Listed: The Impact Report 2024

LISTED 2024

T H E IMPACT REP ORT

PRESENTED BY

LISTED THE IMPACT REPORT

Table of Contents Impact by the Numbers ................................................................................................. 2 Communities of Opportunity....................................................................................... 5 Translating Communities of Opportunity into Impact.................................... 6 President’s Report................................................................................................................ 9

EDITOR-IN-CHIEF Hannah Baumer Marketing Coordinator ADVERTISING & SPONSORSHIP Kellie Whitlow 804.422.5009 kwhitlow@RARealtors.com

Impact of Partnership for Housing Affordability..............................................10

PUBLICATION DESIGN Punch

Impact of Marketing Content.................................................................................... 12

COVER PHOTO Bridget Hazel

@RARealtors Social Media Impact.......................................................................... 13 Impact of Events............................................................................................................... 15 Impact of DEI...................................................................................................................... 18 Impact of Advocacy...................................................................................................... 20

COVER PHOTO LOCATION Old City Hall EVENT PHOTOGRAPHER Michelle Lefebvre Office: 804.422.5000 Fax: 804.422.5088 Web: RARealtors.com

RPAC Investors................................................................................................................... 23 Impact of Programs and Professional Development................................... 31 Impact of Leadership Development Academy.............................................. 32 Circle of Excellence........................................................................................................ 34 Impact of CVR MLS......................................................................................................... 37 What to Expect in 2025................................................................................................. 39 Note: Estimates from January-October of 2024 not extrapolated to cover November/December 2024.

Copyright © 2024. Richmond Association of REALTORS®. All Rights Reserved. Articles of information from the report may not be reprinted without the permission of the Richmond Association of REALTORS®.

The publisher does not endorse advertised products unless specifically stated, and reserves the right to reject any advertisements at any time.

RARealtors.com

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RI C H MON D ASSOCIATION OF REA LTORS® 2024 R A R E X EC UTIVE COMMITTEE

2024 BOARD OF DIRECTORS Daphne MacDougall Scott McClaine Stephanie Prentice Monica Rawles

PRESIDENT

Joan Dorsey

VICE PRESIDENT

Dakia Knight

John VanderSyde

IMMEDIATE PAST PRESIDENT

Dare Tulloch

COM M I TTE E MEMBERS BY THE NUMBERS

15

AWA R D S COMMITTEE

17

C O M M U N I C AT I O N S COMMITTEE

2

2024 IMPACT

5

BUDGET & FINANCE COMMITTEE

21

D I V E R S I T Y, E Q U I T Y, & INCLUSION COMMITTEE

33

GOVERNMENT A F FA I R S COMMITTEE

15

G R I E VA N C E COMMITTEE

N O M I N AT I N G & ELECTIONS COMMITTEE

54

PRO S TA N D A R D S COMMITTEE

For a full list of committee volunteers, visit RARealtors.com/RARGovernance

5

16

PROGRAMS COMMITTEE

2024 BOARD OF DIRECTOR S

C E N T RAL V I RG I N I A REGION AL MU LTIPLE LISTING SERV ICE 2024 CVR MLS EXECUTIVE COMMITTE E

Jenn Cox Tondra Devarel Jim Dorsey Claire Forcier-Rowe Melissa Grohowski Larry Lewis Scott Shaheen

PRESIDENT

Steve Overgard

PRESIDENT-ELECT

Shanna Story

VICE PRESIDENT

Rhonda Carroll

Karen Smith

IMMEDIATE PAST PRESIDENT

Susan Stynes

Kristin Beran Krupp

S U BSCRI BE RS SERV ING BY THE NUMBERS

6

BUDGET & FINANCE COMMITTEE

19

12

MLS COMMITTEE

CEO presentations/ speaking engagements

6

16

N O M I N AT I N G & ELECTIONS COMMITTEE

42

S TA N D A R D FORMS COMMITTEE

sales meeting visits by RAR & CVR MLS staff

For a full list of committee volunteers, visit RARealtors.com/MLSGovernance.

