Executive Times July 2019
Let’s C e l e b r a t e Anniversaries Paress Huebner Monica Duerwachter Gina Dingman Loye Blader Sarah Alexander Jodie Perzacki
3 Years 7 Years 9 Years 9 Years 12 Years 18 Years
National Holidays • • • • •
Joke Day | July 1 Chocolate Day | July 7 Independence Day | July 4 Aunt & Uncle Day | July 26 Parents’ Day | July 28
Birthdays Jill Geracie June Dann Jeff Petak Peter Saulnier Mike Wallace Jim Geracie Gerrit Gronowski Paress Huebner Dionne Barnes Austin Cole Dave Delahunt Karl Fechner Kathy Pehowski Michael Yokers Christopher Knight Monica Foster Lisa Oertel Barb Breitenfeldt Dana Keegan Haley Reynolds
Save the Date:
July 1 July 3 July 3 July 5 July 9 July 12 July 12 July 12 July 13 July 17 July 17 July 19 July 20 July 21 July 26 July 27 July 28 July 29 July 30 July 30
2019 Regional Conference | September 18th | 10:00 – 2:00 Peck Welcome Center at the Milwaukee County Zoo Featuring Jared James as our Keynote Speaker RSVP Today at www.REWisconsinRegion.com
ET July | 3
We are in it for YOU! We are committed to the success of our Sales Executives and with that comes incredible training opportunities available at every turn.
Your Success is Our Success! We strive to create programs and offer business building training that will launch your business to the next level through knowledge, learning, accountability and networking. We work with you to determine what path you want to take and how we can support you in reaching your goals; both professional and personal. This thrills us and it’s what we do best and are deeply passionate about! In an article in this month’s Executive Times (pg.11) Brian Buffini says “There is a final bonus that happens when you gain industry knowledge and accountability: You are immediately set apart from the competition as an expert. Immersing yourself in coaching, training, education and industry information not only helps you understand your field, but it also better serves your clients and demonstrates a true passion for mastering your craft. It’s a win-win!” We wholeheartedly believe this statement and that our Sales Executives at Realty Executives Integrity are set apart as experts in our industry. Buffini & Company has launched a brand new, refreshed “Pathway to Mastery” training program that we are excited to host in our office twice a year with a Certified Mentor and a team of expert facilitators leading the way. Developed by industry legend Brian Buffini, The Pathway to Mastery is the most comprehensive, in-depth training program ever created for the real estate industry. This training offers a deep-dive into lead generation, working with buyers and sellers, the seven essentials of negotiation and building a world-class business plan. Designed for both new and veteran agents, the innovative, activity-based lessons taught during the 8-module course (see details below) will increase your sales production and take you and your business to the next level on your pathway to mastery. Our first ”Pathway to Mastery” course launches this fall on September 26th and whether you are new to Buffini or a Peak Producer’s graduate – this training is for you!
Spaces are limited, so reserve your spot today! www.RE Wis c on s in Bu ffin iTra in in g.c om
Buffini & Company – Pathway to Mastery 1. 2. 3. 4. 5. 6. 7. 8.
Law of the Harvest The Stacking Effect Working with Today’s Buyers How to Sell to a Seller The 7 Essentials of Negotiation Building Your Business Plan – Goal Setting Building Your Business Plan – Financial Management Building Your Business Plan – Time Management
ET July | 4
July Happenings
Fireworks
Office Events
Brookfield – Mitchell Park 19900 River Road
Becoming a Listing Specialist Mastermind Follow-Up July 10 | 9:30am - 11:00am
All Fireworks Shows Listed Begin at Dusk on July 4th
Cedarburg – Cedar Creek Park N55W6079 Portland Road
Join us for this follow up to our June Mastermind series where we will live role play the seller questionnaire, key agreements to secure the listing & the 7% Solution
Franklin – Lions Legend Park Corner of Drexel Avenue & Loomis Road
Glendale – Kletzsch Park 5910 N. Milwaukee River Parkway
Grafton – Lime Kiln Park 2020 Green Bay Road
Hartland – Nixon Park 175 E. Park Avenue
Wauwatosa – Hart Park 7300 W. Chestnut Street
Dog Days of Summer Party Hartland Office July 18 | 12:00pm - 1:00pm Bring your favorite dish to share and your 4 legged friend for some fun at the office!
Summer Picnic Potluck Northshore Office July 25 | 11:00am - 1:00pm Come and share your favorite summer dish!
