Ranch House Journal - Summer 2016

Ranch House JOURNAL

Summer 2016

24

10 Things Only Hereford People Understand

38

2016 Livestock Marketing Survey Report

72

Upcoming Sales

table of CONTENTS

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16

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23 THINGS MOST LIVESTOCK SHOWMEN HAVE DONE AT LEAST ONCE

10 LIES STOCK SHOW PEOPLE TELL THEMSELVES

10 THINGS ONLY HEREFORD PEOPLE UNDERSTAND

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38

48

HEARTBRAND BEEF

2016 LIVESTOCK MARKETING SURVEY REPORT

ANGUS NEWS

56

60

68

BRAHMAN NEWS

HEREFORD NEWS

SHORTHORN NEWS

72

80

83

UPCOMING SALES

BEHIND THE SCENES

INDEX

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winning is in the details DON’T FORGET THE MOST IMPORTANT DETAIL IN THE SHOW RING... FEEDING SHOWBLOOM.

• The BGY advantage • Aids muscle development and firmness • Increases food intake and utilization • Promotes healthy skin and hoof condition • Creates a shiny, healthy coat 513-721-5808 www.ShowBloom.com 4 Ranch House Journal | Summer 2016

Our vision for the Ranch House Journal began with a desire to serve our clients with more and provide another avenue to gain exposure for their ranches. It is for this reason that in future publications any ad we design for a client will automatically be included. Also, our current web clients can advertise within these pages for only $50.

There’s no doubt the highlight of this publication is our 2016 Livestock Marketing Survey Report. We had more than 900 producers participate in our survey, helping us learn more the current state of the industry and helping you better market your livestock. We hope you also enjoy the entertaining editorial about the livestock industry, highlights of our clients’ success and news from various breed associations you’ll find within the pages of this publication.

letter from the

EDITOR

C

reating this magazine has been like preparing for a national show — constantly on my mind, consuming many extra hours to make things their best and it is something that means a lot to our team. Sending this magazine to the show ring, or should I say to print, is exciting.

This publication has been a long-term goal for Ranch House and it is rewarding to see it come together.

As a cattlewoman myself, I am always looking for ways to improve my marketing program both at shows and online. I hope this issue helps you do that and gives you the confidence to contact us with any questions you may have.

Thank you to those who contributed to this issue and who gave their support. Without you, this would not be possible.

It is my honor to present to you the very first issue of the Ranch House Journal!

Melissa Grimmel, Graphic Designer

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23 THINGS

MOST

LIVESTOCK SHOWMEN

HAVE DONE AT LEAST ONCE

If you’ve ever shown livestock of any species, chances are you have done these things at least once in your life!

By Rachel Cutrer

1.

Used some form of fitting product in your own hair. (For me personally, my product of choice was Mane and Tail shampoo in high school because supposedly it makes your hair grow faster.

2.

Sweat through your entire shirt (and possibly underwear), then stood in front of your cattle fans to help air out.

3. Wondered if you had enough

time to make it to the restroom between classes.

4. Got pooped on.

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5.

Drank out of a water hose in desperation of summer heat.

Probably sometime closely related to item #2.

6. Cried when your favorite calf

finished their last show.

7. Aimed the blower hose in your

mouth just to see what happened.

8.

Gotten soaked on a wash rack (intentionally or accidentally).

9. Snuck over to your biggest

competitions aisle when no one was around to check out their stock.

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10. “Borrowed” a flake of hay from 15. Lied to someone about the

your neighbor just to see if it might spark your calves appetite.

11. Put a fake spider over the

rafters and lowered it down on innocent spectators as they walked by. (Or used the $20 bill laying on the ground under a feed sack tied with fishing line trick)

12. Slept on your feed sacks.

13. Taken pictures of your friends

sleeping at their stalls and post them on Facebook.

14. Pestered the show officials

repeatedly about when the classes would be posted.

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disposition of your animal. “Oh no, Suzy Q NEVER kicks when you scrub her back legs — WHAM!!”

16.

Used feed buckets or water buckets for chairs.

17. Forgot your registration or

health papers at home and had to ask grandma to urgently drive them to you at the show (or overnight mail them to you).

18.

Ate junky carnival food.

Hey who can resist fried Oreos or funnel cakes.

19. Used hay twine, electrical tape

or bailing wire to rig up some broken piece of equipment.

20. Felt that combination of

nerves and excitement the split second before you walk in the ring the first time for the day.

21.

Written your calf’s birthday or weight in the back or bottom of your entry card so you don’t forget.

22. Had to think twice about

if your comb goes in the left or right pocket. Then answered that by physically pretending like your showing an imaginary calf.

23. Forgot where you set

your show stick down and had to scavenge around the barn/ restrooms/makeup ring to try to find it.

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10 LIES STOCK SHOW PEOPLE

TELL THEMSELVES

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Have you ever told a little white lie about showing? Or, heard that nagging little voice in your head with a token statement you’ve heard time and time again…but you know deep down isn’t quite true? Here are 10 lies livestock show people tell themselves and one truth.

By Rachel Cutrer

1. WE’RE GOING TO MAKE A LOT OF MONEY IN THE SHOW CATTLE BUSINESS No, probably not. Especially if you’re focusing strictly on show cattle. It takes a lot to buy cattle, properly care for them, travel to the shows and compete. There are many cattle businesses who do operate in the business mentality to make money and that should be your goal, but also realize that while you may not be making millions with your show livestock enterprise you are making memories and that’s worth quite a lot.

respect because it is a struggle I face at every show. I never wear western jeans at home, so I only use them 2 or 3 times a year and they NEVER fit! I constantly battle the muffin top.

3. IF I SIT HERE LONG ENOUGH AND IGNORE THAT PILE OF MANURE IN THE STALLS MY LITTLE SISTER WILL EVENTUALLY PICK IT UP No she’s not. I can speak from experience and showing with my little sister for eight wonderful years.

She is not going to get up and pick up the poop. You should just get it yourself.

