Monkey Business business plan working

THE ULTIMATE DIVE BAR

BUSINESS PLAN

B SI ESS

Executive Summary

The nightlife and entertainment community is evolving at a record pace, and as such the demand on innovative nightlife has never been higher. This has forced a change in nightlife that now requires a higher entertainment value, not just good music, branded DJs and cheap drinks.

The creators of Monkey Business recognize and understand these changes and as such have created a new concept that will undoubtedly change the face of the Park City Bar scene while still respecting the environment of the Park City community, and the food and beverage industry as well -­‐-­‐-­‐ Introducing MONKEY BUSINESS the Ultimate Dive Bar!

1

MONKEY BUSINESS’ unique NEW concept blends key elements that will not only attract the Tourist community, but anyone looking to break away from the oversaturated Restaurant/Bar/Lounge scene that has flooded Park City, and prides itself as a leader.

MONKEY BUSINESS is looking for a venue and / or investors that recognize that there is a definite void in the Park City nightlife market for a mid level, or medium range nightclub that is inclusive of all persons regardless of sexuality, appearance and financial status. MONKEY BUSINESS is committed to filling this void with our new concept.

1 Definition of dive bar from the Urban Dictionary.

B SI ESS

MONKEY BUSINESS has identified six key elements in our new concept that will not only make MONKEY BUSINESS successful, but will also make is a definite leader in this mid level category of nightclub. These key elements are comprised of:

§ § § § § §

UNIQUENESS ENTERTAINMENT VISUAL AMBIENCE AFFORDABLE EXCEPTIONAL SERVICE

MONKEY BUSINESS fully intends on being an all-­‐-­‐-­‐inclusive nightclub that caters to everyone in a chaotic, spectacle driven atmosphere where customers are continuously entertained in some form or fashion. Either by the music, the lighting, the shows, the decor or the award winning staff … MONKEY BUSINESS will delight every sense in a sexy, energetic way un-­‐-­‐-­‐matched in the Park City market.

B SI ESS

Concept Summary

The key elements of MONKEY BUSINESS concept are as follows:

§ UNIQUENESS – A perfect blend of entertainment, spectacle, ambience, and affordability.

MONKEY BUSINESS will attract a variety of personalities and customers, with all types of fetishes, desires, styles, sexual orientations and more. Our emphasis is being placed on the 21 – 45 age range demographic.

§ ENTERTAINMENT – While a “branded” DJ may be booked from time to time, MONKEY BUSINESS will focus more on continual, visually entertainment such as sexy themed dressed ladies dancing on the bar, in conga lines, live band karaoke and a sexy gritty atmosphere § VISUAL – Using flashy colors, yard art and pop decor MONKEY BUSINESS will drive the energy of the club through its combined use of local décor and staff to help tell a “story” of life, living, love and joy. A visual love-­‐-­‐-­‐fest of sorts. An evening of young sexy classiness meets vintage hipster underground.

§ AMBIENCE – MONKEY BUSINESS will pride itself on being a casual atmosphere venue with a relaxed dress code, easy movement and a small dance floor. Tire swings and cages placed strategically throughout the venue so customers can enjoy the entertainment on a more localized, personal level including dancing on the bar tops.

§ AFFORDABLE – MONKEY BUSINESS’ innovative approach to alcohol and awareness will allow the customers to enjoy themselves and let loose while still be in a safe fun and non-­‐over toxic environment.

§ EXCEPTIONAL SERVICE – In order to reach and maintain a unique image of quality and comfort, MONKEY BUSINESS will provide attentive and friendly staff dedicated to quality service. We will strive to know the names of our customers, and they will know the names of our staff. We are family. MONKEY BUSINESS will foster an inclusive attitude.

2 Different nights and events have different pricing. See the Fixed Pricing Revenue Chart on page 12

B SI ESS

Company Ownership

MONKEY BUSINESS is a privately held Limited Liability Company (LLC), the details of which have not been solidified as of the date of this publication. Currently the LLC consists primarily of two principles, Ryan Dahlstrom & Preston Rideout. Dahlstrom & Rideout are the sole Managing Members. As the financing comes into place, it is anticipated that the company may bring other members into the LLC.

