poppyshop.org.uk
Winter Collection 2026
REMEMBERING THEM
REMEMBRANCE
A commemorative collection
The meaning of Remembrance and our Poppy Appeal products
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11
LAURENCE LLEWELYN-BOWEN A bespoke collection for Remembrance 2026 12-13
PINS, BADGES & BROOCHES
JEWELLERY
ACCESSORIES
View our full collection of pins, badges and brooches
View our new collections
Scarves, bags, umbrellas, and much more
14-19
20-21
22-27
FOOD & DRINK The perfect treat for you or loved ones 28-29
Introduction
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Secret Operations Remembrance Brooch
6
Amies SOE Collection
7
Butterfly and Poppy Collection
8
Remembering Them
9
Remembrance
11
Laurence Llewellyn-Bowen Collection
12-13
Poppy Pins, Badges & Brooches
14-19
Jewellery
20-21
Scarves
22
Accessories
23-25
Bags
26
Pet Accessories
27
Food & Drink
28-29
Christmas
30-33
Sports Pins
34
Service Pins
35
How to order poppyshop.org.uk 0300 123 9110 Free P&P on orders over £40 (UK only) Orders under £40: £4.50 (UK only) Full details on delivery, returns and refunds are available on our website poppyshop.org.uk CHRISTMAS Our new collection of cards and decorations 30-33
See our full range at poppyshop.org.uk or call 0300 123 9110
Remembrance 2026 Thank you for supporting the Royal British Legion again this year. Your generosity helps us provide help and resources to the Armed Forces community every day. Remembrance has long-established traditions, and we continue to evolve how we mark it so more of society can recognise the contribution of the whole Armed Forces community - serving personnel, veterans, families and the bereaved. Founded after the First World War, the Royal British Legion has stood with that community for over a century and remains part of the fabric of British life. As the Armed Forces face uncertainty about how they may be deployed in the years ahead, the RBL aims to stay the constant they can turn to - whatever the need, whenever it’s needed. Support starts after one day of service and continues through life, long after service is over. From providing expert advice and guidance, to recovery and rehabilitation, through to transitioning to civilian life – we can be by their side every step of the way. And it’s not just members of the Armed Forces, but their families too. If there is ever a reason we can’t help directly, our vast network will mean that we know someone who can. Every purchase and donation that you make through the Poppy Shop makes a real difference. 100% of profits from every sale go to the Royal British Legion, funding practical, emotional, and financial help for serving and ex-serving personnel and their families.
On behalf of the Armed Forces community, thank you.
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Secret Operations Remembrance Poppy Brooch
1 JW5099 Secret Operations Remembrance Poppy Brooch £25.00
Special Operations Executive (SOE) was a British organisation formed in 1940 to conduct espionage, sabotage and reconnaissance in German-occupied Europe and to aid local resistance movements during World War II. This Brooch is dedicated to all of the Special Operations Executive agents who flew out of RAF Tempsford. The deep red enamel poppy speaks of their sacrifice and remembrance. While at the heart of the poppy, a luminous pearl, symbolising the full moon that lit their clandestine departures was inspired by the Tempsford Memorial. On the reverse, the engraving “By the full moon we flew” is a quiet salute to their brave and resolve. The leaf, delicately wrapped around the stem and adorned with crystals, represents the cloak of secrecy shielding their mission, protecting their purpose, and symbolising the hidden strength they carried with them. Among those who passed through this shadow world were remarkable women - couriers, wireless operators and organisers - who knew that every flight could be their last yet went without hesitation.
Amies SOE Collection
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Celebrate Remembrance with this elegant poppy brooch, earrings and scarf, inspired by the work of Sir Hardy Amies. Before becoming the renowned couturier and official dressmaker to Queen Elizabeth II, Amies served with the Special Operations Executive (SOE) during the Second World War. The design draws inspiration from a striking dress created by Amies for Her Majesty, featuring beautifully stylised poppies. Reimagined as wearable tributes, this collection captures the timeless beauty of the poppy, the enduring symbol of remembrance.