2. EVEN THOUGH THESE JEANS ARE HARD TO GET ZIPPED, THEY REALLY AREN’T AS TIGHT AS I THINK 4. I’LL HAVE NO PROBLEM QUITTING SHOWING WHEN I THEY ARE False. If your jeans are tight and GRADUATE you’re having trouble getting them zipped up in the bathroom at the show, you might need to move up another size. Just because you can get them on does not mean they properly fit. I say this with all due

You might. Ideally, if you’re lucky like me, when you graduate you’ll have younger siblings who show so you still get to attend all the shows and have fun. But the truth is, you will miss it when you’re done.

5. I KNOW EVERYTHING THERE IS TO KNOW ABOUT SHOWING CATTLE Nobody knows everything. You can always learn something from someone. If you have a question… ask. There’s no question that is too dumb. Even if you are 65 years old, sit in on a Stock Show U camp. You might learn something after all.

6. I’M ONLY GOING TO BID ON THIS HEIFER ONE MORE TIME. AND THEN I’M DONE Yeah right. You’re going to bid on that heifer 18 more times between now and when the auction closes.

7. EVEN THOUGH WE’RE SHOWING, WE’RE STILL GOING TO TAKE FAMILY VACATIONS TO DISNEYLAND AND PLACES LIKE THAT From here on out, all of your summer vacations will revolve around nationals. Just accept it.

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8. I NEVER GET NERVOUS WHEN I SHOW

9. I JUST CAN’T WIN BECAUSE OF POLITICS

Oh my gosh this is totally a lie. No matter how many times you have shown, or how old you are, when you’ve got that great one and you lead it in the ring in the champion drive, you’re going to get a little nervous. Or maybe just a little excited. If you didn’t get nervous, it would probably be an indicator that you really don’t care. Chad Wilson, in all his glory, probably still gets a little nervous when he shows.

Because you can’t help it if you love it!

Terrible excuse. If you think the top level judges are sitting on the phone a week before the show planning and scheming who they’re going to use to win before the show even happens, you’re downright crazy.

That just doesn’t happen.

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10. ALL THE WINNERS ARE CHEATING No they aren’t. All the winners are working their butts off. They’re in

the barn when others are laying in bed. They’re going one step further when others have already quit.

They are focusing on what they’re going to be breeding / showing / raising 5 years from now while others stuck in the past complaining about last year’s show. Think positive. Work hard. That’s how you get to the winner circle.

AND ONE TRUTH: Despite the lies we may hear, or even tell ourselves sometimes, it’s awesome. That’s the simple truth.

Showing livestock is awesome.

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10 THINGS ONLY

HEREFORD

PEOPLE

UNDERSTAND As a fifth generation Hereford breeder the red and whites are all I know. From a very early age I was attending junior nationals, annual meetings and P.R.I.D.E. Hereford events were my family’s jam! This summer I had the opportunity to travel to several other breed events and cattle conventions across the country. While I have loved all these new experiences one thing rings true — there are just some things that only HEREFORD people understand!

By Ashley Fitzsimmons

1. THE RED VEST

Proudly sported by anyone entering the show ring at a Hereford major.

From Kansas City to Louisville; and Reno to Denver it is easy to spot Hereford show day by all the sharp dressed Hereford breeders rocking their red vest.

2. WOODEN SHOW STICKS I will never forget the first time I was handed a wooden show stick and sent in the ring…..my arm nearly fell

off! These one-of-a-kind show sticks are as heavy as they are essential.

Handcrafted by breeders across the country, these can be seen in the Hereford show ring at any time.

3. THE ART OF BLUING SHAMPOO Remember the first time you thought you were the wash rack king/queen? And then you left the bluing on too long and sent one back to the stall with a light pink/ purple head? If you’re like me, you Summer 2016 | Ranch House Journal 25

did that ONCE and then the verbal abuse was enough to teach you the perfect amount of and proper timing for using bluing shampoo.

4. THE ONE IN ALL WHITE There’s no question the National Hereford Queen is always dressed to impressed. Dressed in all white, the National Queen serves as a role model, advocate, cattlewoman and symbol of the Hereford breed.

5. 45 MINUTES TO WIN A NATIONAL TITLE This is said to be the longest 45 minutes of a NJHA members’ life.

Chutes, product, extension cords and the Top 10 seniors make their way into the ring at the end of the showmanship day during JNHE in hopes of fitting their way to a championship. Once the announcer says “you may begin” the timer is set for 30 minutes and the top youth in the breed begin a battle for the title of Champion Senior Showman.

(Shout out to this year’s winner Melissa Grimmel, one of our Ranch House designers!)

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6. THE COVETED GOLDEN BULL

9. THE HONOR OF OWNING A BUD SNIDOW PAINTING

The inspiration behind one of the best ring decorations at this year’s JNHE, a golden bull is one of the highest honors to receive. The mark of a retiring junior board member, the Golden Bull Scholarship recipient and show bull of the year, the golden bull is a highly regarded piece of hardware.

I was 18 when my mom presented me with a Bud Snidow original of my favorite show heifer for Christmas.

To this day that painting hangs as a centerpiece in my house. The legacy of Bud Snidow lives on in Hereford family’s homes across the country today. Owning a painting or print with that legendary lower right hand signature is a true honor of all Hereford breeders.

7. THE ART OF WORKING HAIR This is not a breed for the lovers of double blowers that go any which direction, people who think brushing is overrated or those that think hair is worked without a comb.

8. CHICAGO The location where the American Hereford Cattle Breeders Association formed and what my dad still claims to be one of the best national Hereford shows. Chicago has a special place in the heart of Hereford breeders.

10. THE HEREFORD FAMILY Just when I feel I understand the true meaning of “Hereford family” I am surprised by the love, caring and compassion of those that make it up. This past week at JNHE I witnessed the Hereford family in action. Whether it was donating to the “Kiss a cow 4 Nathan” project hosted by the National queen, purchasing a “show for Nathan” bracelet, or donating to the fire relief fund, members of the Hereford family came out in full force to help my home state of Wyoming. Words don’t do justice to how thankful I am to be part of this group that I am lucky enough to call family.

