Personal Fitness Professional 2019 Hot Companies

2019

HOT COMPANIES ISSUE! PROFILES OF LEADING INDUSTRY SOLUTION PROVIDERS

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LETTER FROM THE EDITOR Lindsay Vastola

lindsay@rbpub.com

TABLE OF CONTENTS

Beyond tenacity

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enacity is a characteristic that any successful person more than likely possesses. Tenacity is that fearless “stick-to-itiveness” that, no matter what the sacrifice, one will do whatever it takes to seeing through a goal or mission.

You can relate tenacity to every aspect of what we do as fitness professionals. We must communicate tenacity with our clients; are they willing to be persistent in accomplishing their goals, no matter what setbacks they may face? Are we tenacious in our own personal and professional life? Do we set concrete markers of success? Do we hold ourselves accountable to take action and follow through?

Without tenacity, those who took the risk to switch careers to become a fitness professional or those who have invested significant time, money, and energy to gain a higher degree in our field, meaningful success would remain a mere aspiration.

But tenacity alone won’t cut it, unfortunately. To move the needle forward and take your business or career to the next level of success, you need tools, resources, relationships and knowledge to maintain your edge. The goal of our annual Hot Companies issue is to do just this: give you the tools, resources and knowledge that, along with your tenacious spirit, will equip you to take your vision of success and make it your reality.

Be sure to keep this issue at arms-length as a reference for industry-leading resources that will help you run your business with more peace of mind, to empower you to maintain your edge, and to keep your tenacious spirit alive!

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THE INTERSECTION OF ART AND SCIENCE Where coaching meets personal training Kelli Watson

Committed to your success,

P.S. Don’t forget! The deadline to apply to be selected as a 2019 PFP Trainer of the Month is October 31. Apply today at www.personalfitnessprofessional.com!

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SUBSCRIBE TO PFP HERE FEATURE ARTICLE Kelli O’Brien Watson

www.scriptorpublishinggroup.com

THE INTERSECTION OF ART AND SCIENCE Where coaching meets personal training | By Kelli O’Brien Watson

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trong and independent are the best words to describe Maria. When she first came to the gym, she was quick to share her goals and, although warm and gracious, she was ‘to the point’ and decisive. Other than a few minor aches and pains, she was in good shape. There was nothing out of the norm for the 58-year-old female. She hadn’t exercised much recently due to a job which involved a lot of travel, but she ate well and overall, felt pretty good. Her main goal was to exercise more regularly so she could feel stronger.

A series of pre-assessments determined where to begin, and a progression was developed that would challenge her as the weeks went by. She made steady progress and was soon beginning to see results. As so often happens, that was when her world began to change.

During one early morning workout, her story came rushing out. It was as if the flood gate opened and words tumbled out from some dark space inside of her. Tears rolled

down her cheeks as she told the story of how she was raped when she was a teenager. She continued to share the fear and vulnerability she had felt in that moment, and how it had impacted her life. When it was all out, she stopped and looked up in complete surprise.

“I can’t believe I just told you that,” she said.

“I have never shared that story with anyone.”

In that very moment, her trainer stood squarely at the intersection between the science of personal training and the art of coaching. Did she continue with the workout as she had planned? After all, there were goals to be met. Or was there something more than reps and sets that Maria needed that day? If so, what tools could she use that would make a difference?

Most fitness professionals have probably experienced something similar to this story in their practice. That is because our mind, our body and our spirit are connected. It is, therefore, impossible to move one part without moving the others. As in the story

above, when Maria exercised, her memory was triggered, and her emotions spilled out.

When physical motion is fostered by a safe and trusting relationship, ideas will be shared, connections will be made, and emotions will flow. Here is a simple formula to remember: Emotion = Energy in Motion In no way is this a suggestion to extend outside the scope of practice of a fitness professional. If a client needs psychological counseling or medical care, it is important to refer to professionals who can better serve the client. However, there are a few basic techniques any fitness professional can practice which will elevate them from being a good trainer based in science to an extraordinary coach practicing a form of art.

