Superbrand Publishing 2022

CONGRATULATIONS! Your author-platform building and publishing goals are within reach!

Let’s be honest, no one goes through life hoping they will just write a book. In fact, most people don’t hope to just publish a book, as anyone can do that these days.

The dream, as we all know, is to publish a best-selling book that makes a huge impact and sets the foundation for a

2

SUPER BRAND publishing

profitable career as an author or expert in your field.

After all, why go for fifteen minutes of fleeting fame when you can establish a lifelong pattern of success and a raving fan base?!

Welcome to

SUPER BRAND PUBLISHING For most authors, just completing their manuscript is a huge accomplishment. Then comes the time to publish, and they’re hit with the realization that they now need to build a platform–a process that can take longer than writing the book!

With Super Brand Publishing, you construct your platform 6–12 months

before your book is published. We focus on identifying and connecting with your target audience, branding, content, social media presence, and building a digital footprint so you have a built–in audience for your work.

We work this way because your status as an expert in your marketplace depends on it!

Books are being sold on the Internet more now than ever before. Building a relationship with your target market ensures a long–term, sustainable audience who will not only buy your books, but any other service or product you sell.

Our GOALS differ from MANY OTHER companies in that: We engage and support authors who are looking for a publisher with high– quality standards and sales–focused marketing initiatives.

We promote smart author–centric models that allow you to build sustainable success and

actually keep the money you earn from it.

We seek to partner with thought leaders to develop their ideas, build a movement, and monetize their content so that their impact and income extend far beyond their time on the best–seller list.

SUPER BRAND publishing

3

The Story of

SUPER BRAND PUBLISHING Hi. I’m Juliet Dillon Clark, Founder of Super Brand Publishing, and our expertise–first approach stems directly from my own disillusioning personal experience with my first book back in 2008. I thought my background with traditional publishing would make self– publishing easy.

Nothing could have been further from the truth. My big mistake was subscribing to the theory that all one had to do was write a book, self– publish, and BAM–instant bestseller!

What I soon uncovered, though, was a business model that made lots of money for the self–publishing company while setting authors up for failure through business practices such as: »» Charging authors for production without providing a framework that allowed for a healthy ROI. »» Selling a practically useless return policy (on books that

4

SUPER BRAND publishing

don’t sell in stores… most self– published works never get in to brick and mortar stores). »» Promises to email the book release to the people on THEIR list, not a targeted mailing around the author’s work. »» Using a marketing system that might indeed produce a best– seller… for about five minutes. »» Marking up the cost of the book on the back end,and taking royalties.

I realized that this process did nothing but take advantage of unsuspecting authors who didn’t know that there was a better way.

I decided to make that better way available, through the creation of Super Brand Publishing.

Over the years I brought my expertise to corporate clients like Mattel, Nissan, Price Stern Sloan Publishing, and HP Books. While I enjoyed the work, and was good at it, I felt like something was missing.

Let’s cut through the clutter and get your message across so that you can cultivate your fan base, increase sales, and reach a level of success beyond what you thought possible.

I realized that what I really wanted to be doing was helping individuals, not corporations, further their success and find fulfillment.

marketing, including social media, internet marketing, joint venture projects, and so much more… and we are here to walk you through it all.

Since then, I have helped more than 600 entrepreneurs and authors share their work with the world and have published more than 60 books, turning more than 190 authors/entrepreneurs into best–selling experts!

Don’t be fooled by promises that sound too good to be true. Too many publishing houses are promise some kind of “overnight success” package, but make no mistake…

Long–term success depends upon getting your name out there and staying visible and relevant to an audience who becomes attached to you and your work. You need to be comfortable with a wide array of

Overnight success can lead to overnight irrelevance!

We welcome the chance to help you design the perfect, sustainable marketing strategy for you, your business, and your book.

Long–term success depends upon getting your name out there and staying visible and relevant to an audience who becomes attached to you and your work.

Malin Svensson Personal trainer to the stars, Malin Svensson, wanted to share the routines she uses with stars like Jane Fonda and Lily Tomlin with the world.

During the pandemic she realized that many people were consuming their athletic work outs online. 2020 was her year to create a subscription program and release her book for people over 50 to start living healthier lives.

She released Wake Up Your Body and Mind After 50, in November 2020 and became an instant bestseller.

Promote. Profit. Publish.

SUPER BRAND publishing

5

Merrill Chandler Your credit profile is not calculated the way you think it is.

Merrill Chandler knows credit better than anyone. His breakthrough book The New F Word is a testament to a lifelong obsession with how credit has changes and how to get yourself and your company approved every time. Merrill’s monthly workshop, the Get Fundable Bootcamp is his revenue- builder, and his book is part of the

6

SUPER BRAND publishing

workshop and an audience nurture tool, leading to bigger and better products.

Merrill’s debut to the bestseller campiagn landed him at the top of the bestseller chart, beating out Dave Ramsey, the king of finance.