RARealtors.com

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Together, we are inspiring and creating communities of opportunity.

RAR provides members with numerous continuing education opportunities and guides adherence to the Code of Ethics. RAR is the lead advocate in the region for the protection of private property rights.

With the Partnership for Housing Affordability (a 501(c)(3) nonprofit established by RAR twenty years ago), RAR is recognized regionally as a leading voice in the creation of communities of opportunity—

“

communities that feature safe streets, affordable housing, high quality public schools, jobs that pay sustainable wages, transit that connects homes/ education/employment, and woven throughout is a rich tapestry of natural, recreational, and cultural amenities accessible and affordable to all. In short, we believe that each child born today in our region should have the opportunity to reach 18 years of age healthy, whole and with live options for their future.

We believe home ownership is a path to household wealth; and inclusive home ownership opportunities can help ameliorate historic wrongs and narrow the racial wealth gap.

Just as 2024 has been a year of tremendous change in the real estate industry, we know that more changes are likely in the coming year. To best meet the challenges and opportunities of change, we seek to remain both agile and disciplined. At CVR MLS and RAR, our goal is to equip our members to thrive in a fundamentally changed real estate landscape. We are grateful for the courageous, committed, volunteer leaders who partnered with us and placed enormous trust in us this year. This engagement and trust enable us to lead through change and seize the opportunities before us.

“

I

n early 2024, the staff of the Richmond Association of REALTORS (RAR) and the Central Virginia Regional Multiple Listing Service (CVR MLS) gathered to develop a collective vision for our organizations.

In CVR MLS, the communities of opportunity we create, strengthen, and maintain are for the benefit of our Participants, Subscribers, and their clients.

The MLS is a technology platform that enables the orderly exchange of real estate listing data, thereby undergirding and facilitating an organized marketplace for the sale and purchase of real estate.

The portfolio of technology products provided and supported by CVR MLS allows real estate professionals to conduct business. We focus on products that affect the transaction from the listing appointment to the closing table.

To best meet the challenges and opportunities of change, we seek to remain both agile and disciplined.

– L A U R A L A FAY E T T E

RARealtors.com

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Translating Communities of Opportunity into Impact

A

t the Richmond Association of REALTORS® (RAR), we have a mantra: “people will not buy a house, until they have first bought into a community’s quality of life.” And our collective

quality of life in metropolitan Richmond will not be what it can and should be until each person has the opportunity to flourish. A “community of opportunity” is a regional ecosystem in which people have a chance to be their best selves and experience positive health, educational, and vocational outcomes. Safe, sustainable, attainable housing is the foundation upon which a community of opportunity is built.

Within the Association itself, we provide members with the education, advocacy, and risk management services that are necessary, if our members are to have the opportunity to build professional, ethical and profitable careers. In 2024, we experienced increased enrollment in our programmatic efforts—networking events, virtual and in-person classes, and Town Halls with Legal Counsel attended by over 3,500 members.

At the Central Virginia Regional Multiple Listing Service (CVR MLS), the staff and leadership recognize that maintaining a timely and accurate database of residential listing data makes an orderly real estate market possible. While the compensation field has been removed from the MLS system, the database

In the Richmond region, RAR has been and will continue to be a driving force in advocating for and advancing the cause of housing. Earlier this year, Henrico County asked PHA to administer its newly established Affordable Housing Trust Fund. Over the

remains a robust, essential repository of listing data that

next five years, PHA will be responsible for allocating

etc.—to facilitate the success of our participants.

$60 million to for-profit and nonprofit developers

enables participants to meet the needs of their clients.

In addition to the MLS system, CVR MLS supports a state-of-the-art portfolio of technology products— ShowingTime, SentriLock lockboxes, TransactionDesk,

for the construction of homes affordable to working families in the county. We are honored and excited to play a small, supportive role in PHA’s efforts.