1. Become a better listener A great coach is someone who listens more than they speak. The entire session is about the client, so it makes sense to spend more time listening to them. Their stories will provide 2019-20 HOT COMPANIES | 3

WHEN PHYSICAL MOTION IS FOSTERED BY A SAFE AND TRUSTING RELATIONSHIP, IDEAS WILL BE SHARED, CONNECTIONS WILL BE MADE, AND EMOTIONS WILL FLOW.

insight into what motivates them, what habits they engage in, and what beliefs they hold. All of these clues are extremely useful to create better programming and, ultimately, better results. There is a great quote by Epictetus which says, “We have two ears and one mouth so we can listen twice as much as we speak.”

An extraordinary coach will live by that rule.

2. Notice more When a client walks into the gym, a trainer will greet them and get them started on the workout. A great coach will notice more. A coach will notice how the client is walking, the energy level they are exuding, the emotion that is showing on their face, and even their posture as they stand. Depending on what she sees, the coach might adjust her training plan. That level of thoughtfulness creates a much more fulfilling experience for the client.

3. Know your core values A great coach has integrity which means she knows and lives by her own set of core values. Knowing what is important, and living

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by those beliefs, creates balance and stability.

That stability, in turn, provides the foundation to gain a client’s trust. Trust is what ultimately creates a stronger coach-client relationship, and that relationship is the key to sustained lifestyle change for the client.

Fitness professionals are increasingly called upon to be more than just personal trainers and instructors. Clients may come in saying they want to lose weight or build muscle, but what they are often looking for is someone to help them transform their lives. Sustained lifestyle change doesn’t happen simply through progressions of diet and exercise, it requires something much deeper. In order for someone’s life to change, they need to shift their mindset, overcome limiting beliefs, invoke new habits, and receive the emotional support they need to make those adjustments. Finding ways to nurture the relationship with the client, going above and beyond to provide a service that no one else can match, and reaching them on a level that goes beyond physical exercise are all tools that are used by extraordinary coaches. When the science of training meets

the art of coaching, magic happens, and lives are transformed.

And if you’re wondering what happened to Maria…

The moment described above happened 10 years ago. At that time, a referral was made to a psychologist who helped her work through the trauma. Since then, she retired from her job and now volunteers in the community.

Over time, she dropped 8% of her body fat and has maintained that for many years. Most importantly, she continues a regular strength training program with her fitness coach in order to live her best, and most healthy, life.

Kelli O’Brien Watson is a best-selling author, coach, presenter and co-owner of Scriptor Publishing Group. She holds a master’s degree in Counseling Education and certifications in Personal Training, TRX, Exercise Therapy and Youth Fitness. She is a Platinum Level Coach for the Todd Durkin Mastermind Group and also runs a life coaching program called Finding My Way Back to Me. In 2013, she was honored to be a presenter for TedX Utica. She lives in Upstate New York with her family.

SUBSCRIBE TO PFP HERE

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COMPANIES

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Fitness Together® is the premier, private-suite personal training studio offering clients a custom fitness and nutrition experience. The simple model is backed by a 30+ year track record of marketing and operations support. The brand targets a specific niche of clientele specifically in the baby boomer generation with a strong need, not just a desire, for the services. With over 140 locations nationwide, the Fitness Together brand continues to be a market leader in the personal training space.

FOUR KEY COMPONENTS OF THE FITNESS TOGETHER® MODEL EXCEPTIONAL PERSONAL TRAINING Exceptional personal training combining privacy, knowledge, care, personalization, accountability and support.

PRIVATE TRAINING SUITES Fully-equipped private workout suites to maximize the client’s and trainer’s time by eliminating distractions, providing immediate access to equipment and avoiding intimidation.

CUSTOM FITNESS AND NUTRITION The perfect combination of aerobic and strength training with evolved client and trainer technology for progress and assessment monitoring. The nutrition program is fueled by genetic testing to drive positive changes and maximize results.

RETENTION & FREQUENCY The Fitness Together service path and programs are designed to foster a long lifetime client value.

Clients stay motivated by the team-environment and keep coming back for the accountability and results.

As an owner, you get access to not only the support center’s experience and knowledge, but the entire franchise community. Now is the time to take control of your future and learn more about owning a personal training studio today.

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CONTACT INFO: COMPANY: Fitness Together

WEBSITE:

fitnesstogetherfranchise.com

PHONE:

303.663.0880

EMAIL:

info@fitnesstogether.com

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COMPANIES

2019-20 FiTOUR® makes it possible for Fitness Professionals to expand their knowledge, share their passion and grow a rewarding career by offering convenient, affordable & comprehensive certifications grounded in exercise science with guidelines for safe, efficient health and fitness practice.

