April PC 2017

THE OFFICIAL PUBLICATION OF THE TEXAS PORK PRODUCERS ASSOCIATION • VOLUME 4, NUMBER 2

GENETICS FOR SUCCESS

Your go-to source for seedstock genetics and junior gilts I DO 2

I Do X Fly By Class 6 Winner, ‘17 SWTC Bred by: Albright, MI

CASH IN

Cash Rent X Diamond N’ the Rough Class 5 Winner, ‘17 SWTC Bred by: Martin, IA

DRESSED IN BLACK Back to Back X So Fly

Pictured at an athletic 18 months Owned with Chris Jones and Terry Pool

2nd Place Duroc Barrow ‘17 San Antonio Livestock Show Sired by: Red Light

Res. Champion Berkshire Gilt ‘17 Fort Worth Stock Show Sired by: Shotgun

CHUCK REAL | 210.827.7351 MARION, TEXAS

Res. Champion Berkshire Barrow ‘16 Houston Livestock Show Sired by: Black Widow

Champion Yorkshire Gilt ‘17 Fort Worth Stock Show Sired by: Journey’s End 27-4

RUSSELL REAL | 210.216.2688 REALHOGFARMS.COM

HONKY TONK KID THE DUKE X TAPP DATT CROSS BRED | STRESS NEGATIVE

PART TIME BACHELOR PARTY X SKY’S THE LIMIT CROSSBRED | STRESS CARRIER

TIPPIN’ POINT 8-2 TIPPIN’ POINT X COLT 45 X MARSHALL MONSTER CROSS BRED | STRESS CARRIER

TAKE THAT FIRST TAKE X BONECRUSHER CHESTER | STRESS NEGATIVE

CHANCE WALDRIP 806-341-5764 DALHART, TX CORNERSTONEVENTURESLLC.COM

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What’s in this issue THE OFFICIAL PUBLICATION OF THE TEXAS PORK PRODUCERS ASSOCIATION • VOLUME 4, NUMBER 2 PRODUCER CONNECTION VOLUME 4, NUMBER 2

On the cover Photo taken by Beverly Englart, a freelance livestock photographer from Washington, Kansas. No stranger to Texas, Beverly has been picturing our major stock shows the past several years. Checkout her website, www.beverlyenglartphoto.com to see the quality of photography that ranges from events, families, seniors and animals. Thank you Beverly for providing this great image.

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TEXAS PRODUCERS ASSOCIATION 6 10 18 20 26 32 36 41 42 44 46 56 60 64 69 78 84 88 92 98 104 4

SUCCESS OF TEXAS TECH

Market Report Spring Buyers Guide

JUDGING TEAMS BUILT, SUSTAINED OVER TIME

Industry Conference Info Industry Awards Info

IN THE PAST DECADE, MEAT AND LIVESTOCK JUDGING TEAMS FROM TEXAS TECH HAVE EACH GARNERED SIX NATIONAL CHAMPIONSHIPS.

Biosecurity After the Show Industry News

Showing with Heart Texas Tech: Decade of Champions

Pork Forum Report Texas A&M New Department Head Capitol Report Advertising Information

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2016 Pork Checkoff Report Honey Garlic Pork Sliders Pork 101 Taste of Now San Antonio Judging Results CTBR Infograph Texas Pork Camp Info CTBR Scholarship Opportunity Membership Application Ask The Expert Advertisers Index

New Feral Hog Controversy

APRIL / MAY 2017

TPPA’S MISSION “Education. Advocacy. Promotion.

The Texas Pork Producers Association is dedicated to the advancement of a sustainable and profitable pork industry.”

EXECUTIVE COMMITTEE President - Jimmy Hayes, Port Lavaca President Elect - Corby Barrett, Perryton Vice President - Doug Schaefer, Garden City Immediate Past President - Kenneth Kensing, Fredericksburg Executive Member - Stanley Young, Lubbock Executive Member - Wayne Harman, Perryton Executive Member - Jay Winter, Lubbock

BOARD OF DIRECTORS Kurt Kelso, Seguin David Kempen, San Angelo Barret Klein, Boerne Cody McCleery, Weatherford Chuck Real, Marion

Erwin Schwartz, San Angelo Josh Krohn, Lamesa Denny Belew, Tahoka Peter Baumert, Dalhart Shannon Barbee, Hamlin

STAFF Executive Vice President Brandon Gunn bgunn@texaspork.org Director of Communications Cassidy Smith csmith@texaspork.org Magazine Contributors Kayla Wilkins Allison Burenheide Dylan Felger Sierra Stephens

UPCOMING EVENTS APRIL 2017 7-9

NJSA National Youth Leadership Conference, Oklahoma City, OK

15

Texas Pork Leadership Camp Appilcations Due

15

CTBR Scholarship & Grant Applications Due

15

Jim McManigal/Chuck Real Outstanding Voulunteer Award Applications Due

15

Texas Heritage Pig Production Award Applications Due

19

NSR Weanling Pig Extravaganza, Richmond, IN

MAY 2017 23-25

Pork 101, College Station, TX

JUNE 2017 5-7

Texas 4-H Round Up, College Station, TX

5-7

World Pork Expo, Des Moines, IA

16-17

Texas Pork Industry Conference & Youth Symposium, Lubbock, TX

JULY 2017 3-8

NSR Summer Type Conference , Louisville, KY

10-12

State FFA Convention, Corpus Christi, TX

17-21

Texas Pork Leadership Camp

25

Producer Connection Advertisements Due

25

Fall Sales Trail Listings Due

PRODUCER CONNECTION Producer Connection is the official publication of the Texas Pork Producers Association and is published by the Texas Pork Producers Association. All inquiries should be directed to the TPPA office.

ADVERTISEMENT INFORMATION To place an ad or for advertising rates and guidelines, please contact Texas Pork Producers Association at (512) 262-0595 or communications@texaspork.org.

FIND US Facebook

Texas Pork Producers Association 151-A Kirkham Circle Kyle, TX 78640 512.262.0595 :: Phone 512.262.0582 :: Fax tppa@texaspork.org texaspork.org Programs are made available to pork producers without regard to race, color, sex, religion or national origin. TPPA is an equal opportunity employer.

TEXAS PRODUCERS ASSOCIATION

Twitter

texaspork.org

5

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Gainesville Livestock Auction

with Kane Heat Mats & TD1-15-2 Thermostat Controls

March 7, 2017

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Butchers 2-3 Grade (225-275 lbs.) - $0.28 - $0.32/lb.

Butchers 3-4 Grade (225-275 lbs.) - $0.28 - $0.30/lb.

Packer Sows 1-2 Grade (550-700 lbs.) - $0.20 - $0.22/lb.

Packer Sows 2-3 Grade (350-500 lbs.) - $0.15 - $0.18/lb.

Packer Sows 3-4 Grade (250-500 lbs.) - $0.10 - $0.15/lb.

Lightweight Boars - $15.00 - $20.00/hd.

Feeder Pigs 1-2 Grade (40-80 lbs.) - $0.45 - $0.60/lb.

Feeder Pigs 2-3 Grade (40-80 lbs.) - $0.40 - $0.45/lb.

Seguin Cattle Company

Mounting Bracket

March 15, 2017

Milk Feeder KMF-3

KPC-4 Rotary Feeder KRF-34

Feeders from Wean to Finish

#1 Butchers - $0.34 - $0.37/lb. #2 Butchers - $0.30 - $0.32/lb.

Feeder Pigs - $0.50 - $0.74/lb.

Sows - $0.12 - $0.25/lb.

Feeder Shoats - $0.44 - $0.50/lb.

AMS National Daily Hog Report March 17, 2017

PNF-30

Model 600 Scale DPNF-36

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#1 Butchers (230-270 lbs.) - $0.20 - $0.41/lb. #2 Butchers (220-280 lbs.) - $0.25 - $0.30/lb.

Sows (<400 lbs.) - $0.15 - $0.18/lb.

Sows (400-500 lbs.) - $0.18 - $0.28/lb.

Sows (500-700 lbs.) - $0.15 - $0.20/lb.

Feeder Pigs (25-90 lbs.) - $0.15 - $0.35/lb.

Feeder Pigs (100-175 lbs.) - $0.25 - $0.35/lb.

Boars (<200 lbs.) - $0.20 - $0.37/lb.

Boars (200-300 lbs.) - $0.10 - $0.13/lb.

Boars (300+ lbs.) - $0.05 - $0.10/lb.

Brenham Livestock Auction

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Market News

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50 Litters

Champion Spot Barrow â&#x20AC;&#x2DC;17 San Antonio By: Ryan Koltermann

Cell 210.336.9428 Home 210.667.1522 Feed Store 210.667.1346 P.O. Box 144st St. Hedwig, TX

D FIE TI

Congratulations to Parker Stevens on exhibiting this Champion!

TEXAS BRED RE

GI

RY ST

Vince Frankowiak

CER

March & April Born

Ryan Koltermann BREEDE R

210.844.7484 113 Oak Hollow Dr. La Vernia, TX 78121

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SIRES f o r t h e Southwest OUT FOR THE COUNT (MUFFIN X NO HESITATION)

LIMITED EDITION

(BRUTUS (HILLBILLY BONE SON) X WAR TURKEY)

HIGH NOON

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12 NEW Boars in Stud

FIRE BREAK

Sign up for Text Alerts & see them all on our web page.

MAN FARM AR H

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TEXAS BRED RE

GI

RY ST

CER

Spring Buyers Guide of Texas Show Pigs

Searching for your next county show or State Fair Champion?

Refer to this list of CTBR breeders who can help deliver that banner!

1

Jimmy & Cassidy Hayes HFstGenetics

Date Available: May 1 (March & April Born) Location: 400 Kemper Rd. Port Lavacca, TX Offering: 25 Litters off the farm, Port Lavaca Contact #: (361) 920-0964 Jimmy Cell (361) 920-1015 Cassidy Cell E-Mail: hayesfarms@gmail.com Web Address: www.hfgenetics.com Additional Info: Select set offered at May Madness in

Caldwell, TX on May 20th

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Michael Schneider Bohemian Farms st

Date Available: May 1 Location: 19702 Cyclone Branch Rd.

Burlington, TX 76519 Offering: 8 Litters ~ Crosses & Yorks Contact #: (254) 721-4162 Jimmy Cell E-Mail: bohemianfarms@yahoo.com www.http://bohemianfarms.wixsite.com/mysite-1 Additional Info: Purchased 2 boars at Southwest

Type Conference in Belton, York

from Chuck Real which was 2nd in

class behind the Champion York -

Journeys End X The Duke. Cross boar

from Midwest Genetics - Ante Up X

Trigger. Visit our website to see our

other boars.

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Rory Duelm Duelm’s Prevailing Genetics

Date Available: Early May Private Treaty (March & April Born) Location: 192 Altwein Road

New Braunfels, TX 78130 Offering: Cross, Hamp, York Contact #: (830) 608-5058 - Rory Duelm

(830) 708-4274 - Matt Lee E-Mail: duelmhog@yahoo.com Web Address: www.duelmsprevailinggenetics.com

4

Josh Krohn DL Showpigs

Date Available: Early May (March & April Born) Location: 2101 CR 24 Lamesa, TX 79331 Offering: 60+ Litters - Cross, Chester, Duroc, Hamp, York Contact #: (806) 759-7735 - Josh

(806) 438-2916 - Bridgette E-Mail: dlshowpigs@gmail.com Web Address: www.dlshowpigs.com

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Fey Show Pigs

Date Available: May 15th Location: Stockdale, TX Offering: 15 Feb. & March Litters Contact #: (830) 481-3162 - Kenneth

(830) 534-3755 - Keith

6

Cory & Lacey Rains RainsthLivestock

Date Available: May 15 Location: Online & Off the Farm, Roscoe, TX Offering: Cross, Spot, Poland - Barrows & Gilts Contact #: (352) 236-0593

7

Wayne & Leslie Harman Harman Farms

Date Available: Mid May - Private Treaty begins Location: Perryton, TX Offering: 60 Litters - Cross, Duroc, Spot Contact #: (806) 202-2175 - Wayne Web Address: www.harman-farms.com

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Jeff Shows Show’s Genetics

Date Available: Private Treaty begins Mid May Location: 3971 CR 430

Dime Box, TX 77853 Offering: 14 Litters ~ Cross Contact #: (979) 224-5483 - Cell (979) 884-0335 E-Mail: jshows@dimeboxisd.net Additional Info: Mid March - Mid April Litters 11

9

Doug Schaefer Schaefer Livestock th

Date Available: Online sale May 16 Location: showpig.com Offering: Chester, Cross, Duroc, Spot Contact #: (432) 517-0352 - Doug

(432) 213-3623 - Ian (432) 213-6002 - Levi E-Mail: doug@schaeferlivestock.com Web Address: www.schaeferlivestock.com

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May Madness Sale HF Genetics th

Date Available: May 20 Location: Burleson County Fairgrounds Caldwell, TX Offering: Selling elite March / April gilts and barrows Contact #: (361) 920-0964 - Jimmy Hays (361) 920-1015 - Cassidy Hays Additional info: Viewing begins at 4:30 followed by

BBQ and sale starts at 6:30 pm

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Wayne Rode W. Rode & Sons

Date Available: May 27th Location: Off the Farm; Fredericksburg, TX Offering: 10 Litters - Cross, Durocs, Hamps Contact #: (830) 456-6176 Additional info: Pigs will be sold by appointment

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Clint & Julie Halfmann West Texas Genetics

Date Available: 4th Annual Eliteâ&#x20AC;&#x2122;s Only Sale -

May 30th on showpig.com Location: San Angelo, TX Offering: 30 Litters available between

February & March - Cross, Hamp, Spot, York Contact #: (402) 429-4946 - Clint E-Mail: cmhalf@yahoo.com Web Address: westtexasgenetics.com Additional Info: Barrows and gilts available off the

farm as well as bred sows, all day everyday.

13

Seth Ralston Ralston Hog Farm

Date Available: As Ready Location: 11730 US Hwy 87

Dalhart, TX Offering: 20 Litters Feb.- April Farrowed; Pigs

are right ages for fall shows

Chester, Cross, Hamp, Poland, Spot, York Contact #: (806) 384-3059 - Home (806) 773-6989 - Cell

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Carl Kent Carl Kent & Sons

Date Available: Year Round Location: 2903 W. Hwy 120

Pottsboro, TX 75076 Offering: 70 - 80 Litters ~ Cross, York, Spot Contact #: (903) 786-9423 (903) 271-5128 E-Mail: carlandjoycekent@hotmail.com Web Address: www.carlkentandsons.com

15

Chuck & Russell Real Real Hog Farms

Date Available: Year Round Location: 15492 Real Rock Rd.

Marion, TX 78124 Offering: 80-100 Head - Berk, Cross, Duroc, Hamp, York Contact #: (830) 914-2833 - Home

(210) 827-7351 - Chuck Cell

(210) 216-2688 - Russell Cell E-Mail: realhogfarms@realhogfarms.com Web Address: www.realhogfarms.com

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Rick & Niki Whitman RW Genetics

Date Available: Off the farm everyday Location: 4796 FM 1774, Anderson, TX Contact #: (512) 540-1119 - Rick (512) 540-1490 - Niki E-Mail: rwgenetics@gmail.com Web Address: www.rwgenetics.com Additional Info: Spring Fling Sale with the Stud in

May; Bred Female Sale in June

17 Location: Offering:

Contact #:

Kerby Knaupp Kerby Knaupp Show Pigs

Off the Farm, Fredericksburg, TX Approx. 35 Litters March and April ~ Chester, Cross, Duroc, Hamp (830) 685-3355 - Home (830) 459-4826 - Cell Additional Info: Find us on Facebook

18

Dan Young Young Livestock

Location: Off the Farm, Burkburnett, TX Offering: Approx. 9 Litters Cross, Hamp, York Contact #: (940) 631-8339 Additional Info: Will have 60 litters in the Fall

19 Location: Offering: Contact #:

Ronnie Allen / Stacy Henry BRS Hog Farm

Off the Farm, Crowell, TX Cross for State Fair (940) 655-8081 - Ronnie Allen (940) 655-4747 - Stacy Henry

20 Location: Offering: Contact #:

21

Kurt Kelso Kelso Hog Farm

Jim & Beverly Cogburn C-4 Show Pigs

Date Available: Call for appointment Location: Colorado City, TX Offering: April litters ~ Berk, Chester, Cross,

Duroc, Hamp, Poland, Spot, York Contact #: (325) 242-5503 Additional Info: Will also have Fall litters

Off the Farm; Seguin Cross, Durocs, Hamps (210) 240-6710 - Kurt (830) 305-4422 - Rodney

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13

Amarillo

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r u o y t ou g n i p ! s s e Map c suc o t d roa

18

14 Lubbock

4

Midland

Fort Worth

21 6

Dallas

9 12 Waco

8

10 16

1711 3 Austin 20 5 1

Houston

San Antonio 5

1

Corpus Christi

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Livestock Photography at it's Best!

