May 2021 Executive Times

EXECUTIVE TIMES

Hello

MIKE & JULIE LESSILA Page 12

WHY YOU SHOULD BE A HEDGEHOG Page 5

MAY 2021

INTEGRITY

2 – The Train

Stand out from the rest #BeAnEXECUTIVE

Contents 5

Executive Thoughts

6

About Us

8

People and Growth

10

New Executives

11

Executive Celebrations

12

Mike & Julie Lessila

14

Marketing

16

Social Media & Reviews

18

Partnering Companies

20

Race for Your Reason

21

Giving Back

22

May Lunch & Learn

23

Dinner of Honor

24

Annual Award Winners

26

Certification & Tips

28

Training Opportunities

30

Your Path to Mastery

Hedgehogs Executive Thoughts & Real Estate I can say with confidence that the hedgehog is the unofficial mascot of Realty Executives Integrity.

If you’ve been in any of our offices, you’ve probably seen some pictures of this endearing little creature.

If you’ve ever attended our Executive Launch, you may recall a little puppet show about a fox and a hedgehog, performed brilliantly by our master storyteller, Dale. The truth is, here at Realty Executives Integrity, we base almost all our coaching and training on this winsome, spiny little mammal.

You may be wondering, “So how does this ancient Greek proverb relate to my real estate business?”

In this particular metaphor, the fox represents your average, easily distracted real estate agent who tries to do many different things, but none of them truly well.

Hedgehogs however are incredible in their simplicity and consistency!

They focus on doing one thing, exceedingly well.

Every. Single. Time.

“The fox knows many things, but the hedgehog knows one BIG THING.”

When applied to business, this Hedgehog Concept is further developed in Jim Collins’ book Good to Great. It’s a simple concept that flows from deep understanding about the intersection of three questions: 1) What you are deeply passionate about? 2) What you can be the best in the world at? 3) And what best drives your economic engine? As you dream and discover where these three questions intersect, you find your Hedgehog!

Transformations in business come about by a series of good decisions made consistently with a focus on your Hedgehog over a long period of time. Those who have the consistency and focus to build great businesses are in fact, hedgehogs.

They use their focused nature to daily drive toward a Hedgehog Concept for their businesses. Foxes, on the other hand, are distracted by trying to do too many different things and never gaining the clarifying advantage of a thought-out plan. Meanwhile a Hedgehog never strives to be the best at everything, but focuses on only a few things.

The distinction is absolutely crucial.

Every Realtor® would like to be the best at something, but few truly understand —with piercing insight and ego-less clarity— what they actually have the potential to be

the best at and, equally important, what they are not the best at. Knowing what you are good at and what you are not is key to building a lasting business. It is this distinction between these two that stands as one of the primary contrasts between an average agent and a great agent.

Adam Zastrow 262.725.2855 Questions? Let me be your support hedgehog!

Executive Thoughts – 5

Our Mission

Empowering Executives with the support and resources they need to run an independent, 100% commission-based real estate practice.

History Dale & Vicky visit Realty Executives International.

They make the final decision to open Realty Executives Integrity.

1965

6 – About Us

1994

First office opens in Delafield with four people

1995

Office grows rapidly and moves to current Hartland Location

1997

We reach over 100 Sales Executives

1998

Values

Integrity Profitability Trust Excellence Support Community Independence

Purchase additional office locations in Hales Corners, Waukesha, and Brookfield from Tom Verette.

Acquire Realty Executives Metro led by Dave Delahunt, Ken Head, and Jim Ramaker.

2003

2007

Why They Matter Realty Executives Integrity was founded upon the belief that the key to all successful real estate transactions is the relationship of trust formed between the Sales Executive and their customers.

We continue to hold fast to this principle as we grow.

Our desire is to continue providing opportunities for people to run their own business with all the freedom, profitability & support imaginable - immersed in a culture that feels like HOME & lives like FAMILY!

216 Liscensed Sales Executives in Our Five Office Locations

2021

About Us – 7

Feels like Home, Lives like Family

Our People Partners Becky Wilde TRANSITION MENTOR 262.719.1382 BeckyWilde@ RealtyExecutives.com

Morgan Schnabl SUCCESS COACH

920.728.3160 MorganSchnabl@ RealtyExecutives.com

Dana Keegan CHIEF FINANCIAL OFFICER 262.618.2575 DanaKeegan@ RealtyExecutives.com

Dale & Vicky Schaechterle OWNERS & PATH TO MASTERY MENTOR 262.443.0103, Dale@RealtyExecutives.com

Who to Contact Accounting Arlene Nesta 262.369.8985

Adam Zastrow RECRUITING & PLANNING 262.725.2855 AdamZastrow@ RealtyExecutives.com Partner