FiTOUR® Offers: } FiTOUR® online certifications with online exams } Online FiTOUR® ACE, AFAA, and NASM CEC courses } FiTOUR® courses & certifications include online study manuals & videos } Immediate exam results } Certificate available after exam } FiTOUR® online renewal course $25 every two (2) years } FREE IDEA e-membership } Discounted Liability Insurance through Insure Fitness Group

CONTACT INFO: COMPANY:

The FiTOUR® Education team continues to write and develop additional outstanding health and fitness certification programs to keep fitness professionals and enthusiasts ahead and on top in an ever-changing fitness field. FiTOUR® makes obtaining your fitness certification and continuing education convenient and affordable.

FiTOUR® Certifications

WEBSITE: www.fitour.com

PHONE:

281.494.0380

EMAIL:

clara@fitour.com

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COMPANIES

2019-20 Skip rope, not insurance.

Insure Fitness Group is a community of fitness professionals working to help bridge the gap between a career in the fitness industry and education. Advocating for more business education, equality and diversity, our brand stands behind some of the biggest philanthropical movements in the fitness space and is continuing to do more to give back.

With over 65 years of experience in the wellness professional space, we have worked hard to put together an insurance policy that embodies this philosophy. Insure Fitness Group’s comprehensive personal trainer insurance is so affordable, it costs less than your yearly gym membership at $169 per year. Not only that, the coverage follows you wherever you go - from an independent training session to leading group fitness classes at a national gym.

Insure Fitness Group is proud to cover more than 150+ different workouts and training programs.

By carrying professional liability insurance, you can transfer the risk of monetary loss to your insurance provider. If a claim arises, you won’t have to carry the emotional stress of figuring out how you’re going to pay or defend yourself during the investigation period.

Our CEO Nick Doyle says it best, “You have the ability to increase the confidence and improve the lives of those you work with, so leave the ugly stuff to us.”

CONTACT INFO: COMPANY:

Insure Fitness Group

WEBSITE:

www.InsureFitness.com/PF

PHONE:

800.379.7799 We want to be your go-to source for all things fitness-related; as a community of health-conscious individuals who collectively contribute to the growth and advancement of the personal training world.

Our fitness brand ambassadors work hard to bring you compelling content that takes your training game to the next level. Check out our exclusive resources at InsureFitness.com for more information on: } } } } }

The Business of Personal Training: from finances to customer retention Salary Guides: make sure you’re getting what you’re worth Social Media Tips & Advice: grow your personal brand Personal Trainer Resume Builder: don’t undersell your skills ...and more!

To learn more about how Insure Fitness Group can help protect and advance your fitness career, visit InsureFitness.com/PF or call 800.379.7799.

EMAIL:

info@insurefitness.com

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COMPANIES

2019-20 K&K provides liability coverage for thousands of personal trainers across the U.S., protecting fitness professionals against claims involving bodily injury and property damage to a third party (client). It’s easy to buy affordable insurance for your fitness business online at www.FitnessInsurance-KK.com.

Simply answer a few questions, purchase online and receive proof of coverage immediately. } K&K offers instructors premium discounts when certified by approved fitness associations and organizations. } Discounts are also available with purchase of a two-year policy.

Most health club insurance policies do not extend coverage to independent contractors. Fitness instructor coverage is designed to cover the individual only and insures the professional wherever they may work as an instructor. } Coverage varies from company-to-company; always review coverages when choosing insurance.

The lowest price may not provide the same coverage as another provider. } Cheaper isn’t always better. Be wary of additional service charges such as charging for additional certificates or adding Additional Insureds to the policy. Extra charges can be as much as $25-$50 per certificate; this can add up quickly if an instructor works for several health clubs or facilities.