ET July | 5
Tip of the Month 9 1 0 2 e h ng t i c gn! i u a d p o r m t a n I gC n i t e k r Ma r e m u s Con
Find these & MORE located in your PrimeAgent account TODAY! PrimeAgent > Marketing Tab > New Marketing Library > 2019 Consumer Campaign This is a paid advertisement.
ET July | 6
Welcome to our new SALES EXECUTIVE
Betty Gaddini East Troy Office 815.540.4808 BettyGaddini@RealtyExecutives.com
. . .Do you know. . . someone who would make a great Executive? Let our Professional Development Team know! Email: MakeYourMove@RealtyExecutives.com
2019 Realty Executives Wisconsin Regional Conference
# We M ov e W I
ET July | 7
Hosting The Ultimate Summer Bash Article Courtesy of: Realty Executive International Blog
Summer is here and your backyard is calling your name after the long winter months. From pool parties to a neighborhood BBQ, it is always fun to get together with family and friends to enjoy good food, games and sunshine. Hosting an event, although fun, can get stressful fast so next time you are planning your next summer bash take a look at these tips! Food: On the bright side, you donʼt have to think too hard about the menu for a summer party as many people are expecting the traditional backyard grub, but try to make it fun with a few new staples. Add some color to the table with fresh fruit and vegetables paired with some killer dips. Try dipping flavors not many people have like a spicy chipotle hummus or a sweet dip for the fruit like cookie dough. You also want to make sure you have more than just hamburgers and hot dogs for the main dishes. Try to have a vegetarian or vegan option for guests like sweet potato and pepper kabobs. Also maybe you want to be adventurous and try something like salmon on the grill. Drinks: Make the party fun with some signature cocktails or “mocktails” to celebrate the new summer season. Sangria or frozen cocktails are great for a refreshing beverage for adults and the kids can enjoy slushies! In addition, having a cooler full of water and soda will ensure that every guest has something to wash down that delicious food with and keep hydrated in the heat. Games: Itʼs all fun and games during the summer months! Buying classic yard games like croquet, bocce ball or ladder toss are all good ones to keep on hand. You may also want to provide some playing cards for the tables in case those sitting want something to entertain themselves too. If you are having a pool party, get some small squirt guns or water balloons for everyone to enjoy. Remember these will always have more clean up than land games though. Best party set-up: The most important thing when hosting a summer party outdoors is having a space for your guests to cool off and escape the heat. This could either be opening your home and letting people hangout indoors for a bit or setting up umbrellas or shade tents in the yard. Also remember to buy extra ice and cooking fuel! Nothing ruins a good cook-out like hot drinks and cold food.
Some other things to consider is providing sunscreen or bug spray to your guests to keep them safe, especially for little ones as they are often prone to sunburns and bug bites. Music: If you donʼt have a musical ear, go ahead and put someone else in charge of a playlist! There are plenty of pre-made “songs for the summer” playlists on streaming services or free platforms like YouTube, but it can also be fun to make your own. Pick songs that are chill and happy but also appropriate for all ages if children are attending.
Whether itʼs a family barbecue or a pool party for your closest friends, take these tips to make sure your summer bash will be the envy of parties for the rest of the sunshine season.