Dahlstrom & Rideout have been involved in a variety of ventures in both the restaurant and nightclub industry, including; PURE Management Group, Nightclub Hall of Fame, Hooters, The New West & Gotham, Senor Frogs, Parrot Bay’s Topless Show Club and the Nightclub and Bar Convention. Dahlstrom & Rideout possess a strong operational and managerial history and are consistently looking for new and improved ways to bring entertainment and nightlife to the public. Dahlstrom & Rideout is a seasoned team of professionals with extensive expertise in all aspect of the nightlife and entertainment industry.

MONKEY BUSINESS intends to raise a portion of its capital, approximately $1,000,000 from private investors and potential partners. In addition, Management is actively seeking investors for 3 additional supportive concepts in Park City, as well as potential franchise opportunities, all under the umbrella of The Ultimate Dive Bar. MONKEY BUSINESS management is confident that it will be successful in obtaining both a venue and the financing required to bring this exceptional nightlife concept to life, and provide a generous return on investment in the process.

B SI ESS

Concept

MONKEY BUSINESS has six elements to our concept that make this nightclub both unique and entertaining beyond the traditional nightclub format. They are as follows:

§ § § § § §

UNIQUENESS ENTERTAINMENT VISUAL AMBIENCE AFFORDABLE EXCEPTIONAL SERVICE

At MONKEY BUSINESS there is always something going on, whether on the main stage, behind the bar, on top of the bar, or at one of the tire swings or stages strategically located throughout the venue.

B SI ESS

Bartenders and Servers add to the spectacle as well. Nearly 80% of MONKEY BUSINESS’ bartending and server staff will be comprised of themed dressed Entertainers.

Stage shows will occur every 30 minutes and include production numbers that are consistent with the theme of the night. MONKEY BUSINESS reinvents and improves the stereotypical Coyote Ugly and Senor Frog level of creative entertainment. And redefines the expectations of ambience, entertainment and engagement of the overall nightlife experience.

MONKEY BUSINESS will consistently change the club atmosphere and energy by hosting periodic theme night. Currently being considered are the following themes:

§ § § § § § § §

ALTER EGO – Fetish & Fantasy Party FLOWER POWER – Retro Black Light Neon Glow Party GOTHAM CITY – Superheroes & Villains Themed Night EXTRAVAGANZA – Circus Themed Night KINGS & QUEENS – Royalty Themed Night FLASH BACK PARTIES – 70’s, 80’s, 90’s Themed Night OPOSITES ATTRACT – Winter Wonderland in the Summer / Bikini Party in the Winter

Our concept of theme nights will give customers a reason to come to MONKEY BUSINESS each and every night of the week during their stay in Park City. The company is fully convinced that if a customer comes on any night to MONKEY BUSINESS, they will return each and every night of their visit just to see the spectacle and take advantage of our affordability. And, customers are encouraged to dress up and become part of the MONKEY BUSINESS!

B SI ESS

In addition to exceptional over the top, engaged entertainment, MONKEY BUSINESS will utilize state of the art sound, video and lighting. The company recognizes the importance that lighting and video plays in the overall energy of the nightclub and the creative experience. Audio, Video and Performances will correlate seamlessly into the theme of the night and the continuous entertainment on the stages.

As part of MONKEY BUSINESS’ reinvention of Park City nightlife, we are turning the focus back onto customer service. Besides customers being overwhelmed by the level of high-­‐-­‐-­‐energy entertainment, music and visual stimulation, they will be equally overwhelmed by MONKEY BUSINESS’ high level of customer service. The company wants all of our customers, not just VIP clientele, to have a memorable time. Every staff member will be trained to respect the customer and understand the difference between creating a safe environment and making sure that everyone enjoys all of the features the nightclub has to offer. Security will be knowledgeable on how to handle guests in a manner that keeps the party going without the high pressure security and door staff found at most of Park City nightclubs.

B SI ESS

For customers who enjoy branded liquor, such as Grey Goose, Bacardi, Jack Daniels and others, they can purchase a Personal Bartender Package, which not only includes their entrance fee for 5 people, and a private table with their own personal Bartender.