6

“

“

Safe, sustainable, attainable housing is the foundation upon which a community of opportunity is built.

2024 IMPACT

OVER THE NEXT 5 YEARS, PHA WILL ALLOCATE

$60M

for the construction of affordable homes.

RARealtors.com

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President’s Report

BY JOAN DORSEY

W

hen I assumed the office of President, I indicated that one of my priorities in working with staff in 2024 would be to provide numerous opportunities for our members to increase their industry knowledge, hone their professionalism, and enhance their value proposition to sellers and buyers. We kept that promise. Given the changes to how compensation is offered and communicated, never has there been a time in the real estate industry when it has been more important for REALTORS® to know their value, articulate their value, and demonstrate their value.

I am proud of how the leadership and staff of the Richmond Association of REALTORS® proactively prepared our members to practice in a new landscape—we prepared them through consistent, transparent communications as well as numerous educational classes and town halls. Moreover, we expanded the breadth of the CVR MLS Matrix system through a data share with our Tidewater counterpart—REIN (the Real Estate Information Network). A subsequent data share with our neighbor to the north—BRIGHT MLS—will be accomplished in the coming months.

In the broader community, RAR continues to be a much sought after and highly respected voice advocating for the development of more housing units across the full spectrum of price ranges, from affordable to workforce to market rate housing.

Given the changes to the way real estate professionals must practice and given a tight regional housing market with insufficient inventory, 2024 has been a challenging year. But we have taken several opportunities to network, to laugh, to enjoy one another’s company—the Spring Fling and RE Expo come to mind.

In 2025, we will need to continue the path we charted this year—to see and seize the opportunities presented within the challenges. One of our great strengths as REALTORS® is our ability to adapt; we do it with every transaction. We will continue to lean into this strength. While we cannot always control the circumstances in which we find ourselves and our industry, we can control our attitude toward the circumstances. Let us choose to be proactive, positive, and professional.

RARealtors.com

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Strengthening Richmond’s Housing Landscape The Impact of the Partnership For Housing Affordability

I

n a year marked by rising housing costs and mounting pressures on families across Richmond, the Partnership for Housing Affordability (PHA) continued its role as the backbone organization in reshaping the region’s housing landscape. With a renewed focus on policy and impact, PHA’s efforts have taken center stage, demonstrating our commitment to making metropolitan Richmond a place where affordable housing is not just a vision but a reality.

The organization’s transformation this year started with the launch of its new brand and website, designed to better reflect the evolving needs of our community. The new platform serves as both an educational resource and a rallying point for local residents, policymakers, and developers.

At this year’s State of Housing Event, before four hundred stakeholders and community members, we released our first-ever regional policy agenda, a blueprint that outlines actionable steps to increase affordable housing in the greater Richmond area. The agenda, developed in collaboration with housing advocates and local officials, emphasizes the need for more coordinated regional efforts and policy changes that prioritize long-term affordability. With this agenda, PHA is pushing for bold initiatives such as increased public investment in housing and leveraging land to create mixed-income communities.

The most tangible expression of PHA’s impact this year is its administration of Henrico County’s $60 million affordable housing trust fund. This initiative will create 150 affordable housing units annually, a critical lifeline for moderate income families in a market where housing prices continue to escalate. The trust fund, guided by PHA’s expertise, is already setting the stage for sustainable, equitable housing growth in Henrico County.

WILL CREATE

150

affordable housing units annually

PHA’s efforts this year underscore our role as a leader in tackling one of the region’s most pressing challenges.

With a bold, new vision and strategic initiatives in place, we are helping to create communities of opportunity, one step at a time.

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2024 IMPACT

HRL

BY THE NUMBERS

5,372 HRL total number of calls

14

MINUTES HRL average call time

The Housing Resource Line offers residents a direct line to vital housing information and referrals. This service helps connect people with housing assistance programs, affordable housing options, and expert advice to support their unique needs.

