Retail Design Portfolio

RETAIL DESIGN PORTFOLIO

RAND AL-NAJJAR SELECTED WORKS & DESIGN PHILOSOPHY

TABLE OF CONTENTS

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02

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Luxury Flagship Store

Experiential Flagship Store

Bloomingdale’s Mall Pop Up

Bloomingdale’s In-store Pop Up

Selfridges In-store Pop Up

Retail

Retail

Retail

Retail

Retail

A conceptual, luxury flagship store designed for Ghawali at Level Shoes in Dubai Mall, UAE

A luxurious flagship store developed and executed for Ghawali in Nakheel Mall, Riyadh in KSA

A storytelling pop-up design at Bloomingdale’s in Dubai Mall, UAE

An experiential pop-up design at Bloomingdale’s in Dubai Mall, UAE

An experiential pop-up design at Selfridges, Oxford Street in London, UK

GHAWALI FLAGSHIP STORE DESIGN Level Shoes, Dubai Mall

Branded Interior Design for Retail

A conceptual, luxury flagship store design

OWNERSHIP: FULL DESIGN

01

RETAIL EXPERIENCE

GHAWALI FLAGSHIP STORE DESIGN DUBAI MALL, UAE 340 SQM

A conceptual luxury fragrance flagship store inspired by

the emotional landscapes of the Middle East. Fluid architectural gestures, tactile materiality and immersive sensory rituals transform the retail journey into an atmospheric spatial experience.

DESIGN NARRATIVE

SAND DUNES

FLOWING FORMS

DESERT OASIS

FAÇADE DESIGN

HIDDEN SANCTUARY

Tutor – Guillermo Zambrano, Store Planning Manager, Louis Vuitton

Istituto Marangoni - Professional Programme in Interior Design for Luxury Hospitality, Wellness & Retail

01

DESIGN CONCEPT

THE JOURNEY OF SCENT A fluid, desert inspired retail experience where scent is translated into space through sculptural forms and sensory rituals. Inspired by the classical elements of nature, the design is shaped around three experiential stations: Bukhour, Water, and Sand, each reflecting Ghawali’s sensory pillars of ritual, freshness, and desert identity.

SPATIAL STRATEGY

1

STORYTELLING / DISCOVERY

2

EXPERIENTIAL ZONE

3

SENSORY CAFÉ / PERSONALIZATION

4

SECRET VIP ROOM DOOR

5

VIP LOUNGE

MATERIAL BOARD 1

BRUSHED BRASS METAL

2

PATTERNED MARBLE FLOORING

3

OAK HERRINGBONE WOOD FLOORING

4

LINEN BLEND FABRIC

5

BEIGE TRAVERTINE MARBLE

6

ARABESCATO OROBICO MARBLE

7

BEIGE TRAVERTINE MARBLE WITH EMBOSSED MOTIFS

8

HAND WOVEN CARPET

9

LIMESTONE ROCK

10

BRASS AND CRYSTAL GLASS

11

LIME PLASTER PAINT

12

BEIGE FABRIC MESH

13

ANILINE FULL GRAIN LEATHER

DESIGN ELEMENTS 6 8

1

5

7

2 3

9 10 MARBLE COUNTER

ROCK COUNTER

GLASS PARTITION WALL

BEIGE FABRIC MESH – FLOOR TO CEILING FEATURE STRUCTURE

LEATHER CHAIR

LIGHT SCONCES

CRYSTAL CHANDELIER

OLIVE TREE

BACKWALL NICHE PRODUCT DISPLAY

11

4 12 13

INCENSE WALL

WATER WALL

SAND WALL

01

SENSORY CAFÉ DESIGN

THE OASIS A serene sensory café designed as an immersive oasis where soft curves, warm materiality, and filtered light create a calming spatial retreat. Inspired by the relationship between scent and taste, the experience reinterprets fragrance notes through layered beverages and tactile material exploration, blending aroma, flavor, and atmosphere into a unified sensory journey.