CONTACT INFO: COMPANY: K&K Insurance

WEBSITE:

www.FitnessInsurance-KK.com When purchasing coverage, trainers should: } Look for policies that don’t have any deductibles. } Look for carriers that have a good financial rating from A.M. Best Company. Coverage that is “Admitted” is best, which means that the State Department of Insurance has approved the insurance and provides some protection in case the insurance company becomes insolvent. } If the instructor has a business and they have other instructors working with them as independent contractors, each instructor should purchase their own policy. } If the instructor owns an exercise studio or larger facility, coverage for premises is needed and will require additional coverage also available through K&K Insurance. } If the instructor doesn’t own a commercial facility but provides training in his or her home (designated space), their homeowners policy will most likely exclude coverage under a “business pursuits” exclusion. An individual instructor policy will not cover a home studio either; a studio/ facility policy may be required for coverage.

PHONE:

800.506.4856

EMAIL:

info@fitnessinsurance-kk.com

Fast, affordable coverage you can count on; contact K&K Insurance today.

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COMPANIES KORR understands the personal trainer. We know that client success is your business. That is why we have designed the powerful tools of metabolic measurement devices with the portability and affordability that will benefit personal trainers. Consider the solutions KORR has to offer:

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Nutrition- The MetaCheck is an affordable metabolic analyzer that provides an accurate, professional resting metabolic rate measurement. Measuring a person’s metabolic rate will reveal the foundation for a weight loss or nutritional counseling program. KORR then provides hundreds of meal plan programs designed by licensed dietitians to help you construct the ideal solution to help each client reach their goals. These plans are communicated through an easy-to-navigate app that encourages communication and accountability.

Sports Performance- The CardioCoach VO2 Max analyzer provides the ultimate measure of fitness and is the most professional way to monitor improvement. Testing can define the markers necessary for endurance training and peak performance. Metabolic efficiency can be measured and improved.

In the past, trainers have had to send clients to universities to obtain a VO2 Max test. KORR has made it feasible for trainers to own and operate their own equipment. Not only does this allow VO2 Max data to become an integral part of your training programs, it allows you to keep the profits.

Custom Workouts- The CardioCoach app is unlike any health and fitness app currently on the market. It utilizes an individual’s unique VO2 Max to create heart rate-based workouts to meet specific goals of weight loss, aerobic conditioning, and cardio strengthening. As your client works out, they are gently reminded to stay in the correct zone that is unique to their own VO2 Max results, allowing them to make progress like never before!

The CardioCoach app is able to calculate truly unique and powerful information: How may minutes were spent in an aerobic state? How many anaerobic? Precisely how many calories were burned?

How many of those calories came from fat? How many from carbs? How many calories will your client continue to burn after the workout ends? The CardioCoach app will keep clients accountable to you and can directly sync to their calorie counting apps to view the overall picture of their energy balance.

Technology and biomarkers in fitness are here to stay. But research is showing that technology cannot replace the expertise of a personal trainer. By using unique data to develop personalized programs for each client, KORR Medical Technologies will help you keep the PERSONAL in personal training while offering leading edge technology.

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CONTACT INFO: COMPANY: KORR

WEBSITE:

www.KORR.com/PFP

PHONE: 866.284.7994

EMAIL:

support@korr.com

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COMPANIES

2019-20 About us Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings worldwide including STOTT PILATES®, ZEN•GA®, Total Barre™, CORE™ Athletic Conditioning & Performance Training™, Halo® Training and Fascial Movement.

We’ve trained more than 50,000 instructors in over 100 countries.

Product range and services Recognized as The Professional’s Choice™, our premium professional and home equipment line includes the V2 Max Plus™ Reformer, Stability Barre™, Halo® Trainer Plus and the unique Stability Barrel™. We also offer an extensive collection of Reformer exercise accessories, mats, yoga accessories, strength and rehab tools.

Education Merrithew provides first-rate education at more than 100 global training centers, offering contemporary courses, workshops, and manuals that provide practical programming options to teach effective group or personal training programs for a range of clientele.

Key customers Merrithew caters to exercise enthusiasts, fitness professionals, studio and facility owners, athletes as well as health care professionals.

CONTACT INFO: COMPANY: Merrithew™

WEBSITE:

www.merrithew.com

PHONE:

800.910.0001

EMAIL:

info@merrithew.com

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COMPANIES

2019-20 At National Federation of Professional Trainers, we emphasize the word ‘professional’ in our mission to provide fitness enthusiasts with comprehensive education and real-world certification. We focus on goal-oriented exercise programming that fosters professionalism when working with a variety of client types. Our organization is more than a certification company, we are a family of trainers, industry experts and people who care about the successes of our members. We take great pride in what NFPTCPTs do to make a difference, every day. For over 30 years, NFPT has certified personal trainers; we have positioned our organization as a foundational, fundamental certification for: 1st-time trainers. Passionate people who want to make part- or full-time income in a field they love, or already certified trainers. CPTs who want to be more marketable by demonstrating an allencompassing knowledge with education and certification from more than one organization.