MONKEY BUSINESS’ innovated approach to pricing doesn’t end with just your typical club attendee. Customers who want that VIP experience can also purchase the unlimited ticket. VIP Tickets include entrance fee, all shows, special VIP entrance line, reserved table seating, a dedicated server and all you can drink premium bottles. Customers may also add additional VIP Services called “Choice” (see below) to their VIP experience. A VIP Ticket purchase can range from $80.00 to $150.00 depending on the day of the week, or by special event.

To encourage more Park City locals (UTAH resident) to make MONKEY BUSINESS their weekly nightlife experience, MONKEY BUSINESS will offer all locals ½ price tickets in both the Standard and Tourist categories.

4

Significant training is provided to employees serving alcohol to make sure that customers do not over drink, or Otherwise abuse their alcohol consumption.

B SI ESS

MONKEY BUSINESS projects on a weekly basis, operating on a 7-­‐-­‐-­‐day per week schedule, that approximately 1,380 Customers will come in through the doors generating an average of $58,600.00 per week with an average ticket of $42.06 per person excluding VIP BARS. The Following Charts break down the assumptions by Day Parts including; Number of Guests, Average Drink Price and Average Drinks per person.

Monday 10

Tuesday

30

30

50

Total Customers 150

Average Drink Price

$6.00

$6.00

$5.00

$6.00

$8.00

$8.00

$10.00

$7.00

Average Drinks Per Guest Day Part Revenue

2

2

3

2

3

5

6

23

$120.00

$120.00

$150.00

$120.00

$720.00

$1,200.00

$3,000.00

$5,430.00

$12.00

$12.00

$15.00

$12.00

$24.00

$40.00

$60.00

$36.20

Monday 10

Tuesday

Friday

Saturday

Sunday

50

50

50

Total Customers 230

$6.00

$6.00

$5.00

$6.00

$8.00

$8.00

$8.00

$6.71

Lunch Number of Guests

Average Per Head

Happy Hour Number of Guests Average Drink Price

10

10

Wednesday Thursday 10 10

Friday

Wednesday Thursday 50 10

Saturday

Sunday

Average Drinks Per Guest Day Part Revenue

4

4

5

4

5

5

5

32

$240.00

$240.00

$1,250.00

$240.00

$2,000.00

$2,000.00

$2,000.00

$7,970.00

Average Per Head

$24.00

$24.00

$25.00

$24.00

$40.00

$40.00

$40.00

$34.65

Monday 50

Tuesday

Friday

Saturday

Sunday

250

250

200

Total Customers 1000

Late Night Number of Guests

50

Average Drink Price

$8.00 $8.00 Average Drinks Per Guest 4 4 Day Part Revenue $1,600.00 $1,600.00 Average Per Head $32.00 $32.00

FULL DAY Lunch Happy Hour

Monday

Tuesday

Wednesday Thursday 150 50 $6.00

$8.00

$10.00

$10.00

$10.00

$8.57

6

4

5

5

5

$45.20

$5,400.00 $36.00

$1,600.00 $12,500.00 $12,500.00 $6,000.00 $45,200.00 $32.00

Wednesday Thursday

$50.00

Friday

$50.00

Saturday

$40.00

Sunday

$45.20

Totals

$120.00

$120.00

$150.00

$120.00

$720.00

$1,200.00

$3,000.00 $5,430.00

$240.00

$240.00

$1,250.00

$240.00

$2,000.00

$2,000.00

$2,000.00 $7,970.00

Late Night

$1,600.00 $1,600.00

$5,400.00 $1,600.00 $12,500.00 $12,500.00

Totals

$1,960.00 $1,960.00

$6,800.00 $1,960.00 $15,220.00 $15,700.00 $11,000.00 $58,600.00

$6,000.00 $45,200.00

B SI ESS

Monkey Business will spike day part sales with a weekly “Hang Over Headquarters” theme every Saturday and Sunday

Lunch

Number of Guests Average Drink Price

Monday

10 $6.00 2 $120.00 $12.00

Drinks Per Guest Day Part Revenue Average Per Head

Tuesday

10 $6.00 2 $120.00 $12.00

Wednesday Thursday

10 10 $5.00 $6.00 3 2 $150.00 $120.00 $15.00 $12.00

Friday

30 $8.00 3 $720.00 $24.00

Saturday

30 $8.00 5 $1,200.00 $40.00

Sunday

50 $10.00 6 $3,000.00 $60.00

B SI ESS

Monkey Business will have the largest Mid Week party every Wednesday from 4pm-­‐7pm by celebrating Hump Day with the Ultimate Office Party