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www.showphotobykatina.com

Stock Show Pro App - How It Works Begin by entering demographic information about each of your animals into Stock Show Pro to create a permanent record for each animal, including:

PURCHASE LOCATIONS/SALE

TAG #

DAM

BREEDER

EAR NOTCH

DAM SIRE

DATE

BRAND

TARGET MAJOR

COST

SIRE

BIRTHDATE

Then, you will be able to easily manage each animal’s progress: • Enter the current feed and supplement rations to begin tracking your animal and posting your feed schedule.

• Weight tracker allows you to calculate rate of gain, and then project the rate of gain needed to meet target show weights. As you make adjustments and add weights, those populate to that animal’s history so you can track trends over the course of the show season.

• In the Notes section, you can comment and create reminders about medication administration and dosage, reactions, response to treatment or changes in animal characteristics.

• Weight Breaks is a page devoted to allowing you to see the historical data for major show class weight breaks for each breed and species.

• Trophy Case allows the user to track the outcomes over time to track trends.

Ag teachers, substitute feeders, family and breeders can be given access through an invitation from you to view, suggest changes or feed animals when you are away.

Stock Show Pro App - How To Get the App It’s EASY and FREE to Try It Out...

Step 1: Visit the App Store or Google Play to download the app FREE.

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Step 3: An email will be sent to you near the end of the trail period with a link to our secure shopping cart, for payment to begin annual, renewable subscription.

Call 325.338.7531 to learn more.

2901 CR 130 Garden City, TX 79739 DOUG: 432-517-0352 LEVI: 432-213-6002 IAN: 432-213-3623

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• Compliments High Octane® Depth Charge® supplement • Applicable to all show livestock species

Purina HIGH OCTANE® ULTRA FULL™ supplement can be fed as part of the daily diet for all show animals. HIGH OCTANE® ULTRA FULL™ supplement is formulated to help promote lower body fill. Feed according to the table below along with the Honor® Show Chow® feeds.

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RECOMMENDED DAILY FEEDING AMOUNT (oz/day) Cattle Pigs Lambs 32 to 60 (2 to 5 lbs)

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Crude Protein (Min) . . . . . . . . 12.00% Lysine (Min) . . . . . . . . . . . . . . . . 0.65% Crude Fat (Min) . . . . . . . . . . . . . 4.00% Crude Fiber (Max) . . . . . . . . . . 27.50% Acid Detergent Fiber (ADF), (Max). . . . . . . . . . . . . . . . . . . . . . 26.00%

Goats

4 to 16

4 to 16

Calcium (Ca) (Min) . . . . . . . . . .

Calcium (Ca) (Max). . . . . . . . . .

Phosphorus (P) (Min) . . . . . . .

Salt (NaCl), (Min) . . . . . . . . . . .

Salt (NaCl), (Max) . . . . . . . . . . .

Sodium (Na), (Max) . . . . . . . . .

Potassium (K), (Min) . . . . . . . .

0.65% 1.15% 0.30% 0.25% 0.75% 0.50% 1.00%

INGREDIENTS

Roughage Products, Processed Grain By-Products, Sucrose, Plant Protein Products, Molasses Products, Animal Fat Preserved with Ethoxyquin, Calcium Carbonate, Salt, Forage Products, Dried Aspergillus oryzae Fermentation Extract, Natural and Artificial Flavors, Propylene Glycol.

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HIGH OCTANE® Champion Drive™ #15930 High protein pelleted topdress for top shape and muscle dimension

HIGH OCTANE® Power Fuel® #16636 Premium high-energy nugget supplement designed to be fed as a topdress

HIGH OCTANE® Fitter 35® #41763 High protein pelleted topdress for optimal lean muscle expression

HIGH OCTANE® Showpig Paylean® Premix #28774 Fortified with minerals and vitamins for pads and zinc methionine for hooves

HIGH OCTANE® Depth Charge® #46180 Highly palatable supplement to support a full physical appearance

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17

2017 Texas Pork Industry Conference Lubbock

The BEST one yet!

You wonâ&#x20AC;&#x2122;t want to miss out!

18

Take a Stroll to the South Plains

The Texas Pork Industry Conference and Youth Symposium is the highlight of the year for Texas Pork Producers Association! Join us in Lubbock, Texas for great educational sessions, many networking opportunities, fellowship and fun! This year’s conference is taking a few new twist and turns, but is sure to be a great time for all, so bring the whole family. Festivities will kick off Friday, June 16th with tours of some local Boar Studs and end with our Friday Night Family Cook-Out! Saturday’s programs will include some of the industries hottest topics, the TPPA Awards Banquet and the FUN Auction! This is one conference you don’t want to miss so mark your calendars to attend and check out our website for updated information!

South Plains

Producer Education Programs

south plains

Youth Symposium

As

as the 19

Sponsorship Opportunities The Texas Pork Industry Conference and Youth Symposium is the premier event for TPPA members, County Agents, Ag Teachers and youth involved in the swine and pork industry in Texas. Attendees from across the state will join to learn, share and advocate their knowledge of the pork industry; this is your prime time to visit with potential customers and showcase your business. Join us in Lubbock, TX June 16-17 at the Overton Hotel & Conference Center to achieve your goals while helping pork producers from around Texas.

SPONSORSHIP LEVELS

Platinum Sponsor: $1,500 • • • • • •

Company logo on all conference materials, both hard copy and electronic One (1) Complimentary Trade Show Exhibit Booth Two (2) Complimentary Conference Registrations to all events Company listing in the August / September Producer Connection Full page advertisement in Conference Brochure Full page advertisement in the August / September Producer Connection

(Distributed to all TPPA members, Texas County Agents & Texas Ag Teachers) • E-blast on your company to TPPA distribution list of approximately 2,500

• Website banner advertisement for 6 months on new TPPA website homepage

Gold Sponsor: $1,000 • • • • • • •

Company logo on all conference materials, both hard copy and electronic One (1) Complimentary Trade Show Exhibit Booth Two (2) Complimentary Conference Registrations to all events Half page advertisement in the August / September Producer Connection Company listing in the August / September Producer Connection Half page advertisement in the Conference Brochure Website banner advertisement for 3 months on new TPPA Website homepage

Silver Sponsor: $500 • • • • •

Company logo on all conference materials, both hard copy and electronic One (1) Complimentary Trade Show Exhibit Booth Two (2) Complimentary Conference Registrations to all events Company listing in the August / September Producer Connection Website banner advertisement for 1 month on new TPPA Website homepage

Trade Show Exhibit Booth: $200

20

• 10’ x 10’ Trade Show Exhibit space (Open Friday from 1pm-6 pm & Saturday from 7 am - 7:30pm) • Two (2) Complimentary Conference Registrations to all events • Company listing in the Conference Brochure

Auction Items Needed! â&#x20AC;&#x153;Fun Auctionâ&#x20AC;?

Will be held Saturday, June 17 after the Banquet Proceeds will help non-checkoff programs such as public policy efforts, CTBR & membership benefits.

To donate please contact TPPA at 512.262.0595

ATTENTION! There will not be a PQA+ training during conference like there has been in years past. TPPA will offer PQA+ training for adults and youth at different times and venues around the state.

The schedule will be posted online soon.

Public Notice by the Texas Pork Producers Association & the National Pork Board The election of pork producer delegate candidates for the 2018 National Pork Producers (Pork Act) Delegate Body will take place at 2:00 pm on Saturday, June 17, 2017 in conjunction with the annual membership meeting of the Texas Pork Producers Association. The meeting and election will be held at the Overton Hotel & Conference Center in Lubbock, Texas, located at 2322 Mac Davis Lane. All Texas pork producers are invited to attend.

Any producer, age 18 or older, who is a resident of the state and has paid all assessments due may be considered as a delegate candidate and/ or participate in the election. All eligible producers are encouraged to bring with them a sales receipt proving that hogs were sold in their name and the checkoff deducted. For more information, contact the Texas Pork Producers Association, 151-A Kirkham Circle, Kyle, Texas, 512-262-0595.

21

JBSDALHART TEXAS PROUD

MISSION

To be the best in all that we do, completely focused on our business, ensuring the best products and services to our customers and the opportunity of a better future for all of our team memebrs.

VALUES

Our foundation and our strength is in our values: Determination Simplicity Availability Sincerity Discipline Ownership

OPPORTUNITY

Discover how you can grow with JBS pork at:

jobs.jbssa.com 22

Cool Roof

SPECIALISTS

Your swine depend on you to ensure them a cool and dry pig barn.

Because WaterTight Roofing specializes in energy efficient roofs and hail damage recovery, our clients often have little to zero out of pocket costs for a full replacement.

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&

2017 CTBR RESULTS AVAILABLE ONLINE IN THE AUGUST PRODUCER CONNECTION

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WWW.TEXASPORK.ORG

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haven't done it yet...

When the show ends, the real work begins: Bio-security is just as important after the show!

SHOULD!!

Make sure you start the next show season off on a clean slate. While it may be simple to just rid the pens of sand or shavings, cleaning and disinfecting your barns, trailers and even all of your tack is an important step to ensuring the health of next year’s pigs. When cleaning equipment you can’t just stop with the outside of your showbox. All showbox contents such as spray bottles, brushes, feed cups, buckets and even your whip need to be disinfected.

Make sure to wash everything well; disinfect with diluted Clorox, Tek-Trol or other disinfectant, and let it all sit for a period.

“An ounce of prevention, is worth a pound of cure.”

From the showbox to the backdrop.

TITAN Sticks 940.521.8000 titanwhips@gmail.com TITAN Sticks

for making the 2017 San Antonio Stock Show & Rodeo a success!

Mark your Calendars!

Let’s Rodeo San Antonio February 8 - 25, 2018 Be sure to like the San Antonio Stock Show & Rodeo Competitive Events Facebook page!

County Agents & Ag teachers You're missing important information from TPPA!

Send us your email address so you won't miss out!

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365 DAYS

Email communications@texaspork. org or sign up for our e-blast list online at texaspork.org

MIT

GE

D LE

OW KN

MEN

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HEALTHy

ION

EDUCAT

NUT

ION

People love pork. But when biting into a juicy, tender and flavorful bite, many consumers are unclear where and how pork is produced. That’s about to change. #RealPigFarming takes you inside real pig farms across the country to meet real pig farmers and hear their story. Learn about the practices and facilities they use to ensure the well-being of their animals and produce quality pork in a responsible manner.

We’re showing the world how #RealPigFarming works. Follow the conversation on Facebook and Twitter, or visit www.porkcares.org to learn more.

ITY

QUAL

RES

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NSI

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RIT

SHOW THEM weCARE.

©2014. Funded by America’s Pork Producers and the Pork Checkoff.

©2015 National Pork Board, Des Moines, IA USA. This message funded by America’s Pork Producers and the Pork Checkoff.

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IN THE NEWS

Damaging to Agriculture Threat to Livestock

Is More Help on the Way?

The following is information put together detailing the timeline and overview of a highly debated topic that’s been in the news a lot lately…the newly approved Kaput feral hog bait containing warfarin. The Texas Pork Producers Association recognizes that feral hogs pose substantial risks due to the damage they cause to land and crops, in addition to the diseases they can transfer to our livestock. TPPA has always supported and will continue to encourage feral hog control management practices. The Kaput product with warfarin is another tool to control the feral hog population.

Agriculture Commissioner Sid Miller Announces TAC Rule Change to Allow Limited Use of Feral Hog Toxicant In Texas On February 21, 2017, Texas Agriculture Commissioner Sid Miller announced a rule change in the Texas Administrative Code (TAC) that classifies a warfarin-based hog lure as a state-limited-use pesticide.

The pesticide, “Kaput Feral Hog Lure,” is the first toxicant to be listed specifically for use in controlling the feral hog population and represents a new weapon in the long-standing war on the destructive feral hog population.

Warfarin, an anticoagulant, was used for many years as a feral swine toxicant in Australia. There is a demonstrated need for additional feral hog population control methods in Texas, and the regulatory status under the rule change will ensure safe handling and application of this product. The rule change is supported by the Texas A&M Agrilife Extension Service.

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“By making this a limited use pesticide, we are taking every step possible to ensure this toxicant is used properly and efficiently,” Commissioner Miller said.

“Years of work and study have gone into addressing the concerns of hunters and others about this product.”

The manufacturer of the product, Scimetrics Ltd. Corp., has been manufacturing rodent management products for 15 years. Extensive testing of warfarin has been conducted in Texas since 2008. The approval of warfarin for feral hog control is the culmination of over ten years of research between Scimetrics and TDA. This year, the EPA determined the product to be available for general use because of its low toxicity. However, to ensure the proper precautions are taken, the Texas Department of Agriculture has imposed stricter regulations on the product by labeling it for limited use only.

State-limited-use pesticides may only be bought and used by a licensed applicator or someone under the direct supervision of a licensed applicator.

THE PROBLEM IS SEVERE It is estimated that there are currently over 2 million feral hogs in Texas. Feral hogs can be found in approximately 230 of our 254 counties and cause an estimated $52 million of damage to Texas agricultural enterprises each year, according to the Texas A&M Agrilife Extension Service. The hogs’ rooting and foraging behavior tear up crops and pastures. Seed, labor and crop growth time are just some of the agricultural damage costs associated with feral hog destruction. Hogs have also been known to knock down fences and damage farm equipment and game feeders.

Wild pigs carry viruses, parasites and bacteria harmful to humans including swine brucellosis and trichinosis. They are known to carry 30 different diseases and 37 parasites. The more feral hog populations increase and expand, the greater the chances are that they may transmit diseases to livestock, other wildlife and humans.

Feral hogs also contribute to loss of wetland habitation, water source contamination and soil erosion due to their extensive wallowing and rooting behavior around water sources. This invasive species will prey on livestock like newborn calves, lambs or goats and have also been known to kill fawns and eat ground-nesting bird eggs and hatchlings such as quail and turkey.

Feral hogs are a continual nuisance for many landowners in both rural and urban settings. Wild pigs have been known to uproot entire city parks and landscape plantings overnight and have been spotted even in densely populated urban areas.

Feral hogs crossing high-speed highways cause extensive vehicle damage and life-threating situations in the event of a vehicle wreck as a result of swerving to avoid or actually hitting the hogs.

Maintaining safeguards with new bait Feral Hog State Limited Use Pesticide and TDA Licensing Information The Texas Department of Agriculture (Department) is the agency responsible for registering pesticides sold and distributed in Texas. Prior to sale or distribution, a pesticide must be registered with the Department.

The Environmental Protection Agency (EPA) approved the federal pesticide registration of Kaput® Feral Hog Bait on January 3, 2017. EPA registered the product (Registration No. 72500-26) as a “General Use” pesticide.

However, to address the risk of inadvertent human consumption of warfarin-exposed hogs and the risk of potential secondary exposure of nontarget animals, the Department adopted emergency rules to immediately address the use and distribution of Kaput® Feral Hog Bait. The Department imposed stricter regulations than the EPA by classifying the Kaput® Feral Hog Bait as a “State-Limited-Use” pesticide. The increased licensing requirements were imposed to ensure proper use and compliance with all product use requirements by qualified individuals for pesticide dealers and applicators.

Additionally, as with all pesticide and other regulated products, warfarin must be used in strict accordance with all label requirements.

In order to distribute a “State-Limited-Use” pesticide, a dealer is required to hold a pesticide dealer’s license, issued by the Department. Additionally, a person may not purchase or use a “State-Limited-Use” pesticide, unless licensed as a pesticide applicator, or under the direct supervision of a licensed applicator. Licensees must meet criteria adopted in rule by the Department under the Texas Administrative Code.

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Others’ Perspective

Mixed reviews

“The economic losses caused by feral hogs in Texas has been huge over the years.

They are a serious issue that needs to be controlled. While I sincerely appreciate the hunting community and what they’ve done to help with trapping and depopulation, that measure alone is not controlling our feral hog problem. All of the research shows that despite hunting, the feral hog numbers in Texas continue to increase.

This new bait is a necessary tool in our ongoing battle.”

Restraining Order Issued on TDA Feral Hog Bait Emergency Rule

Chuck Real, Marion, former Texas Swine Health Commissioner, farmer and rancher “There’s a lot of debate in the news and some have a fear about this new bait, but really, much of this skepticism is derived from a lack of knowledge. I encourage others to read through the facts and look at the years of research previously done.”

Barret Klein, Boerne, TPPA Board of Directors, swine producer

On March 3, 2017, a district judge of the 345th District Court granted the Temporary Restraining Order requested by Wild Boar Meats, LLC to suspend the emergency rules put in place by the Texas Department of Agriculture regarding Kaput Feral Hog Bait.

The emergency rules declared the hog bait to be a “state limited use” pesticide, which imposes safeguards against misuse of the product, including limiting sale to licensed individuals and limiting purchase by licensed and trained applicators. The product label requires special feeders to limit the bait to hogs only, public notice requirements, etc.