2 JW5117 Amies SOE 3D Poppy Spray Brooch £22.00
3 JW5118 Amies SOE 3D Poppy Stud Earrings £14.00
4 JW5115 1 AC5238 Aimes SOE Poppy Bouquet Soft Touch Scarf £20.00
Elizabeth Bouquet Five Poppy Crystal Bow Brooch £25.00
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Poppy and Butterfly Collection
Inspired by the historic Berlin Butterfly plaque, created from the rubble of war-torn Berlin in 1945 and later brought to Aldershot as a symbol of reconciliation, this design represents life emerging from destruction and hope rising from adversity. The butterfly is a powerful emblem of transformation and new beginnings. Its remarkable journey from caterpillar to butterfly reflects renewal, resilience and the ability to move forward through even the most challenging circumstances. Across many cultures, butterflies are also associated with hope, freedom and the enduring spirit. A beautiful keepsake and meaningful gift, this Butterfly and Poppy collection is a reminder that even from devastation, hope can take flight.
1 AC5254
3 JW5133
Poppy Cornflowers and Butterflies Charm Keyring £12.00
Butterfly and Poppy Drop Earrings £16.00
2 JW5132
4 JW5134
Butterfly and Poppy Brooch £25.00
Butterfly and Poppy Necklace £18.00
Remembering Them
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1
These stylish pins are dedicated to many of those who have fallen, or fought and returned. The Remembering Somme, Passchendale and Coming Home Pins all have special commemorative meanings - either battles of the same name, or a special mission home for the British and Allied troops after the Second World War. Please view our full collection of commemorative items online.
1 JW5130
2 JW5071
3 JW5131
The Somme 1916 Poppy Wreath Badge £10.00
Remembering Somme Poppy Lapel Pin £45.00
Passchendaele 1917 Poppy Wreath £10.00
4 JW5070
5 JW5072
6 JW5098
Remembering Passchendaele Poppy Lapel Pin £45.00
Coming Home Poppy Lapel Pin £45.00
In Memory Scroll Crystal Leaf Poppy Brooch £25.00
How We Help
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We awarded
Branch Community Support volunteers made
3,487
We directly helped
phone calls, which totalled 2,215 hours of assistance
beneficiary households
19,857
£6.7 million in funding to specialist organisations, with a projected beneficiary of 13,897
Around
4 million people are part of the UK’s Armed Forces community The Benefits, Debt and Money Advice (BDMA) team helped beneficiaries secure
£11.3 million
1,442 people — double the number from the previous year
The War Pensions and Armed Forces Compensation Scheme (AFCS) team helped beneficiaries secure
£13.9 million
We supported
62 Team UK competitors and their families at the Invictus Games Vancouver Whistler 2025
October 2025 – September 2026
The October Poppy Appeal began in 1921 after the First World War and still happens every year. All of the money raised from this, and throughout the entire year, goes to help our Armed Forces community.
Every poppy purchased during our Poppy Appeal, and all products bought from the Poppy Shop throughout the year, are truly symbolic and count towards the Royal British Legion’s fundraising.
Registered charity no: 219279 (England & Wales), SC054446 (Scotland)
The War Pensions and Armed Forces Compensation Scheme (AFCS) team helped
The BDMA service was awarded the Advice Quality Standard (AQS), which recognises excellence in delivering regulated social-welfare advice.
Remembrance
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1
Our plastic-free poppy is created from bespoke red and green paper, been crafted from a blend of responsibly sourced, renewable fibres - half of which has come from coffee cup manufacturing waste. Whilst we formally remember those who have sacrificed for their country on Armistice Day and Remembrance Sunday, Remembrance isn’t limited to these two days.