Afternoon Evening Number of Guests

Monday 10

Tuesday

Wednesday 50

Thursday

Friday

Saturday

Sunday

10

10

50

50

50

Average Drink Price

$6.00

$6.00

$5.00

$6.00

$8.00

$8.00

$8.00

Drinks Per Guest Day Part Revenue

4

4

5

4

5

5

5

$240.00

$240.00

$1,250.00

$240.00

$2,000.00

$2,000.00

$2,000.00

Average Per Head

$24.00

$24.00

$25.00

$24.00

$40.00

$40.00

$40.00

B SI ESS

Monkey Business will have the largest Ladies Night party every Wednesday Night from 7pm-­‐2am by celebrating Ladies Night with a Country Rock Mash Up called Wild Wild Wednesdays

Late Night Number of Guests Average Drink Price Average Drinks Per Guest Day Part Revenue

Monday 50

Tuesday

Wednesday 150

Thursday

Friday

Saturday

Sunday

50

250

250

200

$8.00

$8.00

$6.00

$8.00

$10.00

$10.00

$10.00

4

4

6

4

5

5

5

50

$1,600.00 $1,600.00

Average Per Head

$32.00

$32.00

$5,400.00 $36.00

$1,600.00 $12,500.00 $12,500.00 $10,000.00 $32.00

$50.00

$50.00

$50.00

B SI ESS

Park City is a town ran by a world class Service Industry. Every Sunday night we set the party for those who set the bar for the rest of the city. The weekly Monkey Business Service Industry Party is their time to let loose and let us take care of them. Local Industry Staff gets in free and can reserve their own private bar space at no charge. Are You Ready For A SIP?

Late Night Number of Guests Average Drink Price Average Drinks Per Guest Day Part Revenue

Monday 50

Tuesday

Wednesday 150

Thursday

Friday

Saturday

Sunday

50

250

250

150

$8.00

$8.00

$6.00

$8.00

$10.00

$10.00

$8.00

4

4

6

4

5

5

5

50

$1,600.00 $1,600.00

Average Per Head

$32.00

$32.00

$5,400.00 $36.00

$1,600.00 $12,500.00 $12,500.00 $6,000.00 $32.00

$50.00

$50.00

$40.00

B SI ESS

Market Analysis Summary

Revenue of bars and nightclubs is projected to exceed $24 billion dollars in 20145. While there are numerous nightclubs in the Las Vegas market already capitalizing on their share of the pie, they have created a void in the market for a mid-­‐-­‐-­‐range, all inclusive nightclub experience.

Las Vegas has recognized its ability to attract millions of customers annually into nightclubs located inside hotel / casinos (see following chart). Nearly 20 million customers per year, yet several of these high priced, high-­‐-­‐-­‐end nightclubs are struggling to survive in a highly competitive environment. Millions are spent to create a bigger and better nightlife experience, and as such those costs are being past on to the customer. However, more and more party-­‐-­‐-­‐goers are rejecting the high cost of nightlife entertainment around the country.

5 According to Statista.com

B SI ESS

With a solid hospitality database already within the Park City community, MONKEY BUSINESS will build upon that core and truly become a blended clientele nightlife experience. Everyone is welcome. At MONKEY BUSINESS our objective is to return the nightlife experience into a more casual, more inclusive, more rewarding party experience. We want to be the mid-­‐-­‐-­‐level nightlife experience, or basically the Target of nightlife that caters to every type of individual. Our clientele is the party!

The US bar and nightclub industry includes about 45,000 establishments (single-­‐-­‐-­‐location companies and branches of multi-­‐-­‐-­‐location companies) with combined annual revenue of about $20 billion7. No major companies dominate. Small companies can compete effectively by serving a local market, offering unique products or entertainment, and providing superior customer service. MONKEY BUSINESS believes that our concept will attract persons from all walks of life who are looking for an affordable, exciting and inclusive nightlife experience. MONKEY BUSINESS will be that nightclub that offers a “uniquely sexy” product, different than anything in Park City.