SPATIAL STRATEGY

1

STORYTELLING / DISCOVERY

2

EXPERIENTIAL ZONE

3

SENSORY CAFÉ / PERSONALIZATION

4

SECRET VIP ROOM DOOR

5

VIP LOUNGE

MATERIAL BOARD 1

TERRACOTTA PLASTER

2

TRAVERTINE MOSAIC

3

BRUSHED BRASS METAL

4

LINEN BLEND FABRIC

5

VELVET UPHOSTELRY

6

BRASS METAL STRUCTURE

7

HAND WOVEN CARPET

8

BEIGE TRAVERTINE MARBLE

9

BRUSHED BRONZE METAL

10

GLASS

11

SCULPTED BRONZE METAL

DESIGN ELEMENTS 4

1

11 2

10

3

4

6

7

MARBLE BAR COUNTER

9

COFFEE TABLE

TILED FLOORING

GLASS PARTITION WALL

WARM WALL, RIPPLED CEILING WITH COVE LIGHTING

BAR CHAIR

LIGHT SCONCES

CHANDELIER

OLIVE TREE

5 8

LEATHER CHAIR

01

VIP ROOM DESIGN

THE HIDDEN SANCTUARY A secluded VIP sanctuary designed as an intimate retreat where warm lighting, tactile materials, and sculptural forms create a refined sensory atmosphere. Conceived for slow and personal fragrance discovery, the space transforms retail into a private ritual of storytelling, comfort, and immersion.

SPATIAL STRATEGY

1

STORYTELLING / DISCOVERY

2

EXPERIENTIAL ZONE

3

SENSORY CAFÉ / PERSONALIZATION

4

SECRET VIP ROOM DOOR

5

VIP LOUNGE

DESIGN ELEMENTS

MATERIAL BOARD 1

DARK WALNUT VENEER

2

LIGHT OAK VENEER

3

BRUSHED BRASS

4

BEIGE TRAVERTINE MARBLE

5

HAND WOVEN FABRIC

6

BRASS AND CRYSTAL GLASS

7

WARM CAMEL VELVET

1

2

7

3

6

8

9 4

CURVED SOFA

COFFEE TABLE

LEATHER CHAIR

TRAVERTINE TILED FLOORING

5 8

BRUSHED BRASS METAL

9

HAND WOVEN RUG

DOME CEILING WITH COVE LIGHTING

WARM WALL, RIPPLED CEILING WITH COVE LIGHTING

LIGHT SCONCES

CHANDELIER

PLANTERS

GHAWALI FLAGSHIP STORE DEVELOPMENT Nakheel Mall, Riyadh

A luxurious flagship store executed for Ghawali in Nakheel Mall, Riyadh in KSA

OWNERSHIP: DESIGN DEVELOPMENT + EXECUTION

02

RETAIL EXPERIENCE

GHAWALI FLAGSHIP STORE DEVELOPMENT & EXECUTION NAKHEEL MALL RIYADH, KSA 89 SQM

Inspired by stone, concrete, steel, water, and fire, the Ghawali store is

designed as a modern urban cave that feels raw, immersive, and refined. Textured surfaces, mineral tones, and soft lighting create a cavernous space that invites exploration and discovery. Visitors move through the store as if uncovering hidden gems, with Ghawali’s perfumes revealed like rare treasures within the space.

DESIGN NARRATIVE

CONCRETE

STEEL

FIRE

FAÇADE DESIGN

WATER

Chalhoub Group x Ghawali – Done In Collaboration With Sager Studio, 3D, ArchiDecor, Tripod Mena & TVS

02

DESIGN CONCEPT

DISCOVERING GHAWALI The front of the store introduces Ghawali’s sensory journey through a sculptural travertine counter showcasing the perfume collection alongside immersive Water, Sand, and Fire stations. Designed as a space of exploration and storytelling, the experience invites visitors to discover fragrance through texture, ritual, and the elemental beauty of nature.

