Is It Time To Stand Out?

WHAT IS SO DIFFERENT ABOUT PUBLISHING?

O STAND UT

THERE ARE 150 MILLION SMALL BUSINESSES IN THE WORLD.

WHAT CAN YOU DO TO STAND OUT?

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

1. PLAN YOUR STANDOUT MAGAZINE: • We help you identify the topic and positioning of your Market. Our detailed planning process helps you identify your key message, your unique angle, target market, and the “game behind the game” – how you are going to use the Magazine to generate opportunities and sales in your niche.

• We help you define your target customer/reader. We take you through a process to drill down exactly who your ‘perfect customer’ is.

• We work 1-1 with you to plan the components of your Magazine Project. This includes the magazine itself, your authority website and the keywords you want to dominate for, matching social platforms, offline marketing, list building, the key influencers you want to engage, and multiple monetizing strategies.

• We create a 6-month implementation calendar. Based on your stated goals, we help you create a realistic 12-month calendar to maximise the results you get from your Magazine Project.

• We create the cover of your magazine to use as a door opener. Add it to your social profiles, website and other marketing for instant credibility and positioning as a publisher.

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

1. PLAN YOUR STANDOUT MAGAZINE:

DON’T WANT TO READ THIS AND WOULD RATHER WATCH AND LISTEN:

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

2. IDENTIFY AND ENGAGE CONTRIBUTORS: • We help you identify and research your “Fab 50” – the influencers in your niche that would provide you with the best opportunities to grow your business.

• We approach and interview (you can also nominate someone to conduct the interviews) your Top 50 influencers in your niche, with a view to opening doors, building relationships and creating unique content for your Magazine.

• We create Contributor Packs to send to your contributors with thumbnails and marketing pieces so they can promote their article (and therefore your business!) to their clients and followers.

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

2. IDENTIFY AND ENGAGE CONTRIBUTORS:

DON’T WANT TO READ THIS AND WOULD RATHER WATCH AND LISTEN:

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

3. WE BUILD THE COMPONENTS OF YOUR MAGAZINE: • We create and publish your first two magazines (based on quarterly publication – every 3 months), with contributor and in-house articles, full colour graphics, lead magnets, and ads for your own products.

• We build your authority website for your magazine, with weekly curated content from top trending articles as well as content from the magazine. The website is designed to rank in the search engines to get you free traffic. This can also be fed to your existing site if you prefer.

• We create branded Facebook, Instagram LinkedIn and YouTube accounts for your Magazine.

• Once your magazine launches, we 15 times per month on Facebook, Instagram and LinkedIn to build followers and engagement.

• We source or create content for your authority website, social pages and other marketing e.g. curated articles and social media posts to keep readers and followers engaged.

• We create your Editor-in-Chief profile including LinkedIn profile, editor email address, editor email signature, editor bio, editor profile on Read Publishing website, and editor business cards.

• We prepare a press release for each magazine launch and submit them to our highly valuable media database, for free offline publicity.

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

3. WE BUILD THE COMPONENTS OF YOUR MAGAZINE:

DON’T WANT TO READ THIS AND WOULD RATHER WATCH AND LISTEN:

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

4. WE HELP YOU BUILD YOUR LIST AND SOCIAL FOLLOWING: • We include shareable, engaging content in your magazine and on your authority website that encourages shares, comments and other user-generated content.

• We are able to add competitions, contests and giveaways to capture name, email, Likes and other social connections.

We include training on how to find contributors that will give you prizes for FREE! • We can include discount coupons to build your list and increase sales.

• We create your Mail Chimp account, autoresponders and email templates to build and manage your growing list of subscribers.

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

4. WE HELP YOU BUILD YOUR LIST AND SOCIAL FOLLOWING:

DON’T WANT TO READ THIS AND WOULD RATHER WATCH AND LISTEN:

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

5. HELP TO IDENTIFY AND MONETISE THE OPPORTUNITIES: • Help to identify and take advantage of opportunities to work with your high-profile contributors. This could include promoting you to their list, Joint Ventures, speaking spots, blog or podcast interviews etc.

• Help to market your products and services throughout your Magazine with “house ads” in the magazine, on your authority website, and on your social platforms.

• Help to create offers to your growing email list and social followers. We provide training, swipe files and templates for offers that convert.

• Help with group and social engagement. We help you to grow your social networking and positioning using the power of your magazine across Facebook group and engaging with your “Fab 50”.

• Help with other ways to monetise the increasing volume of traffic your Standout Publishing Proposal attracts. We help you advertise affiliate products, sell sponsorships and naming rights, and sell ad space on your authority website and magazine to add streams of passive income.

5 STEP FORMULA TO HELP YOU TRULY STANDOUT!

WHAT WE DO?

5. HELP TO IDENTIFY AND MONETISE THE OPPORTUNITIES:

DON’T WANT TO READ THIS AND WOULD RATHER WATCH AND LISTEN:

ANY QUESTIONS? HERE ARE SOME OF THE MOST FREQUENTLY ASKED QUESTIONS:

• Can this work for my niche? We haven’t found a niche or business sector yet that the StandOut Marketing program hasn’t worked for!

• I am not a good writer, do I need to be? You DO NOT need to be a good writer. We have all the cover with our amazing team of journalist and writers.

• What is required of me? Frist, we need you to help us understand your business, who your target customers/clients are and what SUCCESS looks like. Then we need you to be chief of approvals giving us ticks and crosses on anything we create (most likely ticks we are pretty darn good at what we do!)

• Do I have to be creative? You DO NOT need to be creative. You can be as involved as you like in the creative process it’s totally up to you!

• I need some help with how to monetise this, can you help me? We sure can. We have be doing this for more than 20 years now. We can brainstorm, in fact we love to brainstorm with you to make sure we are really clear on the game behind the game!

ANY QUESTIONS? HERE ARE SOME OF THE MOST FREQUENTLY ASKED QUESTIONS:

DON’T WANT TO READ THIS AND WOULD RATHER WATCH AND LISTEN:

WHAT’S NEXT? DON’T WANT TO READ THIS AND WOULD RATHER WATCH AND LISTEN:

IF YOU ARE READY TO STAND OUT, ATTRACT CLIENTS/ CUSTOMERS AND BUILD YOUR BUSINESS THEN SIMPLY EMAIL US TO SAY LET’S GET STARTED AND OUR TEAM WILL SEND YOU OVER A PROPOSAL TO SIGN AND WE CAN GET STARTED

WE LOOK FORWARD TO WORKING WITH YOU

GET IN TOUCH NOW!