Yes, the NFPT Certification Program is nationally accredited and industry recognized, but these are technical tips of the iceberg. We take fitness passion and help make it a life purpose – that’s what we really do.

NFPT also provides free in-house continuing education so that our trainers enjoy no-cost CECs for the life of their certification. We also encourage specialization in personal areas of interest with courses in advanced level techniques and/or medical fitness (i.e. cancer recovery specialist or training clients with multiple sclerosis).

We stay focused on foundational exercise principles that affect the most positive change, and we support your talents with on-going education to elevate your training skills and your trainer bio.

THE NFPT TOP 10 10. Focus on ‘Real-World’ Fundamentals.

9. FREE CECs. 8. NCCA Accredited.

7. 30+ Year History.

6. Club Staff Discount.

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5. Military/Civil Servant Discount.

4. Convenient Testing.

3. No Strings. No Hidden Fees.

2. Industry Recognition & Partnerships.

1. The People. Your Fitness Trainer Family.

CONTACT INFO: COMPANY:

National Federation of Professional Trainers

WEBSITE: www.nfpt.com

PHONE:

800.729.6378

EMAIL:

info@nfpt.com

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COMPANIES Training partners motivate, support and help you perform your best. There’s a training partner who can also help protect you.

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Health and wellness are ingrained in both the culture and business at Philadelphia Insurance Companies (PHLY). The company has been offering insurance to personal trainers, fitness studios, and health clubs for more than 20 years. PHLY also supports its employees through several wellness programs, provides incentives for participation in athletic events, and every employee receives an extra 15 minutes at lunch to exercise. Their headquarters includes a state-of-the-art fitness center where employees can workout, receive personal training or nutrition counseling, take yoga, spin, and other fitness classes.

“Many employees have made fitness part of their lifestyle, whether it’s leaving busy desks to workout during their lunch break or using their weekends to train for and participate in walks, runs, and other challenging fitness events.

PHLY’s passion for fitness makes them an ideal training partner for fitness instructors. They offer insurance coverage that helps protect trainers of all types. Personal trainers and instructors — specializing in spin, dance, yoga, martial arts, group fitness, and more — recognize the convenience and value in PHLY’s coverages. Trainers can apply online or on a mobile device and receive coverage in minutes. Customers have the ability to renew coverage, pay online, and generate certificates of insurance with PHLY’s easy to navigate, mobile-friendly platform.

CONTACT INFO: COMPANY:

Philadelphia Insurance

WEBSITE:

www.PHLY.com/HF

PHONE: 800.873.4552

The company’s Fitness and Wellness Insurance for Personal Trainers is specifically designed to meet the unique insurance needs of many categories of fitness instruction. You don’t need any special subscriptions with an association to access PHLY’s program.

EMAIL:

phlysales@phly.com

PHLY offers comprehensive general and professional liability insurance coverage. Every PHLY policy also includes abuse and molestation protection. If you’re counseling clients on nutrition and diet in addition to providing training, PHLY provides full coverage at no additional cost. There’s also no added charge for working in multiple gyms, instructing classes in parks, or training at clients’ homes — coverage is provided on and off premises.

Learn more about why PHLY is the best training partner for fitness and wellness instructors.

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COMPANIES Fitness Pros: protect yourself personally and professionally with insurance options from the experts at Sports & Fitness Insurance Corporation—all designed specifically for fitness professionals working as personal trainers as well as instructors of individual or group exercise programs, including Pilates, yoga, dance, martial arts, boot camps, cycling or similar fitness programs.

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Coverage follows the professional wherever they work in the U.S., whether they operate out of a single club, multiple clubs or even at a public facility such as a local park or activity center.

Proof of coverage is delivered to your phone in just 5 minutes! TAKE 5 SAVE $10! www.sportsfitness.com/pfp Fitness facility and studio owners protect your business with our comprehensive coverage tailored to the fitness industry for over 34 years! SFIC is the Program Manager for Liberty Mutual Insurance for the fitness industry.