Haley Reynolds CHEIF MARKETING OFFICER 262.313.8341 HaleyReynolds@ RealtyExecutives.com

Mary Nelson 262.369.8986

DotLoop & PrimeAgent Consultant Nicki Wendt 262.439.7002

On-boarding & Support Team Claire Zastrow 262.369.8959

Robin Merath 262.369.8900

Marketing Team Haley Reynolds

Mercedes Wilson

MercedesWilson HaleyReynolds @RealtyExecutives.com @RealtyExecutives.com

8 Partners & Staff

Our Growth How 10% Annual Growth Benefits You

Executives Like to Stick Around

Bigger Market Share More Networking with Highly Productive Sales Executives

29% 3-9 Years

Incentive For Referring Quality People to the RE-Integrity Family

45% 10+ Years

26% 0-2 Years

Annual Goal of 10% Growth!

Executive Sales in 2020 (2,695 total)

Sale

Listing

300

200

100

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Jan '21

Our Growth – 9

Welcome, New Executives It's an honor to have you join our Realty Executives Family. We look forward to helping you achieve your business goals.

Brittney Hilgendorf

John Arneson

BROOKFIELD

10 – Executive Celebrations

BROOKFIELD

Recommended by Morgan Schnabl

16 YEARS

With familial roots in real estate dating back to the late 1800’s, John was a natural fit for the field.

It’s not the real estate process that excites John, but the opportunities to serve others well that is his true calling. Whether helping clients buy and sell, or the life-changing work he does at SALS House; John’s passion is clearly people. With the guiding principle of “you can’t keep it if you don’t give it away”, John’s service to his clients, peers and community is second to none.

Derek Nelson

Recommended by Jen Gizelbach

May Anniversaries 12 Sharon Doyle 7

Frank Ferlindes

5

Gerrit Gronowski

5 4 3

Steven Brill

Artom Asriyans

Meghan Neville

3

Francesca Orlando

2

Dionne Barnes

3 2 2 1

Ashley Toth

Monty Stallings

Lorie Wertheimer Jessica Bonilla

Katie Wright

Brooke Behling

Jeff Ritcher

CEDARBURG

BROOKFIELD

BROOKFIELD

Peggy Gray

Guntis Dredzels

Caroline Johnson

Recommended by Realty Executives Choice

Recommended by Morgan Schnabl

BROOKFIELD

BROOKFIELD

BROOKFIELD

Terri Burmester

Allana Gonzalez

Heather Siade-Cox

Recommended by Barb Breitenfeldt

Recommended by Sarah Smart

Recommended

by Realty Executives Cooper Spransy

CEDARBURG

CEDARBURG

Recommended by Gary Mueller & Gundrum Group

HARTLAND

Recommended by Kim Bollmann

May Birthdays 1 2 3

4 5

Edward Wang

6

Kyle Nielsen

19

Jay Doyle

Artom Asriyans

9

Arlene Nesta

21

Larry Giorgi

Yvonne Caby

23

Carolyn Stangl

7

Eve Bilden

10

Debbie Michelic

16

Nichole McCarthy Nicole Weis

15

Monica Duerwachter Brittney Hilgendorf Tony Greco

22 26

Sarah Smart Lucia Rowley

Jen Gizelbach Mary Nelson

Executive Celebrations – 11

Featured on Mike & Julie Lessila the Cover

12

It has been my privilege and honor over the past several years to be involved in the lives of Mike and Julie Lessila, on a professional and personal level. The time invested has been one of the most rewarding experiences I’ve known, mainly due to the teachable spirit that Mike & Julie bring to everything they do. Humble and willing to learn and grow, Mike & Julie have challenged and inspired me along the way, and the mutual respect we’ve developed will last a lifetime.

Family

On a professional level, it has been incredible to witness the way Mike & Julie have launched their real estate sales, building a dynamic team that is healthy and strong. Their focus on real estate goes way beyond sales, and also includes investment, rehab, and flips - that provide multiple streams of revenue for their family. In a relatively short period of time, the Lessila’s have created a clear vision, established a specific plan of action, and have remained focused on developing their business specialization in a manner that serves their clientele with excellence. They have become recognized as leaders in our marketplace.

Team Players

Faithful

Inspirational

Entrepreneurial Investors

Generous Reliable

On a personal level, Vicky and I are proud to know Mike & Julie as friends. We greatly admire the fine way they honor their priorities, respect others, and hold fast to their core values, as they continue to grow more deeply in love as a couple.

Thank You Mike & Julie for representing Realty Executives Integrity so very well!

