Concept Development

Origination Progression Expansion

Connecting the aspect of the owner migrating over from Korea and creating the foundation of NEXT to the location of Columbus Circle as that is a gathering place & it expands outwards.

Seeing NEXT as it keeps evolving & growing with diversity and inclusivity while remembering their mission, and values. Tying in Korean culture to acknowledge the significance of where it all started.

Continue to watch the company of NEXT flourish & grow through the struggles of this world. Expanding towards all types of people and creating a brand and company culture that accepts all people and their differences.