1,030 $229,980 Partnership referrals to date

Amount of financial assistance residents were connected to (as of 10/28/2024)

SERVICES NEEDED

BY CALLERS (01.01.24 – 09.30.24)

2,545

Financial assistance

1,138 Rental options

312

Other

200

Legal support

140

Homelessness

85

Financial education

40

20

16

8

1

1

Lending Homebuying Foreclosure support support prevention Ramp Repair Pre-homelessness Needed needed

2,480

T O TA L N U M B E R O F CALLS BY LOCALITY RESIDENTS

Powhatan

(01.01.24 – 09.30.24)

New Kent

Richmond City

14 9

767

Chesterfield

1,242 Henrico

105

14

Goochland

Hanover pharva.com

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Impact of Marketing Content

O

ver the years, we’ve partnered with local creative teams specializing in photography and film to produce content for consumer placements and a stock library for members’ marketing use.

500+

100+

DOWNLOADS

PHOTOS ADDED

of the Creative Commons license stock imagery

of the interior and exterior of local model homes

5

NEW CANVA TUTORIALS

to help members learn how to make their own marketing content

All marketing content for REALTORS®' use is hosted at RARealtors.com/MarketingContent.

The campaign supports our consumer-facing site, WeAreTheR.com. Ads incorporating the new stock library appeared in print and digital consumer placements with the tagline “Realtors: Your Local Community Advocates,” to draw consumers to resources promoting the value of using a REALTOR®.

TOP IMAGES DOWNLOADED

12

2024 IMPACT

3,245 followers @RARealtors

Major Investor

CircEx

RE Expo

#RARealtors

REALTOR All...

Events

#SocialMediaImpact

LDA

MLS

RARealtors.com

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14

2024 IMPACT

Impact of Events

R PA C B R I C K U N V E I L I N G JANUARY 11, 2024 This event was held for investors who gave $2,500 to RPAC in 2023.

They are honored with their name engraved on a brick outside of RAR’s main entrance.

R PA C A P P R E C I AT I O N R E C E P T I O N NOVEMBER 21, 2024 This annual reception is held in recognition of RAR’s RPAC Investors and their commitment to the Association’s advocacy work. Every year, RPAC’s Fair Share ($99+) and Major ($250+) Investors are invited to engage with area elected officials.

RARealtors.com

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RAR GOLF TOURNAMENT AND SPRING FLING AT M A G N O L I A G R E E N | A P R I L 2 4 , 2 0 2 4 RAR’s Golf Tournament and Spring Fling at the beautiful Magnolia Green Golf Course were great successes.

Tournament players competed for prizes, and all members were invited to join the Spring Fling.

LO C K TO B E R F E ST | O C TO B E R 3 – 2 1 , 2 024 CVR MLS hosted the third annual Locktoberfest, a great opportunity for agents to return idle lockboxes to win some great prizes, including a grand prize of free CVR MLS fees for 2025.

16

2024 IMPACT

R E E X P O | O C TO B E R 2 2 , 2 024 This highly anticipated expo brought REALTORS® of Central Virginia together for a full day of education, networking, and opportunities to develop new business relationships. This event included a networking breakfast, keynote speaker Kyle Scheele, breakout sessions, a luncheon, and happy hour on the tradeshow floor.

Keynote speaker Kyle Scheele

670 members

387 exhibitors

I N S TA L L AT I O N R E C E P T I O N AT THE JEPSON ALUMNI CENTER DECEMBER 11, 2024 The leadership of RAR and CVR MLS for 2025 are installed and outline their visions for the coming year.

RARealtors.com

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Impact of DEI The Richmond Association of REALTORS® has adopted the following Commitment to Inclusion:

The Richmond Association of REALTORS® is committed to fostering diversity, equity, and inclusion within our organization and the communities we serve. We recognize that diversity is not only essential but enriches our industry, strengthens our communities, and drives innovation. By promoting equity and embracing an inclusive culture, we are setting a standard for action where we can build a stronger, more resilient real estate community working together toward a future where all individuals have equal opportunity to thrive.

