Marketing Campaign - 202/15 The Mall

Ray White Mount Maunganui MARKETING YOUR PROPERTY

202/15 THE MALL

MOUNT MAUNGANUI & PAPAMOA rwmtmaunganui.co.nz | rwpapamoa.co.nz

Realty Focus Limited Licensed (REAA 2008)

Daisy Straub Licensed Salesperson 021 420 450 daisy.straub@raywhite.com Ray White Mount Maunganui 260 Maunganui Road Mount Maunganui, 3116 07 575 2030 mtmaunganui.nz@raywhite.com rwmtmaunganui.co.nz

RECCOMMENDED MARKETING METHOD

3 week Auction Campaign AUCTION METHOD

Auction

The Auction method is recommended: - Auctions create competition to achieve a premium price - Perfect when you have a set time frame - Best to let the market demand achieve your desired price - If you are committed to sell.

- Higher enquiries leading to the premium buyer

AUCTION EXCLUSIVE Bring your property to Auction with us and your listing will be advertised with GAVL, a live Auction platform. GAVL delivers: A livestream of your auction day More out of town / international buyers More bidders via app and phone bidding to achieve a higher sale price Peace of mind by watching online if you can't be there in person Increase in auction attendance Engages a wider audience

MARKETING YOUR PROPERTY Ray White Mount Maunganui & Papamoa have teamed up with TradeMe to offer a Gold Package and Audience extension at a heavily discounted rate of $499

Why Trade Me Gold?

Gold listings are seen in search 155% more than a Base listing.

Placing your property near the top of search drives high engagement: 133% more views 102% more watchlists Gold Package includes: High placement in search results with the largest listing card.

Your listing is elevated closer to the top of search results 5 times once a week, for 5 weeks.

Access to Audience Extension.

Embedded video and large hero images on the listing page.

Appear in the search carousel for one week.

How does Trade Me Audience Extend work?

Why Trade Me Audience Extend?

Trade Me Audience Extend enables you to sell one marketing solution optimised for maximum listing exposure and engagement across Trade Me Property as well as social media and other digital platforms.

By leveraging Trade Me’s data, listings are gaining more exposure with an additional 40,000 impressions on average across Facebook, Instagram and the Google Display Network.

Your listing appears across Facebook, Instagram and Google display for two weeks.

Leverage Trade Me data to increase engagement.

Re-target property seekers that have viewed your listing and reach additional buyers.

Ask your Licensed Salesperson for more information about this exclusive discount and these digital listing products

3D HOMEVIEW VIRTUAL TOURS TAKE YOUR LISTING TO A NEW DIMENSION

Transform your listing into a fully immersive, 3D viewing experience WHY HOMEVIEW 3D VIRTUAL TOURS? A high quality, Matterport™ virtual 3D tour of your property: Attracts buyers unable to travel to the area Allows buyers to do their own walk through of your property anywhere, anytime.

Offers the most transparent, informative and immersive customer experience to homebuyers Captures and connects rooms to create a truly interactive 3D model

PHOTOGRAPHY

OPEN2VIEW Professional Daytime Photography Twilight Photography Aerial Photography 3D Homeview - Matterport

DOCUMENTS AND SERVICES LIM Open Homes and Private Viewings (at your discretion) Certificate of Title DLE and A4 Property flyers

PROFESSIONAL RENTAL APPRAISAL Our experienced and award winning property managers provide an in-house market rent appraisal that is available for all interested investor buyers to utilise. Our property managers are also on hand for professional advice when marketing a tenanted property and the healthy homes standards.

OUR AGENCY FEES Our standard fee for our comprehensive sale is firstly a fee of $650.00 plus 3.95% of the first $390,000 of the sale price: then 2.5% on the remaining balance + GST.