SPATIAL STRATEGY

2 3 4 1

7 6 5

2

1

STORYTELLING

2

EXPERIENTIAL ZONE

3

PERSONALIZATION

4

CONSULTATION

5

CASH WRAP

6

VIP ROOM

7

BOH

MATERIAL BOARD 1

LIMESTONE GRP ROCK WALLS

2

SILVER TRAVERTINE MARBLE

3

DARK CONCRETE TILE

4

FULL GRAIN LEATHER

5

RAW OUD WOOD

6

WARM GREY PLASTER PAINT

7

OLIVE TREE

8

NATURAL SAND

9

ULTRA CLEAR GLASS

10

ELECTROPLATED BRASS METAL

DESIGN ELEMENTS

7

1

2

9

8

8

6

10 3 11

WIRE LEATHER CHAIR

ORGANIC MARBLE TABLE

OLIVE TREE PLANTER

TRAVERTINE MARBLE CASH WRAP

METAL MESH BACKWALL DISPLAY

GRP ROCK WALLS

ROTATING SAND DISPLAY

LOUNGE SEATING

12 4 13

11

GI MESH METAL

12

GYSOPHILA FLOWERS

13

BLACK SQUARE SECTION METAL FRAME

14

OFF WHITE FABRIC

5

14

TRAVERTINE MARBLE DISCOVERY TABLE

OUD WOOD

ELEMENTAL SHOWCASE: SAND – WATER - SMOKE

PROJECT VIDEO - LINK

GHAWALI BLOOMINGDALE’S MALL POP-UP Dubai Mall, UAE

A storytelling pop-up design at Bloomingdale’s in Dubai Mall, UAE

OWNERSHIP: CONCEPT DESIGN DEVELOPMENT + RENDERINGS + EXECUTION

03

RETAIL EXPERIENCE

GHAWALI BLOOMINGDALE’S POP-UP DESIGN & EXECUTION DUBAI MALL, UAE 17 SQM

The design reimagines a modern traditional Khaleeji living room through

honest materials such as clay tiles, silver travertine, leather, and rock.

Light, shadow, and reflections create a sense of depth, while the mirrored backdrop reflects Ghawali’s balance between modern and traditional identity, with hospitality and connection at the center of the space.

DESIGN INSPIRATION

TERRACOTTA BREEZE TILES

Chalhoub Group x Ghawali – Done In Collaboration With Sager Studio and Tripod Mena

03

DESIGN CONCEPT

MOMENTS OF SCENT, DISCOVERY, AND CONNECTION Ghawali’s Bliss pop-up is an immersive sensory journey where fragrance, touch, and discovery come together through interactive scent experiences and intimate moments of exploration.

From personalized fragrance rituals to gifting moments unlocked with antique keys and leather trunks, the space creates a warm atmosphere rooted in hospitality, emotion, and connection.

SPATIAL STRATEGY

4599 108

499

115

482

115

61

60

78

76

62

3

3877

750

473

473

25

90

90

800

800

2200

4

5

2

50

629

729

50

3

182

532

1

EXPERIENTIAL ZONE

2

NOVELTY DISPLAY

3

CONSULTATION

4

DISCOVERY

5

CASH WRAP

865

1

700

855

855

2

1255

1255

865

650

811

30

130

118

118

360

360

30

182

4827

MATERIAL BOARD 1

STUCCO PAINT

2

ULTRA-CLEAR GLASS

3

TERRACOTTA TILES

4

NATURAL GRAVEL

5

SILVER TRAVERTINE MARBLE

6

FULL GRAIN LEATHER

7

BRASS METAL

8

RAW SS METAL

9

SS MIRROR

10

GI METAL MESH

1

3

DESIGN ELEMENTS

5

6

7

8

2

4

10

9 WIRE LEATHER SOFA

TRAVERTINE MARBLE DISCOVERY TABLE

ORGANIC MARBLE TABLE

TRAVERTINE STOOL

TREE PLANTER

LEATHER TRUNK BAGS DISPLAY

GLASS FUNNELS

PERFUME INGREDIENTS CLOCHE

BREEZE TILES WALL

TERRACOTTA TILES

GHAWALI BLOOMINGDALE’S IN-STORE POP-UP Dubai Mall, UAE

An experiential pop-up design at Bloomingdale’s in Dubai Mall, UAE

OWNERSHIP: CONCEPT DESIGN + RENDERINGS + EXECUTION

04

RETAIL EXPERIENCE

GHAWALI BLOOMINGDALE’S POP-UP DESIGN & EXECUTION DUBAI MALL, UAE 41 SQM

Inspired by water, sand, bukhour, and florals, the Ghawali pop-up at

Bloomingdale's invites visitors into a warm, sensory world of scent and discovery. Soft lighting, textured finishes, flowing water, drifting incense, and a signature flower wall create an immersive atmosphere, while interactive experiences and a personalized scent station bring each fragrance to life.

