SELLING YOUR HOME Prepared for Susie & Louis 77 Columbus Avenue, Unit 1 Somerville, MA 02143 Ilya Jacob Rasner |Vice President |Realtor Keller Williams Realty 955 Massachusetts Avenue | Cambridge, MA 02139 617-823-9780 (cell) | ijrasner@gmail.com
Initial Consultation • Learn about me, my company, and how my home selling strategy nets you more money. • Discuss today’s market • Learn about your goals and needs, and establish a strategic plan to reach them.
About Me REALTOR® since 2005 Vice President |Agent Leadership Council Sell 5X more homes than the average agent Referral-driven business: Dedicated to developing life-long relationships • Member of NAR, MAR, GBAR • Husband, father of 2 young boys, enjoy traveling, reading, & trivia • • • •
Why Keller Williams Realty? • Different by Design • #1 Largest Realtor in US. • #1 in Buyer Satisfaction. • Agents as partners.
Skills & Services •
Professional photography
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Staging: We using the 2013’s Best of Boston– awarded by Boston Magazine - Home Staging & Interior Design Firm
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Tech & Buyer-savvy – Using the right tools in the right way
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Maximizing information to Realtors & Buyers
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Enhanced visibility on Trulia, Zillow, Realtor.com – showcase listings
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MAPASS – Showing feedback system
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Open House Invitations & Listing Announcement cards
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Dedicated Property Websites
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DotLoop– E-Signature platform (no printing, faxing, or scanning)
Maximizing Exposure
Showing Scheduling | Feedback System
Buyer Tools Walkability Index Floor Plans
Social Media Influence = Greater Exposure
Pricing Recommendations • The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • We want to generate offers before the market moves on to newer listings.
My Track Record of Success • Creating leverage for my sellers: multiple offers & short market times = higher net • Marketing: Done right with a high-level approach, proper counsel and agency to get my clients the most money in the shortest time
Next Steps • Review/Sign Listing Contract • Follow up regarding pricing; staging consult/prepare for photography • Review timeline of process