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HeartBrand Beef Using Akaushi cattle genetics, HeartBrand creates a premium product for consumers.

A

t first glance, HeartBrand seems like an ordinary family cattle ranch. Cattle lazily graze in the pastures where the Beeman family has been ranching since the 1950’s, there’s a few straw cowboy hats and typical barbed wire fences. However, upon closer inspection the Beeman family reveals that this operation is home to something special, something they believe has the power to change the American beef industry.

The roots of the HeartBrand herd trace back to Kumamoto, Japan, where the breed they raise was first created and is considered a national treasure. If you can say it right on the first try, you’ll do better than most. Akaushi, pronounced Aka-ooshie, is a Japanese red Wagyu breed of beef cattle. What makes this breed unique is their ability to perform while at the same time producing a superior beef product.

The highly marbled, consistently tender meat Akaushi cattle produce isn’t the only thing that makes these red-hided cattle stand out from the rest of the U.S. beef herd.

Akaushi cattle also tend to have longer and thinner muscle fibers, making their meat increasingly tender. HeartBrand’s Certified Akaushi Beef also has extraordinary

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By Nicole Lane

health benefits. HeartBrand’s beef boasts a higher concentration of monounsaturated fat, relative to saturated fat. The American Heart Association notes that this can lead to lower cholesterol, the prevention of coronary heart disease and weight loss. To add to the eating experience, research at Texas A&M University has shown that Akaushi beef includes a high amount of oleic acid (the healthy ingredient found in olive oil) that is extremely heart healthy.

In a time where consumers are asking for healthful, tasty products that have a better nutritional value, HeartBrand Beef is providing a product that meets those wants and needs through Akaushi genetics.

“One of my main focuses is making sure that we are providing the best possible meat eating experience we can do,” says Jordan Beeman, HeartBrand president.

It seems they have done just that and more with their herd of 14,000 Akaushi full-blood and half-blood cattle. In the Southern region of the United States where many ranchers struggle to find cattle that can tolerate the intense heat, earn grid premiums and excel in performance, Akaushi thrive. Designed to perform in a subtropical region of Japan,

Akaushi cattle are heat tolerant, but also excel in colder regions of the U.S. like South Dakota.

The mother cows calve without assistance beginning at two years of age and produce uniform calf crops of calves that weigh an average of 70 pounds at birth. Docile, highly fertile and productive, the Akaushi breed is flourishing at HeartBrand’s headquarters in Harwood, Texas and across the United States.

Power in Crossbreeding

HeartBrand Akaushi genetics truly shine in crossbreeding programs. As the Akaushi’s genetics are so vastly different from the popular breeds used in the United States, the hybrid vigour is realized to the absolute full potential.

Hybrid vigor in the half-blood Akaushi animals allows for rapid improvement in just one generation but also increases fertility of the animals if a producer seeks to keep back replacement heifers.

Crossbreeding with Akaushi can also improve meat quality.

Research has shown that in just one generation, Akaushi genetics can improve quality grade. The introduction of an Akaushi bull has shown to provide an average of 37-39% prime and 50-60% choice in just one cross.

Many commercial producers are attracted to HeartBrand Akaushi cattle because the opportunity it provides to earn a premium.

Crossbred Akaushi cattle are worth more as they automatically qualify for HeartBrand’s buyback program and are naturally more inclined to be eligible for other grid premiums such as natural, grass-fed or quality grade premiums.

World Class Beef

The ranch sells an average of 200 bulls to commercial producers each year, but it wasn’t always that way. In order to maintain supply for their HeartBrand Certified Akaushi Beef, the HeartBrand ranch used to only provide genetics via contract with a rancher who would then sell the calves back to Heartbrand.

Recently, the ranch has done away with this practice, offering their genetics to ranchers around the world. In May of 2016, the ranch partnered with Elgin Breeding Service to export 32,440 straws of American Akaushi semen for use on Nelore cattle in Brazil.

Getting fullblood Akaushi cattle to the United States was no easy feat. Long before HeartBrand Beef was founded in 2006, Texas

ranchers were already working to get their hands on Akaushi genetics. It was only because of a temporary trade loophole that allowed a group of Texas ranchers to import eight cows and three fullblood Akaushi bulls into the United States in 1992. The cattle boarded a specially equipped Boeing 747 in Japan, landed in New York and two winters in Wisconsin before they finally made it to Texas in 1994.

A Premium Product

It’s more than excellent genetics and a great story that make HeartBrand Beef something special.

The ranch has specific guidelines for the management of any animal that may be sold with a HeartBrand label.

To qualify to be branded as HeartBrand’s Certified Akaushi Beef, cattle must be DNA verified to be at least half Akaushi. The animals are never implanted with hormones, are fed an all natural vegetarian diet and are not given antibiotics or beta agonists in the feeding phase of life.

Cattle are typically harvested at 20-24 months of age and most HeartBrand cattle are finished at

Bovina Feeders near Farwell, Texas, then harvested at Caviness Beef Packers in Hereford, Texas.

The word passionate seems insufficient to describe the HeartBrand team as they truly care about providing a quality meat product for the American consumer.

“We believe through diligent maintenance of Akaushi genetics and careful management of our cattle, we can deliver the besttasting and healthiest beef to U.S. consumers,” says Beeman.

Beeman says their focus isn’t just on improving the profitability of their own herd and beef product, but on raising the quality bar for beef and bringing the entire industry with them.

“We strive to produce cattle that any American rancher would be proud to put in their front pasture and beef any American consumer would be happy to have on their plate,” says Beeman.

To learn more about the HeartBrand cattle program visit their website heartbrandcattle. com. If you’d like to try HeartBrand Certified Akaushi Beef, it can be ordered straight from the source at heartbrandbeef.com.