The immediate effect of the ruling is to temporarily do away with those safeguards.

The Temporary Restraining Order temporarily removes all TDA restrictions on the bait.

Two bills from Texas lawmakers — state Rep. Lynn Stucky, R-Denton, and state Sen. Kirk Watson, D-Austin — would require state agency or university research before the use of lethal pesticides on wild pigs. The legislation comes after outcry from Texas hog hunters and meat processors over state approval of a new feral hog poison called Kaput, which they say would hurt their businesses and contaminate other game animals and livestock.

House Bill 3451 and Senate Bill 1454, both filed this week, would require scientific studies of the poison to include controlled field trials and assess the economic consequences to the state’s property owners, hunters, and agriculture industry. When asked about the legislation, Mark Loeffler, a spokesman for TDA, said that Scimetrics, the Colorado-based company that manufactures Kaput, “conducted almost a decade’s worth of studies” leading up to EPA approval.

“Commissioner Miller feels it is not appropriate to use taxpayer money to entirely assume the cost of product research and testing for a proprietary commercial pesticide,” Loeffler said in a written statement. “He also believes taxpayers will not support state government conducting research that is duplicative of private research for a commercial product.”

The Kaput Feral Hog Bait had already been registered for use in Texas following the approval of the product by the federal Environmental Protection Agency as an unrestricted pesticide, similar to household rat bait. However, the agency decided additional protections for hunters, landowners and consumers were needed before the product could be used in Texas.

WARFARIN FERAL HOG BAIT QUICK FACTS WHAT IS WARFARIN HOG BAIT?      

Warfarin (Coumadin) is an FDA approved prescription medication commonly used by humans to prevent blood clots.

Vitamin K counteracts the effects of Warfarin.

Warfarin hog bait is only 1/5 the strength of over the counter rat bait.

Warfarin hog bait has little effect on all other animals, including house pets like dogs—to be fatal, the average dog would have to consume 176 pounds in 1 day, or 13 pounds of bait daily, for 5 days .

Warfarin hog bait cannot be spread on the ground—it can only be sold and distributed to licensed users.

While TDA supports trapping and hunting, this bait is intended for use in extreme cases of overpopulation where those options do not provide results to prevent the millions of dollars in damage that hogs cause to crops and property, as well as hog attacks on small animals and other wildlife.

HOW DOES WARFARIN AFFECT HOGS, HUMANS & OTHER ANIMALS?     

Hogs are extremely susceptible to warfarin hog bait: only 5 pounds or less will kill a hog.

After consuming the bait, a dye in the bait causes the fatty tissues inside the hog to turn visibly bright blue.

A predator or scavenger that eats a baited hog has little risk of exposure because warfarin levels are too low to be toxic, except under extreme circumstances.

A warfarin exposed hog carcass that is discovered in a water supply (stream, lake, pond, or stock tank) will not leach warfarin into the water.

Warfarin does not dissolve in water and is non-toxic to aquatic life.

APPROVAL & LICENSING     

Warfarin hog bait was approved by the Environmental Protection Agency (EPA) for general use without restrictions.

The Texas Department of Agriculture (TDA) adopted stricter rules to prevent over the counter purchase and use by nonlicensed and untrained persons.

A warfarin dealer selling the bait for hog treatment must be licensed by TDA. Only a licensed, trained applicator may purchase and use the bait in strict compliance with labeling directions.

Failure to comply with rules, regulations and label requirements is a violation of state and/or federal law subject to penalties.

REQUIREMENTS FOR USE     

Warfarin bait should only be used in fenced areas, if possible.

Bilingual signage must be posted at all property entry points to notify about the treatment areas.

Bait must be placed in special secured feeders which have heavy lids that weigh at least 8-10 pounds. This prevents access by non-target animals.

During the baiting period, and for at least 90 days after feeders are removed, grazing is prohibited.

Licensed hog bait users must monitor treatment areas and ensure the removal and burial or disposal of hog carcasses.

RULES    Feb. 2017

Temporary emergency rules in the Texas Administrative Code were adopted by TDA to designate warfarin as a “statelimited-use” pesticide so that restrictions could be added for use. They are in effect until June 5, 2017.

Increased protections created by TDA to prevent accidental human consumption of warfarin-exposed hogs and the risk of secondary exposure of other animals.

TDA will propose permanent rules and welcome public input during the 30-day comment period. All comments will be taken under consideration prior to the adoption of final rules.

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News from the

National Pork Board COMMUNICATIONS ANTIBIOTIC MESSAGE OUTREACH:

NPB is launching three external antibiotic message campaigns focused on responsible on-farm antibiotic use to highlight the change occurring on farms following the implementation of FDA rule changes.

Those events include: • A live 30-minute webinar on March 1 from Atlanta, the site of Forum’s Producer Update session. This antibiotic stewardship meeting will feature John Johnson, Brad Greenway, Dr. Michelle Sprague and a retail industry representative.

• Serving as a presenting sponsor of the Global Ag Investing Forum in New York City, April 18-21. This will be the first opportunity for the U.S. pork industry to present an update on current on-farm antibiotic use to the investment, ag banking and financial analyst community.

• Hosting a one-day session of the National Press Foundation agriculture tour in Des Moines, May 14-17. Through NPB support, we will take 20 leading US journalists through a sow farm, followed by a pork fabrication event and dinner speaker on responsible antibiotic use.

BACON SHORTAGE UNLIKELY DESPITE RECORD-LOW U.S. PORK BELLY STOCKS

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A second straight month of record low U.S. pork belly inventories in January will likely intensify speculation about a potential national bacon shortage, but analysts said more supply will soon be available.

The U.S. Department of Agriculture data for January on pork bellies, from which bacon is made, put total stocks at 14 million pounds. It was a record-low for the month and down 4 million pounds from the December record. The five-year average is a 6.6 million-pound gain. Industry analysts attributed low belly stocks

to prolonged demand for bacon as well as a decline in physical storage by speculators after the demise of Chicago Mercantile Exchange belly trading pit which they used to hedge product.

Fresh bellies, which are from recently butchered hogs and not frozen like those held in inventories, are readily available, at times amid record-high hog production. And lofty wholesale belly prices may have deterred processors from storing them in U.S. warehouses for later use.

Dan Vaught, a Doane Advisory Services economist, said pork and bacon demand surged late last year.

Some consumers, he said, might have bought bacon and stored it in their own freezers driven by shortage worries that may not materialize.

“Certainly the USDA isn’t forecasting any shortage. So, it is extremely unlikely that we’ll have a shortage of bacon,” said Vaught.

He pointed to a most recent U.S. government hog report that implied hog slaughter totals up 4 percent through the spring. Furthermore, USDA data on Thursday forecast 2017 commercial pork production up nearly 5 percent from 2016.

U.S. FARM COUNT FELL BY 8,000 LAST YEAR

The number of farms in the United States for 2016 is estimated at 2.06 million, down 8,000 farms from the year prior. The USDA reports that total land in farms, at 911 million acres, also decreased by 1 million acres from 2015. The average size for an average operation is now 442 acres, which increased by one acre from the previous year.

Farm numbers and land in farms are differentiated by six economic sales classes. Farms and ranches are classified into these six sales classes by summing the sales of agricultural products and government program payments. Sales class breaks occur at $10,000, $100,000, $250,000, $500,000, and $1,000,000. Producers were asked during the 2016 midyear surveys to report the value of sales based on production during the 2015 calendar year.

Point Farms are farms that did not have the required minimum $1,000 in sales for the year to qualify as a farm, but had sufficient crops and livestock to normally have sales of $1,000 or more. Point Farms are assigned a sales class based on the sum of the agricultural point (dollar) values assigned to the quantity of commodities produced but not sold.

The 2012 Census of Agriculture showed that 428,810 farms or 20.3 percent of the 2.11 million farms were Point Farms. These Point Farms operated 63.0 million acres or 6.9 percent of the 914.5 million acres of farmland.

Number of farms declined by 8 thousand from 2015. The number of farms in Sales Class $250,000 $499,999 increased while all other sales classes declined slightly. Fifty percent of all farms had less than $10,000 in sales. Eighty percent of all farms had less than $100,000 in sales. Eight percent of all farms had sales of $500,000 or more.

HOG PRICES OUTPERFORM EXPECTATIONS

The pork industry outlook has experienced a major shift to the upside. Pork producers are pleased to see 2017 hog prices higher than expected. The low point for the industry was in late November when hog prices dropped to near $32 per hundredweight on a live weight basis. Recent live prices have reached the mid-$50 and have pulled the industry out of deep losses into profitability.

The leading reason for the more favorable outlook is lower retail pork prices. Some have mentioned how strong pork consumption has been this year. One reason for that strength is lower retail pork prices. The “law of demand” says that people will buy more when prices are lower, and retail pork prices have moved lower.

Retail pork prices peaked in 2014 because of reduced supplies due to the PED virus and have generally been falling since 2015. In the final quarter of 2016, retail pork prices dropped 26 cents per pound from the same period one year earlier. The downward movement continued in

January of this year with retail pork prices down 22 cents per pound from one year earlier.

An additional issue contributing to the extremely low prices for pork producers last fall was the small portion of the retail dollar getting back to producers. Another way of saying this is that the margins for the processors and retailers remained substantially higher than normal. As a result, the portion of the retail pork dollar that got back to the producer dropped to 17.5 percent. This was lower than the previous record low of 18.4 percent in the financially tragic final quarter of 1998.

Data this year are only available for January, but in that month the producer share increased to 22 percent. In cents per pound, the hog producer received 15 cents more per retail pound. That amounts to about $9.00 per hundredweight higher prices on a live hog. Lower retail prices are moving more pork and the pork producer is getting a higher percentage and a higher total value from the pork being sold.

For the rest of 2017, there is room for even lower retail prices and a higher percentage of that retail price getting back to the hog producer.

Probably the biggest opportunity for hog producers is the advent of new processing capacity coming on line in the last half of 2017. The added competition for hogs will likely reduce the farm-to-wholesale margins with much of that reduction bid into higher hog prices.

Live hog prices are now expected to average near $51 for 2017, up from $46 in 2016. Live prices are expected to average in the very high $40s in the first quarter, then move to the low-to-mid $50s in the second and third quarters, and then finish the final quarter in the mid $40s.

CONSUMER TRENDS REVEALED IN ‘POWER OF MEAT’ STUDY

American consumers want to know the story behind the meat they purchase – how the animals were raised, what they were fed, how they were treated. That consumer trend was confirmed by the 12th annual Power of Meat study announced by the Food Marketing Institute and the North American Meat Institute last week during the Annual Meat Conference in Dallas.

The Power of Meat study,

sponsored by Sealed Air and conducted by 210 Analytics, revealed that when deciding where to shop for food, meat ranks as the thirdmost important department in that decision. The research found that meat sales make up between 20% of weekly sales for most supermarkets up to as high as 40% for some independent stores.

Additionally, the Power of Meat study found double-digit growth for organic, antibiotic/hormone free, grass-fed and other special attributes of meat products. Shoppers are rewarding brands for the innovation and increasingly equate quality with brands, including national manufacturer, small/regional manufacturer and store brands.

Shoppers report high interest in expanded assortment of all these items as well as claims relative to better treatment of the animals and greater environmental stewardship.

While consumers are drawn to branded meat products, the study also found that trips to the grocery store were down 2% year-over-year, especially among younger shoppers.

The millennial generation, those born between 1977 and 2000, take only 96 trips per year to the supermarket, compared with 119 trips on average across all age groups.

Still, price per pound has the greatest influence on meat purchases, and the Power of Meat study found lower retail meat prices are driving increased volume of sales.

2016 US PORK EXPORTS SHOW IMPRESSIVE PROGRESS

At year-end 2016, US pork exports showed impressive progress following a challenging 2015. In 2016, 5.1 billion pounds of pork and pork variety meats valued at $5.94 billion dollars were exported, up 8 percent and 7 per cent respectively from 2015, according to the USDA. “We saw a strong 2016 for US pork exports, but we still face challenges with increased global competition and a stronger US dollar,” said Becca Nepple, vice president of international marketing for the Pork Checkoff.

“The Checkoff is committed to bolstering its partnership with international customers through additional funding of in-country promotions of US pork with the US Meat Export Federation.”

On average, US pork and pork

variety meat exports accounted for 25.8 per cent of total pork production in 2016. Export value returned an average $50.20 per head back to producers.

During 2016, more than 100 countries around the world imported US pork. The top five markets by volume were Mexico (1.61 billion pounds), China/Hong Kong (1.21 billion pounds), Japan (854.8 million pounds), Canada (452.2 million pounds) and Central and South America (299.7 million pounds).

The top five markets by value were Japan ($1.56 billion), Mexico ($1.355 billion), China and Hong Kong ($1.075 billion), Canada ($798.5 million) and Korea ($365.1 million).

PORK SIRLOIN MAKES THE CUT AS A HEART-HEALTHY ROAST

Eating healthier just got easier with the addition of one more pork cut to the list of Heart-Check Certified products by the American Heart Association. The Pork Checkoff is working with the American Heart Association to highlight the hearthealthy benefits of the pork sirloin roast.

As a Heart-Check Certified cut of meat, pork sirloin adheres to the American Heart Association’s requirements allowing its label as a “heart-healthy food.” The pork sirloin roast joins the pork tenderloin with this designation as an extra lean cut of meat certified by the Heart-Check Food Certification Program.

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through the Pork Checkoff, U.S. pork producers and importers pay $0.40 per $100 of value when pigs are sold and when pigs or pork products are brought into the United States. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and food service, marketing, production improvement, technology, swine health, pork safety and environmental management.

For more information on Checkofffunded programs, pork producers can call the Pork Checkoff Services at (800) 456-7675 or check the website at www.pork.org.

News from the

National Pork Producers Council TRUMP FILLS KEY AGRICULTURAL ADVISER POSITION

Filling a position left vacant for most of the Obama administration, the White House recently appointed Ray Starling to the position of Special Assistant to the President for Agriculture, Trade and Food Aid on the National Economic Council, a move hailed by NPPC. Starling previously served as chief of staff for Sen. Thom Tillis, R-N.C. In a statement issued Monday, NPPC President John Weber said, “By picking a true champion of American agriculture to serve in this key advisory role, President Trump is sending a clear signal of his commitment to reverse unnecessary regulations inhibiting pork producers and all U.S. farmers from doing what they do best: supplying the world with the most nutritious, affordable and abundant food available.” Starling grew up raising hogs on a farm in North Carolina that his family continues to operate today.

AGRO-TERRORISM THREATS TO NATION’S FOOD SUPPLY ADDRESSED IN HOUSE, SENATE BILLS

Bipartisan bills to address the threat of agro-terrorism and high-risk events which pose serious threats to food, agriculture and livestock industries across the United States were jointly introduced by legislators in both the House and Senate the first week of March. The legislation comes at a time when authorities have repeatedly warned that public health preparedness nationwide is in serious disarray.

It’s “imperative we take precautions and have preparedness policies in place to mitigate potential risks,” they said in a joint announcement.

The Securing our Agriculture and Food Act was introduced by Rep. David Young (R-IA), Rep. Donald Payne, Jr. (D-NJ) and Rep. Dan Donovan (RNY), and Sens. Pat Roberts (R-KS) and Claire McCaskill (D-MO).

In their joint announcement, they said, “Our nation faces global and complex national security challenges.

Agro-terrorism, and other highrisk events, pose serious threats to 34

our food, agriculture and livestock industries across the United States. It is imperative we have preparedness policies in place to quickly respond to events threatening US agriculture or food production systems - ultimately protecting these key industries which impact every Americans on a daily basis.”

The Securing our Agriculture and Food Act requires the Secretary of [the Department of Homeland Security], through the Assistant Secretary for Health Affairs, to lead the government’s efforts to secure our nation’s food, agriculture and veterinary systems against terrorism and high-risk events,” they said, noting, “The bill also authorizes the secretary to collaborate with other agencies to ensure food, agriculture and animal and human health sectors receive attention and are integrated into the DHS’s domestic preparedness policy initiatives.”

ADMINISTRATION’S REGULATORY REFORM EFFORTS CONTINUE

The Trump administration, which put regulatory reform at the top of its “Make America Great Again” plan, is following through by requiring federal agencies to include regulations they want to dump in the biannual Unified Agenda and Regulatory Plan. The document of pending rules now will be known as the Unified Agenda of Federal Regulatory and Deregulatory Actions.

A presidential executive order directs agencies to eliminate two existing regulations for each new one proposed. Dominic Mancini, acting administrator of the White House Office of Information and Regulatory Affairs, asked agencies to include in the spring regulatory document estimated costs for significant new regulations they expect to issue by Oct. 1 – the start of fiscal 2018 – and to list the rules they will eliminate.