Kelsey Croston, staff, Danielle Bowers, Chair of the DEI Committee, Connie G Rodriguez, Vice Chair of the DEI Committee

125+ Signatures on Our Pledge

18

2024 IMPACT

RARealtors.com

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Our Company Values Nº1 SERVE WITH CARE We genuinely care about our members and lead with a culture of exceptional customer service.

23,420

NUMBER OF CALLS RECEIVED IN 2024

ticket inquiries received in 2024

354

New REALTOR®️ applications processed from January 1st to October 30th, 2024

20

2024 IMPACT

9,602 Calls received

by CVR MLS

17,514 Calls received

by RAR

Nº2

Nº3

WORK AS A TEAM

KEEP IT HONEST

We understand our individual strengths and recognize that we are at our best when we work together.

We are always reliable, sincere and authentic in our communications.

Nº4

PUSH BOUNDARIES We foster an open-minded environment in which people can explore new ideas with room to fail or succeed.

$110,000

of interest income earned from RAR’s LION loan (Local Impact Opportunity Note) at Virginia Community Capital was donated to

12

philanthropic organizations chosen by the Philanthropic Committee

Nº5 MAKE A DIFFERENCE We are passionate about the impact we have on our membership and the community’s collective quality of life.

1,000+ staff volunteer hours for

17 NONPROFITS RARealtors.com

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Impact of Advocacy T

he Richmond Association of REALTORS® plays a key role in encouraging the creation of housing opportunity throughout the Richmond region by supporting policies, plans, and candidates who prioritize this essential human need.

IN 2024, YOUR GOVERNMENT AFFAIRS TEAM: SUPPORTED the creation of Henrico’s $60 million Affordable Housing Fund

MAYORAL RACE To support pro-housing policies, the Richmond REALTORS® Political Action Committee (RPAC) endorsed Dr. Danny Avula for Mayor, the winning candidate, and endorsed in all nine council races.

These candidates have demonstrated a strong commitment to advancing housing opportunities, enhancing the quality of life for all Richmonders, and are steadfast allies of the real estate community.

22

2024 IMPACT

ADVOCATED for policies that allow homeowners to build accessory dwelling units

LOBBIED to simplify and expedite permitting for residential developments

RARealtors.com

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24

2024 IMPACT

Join the RPAC Elite

Many thanks to the 2024 RPAC Major Investors.

This list reflects only RPAC contributions received before September 13, 2024.

To become a member of the RPAC Elite, invest $250 or more in Richmond RPAC. Log in to RARealtors.com and look for the Invest in RPAC link on your member profile page.

