RAY WHITE MOUNT MAUNGANUI & PAPAMOA
MARKETING YOUR PROPERTY
Realty Focus Limited Licensed (REAA 2008)
OUR SERVICE GUARANTEE
Trusting your salesperson is vital when navigating the complex world of real estate. It is a relationship built on transparency, reliability, and integrity. Moreover, a great salesperson will maintain open communication, be readily available to address your concerns, and foster a successful working relationship built on trust and mutual respect. It is on these principals that our agents strive to make the following service guarantees to you as our clients. We will ensure you receive accurate and honest feedback from all potential buyers who view your home, so you can make informed decisions about your property. We will always act in your best interests and provide constructive recommendations to help you achieve the best possible result. We will go the extra mile to expose your property to as many prospective buyers as possible. We will negotiate fairly with all parties involved, prioritising your best interests and striving for the best possible outcome for you as our client. We will maintain and correspond with a database of genuine purchasers actively seeking a property with features similar to yours in your local area. We will conduct open homes and private inspections in accordance with our policies and guidelines, minimising disruption to your daily routine while maximising the potential for successful outcomes. We will always be available to you in person or over the telephone, whenever possible, to ensure a successful and productive working relationship between us.
FIRST IMPRESSIONS PREP YOUR PROPERTY
As the saying goes, “you never get a second chance to make a first impression” To create a positive first impression when your buyer visits your property, there are some simple steps you can take prior to coming to market and during the campaign. Exterior appeal Exterior house wash: This is an inexpensive way to give a lift to any paintwork. Don’t forget the fence, gate, paths and decks Maximise sunlight: Sunlight is one of the most universal requirements when viewing a home, so make sure you are making the most of yours! Tree pruning may provide some bonus light you hadn’t noticed before. Potted colour: Careful placement of pot plants around an entrance can make a home feel more welcoming. And you can take them with you when you sell! Lawns and gardens: Before and during a campaign, keeping your lawns and gardens tidy can make the home look fresh. Remove rubbish: General garden rubbish, piles of stuff that hasn’t made it onto the trailer yet, all of this can be unsightly and detracts from the appeal of your property. Pools and Spas: If you have a pool, clear it of leaves and keep the water clean and crisp.
Interior appeal Spring clean: It sounds obvious, but what a difference a spring clean can make! Carpet cleaning can even make a home look and smell more inviting, particularly if pets are present. Not to mention when a window sparkles, the whole home seems to take on more vitality and life. Flowers and Warmth: Fresh flowers are always welcoming in a home, and smell wonderful too. During Summer, open all the windows and doors to the sun. In Winter, have the fireplace or heat pump going to make it cozy. Declutter for space: Space is another significant universal requirement for many buyers. So, make the most of it by creating the feeling of space. You can do this by removing clutter, storing things in boxes, and even rearranging furniture. Less is more! Paint Work: When it’s necessary, sprucing up the paint work can be an investment that pays big dividends. But remember it needs to be done well, rough edges or paint on windows will send the wrong signals. Bathroom and Laundry: If mould is present, use commercially available mould remover to give these areas a fresh look. They are also great products to remove calcium build-up on glass shower doors - a bit of elbow grease is involved, but definitely worth the effort! Kitchen: The two key things that can most readily be done to improve the look of a kitchen, are updating cabinets, handles, or benchtops, depending on your budget. If you have broken appliances, replacing these is high priority.
WHY YOUR MARKETING STRATEGY IS KEY
D A Y S ON MA RK ET V S SA LE P R ICE The last thing you want your property listing to become, is stale. But like bread, cake, or news - a home on the market can also become stale. There is a key metric that tells us how long your home has been for sale. Known as days on the market, or DOM, this metric counts up by one every day your home remains unsold. Homes typically generate the most interest when they’re new to the market. After the first few weeks, the phone calls, e-mail enquires, and open home visitors tend to drop. Once all current buyers have seen your home, you’ll be limited to the smaller population of new buyers entering the market. The best way to keep your listing fresh and keep DOM low, is to have a solid marketing strategy. The strategy built by your agent is all about first impressions. Set the price/price range right from the beginning. Have any cleaning and repairs completed before going to market Have on-point photography and videography Make the most of your online platforms Listen to the market feedback provided by your agent during the campaign and pivot where necessary.