The spring Unified Agenda of Federal Regulatory and Deregulatory Actions is due March 31. NPPC supports the administration’s regulatory reform efforts and will be submitting a list of federal rules it would like to see rescinded.

NAFTA RENEGOTIATIONS EXPECTED LATER THIS YEAR

Commerce Secretary Wilbur Ross recently provided an update on the timing of renegotiating the North American Free Trade Agreement (NAFTA). He told Bloomberg News, “I would like the results tomorrow, but that is not the way the world works.”

He expects talks on modernizing NAFTA to begin later this year. The Trump administration’s priorities in negotiations with Canada and (mostly) Mexico likely will include addressing the U.S. trade deficit, adding new regulations on services and the digital economy and tightening rules of origin. NPPC has said that any redone NAFTA deal must not disrupt U.S. pork exports to the pork industry’s No. 2 (Mexico) and No. 4 (Canada) markets. (Last year, the U.S. pork industry shipped nearly $1.4 billion of pork to Mexico and almost $800 million to Canada.)

The organization will insist that tariffs on North American pork trade remain at zero.

EU PURSUING FTAS IN ASIAPACIFIC; NPPC URGES TRUMP TO DO SAME

While the United States walked away from the Trans-Pacific Partnership (TPP), the European Union is moving forward aggressively on free trade talks with countries in the fast-growing AsiaPacific region. Late last week, EU Trade Commissioner Cecilia Malmström and New Zealand Trade Minister Todd McClay met in Brussels, Belgium, to conclude preliminary discussions on a free trade agreement (FTA). The EU is New Zealand’s second-largest trading partner, with annual trade between them topping $7.5 billion. Malmström was in the Philippines Friday for the Association of Southeast Asian Nations (ASEAN) economic ministers and EU trade consultations to discuss trade relations and to advance plans for a region-to-region FTA between the EU and the 10-nation ASEAN. (Several of the ASEAN countries were part of the TPP.) The EU already has

concluded agreements with Vietnam and Singapore. NPPC, which strongly supported the TPP, is urging the Trump administration to initiate bilateral FTAs with countries in the Asia-Pacific region, beginning with Japan, the U.S. pork industry’s No. 1 value market.

NPPC Vice President and Counsel Nick Giordano recently was in Japan to discuss trade issues with industry and government officials.

NPPC HIGHLIGHTS IMPORTANCE OF AMERICAN AGRICULTURE

NPPC joined a coalition of production agricultural organizations on a letter to the Trump administration, highlighting the importance of American agriculture. “The challenges we face in agriculture are significant. Many experts emphasize that producers must grow as much food in the next 50 years as was produced over all previous history to meet the demands of our expanding global population. A firm commitment by the U.S. government to aggressively support agricultural innovation and science-based regulatory decisions will be necessary to ensure farmers have the tools they need to produce a safe and abundant supply of nutritious food, in addition to feed, fuel and fiber, in an environmentally sound and sustainable manner,” the groups wrote.

NPPC TESTIFIES AT FARM BILL HEARING

Michael Springer, a thirdgeneration crop and hog farmer from southeastern Kansas, testified on behalf of NPPC on the 2018 Farm Bill at a field hearing held by the Senate Committee on Agriculture, Nutrition and Forestry. Among other provisions, NPPC wants lawmakers to include in the next Farm Bill: • Authorization and funding for an FMD vaccine bank.

• Funding for the National Animal Health Laboratory Network, which conducts diagnostics on animal diseases, and for grants to states for disease surveillance.

• An increase in funding for agricultural research to ensure that the U.S. livestock industry maintains its competitiveness in the global marketplace.

• Funding levels that sustain the Market Access Program and the Foreign Market Development

Program, which support U.S. exports.

• Funding levels maintained for conservation programs.

In written testimony presented to the committee, which held its first in a series of field hearings at Kansas State University in Manhattan, Kan., NPPC urged Congress and the Trump administration to pursue in the 2018 Farm Bill “policies and regulations that support the U.S. pork industry rather than hinder its ability to continue producing safe, lean and nutritious pork and pork products for the global marketplace.”

solution for U.S. agriculture exporters.”

It pointed out that agricultural exports, such as hay, frozen meat protein, soybeans and forest products, shipped in ocean containers often “weigh out” and exceed truck weight limits before storage capacity is reached inside the containers. “We support common-sense truck weight limit modernization, whereby the gross vehicle weight is increased on Interstate routes and at critical connector routes at land and sea ports provided that the heavy weight truck configuration meets specific criteria,” the coalition wrote.

Sens. Mike Crapo, R-Idaho, and Debbie Stabenow, D-Mich., introduced legislation to address the shortfall of veterinarians in rural areas. The Veterinary Medicine Loan Repayment Program Enhancement Act bill, which NPPC supports, would help meet the demand for veterinarians nationwide by eliminating taxes on programs that encourage veterinarians to practice in underserved areas. Congress in 2003 established the Veterinary Medicine Loan Repayment Program (VMLRP) to assist food animal and public health veterinarians with student loan repayment in exchange for a three-year commitment to practice in parts of the country with shortages of veterinarians. But repayment amounts are subject to a significant federal withholding tax. The CrapoStabenow bill would provide an exemption from the withholding tax for payments received under the VMLRP and similar state programs.

More than 500 agricultural, conservation, food and nutritionassistance organizations, including NPPC and 13 state pork producer associations, urged Senate and House lawmakers on the budget and on the appropriations committees to reject cuts to farm and feeding programs included in the next Farm Bill. The groups pointed out in a letter to the chairmen and ranking members of the committees that the 2014 Farm Bill included significant cuts, which were estimated to contribute $23 billion to deficit reduction over 10 years. The cuts, they said, resulted from “hard choices” made to reform and reduce the farm safety net, conservation initiatives and nutrition assistance. “With the agriculture and rural economy struggling, households across the country struggling to meet their basic needs for nutrition, and farm income down 46 percent from only three years ago, it would be perilous to hinder development and passage of the 2018 Farm Bill with further cuts,” said the organizations.

LEGISLATION ADDRESSES SHORTAGE OF VETERINARIANS IN RURAL AMERICA

AG TRANSPORTATION COALITION WEIGHS IN ON TRUCK WEIGHTS

The Agriculture Transportation Coalition, which includes NPPC, asked Transportation Secretary Elaine Chao to update federal standards on weight limits for trucks traveling on Interstate highways. A 1982 law limits truck to 80,000 pounds gross vehicle weight, and a 1991 law froze weights for longer combination vehicles. In a letter to the Department of Transportation secretary, the coalition pledged to “work with your agency to modernize these outdated regulations and increase allowable limits to reach a common sense

NO ADDITIONAL CUTS TO FARM, FOOD PROGRAMS, SAY GROUPS

The National Pork Producers Council conducts public-policy outreach on behalf of its 43 affiliated state associations, enhancing opportunities for the success of U.S. pork producers and other industry stakeholders by establishing the U.S. pork industry as a consistent and responsible supplier of high-quality pork to the domestic and world markets.

The Strategic Investment Program, is the primary source of funds for the National Pork Producers Council. By enrolling in SIP, you are assured a seat at the table when decisions are made regarding the future of the U.S. pork industry.

WWW.NPPC.ORG 35

Texas Pork Producers Provide Input on Checkoff Programs TPPA Vice President Corby Barrett, of Perryton, and Peter Baumert, a pig farmer from Dalhart, served as delegates to the Pork Act Delegate assembly March 1-3 in Atlanta, Georgia. Both Corby and Peter were appointed as delegates by the U.S. Secretary of Agriculture. This year’s theme for Forum was “Power of Pork: Moving Mountains.”

Explained National Pork Board President, Jan Archer, “The past year has been a record breaker in terms of U.S. pork production. We are definitely an industry that is growing and, while that presents challenges, I think we all agree that it is better to be part of a vibrant, growing industry than one in decline. As an industry, we must not look at the challenges we face as obstacles standing in our way, but rather as mountains we will move. With faith and focus, resolve and connectedness to each other, we can achieve our goals.”

Will Sawyer, Rabobank analyst, discusses the outlook for U.S. protein consumption.

Corby and Peter were two of 168 appointed delegates who traveled from 49 states across the country to represent pork producers and importers who sell pork products in the United States. The duties of the delegate body include nominating members to serve on the National Pork Board, establishing how much of the Pork Checkoff is returned to state pork organizations, and providing direction on pork promotion, research and consumer and producer education priorities funded by the Pork Checkoff.

“It was important to me to represent pork producers from across the United States as a Pork Act delegate,” said Corby Barrett. “As an industry, we are committed to ‘elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs and the planet.’ This was reinforced throughout the Pork Act delegate meeting.”

To fund programs, America’s pork producers contribute 40 cents of every $100 of sales to the Checkoff. Importers use a sales formula to contribute a similar amount. The role of the Pork Checkoff is to promote and enhance consumer demand for pork on a global basis, as well as invest in research designed to improve production practices and safeguard the pork supply, the environment and animal well-being. Building consumer confidence and educating America’s pig farmers about livestock production practices through training and certification programs are also key priorities.

The National Pork Board earlier approved a 2017 budget for national spending of $55.4 million for promotion, research and education programs. The strategic direction of the Pork Checkoff is centered on building consumer trust, driving sustainable production and growing consumer demand in the United States and globally.

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“It has never been more critical that we work together as producers, processors and food chain partners to make a collective difference to pork’s consumers,” Peter Baumert said.

In other business, delegates approved two non-binding directives for the National Pork Board. The approved advisements read:

Pork Checkoff CEO Bill Even is discussing the goals and strategic plan for the coming year.

Delegates approved advisement DE 1 Export, which was submitted by the Minnesota Pork Board. In order to support the National Pork Board Strategic Goal and to offer more revenue opportunities for pork producers, the Minnesota Pork Board recognizes the National Pork Board for its efforts to increase investments in exports and encourages continued budget prioritization and spending on export programs in 2017 and 2018 budgets.

Delegates referred ST 1 Research to the Animal Science Committee. This advisement had been submitted by Indiana Pork Producer Association. The National Pork Board is advised to facilitate and provide financial resources toward a comprehensive, multi-disciplinary research effort aimed at improving current industry livability rates from conception to slaughter.

Reports on advisement progress will be delivered to delegates attending the National Pork Industry Forum in Kansas City on March 1-2, 2018.

Pork producers delegates from 49 states received industry updates.

Additionally, the Pork Checkoff hosted the annual producer update session immediately preceding the Pork Act Delegate session. More than 300 pork producers attended the event titled Real Change: A Live Discussion of On-Farm Antibiotic Use. Hosted by The Supermarket Guru Phil Lempert, the 30-minute broadcast brought together experts in pork production, retail and animal care and welfare for a live, web-based conversation. The pork industry’s leadership in responsible antibiotic use and its implementation of new strict guidelines set by the U.S. Food and Drug Administration was the focus of discussion. A replay of the broadcast can be viewed online at RealChangeOnFarms.org. For more information on the National Pork Board’s efforts to assist farmers and others who want to learn more about responsible on-farm antibiotic use, visit pork.org/antibiotics.

Supermarket Guru, Phil Lempert, and National Pork Board’s Jon Johnson talking about antibiotic issues.

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National Pork Board CEO Bill Even Discusses the Main Challenges & Threats Facing the Industry Bill Even has been at the helm of the National Pork Board since June, 2016, and during that time, he has immersed himself in the issues and endeavors of the U.S. pork industry. Even works in the NPB headquarters in Des Moines, Iowa, and is responsible for an annual budget of $62 million, 20% of which is, by law, returned to the states. The Pork Board has 80 employees that either work in Des Moines or in regional locations.

Here Even discusses what he considers to be the top three challenges facing producers in 2017 and beyond, and how the National Pork Board is helping producers meet and overcome these challenges.

Challenges

Bill Even

1. Pork Industry Changes Number one is the change in the pork industry due to growth. Packing plants are being built, renovated and converted. We haven’t seen this kind of investment and activity in 25-30 years.

Producers are reinvesting in modern barns and the latest in equipment, and are taking care of their animals in a healthy, sustainable fashion.

It’s exciting to see, and to know you’re part of a growing industry. The challenge, however, is that growth is not costless. There are changes that come along with growth. There will be a change in the structure because some of the new plants involve consortiums of producers partnering with existing packers or sometimes going on their own, or integrating from the production level up through the supply chain. This is different from what we saw in the ‘80s and ‘90s, where the packing level integrated down through the supply chain. This isn’t an opinion one way or the other, but it’s a recognition that as new entities and consortiums enter the marketplace, relationships and business structures are going to change. The NPB is staying in touch with all the stakeholders, including retail, food service, feed companies and trucking companies. Our job is to anticipate those issues or challenges and get in front of them.

2. Quality Improvement Another top challenge we’ll face in 2017 is quality improvement of the one thing we sell: pork. What are we doing on the quality front to ensure our product is best in the industry, domestically as well as internationally? When you think about all the attributes that are rolled up into U.S. pork – sustainability of our production; the responsible use of antibiotics; the flavor, taste, and versatility of the product itself; educating people on proper cooking temperatures and on animal welfare – there’s a whole bundle of attributes encompassed in the little blue pork chop logo we use here at the Pork Board. We’re constantly working on how we most effectively tell that story to consumers, both domestically and internationally, and at the same time, use the information to continuously improve the quality of the one thing we produce.

3. Secure Pork Supply Chain The third challenge we need to be on top of in 2017 is the secure pork supply plan. Currently, we export about 25% of the pork we produce. With the increase in production we anticipate over the next 36 months through new plants and expansion, we predict exports will need to go from 25% to as high as 33%. There’s a reason for that: We produce a fantastic product that people around the world know is safe, dependable and available at an affordable price; and we’re efficient producers. The U.S. pork industry dominates in that respect. The consequences of an export market disruption from a 38

foreign animal disease outbreak such as Foot and Mouth Disease (FMD), would have a devastating impact on an industry.

Here at the NPB, we’re working on our secure pork supply plan with USDA and state veterinarians to make sure that if (or when) there is an inevitable problem, we’re able to get on top of it quickly.

We need to be able to contain and mitigate the disease, and make sure we can get freedom of operations and commerce restored as quickly as possible. This effort represents the hard lifting in the background that most people won’t know about, but it’s vital to have a contingency plan in place before we have a crisis.

Threats 1. Foreign Animal Diseases A foreign animal disease outbreak would be devastating. I want to pull into this conversation the work the National Pork Producers Council (NPPC) is doing. One of NPPC’s areas of emphasis is looking at an FMD vaccine bank and they will be working with Congress on that in the next Farm Bill. That’s an example of our sister organization and their role on the policy side. With our checkoff money, we’re making sure we’re working with veterinarians and the industry on facts and crisis management and disease planning – all of it needs to come together if we’re going to be successful in managing it. Again, it’s not if, but when, something happens.

2. The Future of Trade Another threat I see is anything that would negatively impact free trade. That can encompass a lot of things – a disease outbreak, and the shutdown of export markets, and suddenly having 25% of the U.S. pork supply stranded here on shore in the U.S. There’s been a lot of talk about trade and trade issues – fair trade and free trade in this last campaign season. America’s pork producers are excited to see Gov. Terry Branstad of Iowa being appointed the ambassador to China – someone who comes from a leading ag states and understands the importance of trade to agriculture. I would encapsulate a lot of that into things that could impact our ability to conduct business globally. We’re part of an inter-connected global system, whether you like it or not. That’s been coming since after WWII and it’s a reality. Trade wars or retaliation – you tend to see ag as one of the poker chips that gets played pretty quickly, because ag has a positive balance of trade in the U.S. and U.S. pork has contributed to that positive trade balance.

3. Consumers’ Fear of Science The other threat, I would characterize it as fear of science. A lot of things can come under that umbrella. The public’s fear and/or misunderstanding of science can and will lead to freedomto-operate issues for pork producers. It impacts decisions that policy-makers make; it impacts the decisions producers make on their farms – their animal health choices, their facilitiesmanagement choices – all of those things.

One of the strengths of the NPB is we’re a science and fact-based organization that also builds and maintains deep relationships with the supply chain.

It’s important that when anyone in the C-Suite of the supply chain is thinking about an issue or making business decisions, they know they can turn to the NPB for advice, counsel, insight, context and facts, and the ability to connect back with producers to understand the implications of business decisions.

* Contributed from PORK Network

“The nation’s trusted pork producers” Since 1983

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Lamb Named Department Head for Texas A&M Animal Science COLLEGE STATION – Dr. Cliff Lamb has been named department head for animal science at Texas A&M University in College Station, according to Dr. Mark Hussey, vice chancellor and dean for the College of Agriculture and Life Sciences.

Lamb comes to Texas A&M after serving as assistant director of the University of Florida-North Florida Research and Education Center.

In Florida, Lamb was responsible for administrative oversight of the animal science programs with primary roles overseeing budgets, staff and marketing of livestock as well as research, extension and teaching programs.

