Elan Keller Ranch - Mini Brand Book

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With this nature-bound approach we want to combine the possibilities the property has. Not only can young career-oriented residents have a wholesome experience at Elan Keller Ranch, they also experience transitions within their time as residents. Combining this with the objects chosen, it can also reect Elan Keller Ranch as a whole.

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L O G O With this nature-bound approach we want to combine the possibilities the property has. Not only can young career-oriented residents have a wholesome experience at Elan Keller Ranch, they also experience transitions within their time as residents. Combining this with the objects chosen, it can also reect Elan Keller as a whole.

Antlers, as a single structure, add to the wholeness of the circular shape. Each year a transition can be observed with antlers, just as much as we observe individuals transitioning into young families.

Furthermore, reecting independence and regeneration, it can speak to one on many levels.

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Master Plan

Elan Keller Ranch

Keeping the curved form, antlers look minimalistic and create an easily recognizable design.

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C O L O R

S C H E M E

A natural brown color will help support associating the curves with deer antlers.

CMYK: 35 67 78 27 HEX: #8B533B

CMYK: 23 18 19 0 HEX: #C7C7C7

CMYK: 52 44 44 8 HEX: #7E7E7E

CMYK: 64 57 56 33 HEX: #525252

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P A T T E R N Creating the shape of the antlers into the two circles and keeping the curved form, antlers look minimalistic and create an easily recognizable design.

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P A T T E R N

S A M P L E

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T E X T U R E These patterns and textures are inspired by the comfort, warmth and timeless feel that is to be delivered.

T E X T U R E

S A M P L E

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T Y P O G R A P H Y A clean type face provides a bold contrast from the rough textures that are being used.

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M O N T S E R R AT E XT R A L I G H T A B C D E F G H I J K M N O P Q R S T UVWX Y Z abcdefghijkmnopqrstuvwxyz 1234567890 ´$%=*/?¿”&

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M O N T S E R R AT MEDIUM A B C D E F G H I J K M N O P Q R S T UVWX Y Z abcdefghijkmnopqrstuvwxyz 1234567890 ´$%=*/?¿”&

Headline 1

Montserrat extra light

Headline 2

Montserrat Medium

Headline 1

Montserrat Bold

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P H O T O G R A P H Y Will show the life throughout and surrounding the community. Outdoor living, green spaces and a lifestyle full of life and comfort.

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i s t o c k p h o t o - 8 9 8 4 3 0 74 4

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* Additional cost apply for these images.

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P R I N T In these next pages you will see how the Elan Keller Ranch extends into the collateral.

L E T T E R H E A D

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B U S I N E S S

C A R D S

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