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LES, LOREN, LLOYD, AND ROSALYN VOGLER 35020 Church Road Louisville . NE 68037 LES: 402-450-2340 LOREN: 402-432-9070 OFFICE: 402-944-2584 VOGLERCATTLE.COM VOGLERCATTLE@YAHOO.COM

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2016 LIVESTOCK MARKETING

SURVEY REPORT

MAJOR FINDINGS OF 2016 ONLY

5% of buyers prefer to buy through online auctions

62% 63%

have purchased of livestock buyers check Facebook an animal more than once “sight unseen” a day

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70% 85% 90%

of those surveyed have watched a Facebook live video

look at a farm’s website prior to buying

of livestock producers would rather read a magazine in print than online

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SOCIAL MEDIA IS

BOOMING FACEBOOK IS WHERE IT’S AT!

Ranch House Designs, Inc. 1730 North Richmond Rd. Wharton, TX USA 77488 www.ranchhousedesigns.com 979-532-9141 2016 Livestock Marketing Survey Team Rachel Cutrer, CEO and Founder rachel@ranchhousedesigns.com Madalynn Kainer, Intern and survey coordinator Ashley Grant, Trends and analysis Chief Marketing Officer, RHD Becka Richard, Designer ©Ranch House Designs, Inc., 2016.

This document and the information therein is the copyrighted property of Ranch House Designs, Inc. It is for your personal, non-commercial use.

You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without prior written consent of Ranch House Designs.

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An overwhelming 78% of survey participants said that Facebook was their single most frequented source of livestock information! 82% of respondents have a personal Facebook account and 63% of respondents check their Facebook page more than once a day!

NEW TOOL TO USE: FACEBOOK LIVE

Facebook Live allows you to live stream video from your iPhone to your Facebook followers. 70% of survey respondents said they have watched a Facebook Live video. However, only 9% of respondents have created a Facebook Live video. Facebook Live is a great way to give followers an inside look into your operation and build customer trust, which is very important if you’re having online sales! Share videos of your crew getting ready for your sale or videos of calves. The possibilities are endless!

SNAPCHAT IS GROWING!

42% of those surveyed said they use Snapchat. 72% of respondents said that compared to last year, they have used Snapchat more this year. Just like Facebook Live, Snapchat is a great way to show your followers an inside look at your operation!

OTHER POPULAR DIGITAL SOURCES OF INFORMATION: Websites

Vimeo

Twitter

YouTube

Email Blasts

A large group of respondents also indicated they turn to Sullivan Supply’s “The Pulse” for information. Thank you Sullivan Supply for this free service!

63%

“I do feel that people are using their phones and social media to browse sale cattle and of livestock producers other species of livestock. I know for a fact that I check my Facebook more that my check Facebook more email for updates on farms, etc.” than once a day

BUT YOU STILL NEED A

WEBSITE! For the third year in a row, livestock producers stated that they rely on digital media for the most up-to-date information in the livestock industry.

85%

of survey responders said they look at a business’ website prior to making a purchase

WHY IS A WELL-MAINTAINED WEBSITE AND SOCIAL MEDIA PRESENCE IMPORTANT? Buyers are looking at websites and social media prior to purchasing. It is important to maintain a great website and update social media regularly to keep people interested in your livestock. Your website and social media outlets influence people’s decision to purchase from you.

SO WHAT DOES THIS MEAN FOR SELLERS? WEBSITE = PERMANENT INFORMATION FACEBOOK = NEWS AND UPDATES There is a misconception out there that farms and ranches don’t need a website because they can accomplish what they need through Facebook.

This is wrong. Businesses still need a well-maintained and easy-to-use website to serve as their permanent online reference. The website must also be mobile optimized. Use your website for featuring information that stays constant in your operation - directions to your ranch, herd sires, cattle for sale. This is the permanent reference that will come up in search engines.

Use Facebook for day to day news and updates to keep things fresh. Make sure to maintain a professional presence on both your website and your social media pages.

ARE EMAIL BLASTS STILL EFFECTIVE? There are a lot of emails sent. The good news is our survey respondents still enjoy getting them! 3 out of 4 respondents said they like receiving email blasts about sales and events.

HOW TO MAKE YOUR EMAIL BLASTS SUCCESSFUL? >> Do not spam your email list

>> Target customers interested in your breed or products >> Make your blast mobile friendly Summer 2016 | Ranch House Journal 41

thoughts on

PRINT ADVERTISING

People in the livestock industry still enjoy print advertising and think it is extremely important. A significant majority (95%) of those surveyed said that they enjoy receiving print magazines in the mail. 9 out of 10 respondents would prefer to read a magazine in print, rather than online.

The Breed publication is readers magazine of choice.

69% of those surveyed list their breed publication as their #1 favorite magazine

The most popular choice and our respondent’s favorite magazines are breed publications. Respondents also enjoy reading BEEF Magazine (47%), The Showtimes (43%), The Show Circuit (38%), American Cattleman (35%), state association magazines (33%), Drover’s (28%) and many others!

People are reading a lot! Here are the top publications respondents said they enjoy reading...