ONLINE MARKETING WEB PLATFORMS At Ray White Mount Maunganui & Papamoa, we ensure that your property reaches the maximum audience possible. Real estate portals such as realestateco.nz, trademe.co.nz and homes.co.nz are essential at targeting buyers that are actively looking for real estate. We make sure your property gets as much exposure via portals as possible. In the digital age, buyers become aware of a new listing very quickly. Sometimes within hours of the listing. This means that the wave of all buyers that are ‘in-the-market’ will hit within the first one to two weeks.

rwpapamoa.co.nz Ray White Papamoa

raywhite.co.nz Ray White New Zealand

trademe.co.nz TradeMe Property

rwmtmaunganui.co.nz Ray White Mt Maunganui

realestate.co.nz

oneroof.co.nz NZME

homes.co.nz

GAVL Auctions Only

open2view.com for O2V customers

Hougarden.com Chinese-speaking NZ based buyers

juwai.com China based buyers

AIM GEOTARGETING SEARCH ENGINE, WEBSITE & SOCIAL OPTIMISATION

CAMPAIGN TRACK FACEBOOK +GOOGLE Reach more potential buyers where they spend their time online, using the most successful marketing platforms on the planet.

LOOK BEYOND THE TRADITIONAL PROPERTY WEBSITES AIM finds passive and active buyers Tap into the power of Google & Facebook AIM matches people to your property and targets them FACEBOOK ADS AIM uses targeting and re-targeting to reach the right people on social media GOOGLE DISPLAY AND SEARCH ADS Google Display ads show your property to people as they surf the net. They get potential buyers clicking Google search is used everyday rather than going to a direct website. By matching these searches to your property, we show your ads often above the search results.

TARGETING AND RETARGETING AIM targets prospective buyers in your area and to your property Retargeting technology keeps your property in front of the interested buyers, driving MORE engagement.

COMPLIMENTARY FREE OF CHARGE WHEN YOU LIST WITH RAY WHITE MOUNT MAUNGANUI & PAPAMOA TradeMe Audience Extend

Valued at $499 per listing, the Audience Extend is added onto the exclusively priced Gold Package ($499) to re-market buyers on social media and Google

Multi website exposure

raywhite.co.nz, rwmtmaunganui.co.nz, rwpapamoa.co.nz, realestate.co.nz, Trade Me, One Roof, Juwai, Hougarden, Videopunch

Full colour property brochures

Full colour brochures are printed and are available for buyers until the end of the campaign.

100 x DLE Just Listed mail drop

Envelope sized flyers delivered to 100 letterboxes showcasing your property

Window Cards in two locations

A3 Flyers are displayed in Papamoa and Mount Maunganui for the window shoppers walking by

Database buyer match

Our database of active buyers are notified of your property being up for sale.

Sales team inspection

Our sales team inspect all new listings every Tuesday, so they can advertise your home to their buyers well

Open homes and private inspections

Open homes and private inspections are arranged with your sales agent at your discretion

Council title and covenants

The council Title & Maps as well as any other covenants are made available to potential buyers

Auction Packs

All of the correct information and forms are collated and available for Auction properties

Rental appraisals

Our professional market rental appraisals are included for potential investment buyers

Social Media

Social Media exposure on our Ray White Mount & Papamoa Facebook and Instagram pages, with the option to boost and monetise your listing to our audience

SUPER GOLD CARD HOLDERS RAY WHITE MOUNT MAUNGANUI & PAPAMOA are proud to offer a 10% discount on our service fee to SuperGold Card Holders.

Simply inform your agent that you are a SuperGold Cardholder prior to listing your property for sale. You will receive a 10% discount off our service fee upon settlement.

Ray White takes pride in being the largest SuperGold property partner, and we are proud to offer this discount off our commission when you sell your property through us.

The SuperGold Card programme, run by the Ministry of Social Development, acknowledges the contributions made by seniors and veterans to New Zealand society.

There are two versions of the SuperGold Card; an ‘S’ branded card and ‘V’ branded card specifically designed for veterans. The card is automatically sent to people receiving New Zealand Superannuation and Veteran’s Pension and to other people who are 65+ in certain circumstances, and there are more than 630,000 SuperGold Card holders in New Zealand.

For more information on the SuperGold Card please visit the SuperGold website.