B SI ESS

Marketing Strategy

MONKEY BUSINESS is a place for everyone. In this regard we have developed an aggressive marketing strategy that is very inclusive and far reaching. We will use a four-­‐-­‐-­‐prong approach as follows:

§ ADVERTISING – MONKEY BUSINESS will advertise in select travel publications that are geared toward the Park City traveler. Ample funds will be allocated to take advantage of online driven advertisements such as targeted demographic ads with Google, Bing, Yahoo, Yelp, and others. Getting the word out about MONKEY BUSINESS to our specific demographics is first and foremost, and we will reach new customers on a consistent basis through their targeted publications and media, such as ads on fetlife.com.

§ SOCIAL MEDIA – MONKEY BUSINESS will create an identity-­‐-­‐-­‐oriented marketing strategy that targets the burgeoning social media market. We will have a presence on Facebook, Google+, Instagram, Twitter, and others. Our posts, pictures, and comments will be friendly, inviting, casual and strategically monitored to insure that our message is properly disseminated for maximum brand awareness. In addition, we will support our posts on Facebook with sponsored stories to increase our reach and target new customers, including friends of friends. MONKEY BUSINESS has purchased the domain name www.MONKEYBUSINESSNightclub.com for our website.

§ WORD OF MOUTH – We are fully confident that through our unique and innovative approach to the nightlife experience, especially our overall ambience, MONKEY BUSINESS Nightclub will travel easily through word of mouth channels.

§ “COMMUNITY” PARTICIPATION – MONKEY BUSINESS will interact within the targeted demographic community by attending their conventions or clubs. We will support their charities and take a noticeable interest in their desires to be accepted. We will donate extensive resources to further the local community efforts as well. MONKEY BUSINESS will work with the hotel segment and be proactive in the “Stay Here & Play Here” mantra.

B SI ESS

MONKEY BUSINESS will aggressively utilize Social Marketing and Local Events to develop additional programming and events that will increase our draw and overall brand awareness.

Resort Staff, Colleges, Transportation Companies, Local Businesses will be targeted and encouraged to host their events or meetings at MONKEY BUSINESS.

The company anticipates spending approximately 8.5% of its projected revenue, or approximately $572,200 annually will be spent on advertising and marketing costs. The following chart shows the breakdown by category for each proposed marketing expense.

Marketing Expense by Category / Media

MONKEY BUSINESS Marketing Expense By Category (Year 1)

Marketing Expense

Monthly

Annual

Percentage

Travel Publications Google Ads Text Messages Public Relations Trade Shows / Conventions Social Marketing Community Graphics Website / Apps College Publications Emails Blasts

$1,900.00 $600.00 $700.00 $2,000.00 $700.00 $6,000.00 $4,400.00 $500.00 $2,600.00 $300.00 $300.00

$148,000.00 $140,000.00 $96,000.00 $36,000.00 $32,800.00 $26,900.00 $26,500.00 $24,000.00 $14,800.00 $14,400.00 $12,800.00

9.50% 3.00% 3.50% 10.00% 3.50% 30.00% 22.00% 2.50% 13.00% 1.50% 1.50%

TOTALS

20,000.00

B SI ESS

Financials

MONKEY BUSINESS PROJETS AN ANNUAL PROFIT OF $1,004,588.48

MONKEY BUSINESS projects weekly revenue in the first year of operation to average approximately $58,600 a week, or $2,812,800 annually. Day Time Operations will make up 9.27% of Weekly Revenue. Afternoon to Evenings will make up 13.60% of Weekly Revenue. And our Nightlife will make up approximately 77.13% of our Weekly Revenue.

MONKEY BUSINESS Revenue Projectors Weekly (Average)

3 Day Parts

Monday

Tuesday

Wednesday Thursday

Friday

Saturday

Sunday

Totals

Lunch

$120.00

$120.00

$150.00

$120.00

$720.00

$1,200.00

$3,000.00

$5,430.00

Happy Hour

$240.00

$240.00

$1,250.00

$240.00

$2,000.00

$2,000.00

$2,000.00

$7,970.00

Late Night

$1,600.00 $1,600.00

$5,400.00 $1,600.00 $12,500.00 $12,500.00 $10,000.00

$45,200.00

Totals

$1,960.00 $1,960.00

$6,800.00 $1,960.00 $15,220.00 $15,700.00 $15,000.00

$58,600.00

Monthly

Annual

$234,400.00 $2,812,800.00

B SI ESS

Customer counts for MONKEY BUSINESS are projected at 1,380 customers per week. 150 total guests per week during the hours of 10:00AM – 3:00PM. 230 total guests per week during the hours of 3:00PM – 9:00PM. And 1,000 total guests per week during the hours of 9:00PM – 2:00AM MONKEY BUSINESS Customer Counts Weekly (Average)

