RCM Connections 2025 Derby

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Winner: Appeal Express

AMERICA’S RAC

As we gallop into May, my heart is with all those affected by the recent storms and flooding across Kentucky. I’m thinking of families, neighbors, and CommUnities working through recovery with the strength and resilience that define the Bluegrass.

Amid the challenges, the first Saturday in May offers us all a much-needed moment of Tradition and Joy as Kentuckians, along with the country and the world, come together to celebrate the greatest two minutes in sports: the Kentucky Derby. Hats, outfits, and KY Bourbon never disappoint.

The Derby holds a unique place in history it's the only sporting event in America to have run every year since its inception in 1875, through wars, recessions, and even the pandemic. That kind of consistency, spirit, and momentum is something we can all draw inspiration from, especially for those of us in healthcare revenue cycle.

From our team to yours, we hope this issue of RCM Connections brings insight, inspiration, and a little springtime energy

As always, much love from your favorite University of Kentucky (UK, #BBN) grad,

Where brands don’t just race they win.

JER Marketing is the team behind RCR|HUB’s success. STRATEGY

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DERBY Inspiration

HOW MUCH WILL THE KENTUCKY DERBY WINNER EARN?

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2025 Kentucky Derby Lineup

Here’s where each horse landed, in addition to the horse’s jockey and odds in parentheses:

Citizen Bull, Martin Garcia (20-1)

Neoequos, Flavien Prat (30-1)

Final Gambit, Luan Machado (30-1)

Rodriguez, Mike Smith (12-1)

American Promise, Nik Juarez (30-1)

Admire Daytona, Christophe Lemaire (30-1)

Luxor Cafe, Joao Moreira (15-1)

Journalism, Umberto Rispoli (3-1)

Burnham Square, Brian Hernandez Jr. (12-1)

Grande, John Velazquez (20-1)

Flying Mohawk, Joe Ramos (30-1)

East Avenue, Manny Franco (20-1)

Publisher, Irad Ortiz Jr. (20-1)

Tiztastic, Joel Rosario (20-1)

Render Judgement, Julien Leparoux (30-1)

Coal Battle, Juan Vargas (30-1)

Sandman, Jose Ortiz (6-1)

Sovereignty, Junior Alvarado (5-1)

Chunk of Gold, Jareth Loveberry (30-1)

Owen Almighty, Javier Castellano (30-1)

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