Why Use SUPER BRAND?

WE ARE MORE THAN JUST A PUBLISHING COMPANY When you work with Super Brand Publishing, we focus on more than just printing your books. Our Author Success Consulting educates you on how to build your platform effectively as you work together with our staff to put your work and your message on a global stage.

Platform–building is a crucial aspect of expanding your audience and creating a movement.

For maximum effectiveness, we recommend creating a platform 6 to 12 months before your manuscript is submitted to the publisher.

Most self–publishing companies don’t communicate this to their clients because they make more money selling promotions.

Here’s the truth: Promotion is a one–shot deal that puts you in front of your ideal audience for a day. To build a movement, you need to be in front of your ideal audience every day to create a memorable brand experience.

The goal of the Author Success Academy is to provide you with the skills to replicate your marketing success in every aspect of your business. We don’t just teach you how to best promote your book, but show you how to enhance your ability to market and sell intellectual products with worldwide impact.

Most authors wait until their manuscript is completed and miss out on generating an engaged, excited movement around their passion projects.

SUPER BRAND publishing

7

Author Success

CONSULTING includes:

Targeted Market Identification A journey through ideal reader identification, message clarification, branding, content creation, social media basics, and lead magnet development.

SOCIAL MEDIA Strategy Advanced social media concepts designed to build community, stimulate engagement, and relationships– building on social media.

Sales LAUNCH LIKE A PRO Building a great sales funnel supports your book launch and business goals. We introduce the transition tools to build your Launch strategy and propel your book to #1 by forming your digital footprint. Books are sold through the Internet which requires that you play a big game on the Internet! This program covers the anatomy of a social media funnel, book launch funnel, speaking/stage funnel, webinar/ masterclass funnels, and high–ticket sales funnels.

8

SUPER BRAND publishing

Plus We also include bonus programs and strategies for list building your go–to tool for creating your successful book launch!

PLATFORM

BUILDING PROFESSIONALS

CUTTING THROUGH THE NOISE WITH TARGETED MARKETING THAT REACHES

KEY INFLUENCERS IN YOUR INDUSTRY AND ESTABLISHES YOUR EXPERTISE. In the crowded publishing space, having a well–designed platform strategy for your book launch and beyond is imperative.

With a wealth of experience in creating marketing strategies for books, products, and services, our team will help you craft a strategy to cultivate the audiences you are looking for to launch your book and serve your business, long–term.

We divide marketing into four critical components: »» Messaging and Authenticity »» Brand Development and Audience Building »» Content Development »» Online Marketing

»» Facets Platform »» Building and »» Campaign »» Strategy

Messaging And AUTHENTICITY Knowing who your niche audience is and how to connect with them is crucial to your marketing success.

We deep–dive into your message and how to connect with your ideal audience. We design a plan to connect with the most authentic version of you, so you show up authentically for the audience that needs you!

10

SUPER BRAND publishing

We will help you determine the words that will best communicate your message. Once you connect to the right audience with the right words, you create a resonance that can make the sales process nearly effortless for you.

Brand BUILDING And AUDIENCE BUILDING Developing your brand and consistently delivering your brand through micro–commitments and assessments ensures that audience building is done in a way that makes your brand recognizable. But, even more, this strategy stimulates communication and recognition.

There’s a reason that the idea of building the “know–like–trust” factor has been used by successful brands for generations.

It works.

You’ve got to put yourself in front of an audience who resonates with your message. You’ve got to prove that you are there to be in service to them. You’ve got to consistently show up, message in hand, to establish the kind of trust that makes them feel good about investing

CONTENT DEVELOPER Design and delivery of content that provides value to your audience and builds rapport and relationships on a consistent is a must. It’s imperative that you use all the available tools at your disposal to build your email list. These are content strategies that can be used from the stage, online, and in person to generate buzz about who you are and how you show up in the world to provide value and care for your followers and readers.

Scores of other publishing companies put all of your investment towards marketing one thing: your book.

At first, that might sound great, but the truth is without consistent, relevant content, you are not establishing any kind of relationship with anyone!

Want to publish another book down the road?

You’ll have to start the process completely over, investing again in a marketing campaign, hoping the right people will see it, love it and (fingers crossed) buy it.

With Super Brand Publishing you will learn how to build an audience, hold onto that audience and nurture that audience so that any time you have something new to sell, you’ve got a captive group of eager buyers already at your fingertips!

SUPER BRAND publishing

11

ONLINE MARKETING Creation of in–depth marketing and a sales funnel to drive traffic for your launches is essential. Simple online sales funnels don’t work effectively. You need to be able to build a funnel that separates your real fans from the looky–loos and creates meaningful relationships that stretch far beyond the vision of your books.

Learn to use tools and strategies that leverage your value into lead generation for high–ticket sales propositions. Online marketing is the fuel that drives not only your sales, but your community.