e h t r o f s U n i Jo Before 16
ET July | 8
Date: Tuesday, August 20th, 2019 Where: The Oaks Golf Course 4740 Pierceville Road Cottage Grove, WI Time: 10:00 am Registration 11:00 am Shotgun Start Cost: $125 per Player / $500 per Foursome
3RD Annual Golf Outing
The Price Includes: • 18 holes of golf w/ GPS Cart • Hole Contests • Boxed Lunch to Start the Round • Buffet Dinner Afterwards • Goodie Bag Additional Course Games & Fun: • Putting Challenge • Win Raffle Tickets • Ball Toss from the Balcony • Mulligans
For More Information or to Register Visit: h t t p s : / / w w w. e v e n t r e g i s t e r p r o . c o m / e v e n t / b e f o r e 1 6 - 1
Follow, Like & Share our Marketing Campaign to build YOUR business
@REWisconsin @realty_executives_Wisconsin
Realty Executives Wisconsin
2017 & 2018 MARKET LEADER
BROKERAGE OF THE MONTH APRIL 2017
2016 EXTRAORDINARY BROKERAGE
Powered by Expertsâ„¢
ET July | 11
It Pays to Know What’s Coming Down the Line It’s hard to believe that it’s mid-year already! You’ve done phenomenal work so far, but there’s more to do if you want to stay on track and reach your goals in 2019. Now is the perfect time to review how far you’ve come—and what you still have to do to meet the targets you set at the beginning of the year. For your review to be really complete and effective, you need two things: knowledge of where the real estate industry is going for the rest of 2019, and someone to hold you accountable as you create and execute your second-half business plan. As the largest real estate coaching and training company in North America, Buffini & Company has a few strategies to help you navigate the next six months with ease. If You Want to Grow, You’ve Got to Be in the Know In order to run a well-rounded business, you’ll need to have a grasp of what’s going on in the market. True real estate professionals always have a pulse on relevant trends in their market, and they adjust their approach accordingly—all while still practicing the fundamentals of a solid business. At Buffini & Company, we have an entire team dedicated to breaking down industry trends to keep you and your business ahead of the curve. On July 10th, I will tap into the most up-to-date research available and share it with you on my free broadcast Bold Predictions: Mid-Year Update. During this highly anticipated industry event, I assess what’s ahead for the next six months and share my insights on the shifts that lie in store so that you can effectively and easily deal with them. We’re all aware that the real estate industry is currently undergoing a time of intense and rapid change. As an industry professional, you must be ready to deal with these changes to keep moving forward. Understanding where the market is going is the key to being better equipped to adjust your tactics if required—make sure you claim your seat for this free broadcast. Seek Accountability in Your Journey After learning what’s around the corner, you need to effectively plan for what you may need to tweak or do differently in order to best handle fluctuations in the marketplace. As you make your plan, find someone to hold you accountable for executing those steps. Real estate agents are busy, making it all too easy to switch on autopilot, drifting through the day-to-day with little to no adjustment or change. When you don’t have someone providing you consistent guidance on the journey, the amount of industry information you have becomes irrelevant when you do not have the systems in place to actively apply what you have learned. A coach will help you design a business plan and actively challenge you to reach new heights with the plan. I strongly encourage you to seek this accountability in addition to equipping yourself with knowledge to master your craft. For example, at Buffini & Company, our Certified Business Coaches are well-versed in the latest market research shared in Bold Predictions: Mid-Year Update and can use it to guide agents to the top. There is a final bonus that happens when you gain industry knowledge and accountability: You are immediately set apart from the competition as an expert. Immersing yourself in coaching, training, education and industry information not only helps you understand your field, but it also better serves your clients and demonstrates a true passion for mastering your craft. It’s a win-win! Article Courtesy of: RISMedia, Written By Brian Buffini
Powered by Experts™
ET July | 12
Mastermind Round Up In June our Broker/Owner, Dale Schaechterle, poured out his expertise on Becoming a Listing Specialist. He shared resources, scripts & tips that he has used throughout his incredibly sales career. These same resources are now what he uses to help YOU take your business to new heights. There was SO MUCH information that we have scheduled a bonus training for you on July 10th! At this training we will have the resources available for those that couldn’t make it to the mastermind gatherings and we will be diving more in depth into: A live listing demonstration to illustrate three key concepts: 1. How to prepare before the listing appointment: a). Questionnaire and b). Pre-Listing Packet 2. How to secure the listing in one stop: Key Agreements 3. How to avoid commission disputes: The 7% Solution
EARLY BIRD REGISTRATION IS NOW OPEN FOR THE 2019 REALTY EXECUTIVES INTERNATIONAL ANNUAL CONFERENCE! The three-day event begins Sunday, October 27 through Tuesday, October 29, 2019 in sunny Scottsdale, AZ. Brokers and Sales Executives are invited to listen to top-performing agents and teams on how to better your success, hear from training experts Judy LaDeur and Debbie De Grote and celebrate a successful year with many fun-filled events and sponsors soon to be announced! For Registration & Conference Details go to: www.RealtyExecutivesEvents.com
JOIN US THERE!
Our Charitable Organizations
At Realty Executives Wisconsin Region, we believe community support and outreach is incredibly important. We actively support the following charitable organizations and each one is connected personally with a member of the Realty Executives Wisconsin Brand. We make it easy for our Executives to support these charities by allowing them to make donations directly from their closing checks. Outside of financial contributions, our leadership team and Executives also donate their time and energy to work events associated with these charities.