RARealtors.com

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Golden R | $5,000

26

RHONDA CARROLL Samson Properties

BETH DALTON Long & Foster REALTORS®

JOHN FINN LIBBY GATEWOOD United Real Estate Richmond Napier Realtors, ERA

TOM INNES RE/MAX Commonwealth

THOMAS JEFFERSON Joyner Fine Properties

JOHN POWELL Long & Foster REALTORS®

SHANNA STORY Parr & Abernathy Realty, Inc

JACK TORZA Long & Foster REALTORS®

2024 IMPACT

KAREN SMITH RE/MAX Commonwealth

Crystal R | $2,500

JENNIE BARRETT SHAW The Steele Group

JENN COX Jenn Cox Realty

KATHERINE HAWKS The Steele Group

JOHN O’REILLY BHG Base Camp

CURT REICHSTETTER Two Dog Realty

TODD ROGERS Hometown Realty

NATHAN HUGHES Sperity Real Estate Ventures

DAPHNE MACDOUGALL The Steele Group

RARealtors.com

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Sterling R | $1,000

KIM ATKINSON Shaheen Ruth Martin & Fonville

DAWN BRADLEY Long & Foster REALTORS®

TONDRA DEVAREL Shaheen Ruth Martin & Fonville

ELMER A. DIAZ Samson Properties

JOAN DORSEY Long & Foster REALTORS®

BLAKE EUDAILEY BHHS PenFed Realty

MELANIE HERRING Shaheen Ruth Martin & Fonville

JASON HESTER DAKIA KNIGHT Rashkind Saunders & Co ICON Realty Group

KRISTIN KRUPP Shaheen Ruth Martin & Fonville

HEATHER PLACER MULL JIM NAPIER Shaheen Ruth Napier Realtors, ERA Martin & Fonville

MARY ANN WHITE Napier Realtors, ERA

REED WILSON The Wilson Group

SANDY OWENS RE/MAX Commonwealth

STEPHANIE PRENTICE LATOYA WASHINGTON United Real Estate Richmond Conveant Realty

Governor’s Club | $500

REGINA BANKS United Real Estate Richmond

NANCY CHEELY The Steele Group

MARY K MCDONALD Long & Foster REALTORS®

GRAHAM RASHKIND MONICA RAWLES Rashkind Saunders & Co Shaheen Ruth Martin & Fonville

JASON SAUNDERS SCOTT SHAHEEN Rashkind Saunders & Co Shaheen Ruth Martin & Fonville

MAHOOD FONVILLE Shaheen Ruth Martin & Fonville

BO STEELE The Steele Group

SHANE LOTT JOHN MARTIN Rashkind Saunders & Co Shaheen Ruth Martin & Fonville

CLAIRE FORCIER ROWE BHHS PenFed Realty

SCOTT RUTH Shaheen Ruth Martin & Fonville

KAREN STEPHENS Long & Foster REALTORS®

SUSAN SWINK Compass

DARE TULLOCH Long & Foster REALTORS®

RARealtors.com

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Capitol Insider | $250

30

FERAS ALMOMANI Shaheen Ruth Martin Fonville

WES ATIYEH Joyner Fine Properties

ALICE BUCHANAN SCOTT Long & Foster REALTORS®

CHRISTY BURTON OMARZAI Hometown Realty

PATRICE CARROLL Keller Williams Realty

NAT CROSS Realty Richmond

MEGHAN DICKEY HALE Shaheen Ruth Martin Fonville

JIM DORSEY Long & Foster REALTORS®

JUDITH FLAIG GRAFFUM Harvest Realty, Inc.

SARAH FREEMAN Long & Foster REALTORS®

ANNEMARIE HENSLEY Compass

ANNE INNES RE/MAX Commonwealth

BILL LAFRATTA Shaheen Ruth Martin Fonville

LEIS LINARES ICON Realty Group

TERESA MELTON BHHS PenFed Realty

2024 IMPACT

Capitol Insider | $250

HEATHER REICHSTETTER Two Dog Realty

BETH ROBBINS

ANN VANDERSYDE Long & Foster REALTORS®

JOHN VANDERSYDE Long & Foster REALTORS®

United Real Estate Richmond

CYNTHIA SAADY Fathom Realty Virginia

SUSAN STYNES River City Elite Properties

TERRY TYSON RE/MAX Commonwealth

JAMIE YOUNGER Long & Foster REALTORS®

RARealtors.com

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While You Sell the Dream,

Let Us Bring It To Life.

Before

After Hassle-Free Renovations by Local Trusted Experts

Chat with Tim & Ryan

Your Richmond Renovation Experts

ryandey@renovationsells.com (804) 601-0039

32

2024 IMPACT

Impact of Programs T

he Richmond Association of REALTORS® strives to foster professional development in the real estate community by offering its members a diverse selection of programs and educational opportunities.

