YOUR PARISH SOCIAL MEDIA GUIDE
PARISH DIGITAL ASSETS
YOUR PARISH WEBSITE & SOCIAL PLATFORMS
A RECIPROCAL RELATIONSHIP
Prominently displaying social media icons on your parish website is a crucial step in maximizing your online presence and expanding your reach.
SOCIAL MEDIA AND YOUR
PARISH COMMUNITY
SOCIAL MEDIA AND YOUR PARISH COMMUNITY
EXPANDED REACH & ENGAGEMENT
Social media platforms allow parishes to reach a wider audience than traditional methods, including younger generations and those who may not physically attend Mass.
EVANGELIZATION & OUTREACH
Social media provides a platform to share the Gospel message, inspiring content, and invitations to parish events with people outside the existing community.
INCREASED ACCESSIBILITY
Social media makes it easier for parishioners to access information about Mass times, events, news, and resources, regardless of their location or mobility.
PROMOTING PARISH ACTIVITIES
Effectively advertise upcoming events, ministries, and programs, increasing participation and awareness.
SOCIAL MEDIA AND YOUR
PARISH COMMUNITY SOCIAL MEDIA AND YOUR PARISH COMMUNITY
FUNDRAISING & SUPPORT
Social media can be used to raise funds for parish projects or support those in need within the community.
SHOWCASING PARISH LIFE
Sharing photos and videos of parish activities, celebrations, and events can create a sense of vibrancy and encourage involvement.
REAL-TIME UPDATES
During emergencies or unexpected events, parishes can use social media to provide immediate updates and important information to their parishioners.
FACILITATING DIALOGUE
Social media can be used to initiate discussions on matters of faith, social justice, and community concerns, fostering a deeper understanding and engagement with Catholic teachings.
SOCIAL
MEDIA CONTENT CREATION
SHARE
THE WORD
• Post inspiring Bible verses or quotes from saints.
• Highlight key teachings and parables in an accessible way.
• Offer reflections on the Gospel readings of the week.
CONNECT WITH YOUR COMMUNITY
• Showcase photos and videos of parish events (Mass, festivals, fundraisers, etc.).
• Highlight volunteer opportunities and ways to get involved.
• Feature interviews with parishioners or staff members.
• Share heartwarming stories from your parish community.
GO LIVE
• Live stream Sunday Mass or special events for those who can’t attend in person.
• Host Q&A sessions with the pastor or other parish leaders.
• Record and stream pastor homilies!
FINDING THE RIGHT PERSON
LOOK WITHIN YOUR PARISH
ANNOUNCE THE NEED
Make an announcement during Mass, in the bulletin, and on existing parish communication channels.
TARGET SPECIFIC GROUPS
Reach out to youth groups, young adult ministries, or communication committees. These groups often have members with social media skills and interest.
CONSIDER VOLUNTEERS
Many parishioners may be willing to volunteer their time and talents.
ANNOUNCE THE NEED
Make an announcement during Mass, in the bulletin, and on existing parish communication channels.
TARGET SPECIFIC GROUPS
Reach out to youth groups, young adult ministries, or communication committees. These groups often have members with social media skills and interest.
CONSIDER VOLUNTEERS
Many parishioners may be willing to volunteer their time and talents.