THE CHOICE IS YOURS...
MA RK ETING ME THODS Auction The Auction method is recommended Auctions create open buyer competition to achieve a premium price Perfect when you have a set time frame Best to let the market demand achieve your desired price If you are committed to sell. Higher enquiries leading to the premium buyer
A UCTI ON EXCLUS I V E Bring your property to Auction with us and your listing will be advertised with GAVL, a live Auction platform. GAVL delivers: A livestream of your auction day More out of town / international buyers More bidders via app and phone bidding to achieve a higher sale price Peace of mind by watching online if you can't be there in person Increase in auction attendance Engages a wider audience
In all methods, apart from during an auction, buyers can make either conditional or unconditional offers on a sale and purchase agreement. You and the buyer can then negotiate through the agent. Priced Attracts conditional buyers who are unable to buy via the auction process. Buyers and sellers can still enter into negotiation over the price. By Negotiation Encourages the market to make offers within the selling range. May be used when it is hard to estimate the price a property is likely to sell for. Prospective buyers make offers based on their perception of the market value of the property and the seller will negotiate with them on price. Deadline Sale Property is marketed for a set period with an advertised end date. The vendor can wait until the end date has been reached, and consider all the offers together, or they can accept an offer at any point during the listing period. Buyers need to be proactive in registering their interest Tender Prospective buyers make written offers to the agent before a deadline. Buyers’ offers may be conditional, for example, subject to securing finance, and you can also attach conditions to the sale, for example, stating the settlement date or listing the details of the chattels that come with the property. It is sometimes referred to as a “silent auction”.
COMPLIMENTARY SERVICES WHEN YOU LIST AND SELL WITH US
Multi website exposure
raywhite.co.nz and associated franchise sites, realestate.co.nz, Trade Me, Homes.co.nz, Ratemyagent, One Roof, Juwai, Hougarden
Full colour property brochures
Full colour brochures are printed and are available for buyers until the end of the campaign.
100 x DLE Just Listed mail drop
Envelope sized flyers delivered to 100 letterboxes showcasing your property
Window Cards
A3 Flyers are displayed on a rotational basis for window shoppers to check out what’s on offer
Database buyer match
Our database of active buyers are notified of your property being up for sale.
Sales team inspection
Our sales team inspect all new listings so they can correctly advertise your home to their buyers
Open homes and private inspections
Open homes and private inspections are arranged with your sales agent at your discretion
Council title and covenants
The council Title & Maps as well as any other covenants are made available to potential buyers
Auction Packs
All of the correct information and forms are collated and available for Auction properties
Rental appraisals
Our professional market rental appraisals are included for potential investment buyers
SUPERGOLD CARD DISCOUNTS
Ray White are proud to offer a 10% discount on our service fee to SuperGold Card holders Simply inform your salesperson that you are a SuperGold Card holder prior to listing your property for sale. You will receive a 10% discount off our service fee upon settlement For more information on SuperGold, please visit supergold.govt.nz
PRINT MEDIA AND DOCUMENTATION
Documentation Land Information Memorandums (LIMs) Property File Builders Report Open Homes and Private Viewings (at your discretion) Certificate of Title, Maps and Covenants Ray White DLE flyer drop to local area (at your discretion) Weekly Vendor reports Professional Rental Appraisal Our experienced and award winning property managers provide an in-house market rent appraisal that is available for all interested investor buyers to utilise. Our property managers are also on hand for professional advice when marketing a tenanted property and the healthy homes standards. Print Media Ray White has access to 1/4 Page, 1/2 page and full page options to advertise in publications all over New Zealand, including: Bay of Plenty Property Guide Beacon Property Guide Whakatane New Zealand Herald (Wed and Sun) Herald Homes
ONLINE MARKETING
WEB P LA TFOR MS At Ray White, we ensure that your property reaches the maximum audience possible. Real estate portals such as realestateco.nz, trademe.co.nz and homes.co.nz are essential at targeting buyers that are actively looking for real estate. We make sure your property gets as much exposure via portals as possible. In the digital age, buyers become aware of a new listing very quickly. Sometimes within hours of the listing. This means that the wave of all buyers that are ‘in-the-market’ will hit within the first week, days or even hours!