Dale Mike & Julie Lessila – 13

Your Vision Marketing to Reality Headshots

Logo Design

Business Cards Signage

Postcards & Mailers Social Media

Personalized Brochures Buyer/Seller Guides

Unique Greeting Cards Custom Pieces

www.YourExecutiveMarketing.com

14 – Marketing

www.YourExecutiveMarketing.com

Tony Wineinger 262-565-7095

All this and more on our new website.

Let's get started!

Marketing – 15

Online Presence

16

Five Stars!

Jen Gizelbach

Deparish Cole

Kim Peterson

“Jen was amazing and very knowledgeable!

We were first time home buyers and she made the process easy and fun even in a tough market.”

"Deparish was very professional and responsive. He stepped in after I had bad experience with another Realtor® and restored my confidence in finding my dream home.

Thank you Legacy Team!”

I highly recommend Kim! She always goes above and beyond, helping me through the purchase of our first home, the sale of our house & recently the purchase of our new business."

~John & Alyssa

~Rashida

This is a paid advertisement.

~Jennifer

Reviews – 17

www.knightbarry.com PAID ADVERTISING: This is not an endorsement. These service providers work independently of Realty Executives Integrity and are paid advertisers. You are NOT REQUIRED to use the listed service providers as a condition for your purchase or sale. There are other service providers that provide similar services. You are welcome to shop around to determine that you are receiving the best service and rate for your transaction.

18 – The Train

N M LS

#2 59 35 3

Congratulations from A+ Mortgage to all the recent award recipients!

Thank you to the over 90 Executives that have already partnered with A+ Mortgage over the years. We are continuing to add more loan officers to support your big dreams in 2021!

May our relationship continue to flourish.

Say hello to the newest members of the A+ Mortgage Team!

Alexa Owen

NMLS#2102245

Brookfield 920.723.1203

My past experience working in real estate transaction coordination as a degree holder, and as a mortgage loan processor has taught me to have a broad prospective within real estate transactions and closings. I hold my work ethic to a high standard and appreciate being a part of a team that not only holds me to that standard, but continues to help me grow.

Working closely with RE-Integrity on the Schnabl Lending Team powered by A+ Mortgage is a great privilege, and I love being greeted with smiling faces and fierce dedication every single day!

Cody Stratman

Craig Sweeney NMLS#2115274

Delafield 262.744.0557

New to real estate but certainly not new to business, I am excited to bring my many years of sales experience and vast network to the A+ family. My main strength is in business growth, focusing on strategy, sales and development.

Joining Shawn’s team was an easy decision; like a family, we each bring unique skills to the team.

My mission is to leave borrowers feeling confident and educated about the home loan process, all while delivering a dynamic lending experience that is both cost and time effective. I’m looking forward to getting to know everyone and working with you all.

NMLS# 2058477

With many years working in customer service and in real estate investing, I’ve developed a great passion for helping others on their real estate journey. Our team of dedicated professionals are committed to our integrity, making competitive offers, and always going the extra mile when serving our Realtors® and clients. Here at Schnabl Lending Team through A+ Mortgage, we take the stress out of writing loans. Give me a call, send me a text or shoot me an email. I’d love to have the chance to meet with you and discuss your real estate aspirations.

www.TrustAPlus.com Conveniently located within Realty Executives Integrity Offices Lake Country • Brookfield • North Shore • Cedarburg • East Troy NMLS #259353

This is a paid advertisement.

Brookfield 414.712.9344

5K Walk/Run Wed, May 22nd Fox River Park, Waukesha Start times at 8:30 & 9:30am

RSVP & join the fun at RaceForYourReason.com

What's your reason?

Sign up and select your reason for racing. This year we are supporting SALS, Habitat for Humanity, Hope Street, JR's Pups-N-Stuff, and Before 16. You may also write in a different charity you wish to support.

Each participant will receive a custom race t-shirt, swag bag of goodies.

SALS House Habitat for Humanity Hope Street JR's Pups-N-Stuff Before 16

www.knightbarry.com PAID ADVERTISING: This is not an endorsement. These service providers work independently of Realty Executives Integrity and are paid advertisers. You are NOT REQUIRED to use the listed service providers as a condition for your purchase or sale. There are other service providers that provide similar services. You are welcome to shop around to determine that you are receiving the best service and rate for your transaction.

20 – Race for your Reason

Make a We Give Back Difference Community Support & Charity are fundamental to our Realty Executives Family.

SALS

By providing a noninstitutional sober living environment, SALS offers freedom with accountability for men and women who are serious about their sobriety.