Total Guests

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

10am -­‐ 3pm

10

10

10

10

30

30

50

150

3pm -­‐ 9pm

10

10

50

10

50

50

50

230

9m -­‐ 2am

50

50

150

50

250

250

200

1000

Totals

70

70

210

70

330

330

300

1380

Total Guests

B SI ESS

The following charts details the weekly revenue made up by Average Spend per customer per day and day part, Average Drink Price and Average number of drinks purchased by each guest per day part.

MONKEY BUSINESS Spends Per Head Weekly (By Day)

Spend Per Head

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

10am -­‐ 3pm

$12.00

$12.00

$15.00

$12.00

$24.00

$40.00

$60.00

3pm -­‐ 9pm

$24.00

$24.00

$25.00

$24.00

$40.00

$40.00

$40.00

9m -­‐ 2am

$32.00

$32.00

$36.00

$32.00

$50.00

$50.00

$50.00

MONKEY BUSINESS Average Drink Price Weekly (By Day)

Average Drink Price

Monday Tuesday Wednesday Thursday Friday

Saturday Sunday

10am -­‐ 3pm

$6.00

$6.00

$5.00

$6.00

$8.00

$8.00

$10.00

3pm -­‐ 9pm

$6.00

$6.00

$5.00

$6.00

$8.00

$8.00

$8.00

9m -­‐ 2am

$8.00

$8.00

$6.00

$8.00

$10.00

$10.00

$10.00

MONKEY BUSINESS Average Drink Per Guest Weekly (By Day)

Drinks Per Guest

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

10am -­‐ 3pm

2

2

3

2

3

5

6

3pm -­‐ 9pm

4

4

5

4

5

5

5

9m -­‐ 2am

4

4

6

4

5

5

5

B SI ESS

MONKEY BUSINESS believes that the company will achieve an Annual Profit of $1,004,588.48

Because Park City is a tourist-­‐based town, we have used a sliding percentage scale to determine our over-­‐all costs and revenue figures.

MONKEY BUSINESS SLIDING PERCENTAGE BASED FIGURES

January is based as 150% of the average Month Figures February is based as 120% of the average Month Figures March is based as 100% of the average Month Figures April -­‐ June is based as 60% of the average Month Figures July -­‐ August is based as 80% of the average Month Figures September -­‐ November is based as 100% of the average Month Figures December is based as 120% of the average Month Figures

*These Figures Do Not Account For Special Events or Private Buy Outs

B SI ESS

MONKEY BUSINESS Average Monthly Summary

Average Income Variance

Expenses Marketing Entertainment Rent Royalty/Licensing Fee Supplies Misc Ware, Laundry, Linen Maintenance/Repairs Utilities Staging and Décor Professional Fees (Legal/Acct) Insurance COGS Total Operating Expenses Total Nightly Labor Fixed Labor Gross Labor Pay Roll Tax 18% Total Net Pay Roll

$253,933.33 32.25% Average Monthly $20,000.00 $7,500.00 $10,000.00 $1,000.00 $1,000.00 $1,500.00 $1,000.00 $1,500.00 $3,000.00 $1,000.00 $5,000.00 $4,000.00 $25,393.33 $81,893.33

$30,512.00 $23,333.33 $53,845.33 $9,692.16 $63,537.49

Total Expenses

Average Monthly $145,430.83

Total Gross Net

$108,502.51

20% Taxes

$21,700.50

TOTAL MONTHLY PROFIT

Average Monthly $86,802.01

B SI ESS

Monkey Business First 6 Months Financial Summary To Equal The Annual Profit of $1,004,588.48

