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New Form of Femininity
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“Sustainability is at the forefront of everything we do.”
The Britishbased studio, named after its founder Laura Pitharas, entered the fashion sphere not long ago, in October 2021, and is a contemporary luxury womenswear label. Pursuing elegance, straight lines, sleek silhouettes, and neutral color palettes are the main driving forces behind the Laura Pitharas brand.
“I wanted to go back to my roots of menswear tailoring and create a womenswear line that is both feminine, masculine, and eventually comfortable enough.”
Not only does she promote a new form of femininity through oversized silhouettes, but she also produces environmentally conscious products. When asked if the future of fashion has to be centered around sustainability, she answers, “It has to be; we have no choice. The fashion industry is one of the top polluting industries. We have to act, take action, and be responsible.’’ All collections include pieces made sustainably using 100% Yorkshire wool and mills to weave clothes tipped!
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