NICOLE NICHOLSON
ABOUT ME
• Three and a half years experience in Graphic Design
• Skills in Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects)
• Proficient in Canva
• Design printed and digital marketing materials (flyers, brochures, signage, social graphics)
• Basic motion graphics and animated content for campaigns
• Managing multiple projects and deadlines
• Strong attention to detail and organisational skills
ROOFBASE
Roofbase is a roofing merchant with nine branches across the South West of England and Wales. They have been a client of RBC Marketing since September 2022.
DIGITAL MARKETING
• Designed quarterly and monthly promotional posts for Facebook and Instagram to highlight key products and seasonal campaigns.
• Ensured posts were visually cohesive, onbrand, and scaled correctly for each platform.
• Collaborated with suppliers including VELUX, Freefoam, and Kovertek to create informative sponsored content.
• Translated supplied imagery and information into visually engaging social media assets.
• Created animated video content for social media and instore screens, reusing campaign imagery to maintain visual consistency.
PRINTED MARKETING
• Collaborated with the Business Development Manager for Insulation to design and produce a technical booklet for branch teams.
• Translated complex, detailed technical information on insulation products and building regulations into a clear, structured, and visually accessible format.
• Developed the booklet layout, organised content hierarchy, and ensured accuracy throughout.
• Maintained consistency with Roofbase’s brand identity across all pages.
OFFER CAMPAIGNS
• Collaborated with the Managing Director and Business Development Managers to design and deliver digital and printed marketing materials for a seasonal campaign.
• Produced social media content, email signatures, inbranch promotional materials, and large-format artwork, including totem signage.
• Managed tight print production deadlines by communicating directly with the printing agency and submitting artwork ahead of schedule, allowing time for proofing and amendments.
• Ensured all campaign materials were visually cohesive and aligned with Roofbase’s brand guidelines
EOS
EOS is a business framework designed to support organisations in improving structure, strategy, and performance. RBC Marketing have worked with EOS since 2024, creating a range of printed and digital marketing materials for their annual conferences.
PRINTED MARKETING
• Designed an A5 event programme, consolidating content from multiple contributors and managing ongoing revisions.
• Maintained strong layout hierarchy, readability, and brand consistency.
• Once the design was signed off, I liaised directly a local printing firm to manage tight production deadlines and ensure high-quality output.
QR Code for full document
Artwork for lanyards and cards
• Designed large-scale stage artwork for the main conference room (24ft x 10ft), highlighting conference suppliers (silver, gold, platinum).
• Managed production and liaised with suppliers to deliver the stage artwork on time for the conference.
• Challenge: The bottom section of the stage would not be visible from the back of the room.
• Solution: I blocked off the non-visible area during the design process to optimise the visible space, ensuring key elements were prominent and readable for the audience.
Branded 4x3 Exhibition Stand
PERSONAL PROJECTS
I create self-directed design briefs and conceptual brands in my own time, developing logos, typography, and colour palettes that align with an invented brand’s tone of voice and goals. These projects allow me to experiment creatively and expand my portfolio beyond client work.
BLOOM BAR
Bloom Bar is a vibrant coffee and flower concept that brings people together through creativity.
Design approach:
• Created a responsive logo with multiple layout variations to be used across different applications.
• Chose a slightly rounded typeface to complement the handdrawn floral illustrations and reinforce the brand’s personality.
• Developed a colour palette inspired by flowers, with feminine tones contrasted by vibrant accent colours to add energy and playfulness.
• Designed supporting patterns and illustrations to add personality and visual interest, suitable for packaging, social media content, and other brand touchpoints.
• Ensured the overall identity felt cohesive, flexible, and immediately recognisable across digital and physical applications.
HEATSTROKE
Heatstroke is a bold, personality-driven hot sauce brand designed to stand out on shelves and social media through confident, playful branding.
For the concept I leaned into the idea of heat with attitude, with a playful tone of voice that reflected the brand’s energetic and slightly mischievous personality.
This project was shared on Instagram and nominated as a contender for runner-up in a community design feature, highlighting its strong visual impact and audience engagement.