raywhite.co.nz Ray White New Zealand
trademe.co.nz TradeMe Property
realestate.co.nz
oneroof.co.nz NZME
homes.co.nz
GAVL Auctions Only
open2view.com for O2V customers
Hougarden.com Chinese-speaking NZ based buyers
juwai.com China based buyers
REALESTATE.CO.NZ DEDICATED TO PROPERTY
REALESTATE.CO.NZ ATTRACTS PRO PE RTY S E E KE RS GLO B ALLY. Realestate.co.nz attracts over 1.1million monthly visitors Over 900,000 saved search emails are sent each month, directly to the inbox of buyers Multiple packages that can increase the views of your property from 4 to 20 times a standard listing The standard listing is free of charge when you list with us. Optional Realestate.co.nz Upgrades: Packages: Platinum, Bronze, Silver and Gold Options (duration and inclusions vary) Showcase Carousel: Premium position at the top of the page. Super-sized images including agent branding. Greater exposure across surrounding suburbs Premium Feature: Super-sized listing images and agency logo. Key positioning in search results. Property details highlighted. Refresh: Boost your listing back to the top of your feature section. You must have an active feature for this product to activate.
Want more information? Ask your Salesperson for more details,.
TRADEME.CO.NZ & HOMES.CO.NZ
Trade Me is a popular Kiwi website that has become well known for it's property listings. The standard listing is free of charge when you list with us. They also offer a range of packages to enhance the exposure of your listing on the TradeMe Property site, as, as well as in their targeted email alerts. Homes.co.nz is also linked with Trade Me! Any packages you purchase will also include upgrades on homes.co.nz. Optional TradeMe Upgrades: Packages: Platinum, Gold, Silver, Bronze, Starter (duration and inclusions vary) Large listing card (Platinum, Gold): Largest photos in search to showcase the property’s best features. Medium listing card (Silver, Starter): Larger photos than a Base Listing card. Search Carousel: Appear at the top of relevant search results in a carousel on desktop. Showcase your listing’s best features with three photos. Platinum, Gold and Silver listings appear in the carousel on week one of the campaign. Bronze appears in the search carousel for the first three weeks of the campaign. Audience Extension: This enables you to sell one marketing solution optimised for maximum listing exposure and engagement across Trade Me Property as well as social media and other digital platforms. Want more information? Ask your Salesperson for more details.
ONEROOF.CO.NZ BE PROPERTY PREPARED
ONEROOF BOOST P A CKA GE S OneRoof is an innovative property platform powered by NZME. OneRoof has been built around a cornerstone of quality data and insights, and leverages NZME’s unrivaled editorial capability. Choose from OneRoofs Starter, Basic, Plus and Super packages Each package varies it’s inclusions of features, refreshes, super features and carousel products. The boost element to OneRoof includes NZME’s exclusive OneRoof audience targeting. Social Media (Facebook and Instagram) Google and NZME Display Ads High visibility ads on NZHerald.co.nz Ask your Salesperson for more information.