Alabama Cattleman American Cattleman Angus Beef Bulletin Angus Journal ARA Magazine BEEF Beefmaster Cowman Brahman Journal Brangus Journal Breeder’s Digest California Cattleman Canadian Cattleman Carolina Cattle Connection Charolais Edge Charolais Journal

Dairy Goat Journal Drovers Equine Chronicle Farm Journal Feedstuffs FFA New Horizons Florida Cattleman Goat Rancher Grass & Grain Gulf Coast Cattleman Hay & Forage Grower Hereford America Hereford Australia Hereford World High Plains Journal

WHY DO YOU READ LIVESTOCK MAGAZINES? >> 50% - To learn something new >> 22% - Just for fun >> 12% - To shop for products >> 10% - To see show results

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Land & Livestock Post Limousin World Livestock Plus Louisiana Cattleman Maine Anjou Voice Meat & Poultry Midwest Cattleman National Hog Farmer Ohio Cattleman Oklahoma Cowman Pro Rodeo Sports News Producer Connection Progressive Cattleman Progressive Dairyman Progressive Farmer

Purple Circle Santa Gertrudis USA Seedstock Edge Shorthorn Country Show Wether Simbrah World Simmental Country SimTalk Sire Source Southeast Farm Press Southern Livestock Southwest Farm Press Stockman Grass Farmer Texas Hereford Texas Limousin

The Agriculturist The Banner The Boer Goat The Ear The Goat Rancher The Shepherd The Show Circuit The Showbox The Showtimes Top Stock TSCRA Cattleman Western Horseman Western Livestock Journal Working Horse Working Ranch

preferences of

BUYING LIVESTOCK

DO YOU LIKE BUYING IN ONLINE SALES? Of the 52% who said they dislike online sales, the reasons for their dissatisfaction are integrity issues of the seller, concerns of photoshop, and frustration with the extended bidding process. This is an easy fix: do business with reputable producers, who feature both photo and video of the offering, and take time to get to know the seller. Call them. Visit the ranch in person. For those who like online sales, convenience in time and travel were the biggest advantages.

HOW TO SUCCEED IN ONLINE SALES >> Always include videos of your sale offerings, in addition to photos. >> Be sure to include all angles of the animals in photos and videos. >> Never retouch a photo to alter the structure of the animal. >> Technical support might be needed during your auction. >> Be sure to include a phone number for buyers to use. >> Never run a bidder in any circumstance. >> Make your online auction as personable as it can be. >> Make sure your sale closeout process is clearly explained. >> Do not charge a buyer’s premium.

NO

52%

YES

48%

COMMENTS CONS: “Seems to be the new method of selling, but I do not like this method. I believe there are some trust issues.”

“I think the sellers should start their cattle at the minimum that they will sell them for to reduce the confusion.”

PROS: “We like the convenience of bidding, but we always go see the animal in person if it’s going to be a price point above $10K.” “I like the flexibility of being able to bid on multiple lots and not having a specific sale order on the close out of lots.”

THE VERDICT:

Online sales are here to stay. But, as a seller, you have got to provide your buyers with a positive experience!

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ANGUS

CONGRATULATIONS To Prairie View Farms for being the Premier Breeder at the 2016 National Junior Angus Show. We thank them for being awesome Ranch House clients! Check out their website designed by us at www.pvfangus.com.

breed news • The member-organization reports a 7 percent growth in registrations during the first half of fiscal year 2016, compared to the same time period a year ago.

35 percent more registered-Angus females over last year, with nearly 13,000 reported that averaged nearly $5,000 per head.

• Angus breeders saw a collective increase in the number of head sold in sales reported to the Association, October 2015 through March 2016.

• More than 41,000 registered-Angus bulls were sold for the same period, which is an increase of nearly 20 percent. The sale average for bulls is almost $6,000 per head.

• Fiscal figures through March 2016 show members have sold nearly

• The rising value of the Certified Angus Beef® brand is evident in survey

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“

Ranch House is the premier provider of web services for livestock, and we’re glad to work with them. We want to stay at the forefront of web marketing, and their services are awesome.

The Miller Family Gridley, Illinois

”

results that show packers paid Angus producers $1 million per week for hitting the brand’s target.

• A survey of CAB-licensed packers Cargill, JBS, National and Tyson showed they paid a record $51.8 million in grid premiums in 2015, and more than $550 million over 20 years.

If you have news to share, please email melissa@ranchhousedesigns.com!

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BRAHMAN breed news • Bonchasse Land & Cattle, Louisiana, will be hosting the official ranch tour for the 2016 ABBA Membership Convention.

• Alyson Fontenot of Fontenot Red Brahmans in Louisiana was named 2016 Outstanding Junior Breeder of the Brahman breed.

• Santa Elena Ranch, Texas, recently completed an exportation of cattle to Thailand.

• Hamdenvale Brahmans will be holding their “Females Of The Future” Sale October 21 at Mackay Showgrounds, Australia – Auction will be “Live Online” - free agistment is offered to International purchasers with IVF and Embryo programs available if required. Catalogue online by October 1.

• Forgason Cattle, Texas, awarded the first annual Lanier H. Forgason Memorial Scholarship to Kelly Salyer, Texas and Morgan Pounds, Alabama.

• Logan Goudeau, of Goudeau Farms in Texas, was elected President of the American Junior Brahman Association.

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If you have news to share, please email melissa@ranchhousedesigns.com!

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LEADERSHIP has been an integral part of our lives and our family business since our great grandmother Antonia came from Mexico in 1873. We are proud to continue this legacy today and hope to continue for many years to come. We support and VOLUNTEER with our church, our community, our business organizations and youth development. We are proud to have created or helped start the following - Victor A. Guerra Memorial Scholarship Fund, LSMCIC Cook Off & Round Up, LMC Jr. Round Up, TJSSA Scholarship Program, LMC Futurity, Simmental-Simbrah Super Bowl, LMC Jackpot, American Jr. Simbrah Round Up, STAR Show, MAS, STAR GALA, LMC $ellabration, RGV Brahman & F-1 Association, LMC ANIMO Award and The Brahman Foundation. These events and organizations provide educational & leadership opportunities and have awarded millions in scholarships and premiums to thousands of 4-H and FFA students with the best yet to come. MIL GRACIAS to the many supporters and VOLUNTEERS that have helped along the way.

LMC Polled Sambo co-owned with Mike England & Louie Flores

We are proud of our POLLED Brahman cattle whose genetics we export all over the Brahman World. They are raising the bar on the Brahman breed and improving the commercial cattle industry. VISITORS ARE ALWAYS WELCOME AT LA MUÑECA !!!