500+ 175+

13

8

8

designation and certification offerings

Code of Ethics trainings

hours of continuing education credit

continuing education courses

TOWN HALL sessions with Attorney Michael Lafayette

Year

IN NUMBERS

RARealtors.com

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C E R T I F I C AT E S

Y T D, CURRENT AS OF 10/31/24

6,310 certificates awarded for all classes

281

CVR MLS fine waivers earned through Road Rules On-Demand

230

CLASSES offered on the learning.RARealtors.com

6,885 T O TA L U S E R VISITS IN 2024

TOP DOCUMENT

TOP VIDEO

Forms

Overview of form updates with attorney Michael Lafayette

Revisions Summary Guide

40 34

2024 IMPACT

FA Q S ANSWERED

34

webinar

52 onsite

131 virtual

CREDIT HOURS

26,114

total continuing education credits earned

13,427 total class registrations

L E A R N I N G . R A R E A LT O R S . C O M USAGE

2,553

RAR Members logged onto Learning.RARealtors.com for the first time

2,171 handouts downloaded

910

post-course surveys submitted

4,936

TOWN HALLS

total attendees

560 TO P S E S S I O N

live attendees (as of October 28) O C TO B E R O F F I C E W AT C H PA R T Y

350+ 13 town hall sessions

self-reported watch party attendance

VIDEO LIBRARY

7

videos with RAR Legal Counsel

TOP VIDEO

Overview of CVR MLS Listing Agreement RARealtors.com

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Impact of LDA A

s an organization, the Richmond Association of REALTORS® knows that our position of respect and influence in our region is due in large part to the quality and dedication of our volunteer leaders.

T H E 2 0 2 4 L E A D E R S H I P D E V E L O P M E N T A C A D E M Y AT A G L A N C E

13

Participants

137+ Collective years in real estate

85+

Designations, certifications and organization affiliations

125+ Average hours of volunteer service per month

Scott Andrews Khaliyah Barakhyahu Danielle Bowers Alex Clemons Ayannah Edwards

David Hebel Layal Hosn Mari Kotze Abby Moncrief Rebecca Pace Melody Pike Connie G. Rodriguez

36

2024 IMPACT

“

The Leadership Development Academy creates an impact on leadership excellence in the REALTOR® community. The program creates opportunities for visionary, service-oriented REALTOR® members to hone their leadership skills for professional, civic and community leadership roles.

“

Mark Goad

RARealtors.com

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Circle of Excellence HONOREES