Average Income Variance

Seasonal Variance

January

February

March

$380,900.00

$304,720.00

$253,933.33

150.00%

120.00%

100.00%

Expenses

May

June

$152,360.00 $152,360.00 $152,360.00

60.00%

60.00%

60.00%

January

February

March

April

May

June

Marketing

$30,000.00

$24,000.00

$20,000.00

$12,000.00

$12,000.00

$12,000.00

Entertainment

$11,250.00

$9,000.00

$7,500.00

$4,500.00

$4,500.00

$4,500.00

Rent

$10,000.00

$10,000.00

$10,000.00

$10,000.00

$10,000.00

$10,000.00

Royalty/Licensing Fee

$1,000.00

$1,000.00

$1,000.00

$1,000.00

$1,000.00

$1,000.00

Supplies

$1,500.00

$1,200.00

$1,000.00

$600.00

$600.00

$600.00

Misc

$2,250.00

$1,800.00

$1,500.00

$900.00

$900.00

$900.00

Ware, Laundry, Linen

$1,500.00

$1,200.00

$1,000.00

$600.00

$600.00

$600.00

Maintenance/Repairs

$2,250.00

$1,800.00

$1,500.00

$900.00

$900.00

$900.00

Utilities

$4,500.00

$3,600.00

$3,000.00

$1,800.00

$1,800.00

$1,800.00

Staging and Décor Professional Fees (Legal/Acct)

$1,500.00

$1,200.00

$1,000.00

$600.00

$600.00

$600.00

$5,000.00

$5,000.00

$5,000.00

$5,000.00

$5,000.00

$5,000.00

Insurance

$4,000.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

COGS

$38,090.00

$45,708.00

$45,708.00

$27,424.80

$16,454.88

$9,872.93

$112,840.00

$109,508.00

$102,208.00

$69,324.80

$58,354.88

$51,772.93

Total Nightly Labor

$45,768.00

$36,614.40

$30,512.00

$18,307.20

$18,307.20

$18,307.20

Fixed Labor

$23,333.33

$23,333.33

$23,333.33

$23,333.33

$23,333.33

$23,333.33

Gross Labor

$69,101.33

$59,947.73

$53,845.33

$41,640.53

$41,640.53

$41,640.53

Pay Roll Tax 18%

$12,438.24

$10,790.59

$9,692.16

$7,495.30

$7,495.30

$7,495.30

Total Net Pay Roll

$81,539.57

$70,738.33

$63,537.49

$49,135.83

$49,135.83

$49,135.83

January

February

March

April

May

June

Total Expenses

$194,379.57

$180,246.33

$165,745.49

$118,460.63 $107,490.71 $100,908.76

Total Gross Net

$186,520.43

$124,473.67

$88,187.84

$33,899.37

$44,869.29

$51,451.24

20% Taxes

$37,304.09

$24,894.73

$17,637.57

$6,779.87

$8,973.86

$10,290.25

January

February

March

April

May

June

$149,216.34

$99,578.94

$70,550.27

$27,119.50

$35,895.43

$41,160.99

Total Operating Expenses

April

TOTAL MONTHLY PROFIT

B SI ESS

Monkey Business Last 6 Months Financial Summary To Equal The Annual Profit of $1,004,588.48