UPCOMING LMC EVENTS August 27-30

LMC GenePLUS Online Sale XIV

October 1

29th Annual LMC Jr. Round Up & Futurity

November 19-22

LMC & Friends Giving THANKS Online Sale III

LMC BBS Primo

Our Simbrah cattle are THE COMMERCIAL COWMAN'S KIND and have accumulated hundreds of championships. In 2016, LMC Juniors won San Antonio ($10,000), RGV, MAS (Grand & Reserve = $4,500), American Jr. Simbrah Round Up and the AJSA National Summer Classic. COME SEE US !!

Simbrahs, Simbraviehs & POLLED Brahmans

CARLOS & SISTER GUERRA FAMILY We recently hosted 35 Texas Ag Teachers as part of the Texas FFA Foundation's LEAD program which is a progressive new leadership effort.

We recently represented The Brahman Foundation at our first annual AJBA-TBF Leadership Camp at Texas A&M. It was a great learning experience for all.

We just hosted a leadership camp for the newly elected 2016-17 Texas FFA Officer Team. They are an inspiring group of leaders with big goals !!

PO Box 81 • Linn, TX 78563 956-383-7566 (Office) Carlos 802-1641 • Victor 607-5515 Carlos Jr. 330-1963 Email: LaMuñecaCattle@aol.com Website: www.LaMuñecaCattle.com

Summer 2016 | Ranch House Journal 59

HEREFORD

CONGRATULATIONS To Barber Ranch for breeding and raising the Grand Champion Bred and Owned Bull at the 2016 Junior National Hereford Expo! Thank you for being Ranch House clients! Check out their website designed by us at www.barberranch.com.

breed news • The Vanier Family recently debuted a scholarship fund which will provide 10 - $10,000 scholarships to Hereford youth through the Hereford Youth Foundation of America.

• The 2016 AHA Annual Meeting is set for Oct. 28-29 at The Westin Kansas City at Crown Center.

• The National Hereford Women are seeking three new board members.

If you have news to share, please email melissa@ranchhousedesigns.com!

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• The National Hereford Women are accepting nominations for National Hereford Woman of the Year.

• The 2016 JNHE Herdsman of the Year was awarded to Austin Matheny of Mays Lick, KY. • AHA President Sam Shaw and Family were selected as the 2016 Beef Improvement Federation Seedstock Producer of the Year.

“

we appreciate the professionalism Ranch House provides - from eye catching, easy to read layouts to timely responses and updates to creative artwork and the most courteous customer service, they are extremely efficient and a pleasure to do business with!

”

The Barber Family Channing, Texas

• 2016 PRIDE Conference was held in Amarillo, Texas, and included stops to the Palo Duro Canyon, Barber Ranch, C&M Herefords, Copeland & Sons Ranch and West Texas A&M University.

• AHA and CHB recently hired two new marketing and communications coordinators - Kaylen Baker and Katy Holdener.

• AHA is hosting a monthly “Hereford Shots” photo contest. Entries are due the first of each month.

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New Sires in Service for 2016 KCF Bennett 936 B402

KCF Bennett 10Y B309 ET

CE 3.8; BW 2.7; WW 68; YW 105; MM 33; M&G 67; MCE 4.2; MCW 95; UDDR 1.31; TEAT 1.31; SC 1.6; CW 71; FAT 0.038; REA 0.56; MARB 0.23; BMI$ 26; CEZ$ 19; BII$ 20; CHB$ 35

CE 2.6; BW 3.7; WW 66; YW 107; MM 27; M&G 60; MCE 2.3; MCW 114; UDDR 1.33; TEAT 1.26; SC 1.6; CW 78; FAT 0.025; REA 0.65; MARB 0.56; BMI$ 30; CEZ$ 18; BII$ 25; CHB$ 42

Proven Genetics Comprehensive Trait Measurement Continuous Improvement

MM Bennett X109 B 904

RFI evaluation of all replacement females since 2006, testing over 300 yearly Complete feedlot and carcass data on all sires Our latest feedlot closeout, 93% Choice or Prime, 63% yield, avg. YG 2.7

CE 2.7; BW 2.5; WW 54; YW 96; MM 20; M&G 47; MCE 2.3; MCW 89; UDDR 1.44; TEAT 1.38; SC 1.4; CW 70; FAT 0.050; REA 0.39; MARB 0.37; BMI$ 26; CEZ$ 18; BII$ 23; CHB$ 31

Home of 34 CHB Sires, 9 Sires of Distinction and 30 Dams of Distinction in 2016.

MM RANCH POLLED HEREFORDS P.O. Box 2, Chanute, KS 66720 Alex and Alison Mih • 620-212-3250 • Mariam Mih Doug Pearish, cell 620-212-0038 • Garet Farney • 620-960-1401 amih@mmherefords.com www.mmherefords.com

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MM Ranch

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SHORTHORN

“

CONGRATULATIONS To Cates Farms for breeding and raising the Grand Champion Purebred Female at the 2016 National Junior Shorthorn Show! Thank you for being Ranch House clients! Check out their website designed by us at www.catesfarms.com.

breed news • The American Junior Shorthorn Association Leading a Legacy Fundraiser will be October 15, 2016 at Sullivan Farms in Dunlap, Iowa. The foundation heifer was sponsored by Dave Greenhorn and Luke Turner.

• At the 2016 National Junior Shorthorn Show the new AJSA junior board members that were elected are Josh Lorenz, Damin Hadorn-Papke, Danielle Thompson and Jake Nikkel.

The new AJSA officers are Mitchell 68 Ranch House Journal | Summer 2016

Smith –president, Kendra Davis – vice president, Megan Dragstrem – secretary, and Kaila Williams – public relations.

• Shorthorn breeders have been given the opportunity to participate in a sire test partnered with University of Illinois.

Breeders submit bulls to be a part of this test to help expand their data on their own herd and help expand ASA data.

Breeding, raising, exhibiting and selling show cattle requires a lot of moving parts working together in synchronization to be successful.

