




JULY2025
Jena R. Eggert
As I sit down to write this letter for the July edition of RCM Connections, it feels small in the shadow of everything our nation has experienced over the past few weeks. Since our June issue, the weight of national and global events has touched many of us.
As my friends and I often say, “It’s a lot.”
To the families and CommUnities in Texas: my heart is with you. In the midst of all this, we are all reminded that connection matters more than ever. Whether it’s a shared resource, a kind word, or simply being present for one another, those small things ripple.
Our connections have been fun to watch as they’ve taken off with our RCM Summer Influencer series What started as a one-minute Q&A session packed with rich insights quickly evolved into more in-depth, longer conversations
We’ve seen guests share year-end planning, revenue “leakage” (yes, we know we need a better word!), and bold marketing strategies, including one from one of our very own TED Talk presenters The videos have been a light, engaging way to stay connected. Perspectives and personalities have really shone through. I mean, who else but a Cider Company CEO and Owner would film their interview in an upscale bar?
Authentic, approachable, and intelligent that’s exactly what we aim to bring you in every issue of RCM Connections.
We’re honored to share this, our RCM space, with you
Blessings, Jena
Eggert Founder, RCR|HUB Editor, RCM Connections
Michelle Farrell, Vice President or Revenue Management
INTRODUCTION SERIES HERB THE BOT
How you can be a part of it too! He is here to help!