38

JUDI BAKER Compass

KHALIYAH BARAKHYAHU EXP Realty

AMANDA BRENNAN Coldwell Banker Prime

ANNE BRINKLEY Honey Tree Realty

JENNIFER COX Jenn Cox Realty

TONDRA DEVAREL Shaheen, Ruth, Martin & Fonville

CLAIRE FORCIER-ROWE BHHS PenFed Realty

SARAH FREEMAN Long & Foster REALTORS®

ELIZABETH GATEWOOD Napier Realtors, ERA

KEOSHOA GORDON Shaheen, Ruth, Martin & Fonville

MELISSA GROHOWSKI Long & Foster REALTORS®

KIM HERNANDEZ The RVA Group Realty

MELANIE HERRING Shaheen, Ruth, Martin & Fonville

LAURA JARRETT RE/MAX Commonwealth

LACEY KEARNEY Providence Hill Real Estate

DAKIA KNIGHT ICON Realty Group

KRISTIN KRUPP Shaheen, Ruth, Martin & Fonville

2024 IMPACT

BETH LANE Metropolitan Real Estate

LADONNA LEWIS ICON Realty Group

KRYSTYL LEONARD Encompass Realty

BECKY MCNEER Shaheen, Ruth, Martin & Fonville

KIMBERLY MOORE-HARRIS Samson Properties

THERESA MORRIS Encompass Realty

JULIA MORRISON Long & Foster REALTORS®

JANET NOWLIN NextHome Integrity Realty

SANDRA OWENS RE/MAX Commonwealth

SAM PLOTT BHHS PenFed Realty

PAMELA POPE Long & Foster REALTORS®

BETH PRETTY Keller Williams Metro Center

BETH KCRAGET ROBBINS United Real Estate Richmond

CONNIE G. RODRIGUEZ Compass

KAREN SMITH RE/MAX Commonwealth

KAREN DUKE STANLEY Paragon Real Estate Group

DARE TULLOCH Long & Foster REALTORS®

TINA WINN Shaheen, Ruth, Martin & Fonville

JAMIE YOUNGER Long & Foster REALTORS®

DAUNE ZOOK Resource Realty Services

RARealtors.com

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40

2024 IMPACT

RARealtors.com

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Impact of M

any see the MLS as a basic database where listing agents list and buyer agents search. But the role of the MLS has evolved into more than a storage house of basic real estate data. CVR MLS has built a portfolio of essential and productivity enhancing tools that goes beyond the Matrix database.

This suite of tools and resources drives opportunity and is an essential part of the local real estate market.

POWERING WEBSITES

T EC H N O LO GY B R I D G E

T R A N SAC T I O N TO O LS

CVR MLS supports our agents in keeping the local real estate market moving. Our agents help create opportunities for homeownership to more and more people every day. Homeownership supports local schools and businesses and builds strong residential networks to create vibrant and healthy communities.

We are proud to provide our agents with the technology to create communities of opportunity.

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2024 IMPACT

1,732,256 M AT R I X M L S S Y S T E M VISITS

313,697 82,160 45,351 12,443 10,001 TransactionDesk

Realist

ShowingTime

MarketStats

SentriLock

8,455

4,947

1,876

1,555

1,475

RPR

FastStats

ListTrac

DepositLink

CubicASA

TRAFFIC TRENDS BY MONTH

AV E R A G E SHOWINGS PER LISTING BY MONTH

2024

JANUARY

FEBRUARY

MARCH

APRIL

6.3

7.2

7.5

7.3

M AY

JUNE

J U LY

AUGUST

6.4

5.6

5.4

4.8

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

4.7

4.7 CVRMLS.com

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What to Expect in 2025 ENHANCED TECHNOLOGY TOOLS With the integration of new AI-powered enhancements in the RAR and CVR MLS knowledgebases, members and subscribers can look forward to a more intuitive and responsive search experience around the clock. Data insights gathered from searches will empower staff to address agents' most pressing questions more effectively.

S T R AT E G I C PA R T N E R S H I P S A N D C O L L A B O R AT I O N S Building on our existing partnerships and establishing new, seamless data-sharing relationships with neighboring MLSs will allow agents and clients to access a broader array of property listings without additional training, enhancing their experience and options.

D I V E R S I T Y, E Q U I T Y, A N D I N C L U S I O N I N I T I AT I V E S Read the inclusion statement written by the 2024 Diversity, Equity, and Inclusion Committee on page 18.

W E WA N T TO S E E YO U I N 2 0 2 5 !

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STRENGTHENED LEADERSHIP DEVELOPMENT Through the Leadership Development Academy, the incoming cohort will gain valuable skills that not only contribute to the evolution of the real estate profession but also empower them to make meaningful contributions to their communities, cultivating a future generation of leaders.

CONTINUED ADVOCACY A N D R E P R E S E N TAT I O N RAR’s proactive engagement in governmental relations ensures that REALTOR®️ voices are influential in local policy-making, advancing housing opportunities across the Richmond region. In concert, the Partnership for Housing Affordability's administration of Henrico’s housing trust fund will foster a more supportive environment for both developers and homebuyers.

ENGAGING MEMBER EVENTS In 2025, events like the Spring Fling Golf Tournament and RE TRENDS will provide REALTORS®️ with rich opportunities to network, exchange insights, and strengthen connections within our real estate community. Additionally, Town Halls and continuing education classes will remain accessible and convenient, keeping members informed and engaged.

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2024 IMPACT