Making the proper breeding decisions, calving, and daily management is half the battle. The other half involves marketing our cattle the best way possible. We have entrusted Ranch House to help us promote our cattle online through our website and eblasts. They have helped us design, reinvent and update our website. We have access to numerous marketing options for our sales and a talented and creative staff to assist us!

”

Cates Farms Modoc, Indiana

• This year’s AJSA KEY Conference was held in Sacramento, California.

Participants toured different parts of California agriculture including a fish hatchery, tree farms, a rice farm, a dairy and machine manufacturer. Attendees also visited with Shorthorn breeders in the area.

If you have news to share, please email melissa@ranchhousedesigns.com!

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UPCOMING SALES AUGUST AUGUST 6

WITT’S RIO VISTA Main Event Summer Sale

http://wittsriovista.com/sales.html

AUGUST 20 IMPACT MARKETING & MANAGEMENT 20th Annual Southern Showcase Sale

http://impactcattle.com/upcoming-sales/

SEPTEMBER SEPTEMBER 2

ROYALLA SHORTHORNS Annual On Property Bull Sale

TENNESSEE RIVER MUSIC Close Enough to Perfect Online Sale

SEPTEMBER 3

SEPTEMBER 10

CATES FARMS Star Search Sale

RILEY BROS. ANGUS 5th Annual Angus Production Sale

SEPTEMBER 5-6

SEPTEMBER 11

V8 RANCH Power of Production Female Sale

BONNELL CLUB CALVES Online Sale

http://royallabeef.com/sales.html

http://catesfarms.com/cattlesales.html

http://v8ranch.com/sales/

SEPTEMBER 6 SHOWTIME CATTLE It’s ShowTime Online Sale

http://showtimecattle.com/cattle-for-sale/ 72 Ranch House Journal | Summer 2016

http://tennesseerivermusic.com/sales/

http://www.rileybrosangus.com/sales.html

http://bonnellcattle.com/cattle-for-sale/ LAY FARMS Annual Online Sale

http://layfarms.com/pictures-videos.html

SUGAR CREEK FARMS Boys of Summer Online Sale

http://sugarcreekcattle.com/sale.html

SEPTEMBER 12 BAUGHMAN SHOW CATTLE Online Sale

http://baughmanshowcattle.com/sale.html

SEPTEMBER 13 KNEESE SHOWPIGS Online Sale w/ Linder Show Pigs

http://kneeseshowpigs.com/#saleinformation FUSION CATTLE 5th Annual Shorthorn Prestige Sale

http://fusioncattle.com/cattle-for-sale.html

SEPTEMBER 14 FOLLON CATTLE Online Sale

http://www.folloncattle.com/sales.html

PRIME TIME SHOW CATTLE Online Sale

http://primetimeshowcattle.com/sale.html

SEPTEMBER 15 ALTENA SHOW CATTLE Online Sale

http://altenashowcattle.com/

SELLMAN RANCH Online Sale

http://sellmanranch.com/sale.html

SEPTEMBER 17 JM CATTLE COMPANY The Genetic Advantage Sale Volume II

http://jm-cattlecompany.com/sale.html

SEPTEMBER 18 BEHMER SHOW CATTLE Online Sale

http://behmershowcattle.com/sale.html

LAUFENBERG SHOW CATTLE Club Calf Sale

http://laufenbergshowcattle.com/for-sale/

PESEK CATTLE FARM Online Sale

http://pesekcattlefarm.com/sales.html

SEPTEMBER 21 THOMAS RANCH 15th Annual Private Treaty Steer and Heifer Sale

http://thomasranchcattle.com/sale.html LEVANDEROSA FARMS Show Cattle Sale

http://levanderosafarms.com/for-sale/

RB ANGUS & SHOW CATTLE Perfect View Online Sale

http://rbangusandshowcattle.com/sale.html

SEPTEMBER 24 VIRGINIA CLUB CALF PRODUCERS Best of the Valley Club Calf Sale

http://virginiaclubcalfproducers.com/sales.html

SEPTEMBER 26 VOGLER CATTLE COMPANY Online Sale

http://voglercattle.com/sale.html

SEPTEMBER 30 POTTER’S EMMETT VALLEY RANCH Cattleman’s Select Bull Sale

http://cattleandsheep.com/sale-cattle/

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OCTOBER OCTOBER 2

PURPLE REIGN CATTLE COMPANY Online Sale

http://purplereigncattle.com/salecattle.html

ELLIOTT CATTLE 12th Annual Sale of Champions - Steer Edition http:// elliottcattle.com/cattle-for-sale/

OCTOBER 3

OCTOBER 15

MCCULLOUGH HOFFMAN FARMS Online Sale

CIRCLE A ANGUS RANCH Fall Bull & Heifer Sale

http://www.mcculloughhoffmanfarms.com/

http://circlearanch.com/annual-sales/

OCTOBER 9

GORETSKA SHOW STEERS Show Steers Sale

LAUFENBERG SHOW CATTLE Show Heifers and Steer Sale

http://laufenbergshowcattle.com/for-sale/

OCTOBER 10 INDIAN MOUND RANCH Annual Production Sale

http://indianmoundranch.com/sale.html

OCTOBER 11 KNEESE SHOWPIGS Online Sale w/ Linder Show Pigs

http://kneeseshowpigs.com/#saleinformation DTR CATTLE COMPANY Online Sale

http://dtrcattleco.com/sales.html

OCTOBER 11-13 R.A. BROWN RANCH 42nd Annual Sale

http://rabrownranch.com/index.html

OCTOBER 12 BAUGHMAN SHOW CATTLE Online Sale

http://baughmanshowcattle.com/sale.html 74 Ranch House Journal | Summer 2016

http://goretskashowsteers.com/sales.html KNEESE SHOWPIGS Gillespie County Show Pig Sale

http://kneeseshowpigs.com/#saleinformation WHITESTONE FARM The Brand of Quality Angus Sale