SALShouses.org

Habitat for Humanity Envisioning a world where everyone has a decent place to live, Habitat builds and renovates homes for families in need of sustainable housing.

www.Habitat.org

Hope Street

JR's Pups-N-Stuff

Before 16

Helping broken people cultivate hope by providing a safe community for developing self-sufficiency and experiencing love.

A little rescue with a big heart. A foster-based rescue organization to save animals from life-threatening situations.

Offering financial support towards hosting and adoption of older orphans from around the world into loving families.

HopeStreetMinistry.org

JrPupsNStuff.org

Before16.org

Get involved and be part of something bigger!

Giving Back – 21

Mark your Lunch & Learn Calendars How to Get Repeat Business Teri

Elizabeth

Jessica

Wednesday, May 26th 9:30–11:30am Brookfield (Lower Level)

Featuring Teri Hayes, Jessica Bonilla & Elizabeth Klug Learn how these three women have built incredible businesses surrounding promoting themselves & their brand, advocating for their clients, and honing in on their niche! Become an expert in building strong networks that will help generate repeat business & raving fans!

Building Networks Self Promotion Client Advocacy Finding your Niche

Lunch Provided After RSVP with a front desk associate or at CommunicationTeam@RealtyExecutives.com

22– Lunch & Learn

Dinner of Honor at Maggiano's

Introduce curious people to the world of Realty Executives Integrity!

The Dinner of Honor is our special way to celebrate current Sales Executives and their amazing guests with delicious food and great conversation. Invite friends and family who are curious about the Realty Executives family and treat them to a nice meal!

We held the very first dinner at Maggiano’s in 2017 and now the event is stronger than ever. Sometimes there’s live music, sometimes there are games with prizes, sometimes spouses are also honored. As a result of these events, many guests have made the decision to join our Realty Executives family! If you’re interested in inviting a guest to our next Dinner of Honor, please reach out. We would love to honor you both!

Tuesday, June 15th Maggiano's Little Italy RSVP today with Adam Zastrow at: AdamZastrow@RealtyExecutives.com

Dinner The of Honor Train ––23 23

2020 Executive Pinnacle Award & Chairman Award

Top Earning Executive, Awarded to Executives grossing over $1,000,000 for the year.

The Geracie Team

Double Diamond Award

Awarded to Executives grossing over $500,000 for the year.

The Michelic Team Brian Roslawski Bruce's Team

Thomsen Team JML Realty Group M2M Group

Dale's Home Selling Team Your Local Home Town

Diamond Award

Awarded to Executives grossing over $250,000 for the year.

Jodi Olson TEAM Perzacki Gundrum Group Tracy Pitchford Elizabeth Klug

Teri Hayes The Collective The Liebert Team Mary Edwards Pam Burki

Alliance Realty Group Homes by Julie Clarke The Barnes Realty Group Neil Miyashita

200% Club

Awarded to Executives grossing over $200,000 for the year.

The Ferlindes Team Lothair Lambrecht MY Team Erna Russert

24 – Award Winners

Doyle Home Experts Melissa Walker YOUR Team Adam Poehlman

Home Sweet Home Team B&K Home Selling Team Marietta Ticali Alice Bush

Excellence Awards 100% Club

Awarded to Executives grossing over $100,000 for the year.

Jennifer Villarreal Lorie Wertheimer Mindy Wittig Nest Group DJ Campbell BJ Heiden Kim Peterson KC Liebert Barb Pedersen Gene Anderson Jenny Bronk Melissa Dooley

Dave Krebs Jen Rivera Sarah Alexander Zlatko Vujnovic Deb Schroder Meghan Neville Tony Greco Peggy Wester Monica Duerwachter Joanette Sum Lucas Team Homes John Arneson

John Drain The Steve Berglin Team Sarah Smart Behrens Team Jan Farber Austin Cole Your Concierge Team Terra Radtke The Gizelbach Group Miranda Zuege Morgan Schnabl

Quantum Leapers Award More than doubled business within 2020 and goes the extra mile for clients.

Dionne Barnes Eve Bilden Julie Lessila Morgan Schnabl Mike Wallace Tony Wineinger

John Behrens Sharon Doyle Tracy Pitchford Joanette Sum Lorie Wertheimer Mindy Wittig

Elizabeth Klug Dave Herrington Jen Rivera Zlatko Vujnovic Maggie Willms

Congratulations, Winners!

Award Winners – 25

Stand CRS Designation Out Certified Residential Specialist (CRS) Designation

The Residential Real Estate Council (RRC) is the leading education, business and networking organization for residential Realtors®. Within the council, the prestigious CRS designation is awarded to experienced Realtors® who have completed the training and demonstrated outstanding achievements in residential real estate. It's a great way to gain recognition and qualify your expertise.