ADVANCED INTERNET MARKETING (AIM)
S EA RCH ENG I NE, WEB S ITE & S OCIA L OP TIMISA TION Reach more potential buyers where they spend their time online, using the most successful marketing platforms on the planet. AIM finds passive and active buyers by tapping into the power of Google & Facebook AIM matches people to your property and targets them AIM uses targeting and re-targeting to reach the right people on social media, and reach the most interactive people more than once By targeting buyers in your chosen locations and driving engagement with your most interest buyers, AIM can take your property marketing to the next level. Where will your property be seen? Social Media (Facebook and Instagram) Inside some phone apps Popular websites Google search pages For more information on AIM, speak to your Salesperson!
VIDEO AND PHOTOGRAPHY
Video is an indispensable tool in the realm of real estate marketing, offering an immersive and dynamic experience that photographs or descriptions alone cannot match. Video can help a a potential buyer clearly visualise themselves in the space Video provides a comprehensive understanding of a property’s features, from architectural details to natural lighting Videos engage a wider audience across various digital platforms. Think about adding a vertical, reel friendly video to your campaign to optimise reach to your online audience Photography serves as the initial gateway to entice potential buyers and is fundamental in making a lasting first impression in real estate marketing We work with property photography professionals to capture high quality images of your property Different packages are available depending on the size of your home. This can vary from including aerial/drone shots, the number of photos provided (can depend on the size of your property), twilight photography and more Photos can be edited to include virtual photography if the space is empty, to help provide a sense of space Adding location marks and boundary lines can also make location and section size more tangible for buyers. For more information on the different Video and photography options, speak to your Salesperson about their chosen supplier.
INTERACTIVE FLOOR PLANS
Matterport™ 3D viewing experiences can transform your listing! With a virtual tour of your property we can: Attract buyers unable to travel to the area Allow buyers to do their own walk through of your property anywhere, anytime. Offer the most transparent, informative and immersive customer experience to homebuyers Capture and connects rooms to create a truly interactive 3D model 2D floor plans for can also give potential buyers a thorough overview of a property without physically being there. A floorplan gives buyers: A birds eye view of your property An illustration of the structural and other design features A visualisation of how to move through the space, and space for furnishings For more information on the different floorplan options, speak to your Salesperson about their chosen supplier.
SIGNBOARDS AND STREET APPEAL
A signboard for a property for sale can offer several advantages: Increased Visibility: Signboards attract attention, drawing the eyes of passersby and those specifically looking for properties in the area. They can help to create local awareness about the sale. 24/7 Marketing: Unlike online listings that people might scroll past, signboards work round the clock, providing continuous exposure to anyone passing by, regardless of the time of day. Targeted Audience: They reach potential buyers who might not actively be searching online or working with a real estate agent but are interested in properties in that specific location. Supplemental Marketing: Signboards complement online listings and other marketing efforts, reinforcing the property's availability and potentially increasing enquiries.
Auction Ray White Papamoa 07 542 0504
rwpapamoa.co.nz Realty Focus Limited Licensed (REAA 20
PRESTIGE MEDIA RELATIONS
S HOWCA S I NG THE BE ST OF NE W ZE A LA ND REA L ES TA TE WI TH A RA Y WHI TE LUXURY EXCLUS IV E S ERV ICE About Ray White Prestige Media Relations Ray White sells more prestige properties over $2 million and $5 million than any other real estate group. Our dedicated team of highly experienced inhouse journalists will get your property the exposure that money can’t buy. A media expert guides the whole process, advises and orchestrates all media opportunities from TV to print from start to finish. How it works Before a listing is launched to the public, our key clients are offered a consultation with a member from the Ray White media team. From there a comprehensive media plan is developed bringing together the property’s unique features and our client’s needs. Results Our coverage reaches an approximate audience of 338 million people every year. $321 million worth of free media coverage and 18,000 free articles featuring Ray White annually Ray White has a 56% share of voice across all property brands in the Australasian media.
07 542 0501 rwpapamoa.co.nz 1/9 Domain Road, Papamoa
07 575 2030 rwmtmaunganui.co.nz 260 Maunganui Road, Mt Maunganui