1 AC4215
2 JW5077
Plastic-Free Paper Poppy £2.00 - £10.00
2026 Dated Poppy Lapel Pin £5.00 - £10.00
3 DW1023
4 AC1129
5 DW1009
Blank Badged Medium Poppy Wreath (Type C) £27.00
Medium Poppy Wreath (Type B) £23.00
Lest We Forget Sticker Badge For Medium Wreath £3.50
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Laurence Llewelyn-Bowen Collection 2026 marks the third year in a row that Laurence Llewelyn-Bowen has kindly created an elegant design for the Royal British Legion to be used in a collection of stylish products to help raise money for the charity. This year’s gorgeously glamorous poppy pattern takes inspiration from couture fabrics and fashion illustrations of the early 1950s, a period when wartime austerity began a slow transition into a new and optimistic elegance. Laurence “wanted a pattern that celebrated the resilient growth of the wartime poppy that brought colour to the unremitting grey of our bombed-out cities. Something powerfully positive. So, I got out my paint palette and decided to follow in the footsteps of Cecil Beaton (a great design hero of mine) and Christian Dior’s favourite illustrator René Gruau”.
1 AC5260
2 JW5935
Laurence Llewelyn-Bowen Three Poppies Scarf £25.00
Laurence Llewelyn-Bowen Three Poppies Brooch £25.00
Laurence Llewelyn-Bowen Collection
1 HM4952 Laurence Llewelyn-Bowen Three Poppies Mug £10.00
2 HM4954 Laurence Llewelyn-Bowen Three Poppies A5 Notebook £10.00
3 HM4953 Laurence Llewelyn-Bowen Three Poppies Pen £5.00
4 AC5258
5 AC5259
Laurence Llewelyn-Bowen Three Poppies Umbrella £15.00
Laurence Llewelyn-Bowen Three Poppies Tote Bag £10.00
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Poppy Pins & Badges
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Please view our full collection of pins and badges online.
1 JW4646
2 JW5264
3 JW5129
Ridged Poppy Lapel Badge with Leaf £12.00
Large Poppy Dated Lapel Pin 2026 £10.00
Lest We Forget Green Scroll Poppy Lapel Pin £8.00
4 JW4642
3 JW4853
6 JW4989
Ridged Poppy Badge £12.00
Lest We Forget Poppy Wreath Badge £12.00
Ridged Poppy Heart Wreath Brooch £12.00
Poppy Pins & Badges
15
1 JW5088
2 JW5249
3 JW5122
2026 Dated Poppy Lapel Pin in Gold Tone £8.00
Flanders Field Poppy Jet Centre with Leaf Pin £10.00
Enamel Poppy with Crystal Centre Pin £10.00
4 JW5106
5 JW5268
6 JW4989
Flying Heart Poppy Pin £14.00
Prisoner of War Poppy Poppy Pin £14.00
Pave Poppy Pin with Jet Centre £14.00
Poppy Pins & Badges
16
Please view our full collection of pins and badges online.
1 JW4988
2 JW5097
3 JW5004
Glitter Poppy Pin with Crystal Centre £8.00
In Memory Scroll Pin £18.00
Poppy Crystal Stem with Leaf Pin £8.00
4 JW5027
5 JW5104
6 JW5119
Multi Poppy Wreath Pin £12.00
Ripple Crystal Centre Poppy Pin £16.00
Vintage Poppy Swirl Bar Pin £14.00
Flanders Field Poppy Collection
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Inspired by the poppies that grew on the battlefields of Flanders, this collection symbolises Remembrance, hope and support for the Armed Forces community - those serving today, veterans and their families.
1 JW5082
2 JW5100
3 JW5083
Flanders Field Poppy Brooch £16.00
Flanders Field Poppy with Stem Brooch £18.00
Flanders Field Poppy with Stem & Leaf Brooch £18.00
4 JW5249
5 JW5101
6 JW5111
Flanders Field Poppy Jet Centre with Leaf Pin £10.00
Magnetic Flanders Field Poppy Badge £18.00
Flanders Field Silver Tone Poppy Cufflinks £14.00
Poppy Brooches
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Please view our full collection of pins and badges online.
