11 minute read
Beauty Device Review By Erin Schweinsberg (p
Beauty
what to B uy in 2016!
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By Erin SchwEinSBErg TPM SEnior BEauTy EdiTor www.facEBook.coM/ErinSchwEinSBErgMakEuParTiSTry
The beauty market is being taken over by devices! But with so many available, which ones are worth investing in? here’s a quick review to spotlight the devices getting the greatest results in 2016!
Clarisonic Mia Fit $189.99
www.clarisonic.com
for those of you who have never owned a clarisonic, you have been missing out! here’s why the Mia fiT is one of our favorite sonic cleansing devices for 2016! This device has 2 settings (a delicate and Power cleanse), is lightweight, and waterproof; and has so many amazing benefits for your skin! cleansing up to 6 times better than hands alone, removing impurities and makeup, improving the over-all radiance of your skin, and is gentle enough to use twice daily; this beauty device is a great way to achieve healthy looking skin! it will leave you wondering how you ever lived without it!
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nuFaCe trinity Facial toning Device
$325.00
www.mynuface.com
This is the perfect device for anyone wanting to tone their facial muscles! nufacE is an innovative brand that uses Microcurrent Technology to improve facial contour, tone, and lines and wrinkles. The device comes with the standard Trinity facial Trainer attachment for all over the face, but can also be used with other interchangeable attachments for specific areas- which is great if you need to target problem areas; like around the eyes or lips! want to know the best part about this device? you only have to use it for 5 minutes a day to see age defying results! an anti-aging must-have in 2016 without going under the knife!
Foreo Luna Mini
$139.00
www.foreo.com
This device is one of a kind! it may not look like it, but the foreo Luna Mini is actually a facial cleaning brush that channels T-Sonic pulsations through soft silicone touch points for deep, yet gentle cleansing. it has a three zone silicone brush head, suitable for all skin types; but we love it mostly because it’s powerful enough to remove makeup, dead skin cells, and also unclogs pores- all at the same time! But what makes this cleansing device so unique? due to the silicone cleansing head, you never have to replace a “brush head”, which makes it perfect for someone looking for a low maintenance, more economical, facial device cleanser. a must-have for any woman on-the-go!
tanda Luxe Skin Rejuvination Device
$99.00
www.tanda.com
The Tanda Luxe is a red light therapy treatment used to fight all 7 signs of aging! for those of you who aren’t familiar with red light therapy, it’s used to produce elastin and collagen, and it also increases circulation. it does this by relaxing the blood vessels in the treated areas allowing the blood to flow more easily, this helps eliminate wrinkles, as increased circulation encourages the production of new skin cells. The Tanda Luxe incorporates this technology to create a great anti-aging beauty device! if you’re looking to reduce lines and wrinkles, firm and plump your skin, and improve texture; then look no further- this is what you’ll need to create a new, radiant complexion for yourself in 2016!
beau·ty
[byoodē]
NOUN:
a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight; the quality of being pleasing or someone or something that gives great pleasure.
There is change happening. Our society is seeing a movement encouraging us to take back the definition of Beauty. Magazines are pledging to use less photo retouching, models of all sizes, ethnicities, ages and styles are gracing runways and being hailed as beauty icons. Overall the industry of beauty itself is holding tenuously to the fabric it has woven from the threads of fair-waif-youth-white girl-dom, while a global community embraces the tapestry of beauty redefined in strands that more closely resemble reality.
We are coming ever closer to the place where beauty is defined by our inner, healthier selves. The important result of this evolution is that women and men no longer are “slaves to fashion and beauty” but rather, as the industry evolves through them, they will be calling the shots.
“Companies across all industries face material business risks and opportunities, which come about from regulatory and market trends on environmental and social issues,” says Diana Verde Nieto, co-founder of Pure Luxury.
It stands to reason that this adjustment is now being seen in the marketing of increasingly natural products. It makes perfect sense that we start to hear a daily stream of words that align with our values such as Eco and Sustainable. That celebrity spokespeople are starting to speak this language is a huge indication that we are truly shifting but it is us as a consumer that has brought this about. Campaigns like the Dove “Real Beauty” series comes across as building us up and supporting our differences, helping us all to see beauty in ourselves.
While this is still a campaign to entice us to buy beauty products, the idea that this company (and so many others) is trying to do so by showing women how to love themselves is telling. In an industry that traditionally targets the weakness of our self esteem as a way to market to them, this is a massive shift.
By Andrea Bell
‘Empowertising’ is a term based on a much older concept – commodity activism. Defined by Henry Jenkins, author of Commodity Activism: Cultural Resistance in Neoliberal Times, as “a process by which social action is increasingly understood through the ways it is mapped onto merchandising practices, market incentives, and corporate profits.”
The consumer has ALWAYS been the one in charge. In the real time and interactive world of social media that now reigns over the traditional OBEY strategy marketing on television and media, these companies, even large and powerful ones, must speak to us in a different language of empowerment to be heard. This is a good thing. We need this, on a global scale. It means that we are learning to stand up to the large corporations that are leading the industry and that they are being forced to adapt to our standards.