Coverage provided in the program includes: Commercial General Liability, Commercial Property, Workers Compensation, Professional Liability, Personal Injury, Advertising Injury, Sexual Abuse & Molestation, Medical Payments and Surety Bonds. And, there is no exclusion for Athletic Participants or Nutritional Counseling!

CONTACT INFO: COMPANY:

Sports & Fitness Insurance Corporation

WEBSITE:

www.sportsfitness.com

PHONE: 800.844.0536

EMAIL:

askus@sportsfitness.com

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COMPANIES

2019-20 Total PT Fitness is a professional software for personal trainers. Manage more clients, enhance your professional image, increase your income and train clients online or in person. It includes tests, video exercises and meal planning for nutrition. Total PT Fitness is available as an online subscription service or as a desktop install for one price and no additional fees.

Testing: } Track fitness tests and provide detailed fitness summary reports. } Access over 150 fitness tests. } Provide health risk questionnaires. } Includes athletic, senior and youth tests. } Create your own tests. } Implement test protocols for specific sports and training results.

Exercise programming: } Choose from over 3000 exercise videos to create custom fitness programs. } Add your own video. } Create your own custom workout templates.

CONTACT INFO: COMPANY: Total PT Fitness

WEBSITE:

www.TotalPTFitness.com Nutrition consults: } Assess calorie requirements. } Perform diet analysis. } Provide detailed meal plans. } Add your own meal plans. } Create shopping lists and recipes.

PHONE: 800.750.2756

EMAIL:

sales@totalptfitness.com

Client portal: } Online system provides client online portal. } Clients receive workout programs on mobile devices. } Built-in messaging and communication portal. } Clients access meal plans on mobile devices. } Branded with your company logo.

No long-term contacts with free training. Free 2-week trial and discount on annual subscriptions!

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COMPANIES

2019-20 W.I.T.S. has brought the only standardized health occupational approach to the fitness certification for the last 26 years. Our quality 7 week collegiate education and hands on practical training is primarily offered at colleges and universities. This will assure your clubs and studios to finally break up the cyclical 80% turnover in staffing. W.I.T.S. built out the infrastructure with higher learning institutions so employers and trainers succeed long term. No more Band Aid fixes if you use W.I.T.S..

Compare & change your business for the better. } W.I.T.S. Is The Only NCCA Accredited Practical Skills Exam & Written Core Knowledge Exam } W.I.T.S. Is The Only Pre-approved Certification for College Credits Towards A Degree } Industry 1st : Employer Internships For Graduates That Perform! } Continuing Education With Purpose - Sales, Marketing, Fitness, Management & Lifestyle Wellness Coaching

CONTACT INFO: COMPANY:

W.I.T.S. [World Instructor Training Schools]

WEBSITE:

www.witseducation.com

PHONE: 888.330.9487

EMAIL:

dlewis@witseducation.com

Visit us at Club Industry Show - Booth 511

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SPEAK

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WRITE

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GET NOTICED

EXPAND YOUR OPPORTUNITIES IN FITNESS AS A SPEAKER OR AUTHOR

FRIDAY, OCTOBER 11, 2019 | CHICAGO

PUBLISH THAT BOOK.  WRITE THAT ARTICLE.  SPEAK ON STAGE.  GET NOTICED! 

Personal Fitness Professional (PFP) media is offering a first-of-its-kind, interactive, and highly-personalized one-day workshop, where you will have the opportunity to learn directly from fitness industry specialists who are in-the-know: a publisher, a national speaker and magazine editor, and a public relations expert. They have collaborated their expertise to create the Impact & Influence Action Plan to give you the exact framework, action steps, and resources you need to turn your ambition to be published or to become a sought-after speaker and turn it into real impact and influence.

ONE-DAY WORKSHOP FOR FITNESS PROFESSIONALS

Hosted by:

LINDSAY VASTOLA

Editor & Speaker, PFP media

GREG JUSTICE

CEO, Scriptor Publishing Group

LISA SIMONE RICHARDS Publicity Coach

Co-located with:

REGISTER FOR THE IMPACT & INFLUENCE ONE-DAY WORKSHOP: $199 ($20 OFF WITH CODE PFP179) SEATS ARE LIMITED!

For details visit www.ImpactAndInfluenceEvent.com