1 minute read

Seamlessly Outsourced for Smooth Success

Peta-Gaye Willis’ virtual assistant company, exceptionalADMIN, helped many firms survive the pandemic.

“[Covid-19] triggered a massive influx of new customers that were looking to pivot from brick and mortar bases to e-commerce. My company ended up helping a lot of businesses continue to operate despite having their store locations being shut down due to changing government requirements.”

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In their early days, exceptionalADMIN focused on raising awareness of what virtual assistants did and how someone in that role could help an operation. But when Covid-19 hit, companies started looking to outsource their social media and recruitment activities to find the best people and the best deals, as everyone was working from home anyway. Word of mouth referrals from satisfied customers have grown the business over time...

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