1 JW5112
2 JW5109
3 JW5103
Entwined Triple Poppy Crystal Centre Brooch £18.00
11th Hour, 11th Day, 11th Month with Leaf Poppy Brooch £18.00
Ripple Crystal Centre Poppy Brooch £22.00
4 JW5102
5 JW5108
6 JW5114
Ripple Pearl Centre Poppy Leaf Brooch £22.00
WAAF Poppy with Jet Crystal Centre Brooch £22.00
Lest We Forget Triple Poppy Crystal Centre Brooch £20.00
Poppy Brooches
19
1 JW5105
2 JW5040
3 JW5107
3D Blooming Poppy Brooch £18.00
Beaded Leaf Poppy Brooch £20.00
Pave Poppy and Leaf Brooch £22.00
4 JW4876
5 JW5240
Large Felt Poppy with Leaves Brooch £14.00
Multi Petal Poppy with Leaf Crochet Brooch £14.00
Jewellery
20
1 JW5026
2 JW5031
3 JW5261
Multi Poppy and Crystal Heart Brooch £16.00
Glitter Poppy with Crystal Centre Stud Earrings £14.00
Poppy Wreath Gem Pin £14.00
4 JW5262
5 JW5090
6 JW5091
Poppy Wreath Gem Earrings £14.00
Multi Poppy Crystal Heart Necklace £18.00
Multi Poppy Crystal Heart Stud Earrings £16.00
Jewellery
21
1 JW5085
2 JW5084
3 JW5087
Poppy Wreath Hoop Earrings £18.00
Poppy Wreath Necklace £20.00
Poppy Wreath Pin £14.00
4 JW5008
5 JW5032
Sweetheart Poppy Bow Pin £14.00
Sweetheart Poppy Bow Drop Earrings £14.00
Poppy Scarves
22
1 AC5238
2 AC4388
3 AC4366
Aimes SOE Poppy Bouquet Soft Touch Scarf £20.00
Poppy Tag Navy Soft Touch Scarf £20.00
Gliding Poppies Scarf £16.00
4 AC4387
5 AC4366
Green Pastures Poppy Scarf £16.00
Poppies in Bloom Light Weight Scarf £16.00
Falling Poppies Collection
1 AC4300 Falling Poppies rPET Compact Umbrella £15.00
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2 HM4666
3 HM4667
Falling Poppies A5 Notebook £8.00
Falling Poppies Pen £4.00
4 HM4720
5 AC4286
Falling Poppies Mug £8.00
Falling Poppies Medium Juco Bag £8.00
Men’s Accessories
24
2 3
1
4
6
1 AC4277
2 AC4382
Falling Poppies Silk Tie £24.00
Men’s Poppy Socks - Pack of 3 £22.00
3 JW5124
4 JW4992
Spitfire Five Petal Poppy Badge £10.00
Red Enamel Poppy Cufflinks £14.00
5 JW4872
6 JW4871
Army Defender Poppy Badge £10.00
Naval Poppy Anchor Badge £10.00
5
Men’s Accessories
25
1 JW5269 British Pewter 3D Blooming Poppy Brooch £30.00
2 JW5271 British Pewter Gold Poppy Pin £20.00
Bags
26
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2
1 AC5237 Gliding Poppies Tote Bag £18.00 2 AC4379 Gold Rimmed Multi Poppy Juco Bag £8.00 3 AC4347
3
4
Poppies in Bloom rPET Tote Shopper Bag £15.00 4 AC5253 Radiant Poppies rPET Foldaway Shopper £8.00
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5 AC4349 We Will Remember Them Medium Poppy Juco Bag £8.00
Pet Accessories
1
2
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1 HM4819 Poppy Pet Bandana £10.00 2 HM4816 Poppy Pet Disc £5.00 - £7.00 3 HM4821 Poppy Pet Adjustable Collar £12.00
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4
4 HM4822 Poppy Pet Lead £10.00
Food & Drink
28
Please view our full collection of food & drink online.
