Raye Kimberlin website redesign portfolio

Raye Kimberlin website redesign Copyright Š 2016 by Raye Kimberlin. All rights reserved.

Raye Kimberlin Statement of Originality and Confidentiality

This portfolio is the work of Raye Kimberlin. Please do not copy without permission. Some of the exhibits, work samples, and/or service samples are the proprietary property of the organization whose name appears on the document. Each has granted permission for this product to be used as a demonstration of my work.

Copyright Š 2016 by Raye Kimberlin. All rights reserved.

Raye Kimberlin

project overview Problem: • Very limited in design and function.

• Security was an issue as we experienced hacks and spam issues.

• Administrative privileges were held by web designer and we had no control of design.

Solution: • Obtained quotes and selected web developer/hosting company.

• Provided website architecture, navigation, fresh content, inspiration, and best practices to web developer.

• Collaborated with all departments to develop more compelling content and better function.

• Trained with new web developer on CMS software.

• Designed several pages including the library, Alumni, Board of Trustees, Friends for Payne, Payne Ambassadors, and Visit Payne page.

• Developed forms and landing pages.

• Managed SEO, keywords and optimization for the site and each individual page.

• Submitted the site to faculty, staff and board for QC and review prior to launch.

Results: • Responsive website that reacts to whether the viewer is using a desk top, tablet and mobile device. This improves the functionality on a variety of internet browsers, tablet devices, and smart phones.

• Security improvements to avoid hacks and spam issue.

• Administrative privileges are internal which allows for more internal control and flexibility.

• Use of WordPress, plug-ins and content management system to help with website maintenance.

Copyright © 2016 by Raye Kimberlin. All rights reserved.

before

payne.edu

Copyright Š 2016 by Raye Kimberlin. All rights reserved.

PAYNE.EDU

Copyright © 2016 by Raye Kimberlin. All rights reserved.

after

payne.edu

Copyright Š 2016 by Raye Kimberlin. All rights reserved.

Copyright Š 2016 by Raye Kimberlin. All rights reserved.

website performance Overall payne.edu is performing in the optimal grade area for best-in-class webpages (70 and above). Mobile responsiveness and SEO are our strength areas with 100%.

Two areas in need of improvement are page speed and security. This will be challenging due to the nature of our site being used for higher education. It is heavy in content and has a high number of pages. The security certificate is being corrected by our web developer which should authenticate our SSL certificates and increase our website grade by 10 points.

We currently do not sell or accept donations directly through our site but through 3rd party websites which do have SSL certificates in place (Raiser’s Edge and Zazzle.com).

Copyright Š 2016 by Raye Kimberlin. All rights reserved.

competitor analysis Payne.edu is in line with many of the top seminaries such as United Theological Seminary, Princeton Theological Seminary and Chicago Theological Seminary. We are also leading the historically black seminaries as well.

Company Name

Website Grade

united.edu payne.edu ptsem.edu ctschicago.edu itc.edu hoodseminary.edu shaw.edu candler.emory.edu vuu.edu divinityhoward.edu

85 84 84 81 77 76 67 62 49 32

(Source: http://www.website.grader.com, July 25, 2016)

Copyright Š 2016 by Raye Kimberlin. All rights reserved.

www.rayekimberlin.com

Copyright Š 2016 by Raye Kimberlin. All rights reserved.