Cruelty Free is no longer a feel good marketing tactic, it is being looked at as an industry standard. Natural ingredients are now front and center on a label. Fitness and healthy lifestyle choices such as yoga are the new goals of beautiful and while we still have so far to go in embracing our own demons, the support of this central idea of BEAUTY being inherent in some form in every one of us can only be a positive thing. Soldier on lovelies…
The Age Of The Ethical Face
BY ANDREA BELL
Art. The body as a temple. The face as a canvas. The world as toxic?
every Mua worth their salt knows the ins and outs of brands like nyx and MaC because the industry has held them as the standard for well over a generation. Every TrUE artist however knows that once you learn your craft in any medium, the only way to make an impact is to break the rules. so i am constantly on the lookout for something fabulous in uncharted waters. today’s uncharted is the idea of using cosmetics that are not full of really… really nasty chemicals. Gillian Deacon, author of There’s Lead in Your Lipstick, divulges the dirt from deodorant to...well... lipstick. and the info is scary. The EU has banned more than 1300 harmful chemicals from cosmetics. The Us has banned... 11. More and more people are thinking in terms of toxins when it comes to what they drive, what they put in their home, what food they put in their bodies… but when i tell people that their lipstick quite possibly contains lead, they can’t fathom. when i say that their vitamin infused foundation contains particles of plastic so tiny that it fills their pores so that their skin can’t breathe, they actually stop to weigh out the importance of flawless looking skin vs worldwide ocean pollution and possible cancer. The issue isn’t that they truly choose the lead lipstick, it’s that they are victims of brand loyalty. and it is my industry that created that. Therefore, it’s my duty to provide options. i’m not the only one who feels that way. Our trend Privé beauty squad have already uncovered a plethora of gorgeous, natural, cruelty free products on our website and we will continue to research, dig up new products, do product reviews and interviews for your benefit. in keeping with our team’s wishes to support humanitarian brands, we are looking for the best of the best in ethical everything. but even with the not so new trend of shouting your natural ingredient roster from the rooftops, it is ridiculously difficult to find truly, honestly, organically created products that are not simply greenwashed and re-labelled. you would think that by now companies would be making an aCTUaL effort to change the way things are done in the lab. Or… without the lab. The fact is that we do not need animal testing. More and more companies are admitting that it’s simply tradition in the field of science. There are industry advocates trying to influence people to KeeP testing on animals. One website makes a plea for science types to spend five minutes a day “de-bunking” any arguments they find online in favor of ceasing lab testing on animals. here’s a thought. lead in lipstick is bad. it’s bad on bunnies… and bad on humans. solved. strangely, it has been widely accepted for some time now within the cosmetics industry that we no longer need animal testing. in fact, an excerpt from the Journal of the royal society of Medicine back in 1997, states that not only is animal testing inconclusive at best, the results are often disregarded in favor of human trials, regardless of the findings of the animal studies. Worldwide, the understanding that animal testing is a thing of the past is so obvious that there is an entire multi-billion dollar “faux skin” industry in development. Yes, petri dish dermis will soon take the place of Fluffy in the lab. now i know that somebody reading this is thinking… “but red!” and “it’s not that simple, in order to create new products we need to test them sOMeplace…” but here is the thing. how many new products do we need? what could we PossiBLY still need to invent? The industry has now tested (both positively and negatively) hundreds of thousands of ingredients. according to the 2016 PrediCtiOns FOrthe luxuryindustry: sustainabilityand innoVaTion report from Positive Luxury, millennials are almost three times as likely to look to work for a company because of its social and environmental practices and twice as likely to purchase from brands with strong management of environmental and social issues. according to their Ethics Director, hilary Jones, lush cosmetics simply doesn’t feel the need to use ingredients that have not been tested already. “For us, it’s important that all of our business practices are inherently cruelty-free.” Yes, there is such a vocation as ethics director. telling. Thankfully, we have options. actually, we have had options for a long time now. even within the mainstream companies like nyx there are products that get the green light. you can test the products you use on sites and apps such as skin Deep (http://www.ewg.org/skindeep/) to see where they land on the bad guy spectrum. we will also continue on our website to list the best brands for both Cruelty Free and natural ingredients. while very few products (if any) are 100% fabulously Guilt Free, you may be surprised how close some of the best ones come… withOut sacrificing quality. brands like sappho are the new goal. award winning Mua Joann Fowler has created cosmetics that not only meet the Fda approval of her home country, Canada, but has exceeded the more stringent european requirements. Organics by sappho have been designed to bridge the gap between fashion and safety. Paraben and phthalate free, their cosmetics use natural ingredients to achieve the results that conventional (read cheap) ingredients aim for. Their liquid foundations are preserved with a system of essential oils, all of which have antioxidant properties and some which help promote collagen production such as frankincense. This, people, is the new luxury. in a culture of slow food and yoga, it is time to apply the same philosophy to our daily beauty regimen. do your due diligence with what you put on your body. There are so many ways to educate yourself and knowledge is power. Most importantly, by sending a message to companies that we won’t sacrifice our health or the world’s, we are having a positive impact that we can be proud of. we cannot be beautiful on the outside if we don’t feel good about it on the inside. let’s empower ourselves to shine.
