
4 minute read
On the Road
What a busy February and March we had at School of Thought supporting Apprentice Week and Careers week all over the country and careers events organised in schools and colleges and two national events in Newcastle and Cardiff..

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School of Thought have attended over 200 events in the last two years and it was a pleasure to have IRG, Steer Group and Solus join us at events this year promoting careers in the industry and looking for their future stars.
These events were attended by many companies from a variety of industries and are becoming more popular with employers. Now realising that getting out there and meeting students is the best way to influence and guide them when looking at their career options, so its important automotive are there doing the same.
Students, teachers and parents are unaware of the variety of job roles available in the industry and these events allow us to promote all these opportunities

AN EVER-CHANGING WORK FORCE
As of 2021, Millenials make up the majority of the workforce but Baby Boomers are now retiring in droves since COVID-19 began, but the ‘Gen Z’ population has been doubling yearly



It’s easy for hiring managers to look over young Generation Z talent. After all, many of these candidates might be the same age as your children. It’s hard to not think about your own son and daughter and think “Are they really ready for this?” Don’t let age bias stop you from extending an offer letter to great talent. While some might think these potential hires don’t have the drive or skills to succeed, this way of thinking couldn’t be further from the truth. “Gen-Z” talent is tech-savvy, passionate and motivated to make positive changes within their work spaces and the world around them.
Is Generation Z for Me?
By 2030, the number of Gen Z workers is expected to triple. You are going to need to appeal to Generation Z in order to ensure your organization’s livelihood. There are a handful of benefits that come from actively recruiting young talent. These include a diverse team, better company culture and an eagerness to prove themselves.

TikTok…TikTok…When and How Do I Court Generation Z Talent?
Generation Z is the generation of instant gratification. Growing up in the digital age, these young people have been raised on mobile technology and innovation. Gen Z candidates will expect you to make a hiring decision within a week of their first interview. If your time-to-hire is too long, you might be throwing great candidates back into the talent pool for somebody else to catch.
4000+ Attendees
in Newcastle and Cardiff
School of Thought attended our first UK Careers Fairs in Newcastle upon Tyne and Cardiff we took some friends with us from Steer Automotive, StudySmarter and Innovative Repair Group (IRG).



Digital learning platform revolutionises early careers recruiting


For recruiting and employer branding of young talent, successful companies rely on StudySmarter, a Munich-based EdTech company that is becoming the central point of contact for the educational landscape. Not only do millions of learners achieve better grades through the app, but companies also have the opportunity to direct their job offers directly to students and pupils. Desired future talents are therefore reached before they enter the labour market, while they are studying, giving companies the option to communicate with future talent before they are considering their future career.


More than advertising
Companies that work with StudySmarter consistently see conversion rates far above Social Media benchmarks and better CPCs than industry standards. Thanks to these partnerships, pupils and students receive free access to countless educational content and tailor-made job offers. In return, companies benefit from the opportunity to tailor their career opportunities to the talents of tomorrow. In this way, StudySmarter bridges the gap between education and employment.
The recipe for success: vision, technology, expansion
StudySmarter was named the best learning app worldwide in 2020 and helps learners achieve their individual educational goals.
94% of users achieve better grades with the app. The entire learning process is integrated into the platform as an all-in-one solution, regardless of socio-economic conditions/backgrounds.



StudySmarter is completely free for its users and currently has over 12 million users globally and almost 2 million users in the UK alone.
StudySmarter offers the opportunity for School of Thought to reach talent of the future via its highly targeted filtering options without wasting marketing budget, even before they complete their exams/degrees or consider their career options. As a result of the combination of recruiting, employer branding and active sourcing, there is huge potential for companies to tap into this undiscovered talent
More than 600 of the world's leading companies already promote their career offers into the platform across Europe. Numerous global players such BMW, Mercedes, Volkswagen as well as hundreds of medium-sized companies and training vendors already rely on StudySmarter as part of their early careers recruiting strategy and School of Thought have now joined this prestigious list.
Why is it so popular
StudySmarter offers learners the opportunity to turn their documents into individualised and interactive courses and share them with others. In seconds, all teaching materials can be converted into digital flashcards, notes, quizzes, subject-specific documents and much more.
In addition, the company offers its own content created by a multi-professional team and aligned with curricula and final exams, and also co-operates with leading publishers in the industry. The learning experience is also optimised by artificial intelligence. In this way, users with similar interests, learning priorities or demographic characteristics can be identified, networked and suitable learning materials suggested.
With similar technology to Netflix, Amazon & Co, learners are automatically recommended relevant content and study sets based on the subjects they are learning and the most popular content used by other students studying those subjects. Despite distance learning, learners can prepare collaboratively and optimally for their upcoming exams. With its technology and functionality, StudySmarter has succeeded in being one step ahead in digital education.
The StudySmarter app consistently appears in the top 10 of education/learning apps within the app stores and at times has even appeared ahead of WhatsApp, Instagram, TikTok & Co. 95% of users said their learning was more efficient and structured using StudySmarter
For more information and to find out how StudySmarter can help you please contact: sam.bailey@studysmarter.co.uk or call on 07385 203907. https://www.studysmarter.co.uk/for-companies/



Congratulations to our very own School of Thought Ambassador Matt Fynn.
He not only completed the Wild Horse 200 Ultra Marathon in extreme conditions but finished in 4th place in a very competitive field of ultra marathon runners.


He was ably supported by another of our ambassadors Richard Reece who crewed for the whole event
Matt was competing to support Bowel Cancer UK and you could support his efforts by donating on his justgiving page. https://www.justgiving.com/ fundraising/matthew-fynn1
