Retail Leasing Capability Statement
Trusted Experts in Commercial Property
Welcome
RWC WA has built a strong track record of delivering outstanding results through proactive, agent-led marketing strategies and continuous client engagement. Our unique approach drives sustained momentum, ensuring consistent success across both sales and leasing activities.
Acknowledged as industry leaders in commercial property throughout Perth and Western Australia, we are an efficient team covering sales, leasing, consultancy and asset management.
RWC WA staff have the knowledge to provide quality and informed, professional advice and service for all your management, sales and leasing real estate requirements and ensure that returns on your investment are maximised.
The RWC WA Retail Leasing team brings extensive experience in leasing retail projects across Western Australia. We work with many of the state’s and nation’s leading brands, while also excelling at sourcing bespoke local operators—often the key to creating a successful and distinctive retail mix.
Our ability to identify and secure local tenants gives us a significant competitive advantage. Finding the right operator often requires proactive methods such as cold calling and telephone canvassing—time-consuming efforts that yield standout results and help set a project apart.
We offer end-to-end solutions, from managing major developments and tenancy remixing to ongoing lease management. With more than 10,500 leases under management across Australia, RWC WA has access to a broad network of operators and lease structures. This enables us to deliver expert leasing strategies and informed rental advice tailored to each project.
Our services:
Project leasing on new and refurbished centres
Maintenance leasing on existing centres
Tenancy mix adjustments to meet market changes
Renewal negotiations for managed properties
Retail strips and shopping centres
Our approach
We take a proactive approach to all leasing both infill and leasing projects. The pathway to effective leasing relies on the following steps being undertaken.
Understanding The Market
1. Primary and secondary catchment areas defined
2. What makes it tick - demographic analysis
Competition
1. Prepare detailed assessment of surrounding competition and tenancy mix compecision
2. Prepare detailed GAP Analysis
Prepare Leasing Program
1. Identify target categories
2. Nominate optimum retailers
3. Timelines for completion
Canvassing
1. Tailored marketing campaign
2. Retailer data base
3. Target specific operators
4. Calculated cold canvassing and cold calling
Global reach
As part of Australasia’s largest real estate group, RWC has a collective reach that spans across a network of more than 12,000 professionals located across Australia, New Zealand, Asia and the Middle East.
Meet the team
Our team of highly experienced professionals are committed to the efficient management, strategic leasing, and successful sale of a wide spectrum of commercial real estate assets, serving the interests of investors, owner-occupiers, and developers.
Tanya Llewellyn Head of Asset Management
Hickey Senior Retail Property Manager
Hobbs Senior Commercial Property Manager
Paul Hope Centre Manager and Facilities Management Specialist
Black Administrative Assistant Centre Management
Stephen Harrison Joint Managing Director (Sales & Leasing Manager)
Rebecca
Christiaan
Chris Matthews Joint Managing Director
Bianca Heilig Commercial Property Manager
Tom Jones Sales & Leasing Executive - Licensee
Meg Parker Admin Coordinator Asset Management
Steven Cuzens Director of Client Services
Luke Pavlos Director of Commercial Services
Kathleen Brown Commercial Property Manager
Sarah Roye Commercial Property Manager Assistant
Amy McCabe Retail Assistant Property Manager
Allira
Jonathan Smit Retail Leasing Exective
Working hard for your investment
Effective retail leasing has the power to transform the entire shopping centre experience
At RWC WA, we understand the importance of tailoring strategies to each unique market, ensuring the best possible retail outcomes.
Our team combines deep market knowledge with a proven ability to identify and secure the right retailers for each opportunity. This strategic approach, backed by extensive experience, consistently delivers exceptional results for our clients.
Our track record speaks for itself.
Project leasing
Albany Plaza Shopping Centre
Bunbury Forum Shopping Centre
Northgate Shopping Centre Geraldton
Kalamunda Central Shopping Centre
Trinity Arcade (Perth CBD)
Wesley Quarter (Perth CBD)
Maintenance leasing
Hawaiian Portfolio
Woodvale Boulevard
Phoenix Shopping Centre
South Hedland Shopping Centre
Northam Boulevard
Shopping Centre
Flinders Square Shopping Centre
Kardinya
Flinders Square Shopping Centre, Yokine
Leasing Difficult and Long-Term Vacancies
Flinders Square Shopping Centre is a well-established neighbourhood shopping centre in Yokine, anchored by major retailers and a diverse specialty mix. In 2024, the centre faced significant leasing challenges following the default of a major café tenant and a critical gap in the food and beverage offering.
Background
The 284.0m² tenancy, previously occupied by Stellarosa Café, became vacant after a lease default. The size and location made it a challenging space to re-lease.
The owner, APIL, also identified an urgent need to secure a new coffee operator, as the centre’s customers had no on-site coffee option, and the nearest alternative was in a competing centre adjacent to Flinders Square. Flinders was losing customers as a result.
The incumbent managing agent had relied on their tenant database, Real Commercial listings, and leasing signage, but these passive marketing methods failed to generate suitable tenant interest or leasing results.
RWC Strategy
Telephone Canvassing and Cold Calling: Recognising the limitations of passive marketing, RWC WA implemented a proactive leasing strategy. We conducted targeted telephone canvassing and cold calling to directly approach operators in retail classifications suited to the centre. This allowed us to engage with quality prospects who were not actively searching through public listings, significantly expanding the pool of potential tenants.
Tailored Targeting:
By identifying and reaching out to operators with the right business profile and brand alignment, we ensured that the new tenants would add value to the centre’s offering and meet customer needs.
Negotiation Discipline:
We maintained a focus on achieving above-market rental levels and minimising incentives, even in a challenging leasing environment.
Results
The 284.0m² tenancy was leased at a rate above prevailing market levels for comparable spaces, with minimum incentives.
A new coffee operator was secured, fulfilling the owner’s requirements and restoring a critical amenity for customers. This lease was also agreed at a rental above budget, with minimal incentives.
Both tenancies were leased as a direct result of telephone canvassing and cold calling, demonstrating the effectiveness of proactive engagement over traditional passive methods.
Value Delivered
Vacancies Filled:
Difficult and long-term vacancies were leased quickly and on favourable terms, reversing the trend of unsuccessful passive marketing.
Rental Uplift:
Both leases were secured at rates above market and budget, enhancing the centre’s income profile.
Improved Customer Experience:
The reintroduction of a coffee outlet will significantly improved customer satisfaction and dwell time, supporting the overall performance of the centre.
Owner Satisfaction:
APIL’s requirements were met promptly and with strong commercial outcomes, reinforcing the value of proactive, strategic leasing management.