DESIGN INSPIRATION

EARTHY

RAW

LANDSCAPE

HARMONY

Chalhoub Group x Ghawali – Done In Collaboration With Tripod Mena

04

DESIGN CONCEPT

A JOURNEY THROUGH SCENT AND SENSORY DISCOVERY The journey begins with discovery, drawing visitors into Ghawali’s sensory world of scent and texture. Guests move through the signature flower wall and personalized scent creation experience before pausing for consultation and deeper fragrance exploration. The experience concludes in the experiential zone, where water, sand, and bukhour leave a lasting sensory impression.

SPATIAL STRATEGY

3

5

1

1

DISCOVERY

2

SIGNATURE WALL

3

CREATE YOUR OWN SCENT

4

CONSULTATION

5

EXPERIENTIAL ZONE

4 2

MATERIAL BOARD 1

FULL GRAIN LEATHER

2

GRP PANEL

3

STUCCO PAINT

4

CONCRETE LINOLEUM FLOORING

5

BRASS METAL

6

MICROTOPPING

7

CONCRETE LINOLEUM FLOORING

8

SILVER TRAVERTINE MARBLE

9

GI METAL MESH

10

SS MIRROR

1

4

DESIGN ELEMENTS

5

7

2

3

6

8

9

WIRE LEATHER SOFA

ORGANIC MARBLE TABLE

TREE PLANTER

GLASS FUNNELS

BREEZE TILES WALL

TRAVERTINE STOOL

SAND DISPLAY

WATER DISPLAY

BUKHOUR DISPLAY

10

TRAVERTINE MARBLE DISCOVERY TABLE

GHAWALI SELFRIDGES IN-STORE POP UP Oxford Street, UK

An experiential pop-up design at Selfridges, Oxford Street in London, UK

OWNERSHIP: FULL DESIGN

05

RETAIL EXPERIENCE

GHAWALI SELFRIDGES POP-UP DESIGN OXFORD STREET, UK 18 SQM

Inspired by Gulf date harvesting culture, the Ghawali pop up is designed

as a warm sensory oasis shaped by scent, craft, and hospitality. The curved structure draws from the natural texture of dates, creating intimate moments throughout the space. At the center, the Fragrance Finder guides guests toward their ideal scent, while the hospitality experience pairs Arabic coffee and flavored dates inspired by the fragrance ingredients.

DESIGN INSPIRATION

PALM TREES

EXPLORATION

HOSPITALITY

COMMUNITY

05

DESIGN CONCEPT

JOURNEY THROUGH THE DATE OASIS Visitors are welcomed with the aroma of Arabic coffee and warm date tastings before flowing into a discovery journey through scent. At the center, the Fragrance Finder creates a personalized experience, leading guests toward gift crafting and a refined final wrap-up inspired by Gulf hospitality and craftsmanship.

SPATIAL STRATEGY

2 4

3

5

1

1

COFFEE STATION

2

DATE TASTING

3

DISCOVERY

4

GIFT CRAFTING

5

CASH WRAP

MATERIAL BOARD 1

PATTERNED TEXTILE

2

TERRACOTTA PLASTER PAINT

10 9 2

3

TRAVERTINE MARBLE

4

WOOD VENEER

5

UPHOLSTERY FABRIC

6

WOVEN BASKET

7

BRASS FABRIC MESH

8

BRUSHED BRASS METAL

9

PALM TREE LEAVES

10

ROPE

DESIGN ELEMENTS

3

1

4

6

7

COFFEE HOSPITALITY STATION

FRAGRANCE FINDER COUNTER

CASH WRAP

BRASS STOOL

LIT MESH CANOPY

SENSORY DATES FRIDGE

CRAFTMANSHIP DISPLAY WALL

5 8

TERRACOTTA SCREEN WALL

Contact Information: +971503017585 randalnajjar15197@gmail.com LinkedIn Profile

Dubai, UAE