ravnn thornton Graphic Designer
EDEA REBRAND Brand Identity Packaging Design Illustration
Sketches of line designs
Iterations of the logo
The project was expanded from a packaging project to a whole rebrand of Edea. Edea is a skate company that creates man-made skates for figure and roller skaters, and they focus on innovation, Italian style, and modern craftsmanship. The mission was to create a rebrand that fit with the luxurious and expensive products, as well as their values, while maintaining their identity of skating.
Main mark for identity
BRAND IDENTITY
Primary logo and primary colors.
Secondary logo and primary colors.
Edea’s identity is not just the wordmark, but it also includes the illustrations of skating elements. The line designs are integral to Edea’s brand identity, and it’s used throughout the applications of their packaging, products, and advertisements.
Folder, letterheads, envelopes, and business cards
STATIONERY
Packaging box: Boots and blades
Edea’s packaging system are decorated with elements (line designs), to abstractly convey what type of products are inside the packages.
PACKAGE SYSTEM
Top Left: Accessories package Bottom Left: Boots only Right: Blades
International shipping box
Outdoor billboard advertisement
ADVERTISEMENTS
Poster advertisements (left to right): text-heavy, image-heavy, and image and text
Responsive web design: desktop, tablet, and mobile
WEB DESIGN
Home page, product page, edea family page, and checkout page
Edea. Home of the champions.
K-WHO Web Design UI/UX Design Process & Research Personal Project
Intro page, home/search page, and home pages for k-pop groups
MOBILE VERSION
K-WHO is a website and app that helps new and existing fans obtain more knowledge about K-pop idols and groups in an informational and visual way. The main objective was to create a library of these groups and idols, as the site incorporates the visuals of K-pop, the idols, and the groups themselves, while also incorporates digestible information for the users to learn. This way, the information and visuals about these groups and K-pop in general are all in one place and is accessible for users to sift through.
Different pages for the same girl group: Twice
DESKTOP & MOBILE VERSION
For each groups and idols, various types of photos of that member and/or group will be shown throughout various sections. This is to help showcase more aspects of their personality and concepts for the users to better recognize the individual or group.
Twice member: Sana’s profile pages
Photo pages from Sana’s page
Twice’s discography pages
Stray Kids’ pages
K-WHO. Learning the visuals & information of K-pop.
BAXTER Brand Identity Packaging Design Process & Research
Iterations of logo
BRAND IDENTITY
Secondary logo
Primary logo
Primary logo with subsidiary company
The project was to pick a pre-existing company, rebrand the identity of the company, and create a brand standards for said company. Baxter is a multinational healthcare company that focuses on medical products and therapies that are used throughout hospitals and clinics. As their brand emphasized making a meaningful difference and saving and sustaining lives, the brand’s identity was shaped to a more positive and brighter outlook, using bright and bold colors to make a more positive experience for the users and the patients.
The color system is split up into five care systems that the brand has: hospital (h), nutritional (n), renal (r), critical (c), and surgical (s) care. The color care system is used on the package itself for the individual products, while the round sticker label is used on a huge package box to indicate what care system is being shipped. The rectangular sticker is primarily used for the smaller boxes that include individual products to help indicate the care system, the product number, the quantity, the size, and the type of product that’s inside the package.
PACKAGE SYSTEM
Huge package box for large and bulk shipments
Smaller packages for Baxter products with color systems
ADVERTISEMENTS
Desktop version: home page and Youtube channel
WEB DESIGN
Mobile version: home page, user profile, menu page, and products page
BRAND STANDARDS
Selected spreads of brand standards manual
Baxter. Saving and sustaining lives.
FIVE THINGS Publication Design Book Design Photography
PROCESS
The idea of the project was from Tara Anderson’s podcast of “Five Things.” Anderson is the host and producer of the Five Things podcast and it sets on the idea of why we keep certain objects, what part about it defines us, and what memories we experienced from them since we kept them. The mission was to make the bookbinding, the casing of the book, and the book itself special in some way for the person the book is about (Howard Thornton). In this case, his mixed-race identity was the embodiment of this project itself.
THE CASING
The book and casing itself represent Howard’s Japanese culture, incorporating Japanese book-binding and bento box scarves to wrap around the book as if it was a “bento”.
Showcasing the diecut page closed and opened
THE CONTENTS
For this book, special diecuts with folded pages were done to create special openings in the book to showcase Howard’s quotes from a personal interview about his objects. This helped create the relation of the book to videogames, as the diecuts recreate the act of immersion with the book. Mostly the content inside the book calls back to videogames, and these medium help him escape from reality. His thoughts of the content comes from a Westernized culture, as he lived in America for most of his life.
Five Things. Memories through objects.
ALLEY CAT ADVOCATES Brand Identity Collaborative Work
Selected pages of the digital brand standards manual
DIGITAL BRAND STANDARDS MANUAL
A non-profit organization was assigned to a team of student designers to help rebrand or refresh their organization’s identity. For Alley Cat Advocates, the mission was to create a refresh for their brand and their deliverables to gain more attraction and awareness to their organization. As an individual project, I was tasked to create a brand standards manual for the non-profit organization. Because of the hit of the pandemic mid-semester, the brand standards was made into a digital version for convenience to the client.
Primary logo with circle mark
BRAND REFRESH
Primary logo with no circle mark
Ear-Tipped Teal Pantone 631 C R:77 G:172 B:200 C:67 M:02 Y:11 K:00
Feeline Orange Pantone 804 C R:255 G:170 B:77 C:00 M:41 Y:63 K:00
Catnip Green Pantone 5655 CP R:177 G:191 B:173 C:00 M:41 Y:63 K:00
Latté Beans Pantone 719 CP R:237 G:196 B:152 C:01 M:18 Y:31 K:00
TNR Black Rich Black R:00 G:00 B:00 C:60 M:40 Y:30 K:100
Whisker White White R:255 G:255 B:255 C:00 M:00 Y:00 K:00 Colors: primary and secondary colors
BRAND STANDARDS MANUAL
Alley Cat Advocates. Feeline good.
PROCESS JOURNALS Process & Research Publication Design Photography
Closeup of months and color system for the process journal
PROCESS JOURNALS’ SYSTEM
From the Fall 2019 semester, two books were made as a documentation for the process of the projects from two courses: Book Forms and Packaging Design. The main component of these two books was to convey ideas, concepts, and research and see the results from beginning to end. The process was documented by months and five colors that are representative of fall (Research/Ideas, Initial Sketch, Work-in-progress, Refinement, and Final Design).
PROCESS JOURNAL: PACKAGING SYSTEM
Selected spreads of the process journal: packaging system
PROCESS JOURNAL: BOOK FORMS
Selected spreads of the process journal: book forms
Process Journals. Making thoughts into reality.
This book was printed on a Canon imagePRESS C850 at UofL Print and Mail Services, with the printing costs underwritten by Canon Solutions America.