“This is an exciting opportunity to come to Texas,” Lamb said. “When you speak to leaders across the country, they talk about A&M animal science being one of the premier departments in Texas. My vision for the department is for it to be the most recognized in the nation for research, teaching and extension. This means I also want the department to be the animal science department of choice in Texas. I will start a campaign to highlight our department that I hope broadly increases our exposure throughout the state.”

Lamb takes on the new administrative department head position after Dr. Russell Cross, who served as department head for eight years, returned to the faculty March 1 in both Texas A&M AgriLife Research and teaching roles.

Lamb grew up on a cattle operation in Africa. His expertise is beef cattle management with special emphasis on reproductive physiology.

He earned a bachelor’s degree in animal science at Middle Tennessee State followed by his master’s and doctorate in reproductive physiology at Kansas State University. Lamb said he also wants to increase the department’s presence in the industry by highlighting applied and basic research in a broader manner.

He said he also hopes to increase funding for AgriLife Research, the Texas A&M AgriLife Extension Service and teaching.

“Other than traditional forms of funding, we will become more entrepreneurial to ensure our programs are sustainable,” he said.

Other areas Lamb highlighted include: Advancing undergraduate and graduate education by using teaching metrics to determine effectiveness; establishing an initiative to identify and hire internationally recognized scientists to fill or replace faculty positions; overcome the support staff deficits as a result of budget cuts; and strategically determine how to update equipment and facilities as needed.

Lamb’s recent honors and awards include the Dallas Townsend Extension Professional Enhancement Award, the American Society of Animal Science Management Award and the Florida Cattlemen’s Association Researcher of the Year.

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CAPITOL REPORT

The 85th Texas Legislature CHAMBER BREAKDOWN

This year, Republicans maintain a strong majority in both chambers. The House has 95 Republicans to 55 Democrats and the Senate is 20 to 11. Out of the House’s 150 members, 22 are freshmen and the Senate has 3 new members.

SENATE COMMITTEE ON AGRICULTURE, WATER & RURAL AFFAIRS Chairman Sen. Charles Perry (R-Lubbock); Vice Chair Sen Jose R. Rodriguez (D-El Paso); Sen. Brandon Creighton (R-Conroe); Sen. Bob Hall (R-Edgewood); Sen. Juan Hinojosa (D-McAllen); Sen. Lois W. Kolkhorst (R-Brenham); Sen. Borris L. Miles (D-Houston) HOUSE COMMITTEE ON AGRICULTURE & LIVESTOCK Chairman Rep. Tracy O. King (D-Batesville); Vice Chair Rep. Mary E. Gonzalez (D-Clint; Rep. Charles “Doc” Anderson (R-Waco); Rep. Dustin Burrows (R-Lubbock); Rep. John Cyrier (R-Lockhart); Rep. Matt Rinaldi (R-Irving); Rep. Lynn Stucky (R-Denton)

PRIORITIES FOR AG STAKEHOLDERS ANIMAL CARE Protect the ability of agricultural producers to utilize generally accepted, scientifically-proven production practices for livestock, poultry and other animals present on agricultural operations.

LAND USE REGULATION Protect the rights of agricultural producers to engage in normally accepted agricultural practices on their land.

Oppose unnecessary regulatory authority over rural land.

WATER Protect the rights of landowners and agricultural producers to surface water and groundwater. Oppose legislation that attempts to take any constitutionally protected rights to water.

EMINENT DOMAIN Ensure property owners’ rights are protected under eminent domain law.

PRODUCER FINANCIAL PROTECTIONS Protect agricultural producers’ ownership in the crops they produce and deliver to a contract purchaser or a warehouse.

Ensure that agricultural lien searches and notification procedures protect agricultural producers.

TAXES Ensure state tax policy does not adversely impact or burden agricultural producers or the agricultural industry. Protect the current state tax provisions that limit the burden on producing food, fiber and other agricultural products for consumers.

TRANSPORTATION Ensure vehicle, trailer and driver’s license regulations do not adversely impact or burden agricultural producers or the agricultural industry.

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“Heard Around Capitol Hill” we d why ral n a t s r unde icultu me to iers to agr r o f d r ar .1 har “It is e so many b a is the No cts... c u t i d a toler hen Amer ltural pro ts for e w u k c e trad er of agri more mar for us.” c y p t u i u prod opening is a prior U.S. r I think ltural sales nominee fo , u r c e i iz agr ighth

“Not having this [TPP] agreement is really to our detriment. It means we’re going to continue losing market share. I think there’s a lot to be gained in that region and if it’s not through this multilateral trade agreement, TPP, then hopefully our administration will see the value in moving forward still with trade agreements even if its bilaterally.”

Gina Tumbarello, Director of International Policy and Trade at the American Feed Industry Association (AFIA)

tL tive Rober epresenta R Trade

“I’m not going to allow that to stop us from getting this done on time, so however we have to fold it in with how Paul Ryan wants to get it done, we’ll do. Because his boats loaded with tax reform and healthcare, the welfare reform is just a vision for ’18; not a lot of meat on that bone yet. But we’ve got meat on our bone, we’re going to move this thing forward.”

Congressman Mike Conaway (R-Texas), Chairman of the House Committee on Agriculture discussing his commitment to complete the Farm Bill on time despite talk of welfare reform

“Many of our farmers and ranchers as I travel the country say that if you don’t help us fix farm labor, all the other issues doesn’t really matter. It’s time for American people and the leaders in Washington to decide whether they’re going to let us import our labor or are they going to have to import their food.”

Zippy Duvall, American Farm Bureau Federation (AFBF) President on the topic of farm labor

Texas Farm Bureau President Russell Boenig with Zippy Duvall.

“There’s a lot of anxiety out in the country on labor issues. It’s a real issue, and it’s causing farmers to make hard decisions.”

Kristi Boswell, Director of Congressional Relations at the American Farm Bureau

“All of us looking at new trade deals or renegotiating prior trade deals need to have our eyes open and consider that U.S. agriculture is generally a major exporter. Anything that restricts export markets for U.S. farm products very likely means lost income for farmers and ag workers.”

Senator Chuck Grassley (R-Iowa)

h ers, g wit s, ranch of n i k r s rmer alue o wo ted t ustry, fa itional v a c i “I tell people consistently that there’s federal ded rad - ind “I’m holders rs – on t ship.” disaster programs when people get hit by e stake ess own l steward nistrator hurricanes, with tornadoes. The livestock busin onmenta PA Admi industry’s only disaster program they have is envir Pruitt, E in the farm bill so we need to make sure that t Scot we’re diligent about keeping that intact.”

Congresswoman Kristi Noem (R-S.D.)

TARGET A DEDICATED AND CAPTIVE AUDIENCE At a time when social media and on-line presence is trendy, research continues to demonstrate that consumers still value and rely heavily on magazine content.

The Producer Connection is the popular TPPA publication that provides relevant news and information that our highly targeted audience wants. Whether it’s dealing with show pigs and seed stock, commercial pork production or anything in between, we deliver consistent results. Our magazine has shown to have a lasting impact with readers, so engage your customers by advertising with TPPA and let us help with your promotional needs.

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2016 Pork Checkoff Annual Report

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Reprinted from the National Pork Boardâ&#x20AC;&#x2122;s Pork Checkoff Report

A Letter from Your President My fellow pork producers: Welcome to the 2016 Annual Report. This past year was one of milestones, opportunities and challenges. I am so pleased to say that, consistent with our mission, we did it together.

The National Pork Board’s mission is to be the catalyst that unites producers with our key stakeholders through research, promotion and education. Never have the three tenets of the Pork Checkoff been more important in attaining our goals to build consumer trust, drive sustainable production and grow consumer demand.

Of particular focus in 2016 was defining consumer-centered marketing programs to promote our product and increase consumption in the United States and worldwide. With the record-breaking production facing our industry, we must open new markets and find creative ways to share pork’s value.

Our three overarching goals – and the many tactics that support them – truly are where the rubber meets the road. Administering our industry’s programs through your Checkoff dollars is also where the Pork Checkoff delivers its value to you. Whether it is building trust through promoting responsible on-farm antibiotic use, funding research or delivering educational programs that improve how you farm, your Pork Checkoff has never been more relevant.

Also relevant are our unchanging values of collaboration, proactive outreach and a commitment to continuous improvement. These values resonate, and when combined, illustrate how we are doing what is right to meet the needs of people, pigs and the planet. Our values drive our We CareSM ethical principles.

While we still face challenges – from increasing consumer scrutiny of our industry to meeting and exceeding regulatory rule changes – we know that we are delivering a safe, wholesome product to a hungry world. In addition, with sound planning, hard work and a positive outlook, our challenges simply become opportunities for success.

So please, read on! The 15 volunteer producer board members are here for you. We want to answer your questions and listen to your comments on our industry’s performance. You can find our contact information at pork.org, or feel free to reach out to the Pork Checkoff Service Center at (800) 456-7675.

Your investment makes our success possible.

Thank you,

Jan Archer President, National Pork Board Goldsboro, North Carolina

Reprinted from the National Pork Board’s Pork Checkoff Report

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2016 National Pork Board of Directors

Gary Asay Osco, Illinois

Gene Noem Ames, Iowa

Pat FitzSimmons Dassel, Minnesota

Brett Kaysen

Carl Link

Nunn, Colorado

Alicia Pedemonti Kris Scheller-Stewart

Hopkinton, New Hampshire Goldsboro, North Carolina

President

Jan Archer

Goldsboro, North Carolina

Vice President

Terry O’Neel Friend, Nebraska

Fort Recovery, Ohio

Clinton, North Carolina

Henry Moore

David Newman

Michael Skahill

Bill Tentinger

Glen Walters

Williamsburg, Virginia

LeMars, Iowa

Treasurer

Immediate Past President

Alcester, South Dakota

Cherokee, Iowa

Steven Rommereim

Fargo, North Dakota

Forsyth, Georgia

Derrick Sleezer

Vision The National Pork Board will elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs and the planet.

Mission Statement The National Pork Board is the catalyst that unites pork producers with key stakeholders focused on building a bright future for the pork industry through research, promotion and education.

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Reprinted from the National Pork Board’s Pork Checkoff Report

Goal 1: Build Consumer Trust Working collaboratively with food chain partners, the National Pork Board will enhance consumer trust in modern pork production by promoting producer adoption of on-farm management practices that reflect the industry’s ethical principles and by sharing its commitment to continuous improvement with consumers and key stakeholders.

A quality assurance program of America’s Pork Producers.

EDITION

3

®

SM

E D U C AT I O N H A N D B O O K

SM

®

(800) 456-7675 - pork.org

SM

2016 America’s Pig Farmer of the Year Named SM

In October, Brad Greenway of Mitchell, South Dakota, was named the 2016 America’s Pig Farmer of the YearSM. Following the announcement, Greenway and butcher Kari Underly, one of this year’s judges, met with Chicago media, including Reuters, Bloomberg Businessweek and What’s Cooking?, the CRN nationally syndicated radio show. They also interviewed with 28 television, radio and online media outlets reaching consumers around the country. Total media mentions reached 109 million people.

Supermarket Retailers Connect with the Farm The Pork Checkoff hosted a group of up-and-coming food industry leaders from four key U.S. supermarket retailers for the annual retail pork education tour. The hands-on experience allowed the group to see how pigs are raised.

Participants also became certified in the Pork Quality Assurance® Plus (PQA Plus®) program. They learned about producers’ focus on continuous improvement and their commitment daily to following the PQA good production practices and the We CareSM ethical principles.

PQA Plus® Program Is Revised The PQA Plus program was revised to reflect pork producers’ commitment to continuous improvement. The program also now more fully incorporates the six We Care ethical principles and the important role of caretakers. In addition, the PQA Plus site assessment aligns with the Common Swine Industry Audit.

Pork Checkoff Continues Support of the U.S. Farmers & Ranchers Alliance The Pork Checkoff continued to be a leading supporter of the U.S. Farmers & Ranchers Alliance (USFRA). The farmerand rancher-led organization engages in dialogue with consumers about how today’s food is grown and raised. By working together, the Pork Checkoff and other agriculture groups enhance consumer trust in food production and strengthen collaboration within the food chain.

‘Pass the Pork’ Blogger Tour Makes Impact To help consumers learn more about today’s pork production, the Pass the Pork blogger tour was held prior to October’s National Pork Month. The tour invited food bloggers from across the country to learn more about today’s pork production and the versatility of pork. Each blogger posted updates during and after the tour on multiple social media channels, resulting in nearly 2.4 million impressions – the number of people who saw the content.

#RealPigFarming Connects with Consumers #RealPigFarming, a social media campaign, continues to unite pork producers, allied industry members, youth and veterinarians to tell the story of today’s pork production and to make connections with consumers. During 2016, consumers were invited to meet the nation’s real pig farmers through fun videos, blogs and social media posts.

Reprinted from the National Pork Board’s Pork Checkoff Report

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Pork Producers Lead the Way in On-Farm Antibiotic Stewardship

Tools Created To Help Producers Prepare for a Common Swine Industry Audit

When new FDA guidelines for on-farm antibiotic use went into effect on Jan. 1, pork producers were ready in part because of the Checkoff’s Don’t Wait... Be Ready campaign. Printed materials and trade show presentations, along with print, digital and radio ads, educated producers about what the changes would mean for on-farm antibiotic use.

In 2016, the Pork Checkoff invested $669,000 in five research areas that included defining alternative antibiotic technologies, studying the environmental fate of antibiotics and better understanding the impact of antibioticresistant bacteria.

The Common Swine Industry Audit, which builds on the Pork Quality Assurance Plus® program, serves as a single, common audit platform for the pork industry. This past year, the Pork Checkoff developed four computer-based modules to explain the key areas of the audit and to expand producer understanding. An online toolkit also was made available to help producers create Standard Operating Procedures that are specific to their farm.

Programs Showcase Producers’ Commitment to Antibiotic Stewardship to Consumers The Pork Checkoff participated in multiple programs to demonstrate to consumers that America’s pig farmers are committed to antibiotic stewardship, animal well-being and food safety.

The National Pork Board hosted a national dialogue called Resistance: The Antibiotic Challenge. The Washington, D.C., event brought together key opinion leaders from human health, animal health, government, pharmaceutical, retail and consumer segments to discuss the challenge of responsible antibiotic use in the 21st century. Earlier in the year, another joint dialogue occurred when the Checkoff and the American Public Health Association discussed the shared responsibility of reducing the need for antibiotics.

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On-Farm Euthanasia of Swine Info Shared In partnership with the American Association of Swine Veterinarians, an updated On-Farm Euthanasia of Swine brochure was released. The updates were based on new research, with the goal of aiding producers in making these key decisions.

Operation Main Street Expands Reach Operation Main Street speakers expanded their outreach to key food influencers to help drive consumer trust and demand for pork. Two new programs were launched to connect speakers with retailers and other food chain audiences and to reach healthcare professionals, including physicians and nurse practitioners.

Reprinted from the National Pork Board’s Pork Checkoff Report

Goal 2: Drive Sustainable Production The National Pork Board will invest in research and producer education programs that enhance pork productivity and sustainability of pork production and deliver benefits to producers, their communities and consumers.

Checkoff Invests in Swine Health Research

Secure Pork Supply Work Continues

The Pork Checkoff funds research and develops information and tools that pork producers can use for continual improvement in the area of swine health. In 2016, projects included: • The Swine Health Committee funded research focusing on development of several novel vaccine delivery systems for influenza A virus and the development of novel diagnostic tests for arthritis in pigs..

• Completion of three joint research calls by the National Pork Board and the Center of Excellence for Emerging and Zoonotic Diseases (CEEZAD), a Department of Homeland Security Center of Excellence, resulted in the funding of 10 producer-selected foreign animal disease research projects. The projects totaled $1,033,086 at a 50-50 cost share, saving $516,543 in Checkoff dollars.

• The Swine Health Committee funded five PRRS research proposals including the development of a mobile Nanopore sequencing device to detect and genotype the PRRS virus. The committee assisted the AASV PRRS Task Force in the continued development of a draft framework document for a National PRRS Elimination project.

• Regular sentinel-system calls brought together veterinarians and diagnostic laboratory personnel to develop an early-warning system for new, unusual or emerging disease issues of concern for pork producers.

Preparing for and controlling a foreign animal disease (FAD) outbreak is a top priority for the Pork Checkoff. The implementation of the Secure Pork Supply (SPS) plan is a key component in preparing for an outbreak.

The SPS provides producers and the pork industry with the best opportunity to maintain business continuity when commerce is disrupted by disease control measures. Having the SPS plan implemented prior to an incident enhances coordination and communication among all parties and accelerates a successful FAD response.

In 2016, the SPS plan was revised based on lessons learned from the avian influenza outbreak. As that was underway, Checkoff-funded efforts at the Center for Food Security and Public Health developed FAD awareness and biosecurity performance standards and facilitated planning for packers and processors.