12

SUPER BRAND publishing

PLATFORM

BUILDING SERVICES SUPER BRAND publishing

13

BRAND DEVELOPMENT AND GRAPHIC CREATION Developing your brand and point of view is para– mount to your success and ours. We’ll brainstorm strategies with you that will best spread your message and further your business. This is how you build a solid foundation from which your entire brand and author career can expand for as long as you wish to have it!

ASSESSMENT MARKETING We’ll examine the strengths and sweet spots of your business, help you set realistic expectations, and decide how to best allot your time and investment. Your success is our success.

We will make sure you aren’t throwing time and money at strategies that are short–term and ineffective for your niche.

14

SUPER BRAND publishing

SOCIAL MEDIA COMMUNITY BUILDING Let us generate eye– catching, successful posts and ads for your social media presence as part of your overall campaign. This is a golden opportunity for you to start a conversation with the people who will become your avid readers and biggest fans.

ONLINE MARKETING/ FUNNEL BUILDING A well–built funnel is the secret sauce that most expert businesses don’t even know they need! When effective sales funnels and audiences are built, your book will drive your website traffic at a fraction of the cost of more traditional, SEO–based methods. Plus, you’ll learn how to use this as a long–term strategy to sell even more products and services.

BOOK DISCOVERABILITY AND SEARCHABILITY

AMAZON OPTIMIZATION

We know the best Search Engine Optimization (SEO) techniques out there, and can put them to use to make your book a hit. We have tested tons of strategies and determined which are worth the expenditure of resources and which aren’t.

Amazon is a crowded place! Even the most well–written book doesn’t have a chance if nobody can find it! We know the secrets to getting your book the best results on the Amazon search engine.

CONTENT STRATEGY

Stop wasting time and money on audiences who don’t connect with your message. Many publishing houses focus on numbers over need. But an audience of 500,000 people is useless if they aren’t interested in what you’ve got. A targeted audience is engaged with you and wants what you’re selling!

Your content is what will position you as an expert in your field. We’ll give you a strategy to put that content front and center to the people who need it. Not sure how to create content?

No problem. We will work with you to extract pieces from your work that can be repurposed into teachable content as a means of serving the audience who will become your readers and buyers.

INFLUENCER PARTNER OUTREACH Influencer partnerships are on the forefront of any successful online marketing campaign.

We will design effective invitations for you to connect with other thought leaders to further your success.

DRIP CAMPAIGN AND LEAD PAGE DEVELOPMENT Craft effective lead pages and automated email campaign, with motivating calls to action in each.

These key ingredients to your recipe for successful audience building are often overlooked by most authors. Or worse, when they DO set them up, they don’t convert. Let our experts take care of these vital pieces for you!

PLATINUM PUBLISHING

AUDIENCE TARGETING STRATEGY

SUPER BRAND publishing

15

Karie Cassell

Dietician and author Karie Cassell is on a mission to help people overcome stress eating.

She realized the error within the medical community was that they always approached stress eating by attempting to adjust eating habits without addressing the triggers underneath the emotional eating.

Karie came to us with a phenomenal book that she wanted to distribute in a multi-platform format. She wisely released a hardcover, softcover, ebook, and audiobook in staggered launches.

The staggered-launch strategy allowed her book to gain momentum while she wrote the workbook/ journal for her course. Because of this strategic approach, her book and Kindle soared to the top of the Amazon bestseller’s list, and her audiobook became an Audible bestseller.

Amy Powers It’s not often that you see a Columbia M.B.A and Harvardtrained lawyer decide to give up the grind and become the queen of MLM. That’s exactly what Amy Powers did and never looked back. Her book, No Degree Required, topped the bestseller list twice. She uses her book as a guide to people looking to ditch the

16

SUPER BRAND publishing

nine-to-five grind and create the life and business that supports their dreams.

Amy used a launch strategy that included a bestseller campaign and virtual book launch party that kept her book on top of the charts longer than most books.

Publishing that serves you

AND YOUR COMPANY GOALS, NOT OURS. As an entrepreneur, there are book products you need to be successful and book products that are fluff. The fluff products are thrown into publishing packages to make them look like they have value that doesn’t actually exist.

We provide only the products that entrepreneurs need to publish successfully.

We encourage you to contact us if you: »» Need help strategizing and building an author/business brand and an audience centered around your area of expertise. »» Have a book idea or proposal with significant impact and the potential to thrive with a worldwide audience. »» Your manuscript is complete and you are looking for incisive editorial feedback.

Don’t be lured with false promises of

FAST SUCCESS Smart authors aren’t looking for a chance to spend five minutes on the Amazon best–seller list.

Instead, If you’d prefer a life–long career as an established and sought–after expert with a global audience of fans and followers who are eager to learn from you and eager to buy what you’re selling, you’ve come to the right place.

Sustainable success and long–term income depend on putting the right steps in the right order.

PROMOTE. PROFIT. PUBLISH. Are You Ready?

Click here to schedule your appointment

Click here SUPER BRAND publishing

17

SUPER BRAND publishing