1 HM4825
2 FB2011
England Needs You Tea Tin Traditional English Tea £7.00
Poppy Tea Tin Traditional English Tea £6.50
3 FB2012
4 HM4824
Spitfire Tea Tin Traditional English Tea £6.50
Union Jack Tea Tin Traditional English Tea £7.00
Food & Drink
29
1 ST2024 Cooking With Heroes: Royal British Legion Centenary Cookbook £19.95
2 HM4753
3 HM4881
World War II Bone China Commemorative Mug £28.00
Battle of Britain Bone China Commemorative Mug £28.00
4 HM4723
5 HM4724
6 HM4725
Royal British Legion Luxury Scottish Shortbread Biscuits £5.00
Royal British Legion Ginger Biscuits £5.00
Royal British Legion Chocolate Chip Biscuits £5.00
Christmas Cards
30
1 HM4934
2 HM4922
3 HM4928
Cyril the Snowman Christmas Cards - Pack of 10 £6.00
Horse Guards at Christmas Cards - Pack of 10 £6.00
Peace Dove Christmas Cards - Pack of 10 £6.00
4 HM4920
5 HM4929
6 HM4921
Poppies in the Snow Christmas Cards - Pack of 10 £6.00
Santa Express Christmas Cards - Pack of 10 £6.00
Winter Village Christmas Cards - Pack of 10 £6.00
Christmas Decorations
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2
4 5
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3
1 HM4907
2 HM4906
Navy Robin Felt Christmas Decoration £12.00
RAF Robin Felt Christmas Decoration £12.00
3 HM4905
4 HM4915
Army Robin Felt Christmas Decoration £12.00
Dove with Poppy Enamel Christmas Decoration £10.00
5 HM4909 Gingerbread House Felt Christmas Decoration £12.00
Christmas Homeware
32
1 HM4951 Percy Penguin Christmas Mug £10.00
3 AC5252 Percy Penguin Christmas Medium Juco Bag £10.00
2 HM4908 Poppy Penguin Felt Christmas Decoration £12.00
5 HM4913 4 HM4938 Penguins in the Moonlight Christmas Cards - Pack of 10 £6.00
Percy Penguin with Poppy Enamel Christmas Decoration £10.00
Calendars
33
1 HM4900
2 HM4899
Country Life Bree Merryn Wall Calendar 2027 £12.00
Legends of WWII Wall Calendar 2027 £12.00
4 HM4904
3 HM4898
Royal British Legion Official Calendar 2027 £12.00
Vulcan XH558 Calendar 2027 £12.00
6 HM4903
5 HM4896 National Trust Seasons Wall Calendar £12.00
Emma Bridgewater Hearts Full of Love Magnetic Calendar 2027 £6.00
Sports Pins
34
Please view our full collection of sports pins online.
1 JW5138
2 JW5184
Arsenal Poppy Football Pin 2026 £6.00
Liverpool Poppy Football Pin 2026 £6.00
3 JW5193
4 JW5181
Newcastle United Poppy Football Pin 2026 £6.00
Leicester Tigers Poppy Rugby Pin 2026 £6.00
5 JW5164
6 JW5165
England Poppy Football Pin 2026 £6.00
England Rugby Union Poppy Rugby Pin 2026 £6.00
Service Pins
35
Please view our full collection of service pins online.
1 JW4651
2 JW4479
3 JW4487
4 JW4482
Army Service Poppy Pin £8.00
Royal Navy Service Poppy Pin £8.00
RAF Service Poppy Pin £8.00
R.E.M.E Service Poppy Pin £8.00
5 CO4320
6 CO4322
7 CO4321
Royal British Legion British Army Challenge Coin £12.00
Royal British Legion Royal Air Force Challenge Coin £12.00
Royal British Legion Royal Navy Challenge Coin £12.00
The Royal British Legion Trading Ltd 2026 Registered No. behalf Poppy Shop Company is operated by4783730. The RoyalOn British of the Royal British Legion, incorporated Legion Trading Ltd – Registered Companyby Royal Charter 1925, charity Number: 4783730 on abehalf of registered the Royal in England and Wales (219279) and British Legion charity – RegisteredScotland Charity (SC054446). Registered Office: 199 Borough Number: 219279. High Street, London, SE1 1AA.
See our full range at: poppyshop.org.uk or call 0300 123 9110 See our full range at: poppyshop.org.uk or call 0300 123 9110