Producer-specific SPS education pieces also were developed in preparation for implementation efforts in 2017.

The implementation of the Secure Pork Supply (SPS) plan is a key component in preparing for an outbreak.

INFORMATION MANUAL FOR ENHANCED BIOSECURITY: ANIMALS RAISED INDOORS January 2017

Reprinted from the National Pork Board’s Pork Checkoff Report

51

Checkoff Research Studies Pain Management in Neonatal Pigs Pain management as it relates to the piglet processing procedures of castration, tail-docking, teeth clipping and ear-notching, is a Pork Checkoff research priority. In 2016, a Checkoff-funded study evaluated the transmammary delivery of Firocoxib in sows to alleviate pain associated with piglet processing.

Scholarships Develop Future Pork Industry Leaders The pork industry scholarship program awarded 22 scholarships to students in 10 states. The program awards scholarships to students who plan to pursue a career in the swine industry or are pursuing a graduate or veterinary degree with an emphasis in the pork industry. About 80 percent of previous pork industry scholarship winners have pursued advanced degrees as they prepared to serve the industry as veterinarians, nutritionists, reproductive biologists and management consultants.

Swine Health Information Center Funding Continues The Pork Checkoff continues to fund the Swine Health Information Center (SHIC).

The Center focuses on implementing industry preparedness for emerging disease challenges that pose a risk to U.S. swine herds.

Improving Employee Safety To improve farm worker safety, the Pork Checkoff debuted a revised Employee Safety Toolkit. The kit addresses the hands-on, visual learning styles of barn workers. Its six units focus on preparedness, movement, environment, hazards, tools and equipment.

More than 30 production systems are using the toolkit.

Employee

Safety Toolkit

Reprinted from the National Pork Boardâ&#x20AC;&#x2122;s Pork Checkoff Report

Goal 3: Grow Consumer Demand Working in concert with food chain partners, the National Pork Board will grow domestic and international demand by focusing on pork’s improved nutrition, quality and sustainability.

U.S. Pork Exports Show Impressive Progress U.S. pork exports were up 8 percent in volume and 7 percent in value in 2016, rebounding from a very tough year in 2015.

While gaining strength in 2016, exports still remain below record levels due to increased global competition and a stronger U.S. dollar. Market development and promotion activities remain crucial in expanding the role of U.S. pork around the world. In conjunction with the U.S. Meat Export Federation, the Checkoff has increased funding of in-country market development and promotions in both developed and emerging markets.

Video (cable TV, online video) • 558 million ad impressions • 28 TV/video networks • 17 weeks in market

Radio

Online Advertising (display, social, search) • • • • •

353 million ad impressions 1.2 million ad clicks 36,720 Instagram likes 3,808 Facebook likes 689 Pinterest pins

Print

• 135 million ad impressions • 34 ad insertions • 12 total publications

7%

from 2015

from 2015

Total $5.94 billion

Total 5.1 billion lbs (2.3 metric tons)

VALUE

VOLUME

Outreach To Registered Dietitians Makes A Difference

2016 Advertising by the Numbers

• 491 million ad impressions • 10 weeks in market

8%

Every day, dietitians face more questions about the farm-to-table process. That is why the Checkoff provides multiple opportunities for key dietitians to learn about pork production and the benefits of pork in a healthy diet. The Checkoff produced two new health education kits about pork and distributed them to 10,000 dietitians and their clients.

The Checkoff also held a webinar for registered dietitians about the responsible use of antibiotics on the farm. This past year, 10 high-profile registered dietitians took part in a behindthe-scenes look at life on a pig farm and received a hands-on learning opportunity to get in the kitchen and cook with pork.

Reprinted from the National Pork Board’s Pork Checkoff Report

53

Engaging Pork-Passionate Consumers Consumer public relations efforts focused on reaching and engaging pork-passionate “Creative Cooks” to inspire them to include more pork on their shopping lists and plates. Influencers, including celebrities, dietitians, bloggers and video-savvy social stars, offered their talents and tasty, trending recipes. Even the hottest guy at the barbecue – the Grill – played a major role in sharing pork’s story of flavor, versatility and value. The Checkoff’s outreach to top food media amplified pork’s messages, building credibility in making pork a part of delicious moments throughout the year. Consumer impressions in 2016 totaled more than 354 million.

One Loin Means Multiple Meals!

PorkBeInspired.com

Coffee-Crusted Pork Roast with Cranberry Relish

Pork Milanese with Cacio e Pepe Spaghetti

Double Pork Party Sliders

©2016 National Pork Board, Des Moines, IA USA. This message funded by America’s Pork Checkoff Program.

Pork with Chiles and Lime

Retail marketing programs focus on retailers that account for 80 percent of the pork sold in the U.S.

Focusing on Foodservice The Pork Checkoff’s foodservice team works with high-volume foodservice operators in a consultative role to present a clear message about the opportunities that pork presents. The team works with restaurant chains, distributors and colleges and universities. Menu ideation successes include CKE restaurants’ (Hardee’s and Carl’s Jr.) new promotion of Pork Chop ‘N Gravy Biscuits. Also, Michigan State University showcased a new Cuban sandwich in conjunction with National Sandwich Day.

Multicultural Marketing

In 2016, the National Pork Board defined a plan to tap into the purchasing power of multicultural consumers. The Checkoff supported marketing initiatives aimed at promoting pork awareness and consumption, addressing health and safety concerns, and demonstrating how pork is culturally relevant. Two national marketing campaigns in 2016, called ¡Prende el Sabor! (Grill For It), and ¡Sabrosos Momentos! (Make it a Moment), delivered key messages to Latino consumers and encouraged consumption of pork with the help of Mexican actress, comedian and singer Angelica Vale.

In total, the Pork Checkoff secured nearly 1,100 wire and earned-media placements and about 101.5 million impressions.

Retail Partnerships Drive Pork Promotion

In 2016, the Retail Marketing team continued its goal to partner with retailers to promote and sell pork, as well as to be the first resource for pork industry issues.

Retail marketing programs, which focus on retailers that account for 80 percent of the pork sold in the U.S., resulted in more than 64 million pounds and $167 million in incremental sales. Through program efficiencies, the cost of promotional programs was only $0.04 per incremental pound. In addition, the Retail Marketing team participated in multiple training events, including food shows, train-the-trainer events, and a retail-focused farm tour.

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PorkBeInspired.com 2,633,014 web sessions 4,428,882 page views 300,000 social media visits Facebook – 614,558 followers; 46MM impressions; over 1 million engagements Pinterest – 12,461 followers; 51,000 pins; 18MM impressions Twitter – Over 12,881 followers; 701,000 impressions; 7,000 engagements Instagram – 2,196 followers; 6,000 engagements YouTube – over 7,296,580 video views

Reprinted from the National Pork Board’s Pork Checkoff Report

Balance Sheet

Revenue and Expenditures During 2016, pork producers invested 40 cents for each $100 in value in hogs sold from January through December. The National Pork Board ended 2016 with revenues of $70.3 million, total spending of $74.4 million and a deficit of $4.1 million.

The National Pork Board allocates Pork Checkoff funds according to producer priorities determined through various methods. In 2016, 68 percent of Checkoff programs were allocated for national promotion programs, 29 percent for national research and education programs and 3 percent for consumer information programs.

The Pork Act mandates that a percentage of the Checkoff funds collected annually be returned to state pork producer associations for use in their own promotion, research and consumer information programs. The Pork Act delegate body determines the percentage of funds returned to each state. In 2016, Pork Checkoff funding collectively represented about 20 percent of all market deductions.

2017 Program Dollars

● Domestic Marketing ● International Trade ● Science and Technology ● Communications ● Producer Services ● The Other White Meat®

ASSETS Cash and Short-Term Investments Accounts Receivable/Other Assets CURRENT ASSETS Non-current Assets TOTAL ASSETS Liabilities Accounts Payable Research Grants Payable Long-Term-PTOWM TOTAL LIABILITIES Reserve Balance Designated Undesignated TOTAL FUND BALANCE TOTAL LIABILITIES AND FUND BALANCE

Audited 2015 (000)

Unaudited 2016 (000)

$39,472 670 40,142 37,013 $77,155

$34,345 1,313 35,658 35,989 $71,647

$9,693 7,081 19,756 36,530

$10,712 6,313 18,089 35,114

4,300 36,325 40,625 $77,155

4,896 31,637 36,533 $71,647

$75,061 2,975 78,036

$67,999 2,286 70,285

27,229 19,051 5,089 4,767 9,627 5,788 15,230 1,488 88,269 $(10,233)

23,815 10,320 4,661 4,720 9,488 6,339 13,648 1,386 74,377 $(4,092)

Statement of Revenues and Expenses

REVENUE Market Deductions Other: Program Income, Interest, etc.

TOTAL REVENUE EXPENSES Domestic Marketing and International Trade Science and Technology Communications Shareholder Outreach Social Responsibility Policy and Management State Funding/PASLWOCO Interest Expense TOTAL EXPENSES TOTAL (DEFICIT) SURPLUS FOR PERIOD

2017 National Pork Checkoff Budget Expense Summary* Advertising Demand Programming Foreign Market Development Retail Marketing Foodservice PIB Digital Multi-Cultural State Marketing Nutrition Consumer Research Social Responsibility Innovation Environment Swine Health (Scitec Admin) Animal Science Animal Welfare Pork Safety and Public Health Education Services Communication Producer and State Relations Support Services Administration Management Oversight The Other White Meat

3.4 0.5 8.1 2.7 3.1 1.5 1.5 4.0 0.6 0.2 0.1 0.5 1.2 0.6 3.2 1.3 1.0 2.2 0.7 4.2 3.7 3.9 2.4 1.8 3.0

TOTAL: $55.4 Million

Reprinted from the National Pork Board’s Pork Checkoff Report

*In millions

55

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Pulled Pork Cooking Directions 1.

Combine the 1/2 cup honey, 5 cloves crushed garlic, 2 tablespoons of dijon mustard, 1 teaspoon paprika, salt and pepper in a bowl and mix thoroughly.

2. Place 1 red onion sliced on the bottom of a slow cooker and lay a pork shoulder roast on top.

3. Pour the honey mixture on top of the roast and spread it around to evenly coat the meat.

4. Cover and slow cook on high for 5 to 6 hours or until tender.

View the snack sized how-to video for this recipe and more @buzzfeedtasty facebook page.

Coleslaw Cooking Directions 1.

2.

3.

While pork is cooking, combine 3/4 cup mayonnaise, 2 tablespoons apple cider vinegar, 1 tablespoon honey, salt and pepper in a large bowl and stir. Then add 3 1/2 cups of shredded cabbage and carrot mixture and stir to coat.

Refrigerate until later.

Once the roast is done slow cooking, shred by using two forks to pull apart the pork and stir around juices.

Fork your desired amount of pork onto slider bun, top with coleslaw.

Serve & ENJOY!

YESTERDAYâ&#x20AC;&#x2122;S

58

WRAP it

TOP it

STUFF it

MEAL...

TODAYâ&#x20AC;&#x2122;S YUMMY LEFTOVERS!

BAKE it

CHEESE it

FRY it

59

EXPLORING

Quality, Consistency & Value

2017 CLASS SCHEDULE Sponsored by

60

PORK 101 is hosted by AMSA in cooperation with the National Pork Board and is sponsored by Merck Animal Health.

2017 Class Schedule May 23-25

Texas A&M University

October 23-25

Iowa State University

What is Pork 101?

Program Topics • Lean Value Pricing • Quality Management at Slaughter • Slaughter Floor HACCP • Measuring Carcass Quality and

Daily Schedule

Day 1: 7:30 am–6:00 pm Day 2: 7:30 am–8:00 pm Day 3: 7:30 am–noon PORK 101 is a unique hands-on laboratory designed for industry professionals who want to learn the latest in pork quality and safety.

carcasses, developing processed and value-added products, food safety issues and HACCP.

Unique Feature Through PORK 101, you will have the chance to evaluate eight live hogs.

• Consistency Improvement

Hands-On Experience • Bacon and Ham Curing

about grading, food safety and product processing. Finally, the class will make and sample processed product from the hogs including pumped loins, bacon, hams and sausage.

Past attendees of the AMSA PORK 101 Course can attest to the importance of attending.

The course gave excellent exposure to raw material market info.

Hands-on experience my team would not have received any other way.

61

PORK 101 is co-sponsored by the American Association of Meat Processors (AAMP), ,American Society of Animal Science (ASAS), North American Meat Institute Foundation (NAMIF) and the Southwest Meat Association (SMA).

Who will benefit from attending Pork 101? course, including: • pork producers • veterinarians • researchers • educators • pork packers • meat processors • retail merchandisers • food service • exporters • allied industry • media • breeding companies • investors

Registration Registration for AMSA, AAMP, ASAS, NAMI and SMA members is $825.

Non-member registration is $975 AMSA student registration is $325. For AAMP, ASAS, NAMI and SMA members please complete the registration form and fax the completed form to 1-888-205-5834 to receive the member discount.

Hotel information The cost of the hotel is not

Cancellations

For more information

Jen Persons, American Meat Science Association 800-517-2672 or point your browser to www.meatscience.org.

A special thank you goes out to Merck Animal Health for their continued support of PORK 101.

Here’s what others have said about PORK 101: people working in the pork industry. tool where I grew more familiar with each of the cuts of pork.

62

Space is li mited, register e arly!

Images courtesy of

3 ways to register!

~ Mail to AMSA 26145 Network Place, Chicago, IL 60673-1261 ~ Fax to AMSA at 1-888-205-5834 ~ E-mail

AMSA, AAMP, ASAS, NAMI and SMA member / $825

• Non-member / $975 • AMSA Student / $325

Companies or organizations sending more than one person to a course are eligible for a discount!

PLEASE MARK THE SESSION YOU WILL BE ATTENDING May 23-25, 2017 Texas A&M University College Station, TX October 23-25, 2017: Iowa State University, Ames, IA

MAIN REGISTRANT Name ___________________________________________________________________________________________ Job Title _________________________________________________________________________________________

E-mail (required) __________________________________________________________________________________ Address __________________________________________________________________________________________ City _____________________________________________ State ____________________ Zip ____________________ Phone _____________________________________________ Fax __________________________________________

PAYMENT CHECK enclosed for $ ___________________ CREDIT CARD Visa

MasterCard

American Express

Discover CVV

Signature ________________________________________________________________________________________ Do you have any special needs? (AMSA will call to verify your request) _________________________________________________________________________________________________ _________________________________________________________________________________________________ In the event of emergency, please call Name ________________________________________________ Phone ___________________________________ 63

Taste of Now: Checkoff Targets Pork’s ‘Super Fans’ The Taste of Now campaign reaches out to key demographic to help market large pork supplies

By Angela Anderson

C

all them the ultimate ambassadors of pork. America’s multicultural consumers savor pork’s starring role in their cultural heritage and relish the chance to incorporate pork into their modern lifestyle. With record pork supplies, now is a prime time to connect with this growing market.

To do that, earlier this year the Pork Checkoff introduced the Taste of Now campaign that focuses on pork’s flavor and value. The integrated24.82 in campaign is being used for foodservice, retail, multicultural and general consumer marketing.

“Hispanics and African-Americans are pork’s ‘super fans,’” said National Pork Board President Jan Archer, Goldsboro, North Carolina. “The Taste of Now targeted multicultural marketing campaign is connecting with these pork lovers to help move more product.”

64

Multicultural consumers represent a huge market poised to provide even greater opportunities. They make up about 38 percent of the U.S. population, or 120 million people.

This segment increases by 2.3 million annually, according to U.S. Census.

The Pork Checkoff’s Taste of Now campaign acknowledges that multicultural consumers are increasingly influential both in restaurants and at the meatcase.

They spend more than $40 billion annually on fresh food products, according to Nielsen data.

Among the nation’s top foodservice providers and retailers, they’ve become a key demographic to serve.

“These consumers are influencing flavors and trends in fine dining and at the grocery store,” said Patrick Fleming, director of market intelligence for the Pork Checkoff.

“Their focus on flavor is

driving fresh food trends, with many new flavor trends appearing from Latin America and Asia.”

The market potential of this sector is impressive.

According to a 2015 Nielsen report, The Multicultural Edge: Rising Super Consumers, multicultural-consumer spending in the United States today is $3.4 trillion. This “super consumer” group has tremendous impact on U.S. mainstream culture.

Multicultural consumers spend about 21 percent of their annual food dollars on fresh groceries (meat, produce, deli, bakery and seafood), which is about 4 percent more than other U.S. consumers.

Solidly on Team Pork Hispanics and AfricanAmerican consumers share a love of pork. In the Checkoff’s latest biannual consumer tracking study, these consum-

Reprinted from the National Pork Board’s Pork Checkoff Report

MULTICULTURAL U.S. POPULATION: African-American markets Hispanic markets Both African-American and Hispanic Markets

Represents 38% of the current U.S. population or

120 MILLION PEOPLE.

TASTE OF NOW Multicultural Target Markets

Annually, is GROWING

BY 2.3 MILLION. Will become the numeric

MAJORITY BY 2044 in

the United States.