Do you have any questions about the CRS Designation? Reach out to our Executives, Tonya Thomsen (Regional VP for RRC), or Gene Anderson (2021 President of WI RRC) for further info.

Tonya Thomsen

Regional VP for RRC TThomsen@ RealtyExecutives.com

"I received my CRS designation early in my real estate career. I wanted to set myself apart from other agents with my additional training. Having a CRS designation has helped me in networking with other CRS agents and the referral network is great."

Barb Breitenfeldt

26 – CRS Certification

Gene Anderson

2021 RRC WI President GeneRealtor@gmail.com

Real Estate Tips from Experts Advice "My proven strategy when I first started in real estate was to get my name on every possible building I could list. The general public was convinced I was the largest producer, but I really just bought the most and largest signs. It worked."

Tim Martinez, MBA "When readying a listing for photography, go room by room and hide any unsightly essentials; cords, trash cans, tissue boxes.

No one wants to think about these things when looking at a listing! It will make the room look much bigger as well."

Jessica Liljegren

Submit your tips at CommunicationTeam@RealtyExecutives.com

#ThinkLikeAnExecutive

Tips from Our Experts – 27

Launching Getting Started Your Career Discounted WRA Pre-Liscensing Program PRE-LICENSING PROGRAM

We're proud to offer an incredible discount on this online program. It includes two course style options that will help prepare you for the state licensing exam.

Want to learn more? Contact Adam Zastrow at AdamZastrow@RealtyExecutives.com

Get started with Success Coaching Become empowered and confident in your real estate practice with the help of our Success Coaching program taught by Morgan Schnabl! This course guides you on how to get started, layering professional, educational, and personal support so you can achieve your real estate goals.

Want to take the next step? Contact Morgan Schnabl at MorganSchnabl@RealtyExecutives.com

"Success Coaching has given me the tools to help gain confidence and become both more productive and proactive while growing my business.

Thank you Realty Executives and especially thank you, Morgan!"

Nichole McCarthy

28 – Getting Started

Hone Your Advanced Training Skills The Pathway to MasteryTM - Essentials Course

Join us in this deep dive into lead generation, working with buyers and sellers, learning the "7 Essentials of Negotiation" and how you can build a world-class business plan. Work smarter not harder with The Pathway to MasteryTM Class!

Course offered again in September 2021 Contact Claire Zastrow for registration and more information at ClaireZastrow@RealtyExecutives.com

Star Power - Managing your Business In an intimate small group setting learn from the wisdom of Dale and other experienced Executives about growing your business and becoming a stronger leader.

Reach out to Dale Schaechterle at Dale@RealtyExecutives.com

Star Power 101 - Double your Business Interested in doubling your profits in the next year?

Want to go from $50k to $100k+ in commission income?

Move past your current level to establish a solid, steady business with our Star Power Mastermind class!

Star Power 102 - Team Building Star Power Grads, Spring '21

In this Graduate Level Course we focus on building a Salable Business. Learn how to propel your business into a new level of profitability in this dynamic, challenging and rewarding course.

Advanced Training – 29

" Realty Executives Integrity

is the only company I would recommend to any agent seeking a long, successful career. The training is superb and the freedom to grow your business is limitless. " Bruce Nemovitz

#WeMoveWI 30 – Path Quote

Path to Your Path Mastery

Customize your path with the support and resources we provide to ensure your success at every level. Our journey begins with

YOUR PATH.

Star Power 202: Buffini Training

Mastermind Star Power 101: DoubleGroups Your Business

EXEC University

Team Building

Marketing Services

Buffini Monthly Training Training & Mastermind

Success Coaching

PrimeAgent

Social Media Campaign New Executive On-boarding

Executive Launch

Experience the Executive Advantage

Questions? Contact Adam at AdamZastrow@RealtyExecutives.com

Your Path – 31

Locations Brookfield

13005 W. Bluemound Rd, Brookfield, WI 53005 262.783.7080

Hartland

810 Cardinal La, Ste 110 Hartland, WI 53029 262.369.8900

Northshore

4655 N. Port Washington Rd, Ste 300 Glendale, WI 53212 414.906.4500

Cedarburg

W61N306 Washington Ave, Ste 203, Cedarburg WI 53012 262.377.6099

Germantown

N112W15568 Mequon Rd, Germantown, WI 53022 262.250.0995

East Troy

2887 Main St, PO Box 903, East Troy, WI 53120 262.642.3363

Interested in learning more about us?

Contact Adam Zastrow at 262.725.2855 or adamzastrow@realtyexecutives.com