY Take advantage of new technology to showcase the true essence of the property and provide a realistic depiction of the intended space and livability. Our camera-equipped quadcopter shoots high-definition photos and video from the air. Our Matterport camera creates a detailed 3D showcase of your home for the ultimate virtual experience. With this technology, home buyers can move through your property online to see it from every angle. 3D showcases are especially popular with our foreign home buyers.

P R O FE SSI ONA L AND S T R ATEGI C MARK ETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and the local real estate professional’s listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

YAR D SIGNS AN D DI REC TIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale.

It is fast, effective, and easy to spot. Directional signs help guide people to the home. We add a text message service code to our signs so buyers can get your listing instantly sent to their phone. We then capture their contact information and follow up immediately to schedule a showing.

PU B LIC AN D PRIVAT E SHOWINGS Broker tours, open houses, and caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer.

LUXU RY ADVERTISING For luxury homes, local advertising is not sufficient — these unique often specialist appreciated homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and the James Edition.

NET WO R KING AN D REFER RALS

WEB EXPOSU RE

Real estate agents have a large database at their disposal,

95% of buyers look at homes online as their first step in the home

especially their networks with other agents. Referrals are

buying process. Placing your home online allows the home’s

particularly important in the luxury market, as you will want

exposure to be seen locally, nationally, and internationally,

to work with a well-respected agent with an extensive network

whether it is on a computer, tablet, or cell phone.

of contacts.

VI RTUAL TOU RS / ONLINE VI DEO MAR KETING CLHMS DESIGNATION AN D MEM B ERSHI P

Creating a digital experience and footprint is an integral part

Working with an agent who is fully certified in luxury

of advertising in the 21st century.

marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and access to a unique and targeted network is second to none.

P R O F ESSI ON A L PR INTING A ND DI RE CT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home a part from the competition. Promotional materials that feature your home and mailed to your neighbors, potential buyers, and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home.

A PL A TFOR M FO R 2 4 / 7 WE B E XPOSURE With nearly 95% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnership.

S H OWI NG THE HOM E Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception.

M ARK ET A NA L Y S IS My market analysis report is compiled from a system that tracks your showings, all real estate professional and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

F IN A L I ZI N G THE S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

DISCOVER A NEW LEVEL OF LUXURY MARKETING TO FIND YOUR NEW HOME

MA R K ETI NG F OR YOUR N E XT HOME If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

D E F IN I NG YOUR GO ALS A ND OPTI ONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

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Where are you thinking of moving — local or out of state?

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What is your target purchase price?

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What features would make your next home ideal?

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Are you looking for a turnkey or renovation property?

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What are your essential requirements during our search?

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Are there any financial considerations?

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When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

LO C A T ING THE RI GHT PRO PERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship.

Please let me know when I can be of service.

Call me before you make any important real estate decisions. You’ll be glad you did.

ABEL BAZAN | 425.356.7385 | ABAZAN@KW.COM Each office is independently owned and operated. Copyright© June 2018