Spends $40 BILLION annually on fresh products.

Hispanic markets: Chicago, Dallas-Ft-Worth, Houston-Galveston, Los Angeles, McAllen-Brownsville, Miami-Ft. Lauderdale, New York, Phoenix, San Antonio and San Francisco.

African-American markets: Atlanta, Chicago, Dallas, Detroit, Houston, New York, Philadelphia, Miami-Ft. Lauderdale, Los Angeles and Washington, D.C.

ers were identified as “pork enthusiasts” who consume the most pork within the Pork Checkoff’s target market of “creative cooks.”

“Hispanic and AfricanAmericans consume pork more often than the general public,” said Stacie Schafer, the Pork Checkoff director of state marketing and consumer insight. “They also view fresh pork more favorably than the rest of the population.”

Pork is embedded in the culture of these consumers, according to José de Jesús, director of multicultural marketing for the Pork Checkoff.

“Flavor, one of pork’s strongest attributes, is one of the main reasons these consumers enjoy pork,” de Jesús said.

“Beyond that, they simply love pork and purchase it more often.”

To connect with multicultural consumers, the Taste of Now campaign includes

significant Spanish-language outreach (¡El Sabor de Hoy!), focusing on flavor and value, to encourage consumers to purchase and enjoy pork more often. The campaign will run through mid-April.

Pork Advocates Help Spread Messages “Hispanic and AfricanAmerican consumers’ love of pork represents a great opportunity,” Archer said. “The campaign is connecting with the pork lovers to help move the abundant pork supplies.

We have teamed with celebrity chefs and pork advocates with a simple message. There has never been a better time to make something delicious with pork.”

The Pork Checkoff is working with Carlos Ponce, Puerto Rican actor, singer, composer and TV personality, to be the voice of pork to Hispanic consumers. For the African-American commu-

nity, celebrity chef Richard Ingraham is sharing loin and rib recipes through interviews and social media.

Puerto Rican celebrity Carlos Ponce is helping connect with Hispanic consumers.

Reprinted from the National Pork Board’s Pork Checkoff Report

65

Partnering with Celebrity Chefs

T

eaming with celebrity chefs is helping the Pork Checkoff break through to both consumers and foodservice professionals with the Taste of Now messages, including at the prestigious South Beach Wine and Food Festival Feb. 22-26. The Pork Checkoff was front and center as the official pork sponsor and preferred protein of the event.

This included being a presenting sponsor at the Swine and Wine, the Tacos After Dark and the Heineken Light Burger Bash® events. For the first time, the Burger Bash featured a pork burger, created by five-time James Beard Award nominee, chef José Mendín of Miami. This flavorful pork burger was a hit with attendees.

Meanwhile, celebrity chef Richard Ingraham is reaching out to AfricanAmericans to share loin and rib recipes through interviews and social media.

Chef Richard Ingraham

Chef José Mendín

Radio, Digital Ads Target Top Urban Markets As a key component of the campaign, ¡El Sabor de Hoy! includes an 11-week radio and digital media buy in the top 10 Hispanic markets in the United States. The Taste of Now English-language campaign also is targeting the top 10 African-American markets (page 13).

The campaign’s 15- and 30-second radio ads are being promoted through Univision Radio, iHeartRadio stations and streaming stations such as Spotify and Pandora. As part of the radio promotions,

66

DJs are including pork as part of their daily “DJ drops” to encourage listeners to visit their retailer to buy pork, de Jesús said.

The Checkoff is executing a digital media buy targeting multicultural consumers.

“Radio and digital media are an effective way to reach these audiences,” de Jesús said. “This promotion has the potential to reach nearly 137.6 million consumers. We’re creating a sense of urgency to buy pork at their local retailers, which resonates with these shoppers.”

Digital influencers and food

bloggers also continue to be a part of the multicultural marketing strategy in 2017.

The Checkoff is working with 20 food bloggers and three digital influencers who have a strong following.

“We are encouraging influencers to highlight their culture and find authentic, individual ways to display their love of pork,” said de Jesús, adding that they also promoting the Taste of Now featured cuts.

Taste of Now Sweepstakes Through April 15, consumers can go online and be

Reprinted from the National Pork Board’s Pork Checkoff Report

Great Taste Meets Value...

As part of the Taste of Now campaign, chef José Mendín created and stars in a multimedia series featuring the loin, ham, ribs and tenderloin, He created these 10 easy, budget-friendly recipes to inspire Latino consumers to indulge with pork. You can find the recipes at PorkTeInspira.com.

Grilled Pork Anticuchos

Pork Chops al Pastor with Chipotle Marinade

Guava-Glazed Back Ribs

Pork Tenderloin with Spicy Chimichurri Sauce

rewarded for something they already are doing – enjoying pork. Daily prizes are awarded to people who share a photo of their pork dish on Facebook, Instagram or Twitter using the #PorkNowSweeps hashtag.

Pork lovers can share a photo of pork on their fork – or spoon, kebab, grill, plate or bowl – on social media.

Everyone who enters has the chance to win a $10 coupon for a fresh pork purchase or other daily prizes totaling more than $10,000.

“While mealtime has always been about sharing and

Adobo Pork Tacos

Green Pea Soup with Ham

Mojo-Marinated Pork Tenderloin

Peruvian Pork Stir Fry

Glazed Pork Saltimbocca with Sage

Grilled Ham Steaks with Spicy Teriyaki

community, social media have changed the dynamic of that community and even the way we eat,” Archer said. “Now we can share our food experiences, photos and inspiration with others across America and even around the world.”

Retailers Also Onboard The Pork Checkoff is working closely with retailers located in the campaign’s targeted multicultural markets.

Retailers are connecting with shoppers through point-ofsale materials that complement the radio messages.

The Checkoff also shared a

Reprinted from the National Pork Board’s Pork Checkoff Report

New point-ofsale materials at supermarkets are encouraging multicultural consumers to buy pork.

67

Videos Feature ‘Hero Cuts’ and Back-toBasics Tips

What does delicious taste like?

P

ork supplies are abundant and consumer demand is strong, so the Taste of Now campaign is reminding chefs and foodservice operators to bolster their creativity and bottom line with pork. Three new ads are sharing this message in foodservice publications.

Also, foodservice marketing efforts are featuring three “hero” pork cuts: bone-in loin, boneless loin and ham. Integrated messages are highlighting menu and recipe innovation for these familiar cuts, as well as the profit potential pork offers as a menu item.

The Pork Checkoff is sponsoring three Buzzfeed Tasty videos for social media. The videos, which debuted at the end of February, feature breakfast enchiladas with ham, cheesy spinach stuffed pork chops and slow cooker honey-garlic pork sliders.

To create a buzz with busy, functional at-home cooks, 10 Back-to-Basics videos debuted in February. The featured topics, chosen to match the top Internet searches for pork how-to’s for consumers, are: 1. How to cook a pork chop 2. How to cook pork tenderloin 3. Pulled pork basics 4. Boneless pork loin basics 5. How to cook ribs 6. Ham basics 7. Easy pork rib roast 8. Bacon BBQ pork chops 9. Honey ginger pork tenderloin 10. Another how-to with ribs

schedule of pork cuts that are being promoted during the campaign with retailers so they can tie these in with their store ads.

Though the end of April, the Taste of Now marketing materials will promote pork ribs, loins and hams.

“The photos, videos and recipes feature vibrant photography of easy, ethnic-inspired pork meals that appeal to all audiences, but specifically the multicultural consumer,” said Sara Crawford, director of retail marketing and innovation at the Pork Checkoff.

The retail tie-in with the Taste of Now campaign offers the opportunity for the Pork Checkoff to connect with top retailers in the markets, as well as to expand its pork presence with smaller or more regional retailers,” Crawford said. “We want to help our retail partners reach out to the growing multi-cultural consumer base, with the ultimate goal of increasing pork sales.”

Partnering with Waze The Checkoff is collaborating with Waze, the world’s largest community-based navigation app, in the targeted multicultural markets. While

68

car drivers or passengers use Waze on their phone, an ad pops up with a call to action to redirect them to the nearest retailer to buy pork.

“This taps into a new way to get pork messages to consumers in the targeted cities,” de Jesús said. “Hopefully, the prompt to visit their local retailer will be the encouragement consumers need to choose pork for their meal planning.”

Tapping the Potential “It’s exciting to see all of the new ways that we’re reaching out to our biggest pork fans,” Archer said. “We appreciate their enthusiasm for our product, and we look forward to a continued conversation with this key market segment.”

THE TASTE OF NOW. ANY SEASON. ANY TIME. ANY OCCASION.

For peak Deliciousness,

PORK CHOPS

cook to

145O

F.

with a 3 minute rest.

TEA BRINED PORK T-BONE

©2017 National Pork Board, Des Moines, IA USA. This message funded by America’s Pork Producers and the Pork Checkoff.

McKenzieSigns.indd 5

Reprinted from the National Pork Board’s Pork Checkoff Report

PorkBeInspired.com

1/23/17 10:28 AM

Youth Livestock Judging Junior 4-H

Senior 4-H

1st Place Team Washington Co. 4-H

1st Place Team Guadalupe Co. 4-H

Chet Fritsch, Weston Hinze, Waylon Hinze, Tanna Thiel

Kaylee Musgrove, Allie Burns, Emily Reiley, Katie Kempen

2 Place Team Brazos Co. 4-H

2nd Place Team Caldwell Co. 4-H

Madison Colvin, Miranda Skaggs, Taylor Colvin, Tyler Towns

McKade Krenz, Cahl Murchison, Trey Von Dohlen, Kyle Galipp

High Individual Madison Colvin

High Individual Wyatt Clostio

Brazos Co. 4-H

Brazoria Co. 4-H

nd

Junior FFA

Senior FFA

1st Place Team Sealy FFA

1st Place Team Angelton FFA

Avery Oliver, Jordyn Davila, Montana Hicks, Rhys Reichardt

Dalton Deckert, Brooke Stoddard, Kaylee Smith, Brock Parker

2 Place Team La Feria FFA

2nd Place Team Wall FFA

Preston Wallace, Lane Ramzinski, Makayla Matney, Mason Koepp

Trevor Schwartz, Tate Jones, Zach Weishuhn, Chad Glasscock

High Individual Avery Oliver

High Individual Wyatt Wilhelms

Sealy FFA

Medina Valley FFA

nd

69

Swine Skillathon Junior Division

1st - Kase Kelso, Marion FFA 2nd - Lajuanna Hilton, Florence FFA 3rd - Blake Pellerin, Smithson Valley FFA 4th - Madison Woolery, Williamson Co. 4-H 5th - Zoe Ely, Comfort FFA

Intermediate Division

1st - Anna Wyle, Kendall Co. 4-H 2nd - Jack Bishop, Fort Bend Co. 4-H 3rd - Cooper Ford, Weslaco FFA 4th - Amanda Hoffmann, Guadalupe Co. 4-H 5th - Zachary Gray, Cameron Co. 4-H

Senior Division

1st - Tayler Hoelscher, Fort Bend Co. 4-H 2nd - Alexis Smith, Fort Bend Co. 4-H 3rd - Hollie Berg, Pearland FFA 4th - Karson Kelso, Marion FFA 5th - Blake Medders, Quinlan FFA

Youth Meat Science Skillathon Junior

Senior

1st Place Individual Emily Ecord

1st Place Individual Ryan Frampton

Groverton FFA

Hamilton FFA

2nd Place Individual Javier Garza Saenz

2nd Place Individual Trent Stolowski

Weslaco FFA

East Central FFA

Youth Meat Judging 4-H

FFA 1 Place Individual Will Gardenhire

1 Place Team Llano County 4-H

1st Place Individual Beailey Teter

1st Place Team Hondo FFA

Medina County 4-H

Dane Black, Kayman Lange, Caleb Cowan, Kendall Wenzel

Riesel FFA

Devin Gonzales, Emma Lessing, Cassie Bendele, Preston Twilligear

2nd Place Individual Jordan Carter

2nd Place Team Comal County 4-H

2nd Place Individual Jimmy Swindell

2nd Place Team Seymour FFA

Erath County 4-H

Barrett Kerr, Clayton Elbel, Cody Elbel, Kenzy Hoffmann

Seymour FFA

Jimmy Swindell, Hayley Arnold, Jake Carter, Russell Freeze

st

st

Collegiate Livestock Judging Junior College

Senior College

1st Place Team Redlands Community College

2nd Place Team Butler Community College

1st Place Team Texas Tech University

2nd Place Team Texas A&M University

Blake Goss, Colton Pratz, Matt Owings, Sarah Hunker, John Romero, Reid McGuire

Whitney Whitaker, Payton Dahmer, PD Miller, Haley Stark, Lucas Tuck, Hannah Frobose

Mason Weadock, Jack Redifer, Ben Weis, Brayden Hawkins, Will Gibson, Cameron Anderson

Clayton Schram, Harrison Smith, Kelsey Jozwiak, Emily Kelley, Maddison Holder, Logan Browne

1st Place Individual Ty Gillespie

2nd Place Individual Blake Goss

1st Place Individual Mason Weadock

Clarendon College

Redlands Community College

Texas Tech University

2nd Place Individual Jack Redifer 71

Texas A&M University

Showing -with-

Heart G

rowing up showing livestock, students receive a lot of different advice through the years. Commonly heard is, “always watch the judge,” “stay focused,” or “keep your pig out of the corner.” One piece of advice that is always given is, “show with heart.” This year Howe High School Senior, Mati Abner, showed the true meaning behind that small piece of advice, with the Showing with Heart livestock show.

The Inspiration

Across the state more and more special needs youth are taking the opportunity to show livestock, but not all youth get the same chance. Yet Mati wanted to change that, and give others the same opportunity she has been blessed with. Starting a new livestock show at only 18 years old is a hefty task, but Mati took on the challenge thanks to some great inspiration. “I had the inspiration from my best friend Lyndi Lutrull from Wise County who has a special needs show in her county every year,” Abner said. She decided that Grayson county needed something for special needs youth to have the same opportunity in the ring that she has had. “I just knew that I wanted to give these kids this opportunity before I left,” Abner said, “and this was how I was going to do it.” Still there was a lot of work to do, and support needed to accomplish Mati’s mission.

If You Build it They Will Come

After the Grayson County Show Board approved the show, Mati worked on recruiting exhibitors and getting the word out. Local high school special education classes were more than happy to encourage students to participate in the show. There was nothing but praise and support towards the idea and when all was said and done, 62 special needs youth signed on to participate. After speaking to multiple FFA and 4H clubs, over 100 students wanted to be a part of this great event with many of them generously donating their own animals to be shown.

“The kids were jumping up and down in the ring and kept waving to the crowd. It is safe to say that lives were truly touched.”

Ready. Set. Show!

What’s Next?

After countless hours of work and preparation it was finally show day. At the show, students had the opportunity to show a pig, goat or rabbit. The volunteers served as ‘buddies’ and each exhibitor had 2 buddies for the day.

“The buddies hung out with their exhibitor and helped them with anything they needed,” Abner said. “The buddies taught them all about livestock and what truly goes into a livestock show.” Each exhibitor went into the ring one at a time, truly giving them their time to shine. The judge, Corgie Fisher, spent time with each student asking about their animal and their time at the show. “The judge handed them a first place ribbon and they got their own backdrop picture with their animal,” Abner said. “The smiles on everyone’s faces were priceless.”

The show was a huge success with an amazing outpour of support from Grayson county and surrounding counties and chapters. With the great turnout and feedback from the show, everyone wants the show to continue and grow even bigger and better. Although Mati will be graduating this May and attending Texas A&M University this fall, she plans to keep coordinating the show for years to come. “I want to give back to great and deserving kids who don’t usually have this opportunity,” Abner said. “It’s their chance to be a part of this great industry that many of us are so lucky to be in.”

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For more information, contact Dave Cleavinger (806) 928-4073 Conner Newsom (325) 812- 8283

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SUCCESS OF TEXAS TECH JUDGING TEAMS BUILT, SUSTAINED OVER TIME IN THE PAST DECADE, MEAT AND LIVESTOCK JUDGING TEAMS FROM TEXAS TECH HAVE EACH GARNERED SIX NATIONAL CHAMPIONSHIPS. 80

E

very year, collegiate judging teams from across the United States vie for national championships. There are no big crowds cheering. No bands playing at halftime. No television exposure or bigmoney contracts. Yet in the arena of collegiate judging, the stakes couldn’t be higher.

Team members won’t turn pro after their collegiate days are over, at least not in the way most think. They’ll put to use what they learn through classes and competitions in their professional lives, but there are no endorsement deals or big contracts to sign.

And if rankings existed, Texas Tech’s meat and livestock judging teams would likely be in the top three most seasons, start to finish.