Average Income Variance

$203,146.67

$203,146.67

$253,933.33

80.00%

80.00%

100.00%

100.00%

100.00%

120.00%

July

August

September

October

November

December

$16,000.00

$16,000.00

$20,000.00

$20,000.00

$20,000.00

$24,000.00

Seasonal Variance

Expenses Marketing Entertainment

$6,000.00

$6,000.00

$7,500.00

$7,500.00

$7,500.00

$9,000.00

Rent

$10,000.00

$10,000.00

$10,000.00

$10,000.00

$10,000.00

$10,000.00

Royalty/Licensing Fee

$1,000.00

$1,000.00

$1,000.00

$1,000.00

$1,000.00

$1,000.00

$800.00

$800.00

$1,000.00

$1,000.00

$1,000.00

$1,200.00

Supplies Misc

$1,200.00

$1,200.00

$1,500.00

$1,500.00

$1,500.00

$1,800.00

Ware, Laundry, Linen

$800.00

$800.00

$1,000.00

$1,000.00

$1,000.00

$1,200.00

Maintenance/Repairs

$1,200.00

$1,200.00

$1,500.00

$1,500.00

$1,500.00

$1,800.00

Utilities

$2,400.00

$2,400.00

$3,000.00

$3,000.00

$3,000.00

$3,600.00

$800.00

$800.00

$1,000.00

$1,000.00

$1,000.00

$1,200.00

$5,000.00

$5,000.00

$5,000.00

$5,000.00

$5,000.00

$5,000.00

Staging and Décor Professional Fees (Legal/Acct) Insurance

$4,000.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

COGS

$7,898.34

$6,318.67

$6,318.67

$6,318.67

$6,318.67

$7,582.41

$57,098.34

$55,518.67

$62,818.67

$62,818.67

$62,818.67

$71,382.41

Total Nightly Labor

$24,409.60

$24,409.60

$30,512.00

$30,512.00

$30,512.00

$36,614.40

Fixed Labor

$23,333.33

$23,333.33

$23,333.33

$23,333.33

$23,333.33

$23,333.33

Gross Labor

$47,742.93

$47,742.93

$53,845.33

$53,845.33

$53,845.33

$59,947.73

Pay Roll Tax 18%

$8,593.73

$8,593.73

$9,692.16

$9,692.16

$9,692.16

$10,790.59

Total Net Pay Roll

$56,336.66

$56,336.66

$63,537.49

$63,537.49

$63,537.49

$70,738.33

July

August

September

October

November

December

Total Expenses

$113,435.00

$111,855.34

$126,356.17

$126,356.17 $126,356.17 $142,120.73

Total Gross Net

$89,711.66

$91,291.33

$127,577.17

$127,577.17 $127,577.17 $162,599.27

20% Taxes

$17,942.33

$18,258.27

$25,515.43

$25,515.43

$25,515.43

$32,519.85

July

August

September

October

November

December

$71,769.33

$73,033.07

$102,061.73

Total Operating Expenses

$253,933.33 $253,933.33 $304,720.00

TOTAL MONTHLY PROFIT

$102,061.73 $102,061.73 $130,079.41

B SI ESS

COMPANY INFORMATION

MONKEY BUSINESS is owned and operated by Dahlstrom & Rideout LLC and is seeking $990,000.00 in start up funding from either a private investor or a potential investing partner. Dahlstrom & Rideout already has the venue on hold and is able to start the remodel and marketing launch as soon as funding is secured. The property sits directly on the 50-­‐yard line of the World Famous Historic Main Street in Park City Utah.

Dahlstrom & Rideout will handle the day-­‐to-­‐day as well as the nightly operations and management. Dahlstrom & Rideout will also manage and activate all the Marketing, Entertainment Programing and Staff Training. An outside General Contractor will be hired to oversee the remodel of the property.

MONKEY BAR is a Full Turn Key Operation with Franchise Opportunities under the Dahlstrom & Rideout umbrella called The Ultimate Dive Bar

Operating Partner – Ryan Dahlstrom Ryan Dahlstrom is an Award-­‐Winning Nightclub and Bar Operator with over twenty-­‐five years of Operations and Marketing experience, spanning across 25 cities and 4 different countries.

Owning and Operating his first Nightclub when he was only 20 years of age, Ryan Dahlstrom is recognized as one of the most experienced nightlife experts in the industry today.

Operating Partner – Preston Rideout Preston Rideout has over 19 years of Nightclub and Bar Operations and Marketing Experience.

Preston Rideout has Owned, Operated, Designed and Opened some of the hottest Nightclubs and Bars across the country and even abroad including; Coyote Ugly, Tangerine, LAX, Pure, Pussy Cat Doll Lounge, Audigier, Krave, Eve, & The World Famous Hard Rock Hotel and Casino Rehab in Las Vegas.

B SI ESS

The information in this document is confidential and is to be only read by authorized parties. Please refer to the confidentiality agreement for further details. This business plan is not an offering for securities.

Confidentiality Agreement The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of or an authorized agent of MONKEY BUSINESS or Dahlstrom & Rideout, LLC. It is acknowledged by the reader that information furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, and may cause serious harm or damage to aforementioned parties.

This business plan is not to be copied or reproduced by any means without the sole written consent of an authorized agent of MONKEY BUSINESS or Dahlstrom & Rideout, LLC. Upon request, this document is to be immediately returned.

Signature

Date