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Kimberlin, R. MCM 713 Assignment 3-4 Carringer September 1, 2011 Strategic Message Planner: MetroFitness Client and Product Since 1986, Metro Fitness has offered clean and convenient facilities stocked with state-of-the-art exercise equipment and has provided a supportive, positive environment for members and guests. Our mission is to present cutting-edge fitness expertise along with the highest level of customer service providing the most rewarding overall fitness experience possible. Locally owned and operated, our six area locations feature the largest variety of equipment for strength training, cardiovascular workouts and fitness classes and programs. Metro Fitness creates a complete fitness environment for members and visitors alike. Certified personal trainers are always available to answer any questions regarding your fitness goals or to suggest specific products from our Pro Shops. Year after year, Metro Fitness maintains its position as Central Ohio’s true leader in the fitness and nutrition industry. Target Audience The target audience for this advertising campaign is young adults 20 and 30 year olds with secondary target audience older adults 40 and older. Product Benefits As a member of Metro Fitness, your membership offers many benefits. All six of our facilities are open three hundred and sixty-five days each year. Our Worthington facility is open twenty-four hours a day through the week. All six of our clubs offer Free Personal Training Orientation sessions for our members. We offer over seventy-five free classes weekly including Silver Sneakers, Boot Camp, Step Aerobics, Abdominal/Core Classes, Strength/Sculpting Classes, as well as Spinning. Additional programs are offered through our Partner Providers including, Jazzercise, Yoga, and Martial Arts. Personal training sessions are always available, either one-on-one, or in our popular group format. As an added benefit, we offer many convenient tanning packages for you. Our Pro Shops are amply stocked with a wide assortment of nutritional supplements and accessories to help you meet your goals. For families on the go, we also offer Childwatch Services at several of our locations.


Most importantly, Metro Fitness is renowned for having the latest equipment and bestequipped fitness centers in the world. Get started today with any of our easy membership plans, and join the thousands of others who enjoy everything that Metro Fitness has to offer. Current Brand Image No commitment gym membership, 7 day trial membership. Build your confidence – start lifting today. Let us help you reach your goal by joining today. Rev up your metabolism. Direct Competitors and Brand Images Gold’s Gym (no commitment), Anytime Fitness (no commitment), Planet Fitness (no, commitment), Snap Fitness (no commitment), Arena District Athletic Club – downtown, Columbus Gym Membership – Easton, Lifetime Fitness, The Little Gym, Victory Gym, YMCA Indirect Competitors and Brand Images Indirect competitors include DVDs, in-home gym equipment, and independent personal trainers. Advertising Goal To get target audience members to sign up for 7 day trial membership and also become members. Strategic Message No commitment membership with 7 day trial membership. Supporting Benefits/Features No commitment memberships 7 day trial membership Convenient locations Childwatch Services 24-7 Center Benefit A name that is established and renowned for having the latest equipment and bestequipped fitness centers in the world.


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Television Storyboard :30 commercial

Looking for a summer romance? Fall in love with fitness and try the No Commitment Membership at Metro Fitness.

Jump start your summer fitness routine

and rev up your metabolism at Metro Fitness.

With 6 Area Locations including the Worthington location open 24-7, Metro Fitness offers Child Watch, Personal Training, and 75 free fitness classes.

Call 800-22-METRO and ask about the No Commitment Membership today. Or Visit us online at metrofitnessohio.com.

Call 800-22-METRO(63876) www.metrofitnessohio.com It’s never too late to get your Beach Body so join MetroFitness today.

And for a limited time, get a 7 Day Free Trial Pass to MetroFitness.


Radio Advertisement Title: Summer Fitness Client/Sponsor: MetroFitness Length: :30 Air Dates: June 1 – June 30 Looking for a summer romance? Fall in love with fitness and try the No Commitment Membership at Metro Fitness. Jump start your summer fitness routine and rev up your metabolism at Metro Fitness. With 6 Area Locations including the Worthington location open 24-7, Metro Fitness offers Child Watch, Personal Training, and 75 free fitness classes. Call 800-22-METRO and ask about the No Commitment Membership today. Or visit us on line at metrofitnessohio.com. And for a limited time, get a 7 Day Free Trial Pass to MetroFitness. It’s never too late to get your Beach Body so join MetroFitness today. ###

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