• Before 16 is a 501 (c)3 nonprofit foundation built to care for orphans. • They strive to get children hosted by a family who is either considering adoption or will advocate for adoption. • Their hope is that the hosting process can provide the avenue to find a loving family for each child. They are dedicated to rescuing as many orphans as possible before they turn 16 are out the system. Learn more at www.Before16.org • Habitat for Humanity builds and renovate homes for families • JR’s Pups-N-Stuff began with one in need of goal in mind: to save animals from sustainable life-threatening situations. housing. • It was built by a network of foster • Mission: Bringing parents in the Milwaukee area. people together in • It is “a little rescue with a big heart.” homes, Learn more at www.JRPupsNStuff.org communities, and home. • “We envision a world where • SALS offers freedom with accountability for everyone has a men and women who are serious about their decent place to sobriety. live.” • They provide non-institutional sober living Learn more at with a unique balance of independence and www.Habitat.org structure. • They are committed to providing safe, comfortable, and modern Recovery Houses for all. Learn more at www.SALShouses.org • Lindsay’s Voice was created as a way to celebrate the life of Lindsay (Wenzel) Lopez, a 32 year old wife and mother, who lost her 14-month battle against Leukemia on 11/22/10. • Mission: Raising awareness for Leukemia, Lymphomas, and blood Cancers, along with raising funds to support patient services and ongoing local research. • “Until there’s a day that nobody has to hear the words, ‘it’s Cancer,’ we continue to fight.” Learn more at www.TreesOfHopeWI.org
This is a paid for advertisement
Selling Your Home?
ET July | 17
Don’t Neglect These 6 Maintenance Tasks Article Courtesy of Realtor.com – Written By: Wendy Helfenbaum
If you're a homeowner, you already know that keeping your property in tiptop shape requires dedication and patience for ongoing maintenance. But what if you've put your home on the market, or even accepted an offer? Perhaps you're thinking: Not my problem anymore. Sorry, folks, we've got news for you: Just because you’re selling doesn't mean you're off the hook from routine maintenance tasks—and that's especially true if you’ve already vacated the house. Sure, a well-cared-for house shows better: Small things like broken doorbells and leaky faucets make buyers wonder if your property also has bigger issues elsewhere. But more important, a little routine maintenance can help you avoid a catastrophic problem down the line (e.g., burst pipes, roof leaks, critters moving into your attic) that could devalue your property and derail that sale. 1. Keep up the yard and walkways Whether you're still living at the home or not, you'll want to make sure to keep your landscaping tidy— remove dead tree limbs, rake leaves, and clean out flowerbeds. If your home is already vacant, have someone tend to the yard regularly so that grass and weeds don’t detract from your home’s appearance, suggests Kyle Hiscock, a Realtor® with Re/Max Reality Group in Rochester, NY. “If your home does not have a well-maintained exterior, (potential buyers) will keep driving,” he cautions. “Plus, this kind of neglect can be a bull’s-eye for vandals to break into your property.” Consider having lights on timers so the house doesn’t look dark all the time, and arrange for driveways and walkways to be plowed weekly in the winter months. And don't let mail pile up in the mailbox. 2. Clean the gutters and check the roof This one's easy to forget about, even when you don't plan on going anywhere. But when it comes to gutter and roof issues, neglect can cause a dangerous domino effect. Overflowing gutters can damage your foundation, and also lead to drainage issues. And, of course, you don’t want buyers seeing puddling water as they approach your house. Just ask Alise Roberts, owner/broker at Alise Roberts & Company in Bellevue, WA. In the rainy Pacific Northwest climate, she frequently has to remind her clients to keep sidewalks clear of moss and clean gutters of pine needles and leaves. "Buyers, seeing the house when it’s raining, will also see your gutters overflowing," she says. "That’s a terrible first impression.” And then there's the roof. Of course, it'll be examined during the home inspection, but it would behoove you to do it before putting your home on the market. Small roof cracks can remain undetected for years, causing water to slowly infiltrate your home and damage ceilings and walls. “If water starts to penetrate a property, it can be a very difficult sale," Hiscock notes. "Water in basements or in homes is one of the top three things buyers are scared of.”