http://whitestonefarm.com/sales/

OCTOBER 16 SULLIVAN FARMS 2016 Maternal Legends Sale

http://maternallegends.com/upcoming-sales/

OCTOBER 17 FULL DAY ENTERPRISE Pasture to Purple Sale

http://fulldayenterprise.com/sales/ SHOWTIME CATTLE It’s ShowTime Online Sale

http://showtimecattle.com/cattle-for-sale/

OCTOBER 18 FOGGY BOTTOM FARM Ladies of the Chesapeake, Vol. II Online Sale

http://foggybottomherefords.com/sales/

PLUM CREEK ANGUS Online Sale

http://plumcreekangus.com/sales.html

OCTOBER 17-18 V8 RANCH Elite Spring Born Heifer Sale

http://v8ranch.com/sales/

OCTOBER 20

OCTOBER 22 KNEESE SHOWPIGS Battle of the Banner Pig Sale

http://kneeseshowpigs.com/#saleinformation

OCTOBER 25 HENNING FARMS Online Angus Sale

http://www.henningfarms.net/sale.html

GRIMMEL GIRLS SHOW CATTLE Online Sale

OCTOBER 26

RB ANGUS & SHOW CATTLE Online Sale

http://grimmelgirlsshowcattle.com/sale.html UNGER SHOW CATTLE Online Sale

http://rbangusandshowcattle.com/sale.html

http://ungershowcattle.com/

NOVEMBER NOVEMBER 5

NOVEMBER 20

POTTER’S EMMETT VALLEY RANCH World of Bulls

GANA FARMS 3rd Annual Production Sale

NOVEMBER 8

NOVEMBER 25

KNEESE SHOWPIGS Online Sale w/ Linder Show Pigs

PLEASANT VALLEY FARM 2nd Annual Black Friday Online Sale

NOVEMBER 16-19

NOVEMBER 29

KNEESE SHOWPIGS Fall Classic Pig Sale

PRAIRIE VIEW FARMS Online Heifer Sale

http://cattleandsheep.com/sale-cattle/

http://kneeseshowpigs.com/#saleinformation

http://kneeseshowpigs.com/#saleinformation

http://gana-farms.com/sales/

http://pleasantvalleyfarmmd.com/black-friday-sale/

http://pvfangus.com/sales.html

DECEMBER DECEMBER 3

TENNESSEE RIVER MUSIC High Cotton Bull Sale

http://tennesseerivermusic.com/sales/ Summer 2016 | Ranch House Journal 75

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Ranch House is made up of a strong team of professionals who know the livestock business and live it every day. We also know how to effectively take care of your marketing needs – everything under one Ranch House roof!

BEHINDtheSCENES

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RACHEL CUTRER

ashley grant

Founder & CEO

Chief Marketing Officer

tierra kessler

ASHLEY FITZSIMMONS

tierra@ranchhousedesigns.com

ashleyf@ranchhousedesigns.com

callie graves

nicole erceg

rachel@ranchhousedesigns.com

Account Manager

Project Manager

callie@ranchhousedesigns.com

ashley@ranchhousedesigns.com

Account Manager

Social Media Director

nicole@ranchhousedesigns.com

seth alling

jessica hobbs

TANA HAJOVSKY

seth@ranchhousedesigns.com

jessica@ranchhousedesigns.com

tana@ranchhousedesigns.com

CAROLE ARRIAGA

sarah simpson

carole@ranchhousedesigns.com

sarah@ranchhousedesigns.com

kristen@ranchhousedesigns.com

melissa grimmel

ALYSHA BECK

LYNN HOUGH

Developer

Web Designer/E-Commerce

Graphic Designer

melissa@ranchhousedesigns.com

Web Manager

Graphic Designer

Video Producer

alysha@ranchhousedesigns.com

Web Designer

kristen davis

Graphic Designer

Administrative Director lynn@ranchhousedesigns.com

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INDEX Altena Show Cattle.............................................36

Namgis Quarter Horses.....................................20

Buchanan Cattle Enterprises........................... 51

Next Generation Genetics...............................66

Bovine Elite............................Inside Front Cover

OBD Cattle Co.................................................... 65

Calf Climate............................................................ 79

Outlaw Spirit............................................................15

Champion Animal Health..................................12

Pleasant Valley Farm.................................... 52, 53

Circle A Angus......................................................49

Prairie Hills Gelbvieh............................................77

Eagle Pass Ranch.................................................. 76

Rachel’s Red Barn.................................................. 31

Fitz Genetics...........................................................45

Ranch House Designs..................7, 11, 21, 82, 84

Flyin M Cattle........................................................45

Rincker Law.............................................................. 71

Foggy Bottom Farm............................................64

Rincker Simmentals..............................................22

Full Day Enterprise.............................................. 50

Safety Zone Calf Catchers................................ 13

Fusion Cattle..........................................................69

Sellman Ranch........................................................ 47

Gillespie County Swine........................................ 6

ShowBloom................................................................4

Grimmel Girls Show Cattle.............................. 61

South Central Cattle........................................... 29

Heart Brand............................................................. 19

Southlex Cattle Co..............................................30

HK Cattle.................................................................58

Sullivan Supply........................................................14

Hornung Red Angus........................................... 78

Tennessee River Music....................................... 63

Hueber Show Cattle............................................44

Thomas Charolais.................................................46

Kent Feeds........................................................... 1, 23

Top Line Farm........................................................ 54

KL Lemmon Cattle Co......................................57

Triple Crown Ranch............................................. 55

Kneese Show Pigs................................................35

V8 Ranch...................................................................57

LaMuñeca Cattle Co..........................................59

VH Cattle Co......................................................... 65

Lyssy & Eckel Feeds..............................................27

Vogler Cattle Co.................................................. 34

Metallic Echo.......................................................... 28

Wernacres Farms.................................................. 70

MM Ranch Polled Herefords........................... 62 Summer 2016 | Ranch House Journal 83

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Ranch House Designs, Inc. 1730 North Richmond Wharton, Texas 77488