Selling Your Home? Don’t Neglect These 6 Maintenance Tasks
ET July | 18
Continued from Page 17
3. Service your heating systems It’s not sexy, but the hidden guts of your home need regular attention, whether you’re still living there or not. That means having your HVAC systems professionally serviced. First up, your furnace: If you get it addressed before you list your home, it won't smell like dust when you crank up the heat during an open house on a chilly day. While you're at it, have the duct work and filters cleaned as well. And if you have baseboard heaters, vacuum those out, too. (Speaking of heat, Roberts suggests keeping the thermostat at 66 degrees Fahrenheit when agents are showing your house so buyers can visit your place comfortably. This will also avoid any issues with pipes freezing or bursting.) Have a chimney? Be sure to have it inspected and cleaned as well. “You want to make sure there are no cracked flue tiles, and that from the exterior, there are no gaps in the mortar between the bricks,” Hiscock explains. “Otherwise, you could potentially have the chimney fall over onto the house, and that’s a very expensive fix.” 4. Keep the critters out If you don’t want to add "family of raccoons included" to your listing (and pay the hefty tab for getting them out), inspect the inside and outside of your home for any areas that need to plugged up. Take care of holes from damaged siding or fascia under the roofline—and do it promptly. “In a colder climate, squirrels look for somewhere warm to go, and they’ll find their way into your property,” Hiscock says. Stove and dryer vents, for example, should be covered with wire mesh to deter pests. 5. Wash your windows Most people associate sparkling windows with spring-cleaning, Roberts says. But if your house is on the market, it doesn't matter what time of year it is—you need to get those babies squeaky clean. “If buyers walk through your home and all they see is dirty windows, that’ll really mar the showing process," she says. Make sure to wipe them down after a bad storm, when they're especially likely to show muck and grime buildup. 6. Check the calendar Depending on what time of year you bring your house to market, pay attention to any details that scream, "We don’t live here or care anymore," Roberts says. That means tackling seasonal tasks such as clearing away lawn mowers in the fall and storing shovels in the spring. “Too often, I see a seller’s patio furniture still outside during the winter time. To me, that's not a good reflection on the property,” Hiscock says. “It shows deferred maintenance and lack of caring, and can really turn off a potential buyer. "If a seller can’t put away their patio furniture and lawn mower, what makes you believe that they've actually maintained the property all the years they've been there?” he adds. Staying on top of these regular tasks will make it easier to sell your home with fewer headaches. Plus, it'll preserve the value of your property, and potentially, the thickness of your wallet, too.
Looking for Help Designated Realtors John Plavsic | Brookfield (262) 364.0555
Adam Poehlman | Cedarburg (262) 618.2565 Pam Burki | East Troy (262) 203.1812 Stephanie Sosa | Franklin (414) 235.5777 John Behrens | Hartland (262) 391.8116 Alexis Ruzell | North Shore (414) 477.8177
Career Development
Accounting
Dana Keegan (262) 618.2575 DanaKeegan@RealtyExecutives.com Arlene Nesta (262) 369.8985 arlene@wirealtyexec.com Nicki Wendt (262) 369.8986 nicole@wirealtyexec.com
Certified Marketing Executives Claire Zastrow | All Locations (262) 369.8959 | Claire@wirealtyexec.com
Tiffany Decker | Brookfield (262) 783.7080 | Tiffany@wirealtyexec.com
Becky Wilde | Professional Development (262) 369.8915 | BeckyWilde@RealtyExecutives.com
Erica Petri | Cedarburg (262) 377.6099 | Erica@wirealtyexec.com
Joanette Sum | Professional Development (262) 719.6442 | JoanetteSum@RealtyExecutives.com
Angela Riemer| East Troy (262) 642.3363 | Angela@wirealtyexec.com
Morgan Sampson | Executive Mentoring (920) 728.3160 | MorganSampson@RealtyExecutives.com
Tiffany Decker | Franklin (414) 235.5777 | Tiffany@wirealtyexec.com
Business Planning
Angela Riemer | Hartland (262) 369.8900 | Angela@wirealtyexec.com
Dale Schaechterle Dale@RealtyExecutives.com
Emily Shaw | North Shore (414) 906.4500 | Emily@wirealtyexec.com
Locate Us Brookfield 13005 W. Bluemound Road Brookfield, WI 53005 P: (262) 783.7080
Franklin 9130 W. Loomis Road, Ste 1000 Franklin, WI 53132 P: (414) 235.5777
Cedarburg W61N306 Washington Avenue, Ste 203 Cedarburg, WI 53012 P: (262) 377.6099
Germantown N112W15568 Mequon Road Germantown, WI 53022 P: (262) 250.0995
East Troy 2887 Main Street East Troy, WI 53120 P: (262) 642.3363
Hartland 810 Cardinal Lane Hartland, WI 53029 P: (262) 369.8900
North Shore 4655 N. Port Washington Road, Ste 300 Glendale, WI 53212 P: (414) 906.4500
Where Home and Happy Meet â„¢