Maybe it’s because they’ve won a combined 12 National Championships in the past ten years.

In fact, Texas Tech is the only school to win meat and livestock national championships in the same year four times (2008-09, 2011, 2015). Tech is mostly closely matched by Iowa State (1927, 1955-56), Oklahoma State (1948, 1954, 1961) and Texas A&M (1987, 2004, 2006) who have won both three times each.

Every fall a new group of livestock judging enthusiasts step onto Texas Tech’s campus in Lubbock with the aspiration of being on the next national champion livestock judging team. What each team member soon realizes is that they are now a part of a family who supports and motivates each other through every accomplishment, as well as the hardships.

“I would say the key to our success over the past decade would have to be the fact that we always promote the team first, rather than individual accomplishments,” said Associate Professor Ryan Rathmann.

“Our students learn selflessness, risk management, and confident public speaking – all of which translate to future

success in their personal lives as well as the competitive business world.”

The family atmosphere that teammates show one another is consistent into other competitive teams within the Department of Animal and Food Sciences. Throughout every competitive season, the livestock, meat, horse and wool teams take pride in each other’s successes and provide constant encouragement as each team pursues a national championship title. “Our belief is that when one team succeeds, we all succeed,” said Rathmann.

“The success we’ve had together is due to the students being unselfish and not focusing on winning but what we can do to be the best every day,” explained Mark Miller, one of the meat judging team’s coaches and the San Antonio Stock Show & Rodeo Distinguished Chair in Meat Science.”

Building a winner

The livestock team’s success was almost instantaneous when Ryan Rathmann took over as coach ten years ago in 2007 and led them to the national championship that year, though it was a struggle.

Rathmann said the livestock judging team competed at 11 events in 2007 and lost every one of them until they reached the national championship.

“It was a challenge that year working with students who didn’t have a taste of what it felt like to win,” Rathmann said. “They didn’t know how much fire they needed to work with to see their goal come to fruition.”

“But the whole time they were getting better and better and better. By the end, they were totally bought in and they actually dominated the national championship contest,” he explained.

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The livestock judging program, which had last won a national championship in 1985, won three straight national titles from 2007 to 2009, and the 2008 team which was coached

by Rathmann and Jon DeClerck holds the record for the all-time highest team score.

Texas Tech’s most recent National Championship came just this past November in Louisville under the guidance of DeClerck and Rathmann.

2007 NATIONAL CHAMPION LIVESTOCK JUDGING TEAM

The key, Rathmann said, to building a good team every year is recruiting students who are intelligent, rational thinkers and are able to articulate detailed points. Not only are students who possess these traits successful in judging but also in the classroom.

Jon DeClerck, who recently returned to Texas Tech after coaching at Iowa State University, is now training the team and completing his doctoral degree.

2008 NATIONAL CHAMPION LIVESTOCK JUDGING TEAM

2016 NATIONAL CHAMPION LIVESTOCK JUDGING TEAM

“We’re dedicated to recruiting great students and staying committed to the amount of work it takes to realize success,” DeClerck said. “Competition fuels work ethic and people work harder because they want to be the best.”

2014 NATIONAL CHAMPION MEAT JUDGING TEAM

DEGREE | MASTERS OF SCIENCE IN AGRICULTURAL EDUCATION, 2007 CURRENT JOB | ASSISTANT PROCUREMENT MANAGER FOR RED RIVER COMMODITIES Todd was the assistant coach to the 2007 National Champion Livestock Judging Team and today owns and operates Beyers Farms, Texas Division. He runs approximately 20 Chester, Berk, and crossbred sows in Abernathy with his wife and kids. In addition, he owns approximately 35 Duroc sows with his older brother in Illinois. Both places focus on the production of showpigs and breeding stock.

In my opinion, Tech has sustained success in their judging programs because of inspired leadership from those who believe strongly in what they do. It’s not about judging as the number one priority, first it’s about training students and young adults to be valuable members of society through accountability, critical thinking, leadership, and many other positive character traits.”

JOSH CAMPBELL | GRANDVIEW, TX DEGREE | BACHELOR OF SCIENCE IN AGRICULTURAL LEADERSHIP, 2009 CURRENT JOB | OWNER/PARTNER OF BRYANT GRAIN COMPANY Josh was a member of the 2008 National Champion Livestock Judging Team and today operates C Bar Livestock, a small show pig operation in Grandview with his family. His wife, Landi, was a member of the 2007 National Champion Livestock Judging Team. He also works with Bryant Grain to manufacture commercial swine feed, sow feed and a show feed line labeled “Premium Advantage Show Feeds.”

My experience at Texas Tech taught me that hard work ALWAYS pays off. If you want to be the best you have to out work the best! When I think back to what I gained, one thing would be the ability to critically think.

There have been multiple times in my adult life where I had an advantage, whether it be a job interview, a sale or a problem, because I was able to quickly gather facts and make a decision in a short amount of time. I don’t recall taking a class in college that taught me that.”

KRISTEN KNIGHT | LUBBOCK, TX

D E CA D E OF C H A M P I O N S

TODD BEYERS | ABERNATHY, TX

DEGREE | BACHELOR OF SCIENCE IN ANIMAL SCIENCE, 2015 CURRENT JOB | PHYSICIAN ASSISTANT STUDENT AT TEXAS TECH HEALTH SCIENCES CENTER Kristen was a member of the 2014 National Champion Meat Judging Team and today is pursuing a career as a physician’s assistant. She is still involved in her family’s show pig operation in Shallowater. Kristen grew up showing across the state of Texas and the nation.

Texas Tech has the reputation of being a high quality university. The professors are some of the best in their respective fields, and the College of Agricultural Sciences and Natural Resources is recognized nationally as one of the very best. It is such an honor to have received a degree from Texas Tech and to have been given the opportunity to be a part of the Tech judging program.”

CLINT HALFMANN | SAN ANGELO, TX DEGREE | BACHELOR OF SCIENCE IN ANIMAL SCIENCE, 2008 CURRENT JOB | OWNER/OPERATOR OF WEST TEXAS GENETICS Clint was a member of the 2007 National Champion Livestock Judging Team and today owns and operates West Texas Genetics. They supply show barrows and gilts for FFA and 4-H projects, as well as semen on boars in stud for other breeders. They strive to utilize the best boars to use on their sow herd and sell seedstock at national type conferences.

My experiences taught me how to prove a point without being hated, but perhaps understood. I learned more about people and human nature than livestock, including my own wrong ways of doing things.

The friendships made throughout the year, especially those within my team, were undoubtedly the most valuable gains.”

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Applications now available for the

Texas Pork Leadership Camp

July 17 - 21, 2017

The Texas Pork Leadership Camp is an intense, progressive and thought provoking week, full of activities, tours and presentations featuring all aspects of the pork production industry from Farm to Fork! You’ll have the opportunity to visit with world leading commercial hog operations, top Universities & industry professionals and tour large scale harvesting and pork processing plants.

Application deadline is April 15th.

“TPPA Camp was definitely an educational highlight for me. It exposed me to the huge scale of the pork industry as well as the connection between show pig and market hog production. This is a great opportunity, it’s lots of fun, and I’d recommend it to any young person pursuing a career in production agriculture” Kevin Mock, ‘01 ShowRite Feeds National Accounts Manager and Mock Livestock

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“It was a very well organized camp that showed every aspect of the industry. It was amazing to see and experience every step from breeding the animal to receiving the meat on your plate. I met a lot of great people that loved the industry just as much as I do and grew tremendously as an individual and an exhibitor.”

Reagan Langemeier, ‘14 Student Texas Tech University

Topics Covered:

- Key Industry Issues - Live Animal Evaluation - Taste & Sensory Panels - Promotion & Marketing - Leadership & Team Building - College Prep, Careers & Internships - Harvesting & Processing - Breeding, Reproduction & Genetics on a Commercial Level - Retail Marketing - Media Training

“You get a realization of the real world as opposed to the small surface you receive from the show ring. You will make friends and contacts from similar backgrounds which remain much longer than the week you spend on the tour. Part of my everyday keep/cull selection specifically leaving the farrowing house is based off of knowledge gathered from the managers of the large operations throughout this tour.”

Clint Halfmann, ‘03 West Texas Genetics 85

“Looking back when I went through the camp years ago and now having been a host for it, I know that it is a phenomenal experience and opportunity for our youth. Especially now when the focus of many is in the show ring, this camp provides so much value and education on the realization of pork production and the food industry.”

Daryl Real, ‘94 Livestock Director, State Fair of Texas

Who can attend?

- Ages 16-18, not in college yet - Have an interest in the swine industry - Willing to learn, grow and be an advocate for the swine industry

“The camaraderie and interaction with fellow campers was one of the greatest attributes of the pork tour in my opinion. When you’re a passionate hog kid and you live and breathe it, getting to spend a week with others your age that share that same fire is an incredible opportunity. Looking back, I know that experience was a huge reason I wanted to stay closely connected with the swine industry.”

Cassidy Hayes, ‘05 HF Genetics “I really enjoyed my time at camp. Coming from a show pig background I had no idea what the “real world” swine industry was all about. I was able to learn from industry leaders as well as visit some of the top universities in Texas. The camp helped set my future as it had a major role in helping me pick where I went to college and more specifically select a major. The camp definitely helped lay the foundation I needed to succeed not only while at college but also now into my professional career.“ Josh Powell, ‘00 Wiley Lease Co. Operations Manager and Powell Livestock

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“I was lucky enough to attend camp twice, first as a camper and then a leader with my TPPA internship.

TPLC was the most eyeopening, challenging, and entertaining camp I ever attended... all at the same time! My favorite part was learning how to inform the public about hog farming practices.”

Ian Schaefer, ‘11 Student Texas Tech University

Application Deadline:

April 15th available at

texaspork.org 87

CTB R Fo und Prod uctio ation Gilt n Gr ant O Scho larsh ppo ip & r tun ity Scholarship - Over $35,000 has been awarded in scholarships since 2011 - In 2016, three scholarships were awarded at $2,500 each Production Grant - Provide financial assistance to deserving 4-H and FFA students who are continuing their involvement in swine production through establishing their own breeding program.

- Minimum amount of $2,500

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APRIL 15TH

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Tarleton State University is home to one of the largest Animal Science programs in the country, with nearly 800 undergraduate students enrolled in one of six concentrations: Science, Pre-veterinary Medicine, Production, Industry, Range and Ranch Management, and Meat and Food Science. Students have access to swine, beef, dairy, sheep, goat, and horse production facilities along with a meat science laboratory.

Tarleton is also the national leader in certification of agricultural science teachers, and has graduate opportunities in all areas of Animal Science.

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Scott mckamie | 940.390.9578 | Ponder, texas

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What WE do...

At TPPA we strive to:

Provide a structure for cooperation of pork producers in Texas Encourage efficient production and marketing methods Promote the consumption of quality pork products Provide educational and networking opportunities Represent producers in legislative and regulatory matters

Membership Driven

Participate in Texas Pork Industry Conference and other TPPA sponsored events Networking opportunities to learn the most efficient practices and new concepts Our goal is to improve & increase the quality & production of the Texas swine industry

Youth Support

Scholarship opportunities Develop & enhance leadership skills through activities: Texas Pork Leadership Camp TPPA Internships Texas Pork Youth Symposium Connect with influential industry leaders

get informed

Stay current by receiving timely updates on: Stock Shows Important Issues Market Reports Activities & Events Certified Texas Bred Registry Information Subscription to Producer Connection Receive Spring Buyers Guide and Fall Sales Trail

Est. 1889

Representing the voice of Texas Swine Breeders & Agriculturalists Join Texas Pork Producers Association TODAY Annual Membership Sept. 1st - Aug. 31st

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Email: Producer $50

Professional $50

TPPA Office ◆ 151-A Kirkham Circle, Kyle, TX 78640 ◆ 512-262-0595 ◆ www.texaspork.org

Associate $125

BIG WINS AT TEXAS MAJORS

Ben Montoya 2017 Fort Worth Grand Champion Commercial Gilt

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Daniel Braune 2017 Fort Worth Reserve Champion Duroc Barrow

Kendon McAlister 2017 Fort Worth Grand Champion MaineTainer

Casen Conn 2017 San Angelo Grand Champion Market Barrow

Kotton West 2017 San Angelo Champion Light OPB Barrow

Chelby Brown 2017 San Angelo Champion Duroc Barrow

Abrianna Kitten 2017 San Angelo Champion Dark OPB Barrow

Hagen Montgomery 2017 San Angelo Reserve Champion Hamp Barrow

Josh Couch 2017 San Angelo Reserve Champion Light OPB Gilt

Lorelai Row 2017 San Angelo Reserve Grand Champion Full Blood Doe

Mackenzee Burton 2017 San Antonio Reserve Supreme Champion Junior Gilt

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Jeffrey D. Logue, D.V.M.

VFDâ&#x20AC;&#x2122;Sâ&#x20AC;Ś Not as Scary as We Thought January 1st 2017 was a day that concerned many in the Show Pig Industry. That was the day that the new VFD rules went into place. Hopefully, by now, everyone is aware what the VFD Final Rule is, but I would like to begin with some back ground information in case you are not familiar with it yet. VFD stands for Veterinary Feed Directive. The VFD Final Rule that went into effect this year was instituted by the Food and Drug Administration with the goal of ensuring that drugs that are classified as medically important antibiotics are used judiciously in feed that is designated for food animal production. Medically important drugs are ones that are used in human medicine, and all of these changes and rules are directed at reducing antibiotic residues in food animals and therefore helping with the overall problem of increasing drug resistance in the human medical field. The use of antibiotics in food animals is certainly not the only cause of increasing antibiotic resistance, but production agriculture as a whole, is the biggest user of antibiotics.

One of the most significant changes that came about because of the VFD Final Rule was the elimination of these drugs to be used for growth promotion and feed efficiency.

Those two uses were removed from the label of feed grade antibiotics. Another result of this rule, is that antibiotics used in the water, have now became prescription only. As a result, it is now necessary for the veterinarian to become more actively involved in the process of antibiotic use in both the feed and the water. This will help decrease overall antibiotic use in food animals which should be the goal of every producer.

In previous articles, we have discussed ways to keep our animals healthy without the use of antibiotics, so these new feed directive rules will ultimately help benefit that end goal. Improved vaccine protocols and management practices can help decrease the need for antibiotic use in the feed. However, there will still be a need to use some antibiotics, so I want to spend the rest of this article informing you as to some of the details of VFDâ&#x20AC;&#x2122;s.

The main premise of the VFD is to more actively involve the Veterinarian in the decision to use antibiotics. For a veterinarian to write a VFD, a valid veterinary-client-patient-relationship(VCPR) must exist. This means that the veterinarian must engage with the client and be responsible for decisions and judgments made regarding the patient. In addition, the veterinarian must have sufficient knowledge of the patient by physical examination and / or visits to the farm where the animal is kept and managed and available for follow up care. This basically means that in order to get a VFD, your veterinarian has to come to the farm and see your animals.

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This may also benefit the producer in additional ways. Since management or facility issues that had never been addressed can now be dealt with, the overall use of antibiotics on the farm could dramatically decrease. This would not only save money, but be good for production agriculture as a whole. Another possible benefit of a farm visit would be to identify antibiotics that are not being used properly and therefore are ineffective. Having a veterinarian on your farm is really not a bad thing, and could, in fact prove to be very beneficial.

Another area that the VFD is meant to improve, is the extra label drug use of feed grade antibiotics. This has ALWAYS been illegal, but in many cases, the producer was not even aware of what the actual labeled dose was, the rate given, or the duration that was to to be fed. As a result of the VFD final rule, there will be much closer inspection and enforcement of this. Drugs that have been previously used at a certain rate, may not qualify anymore for a VFD. VFD’s can only be written for what the label says the drug is approved for. This includes both dosage and duration. This is a very important concept to understand.

Many producers are accustomed to always having medication in their animal’s feed, and this will simply not be allowed anymore. Each medication is different, but many can only be fed for 14 days. When your veterinarian tells you they can not write a VFD the way you want it, please remember they are just following the rules that are in place. Writing a VFD is a time consuming process not only for the veterinarian, but also for the veterinary staff. Research may be needed to find the correct medication and dosage and charges for writing a VFD may reflect the time involved.

Finally, I want to touch on what you, the producer, is responsible for. First, once you receive a VFD you must keep that on file for 2 years. If you are inspected you will be required to present the VFD for each group of animals. Secondly, YOU are responsible for following the VFD!! If the VFD states feed CTC to 50 pigs in the nursery at a 400 gram per ton level for 14 days, you are responsible if the medication was fed to 25 pigs for 28 days. This is a very important point. It is not the veterinarian or the feed dealers responsibility to track this, it is yours. You will be held responsible if a FDA inspector finds improper use of the medicated feed.

Veterinarians are responsible for diagnosing and treating the disease on your farm. You are responsible for following the VFD as it is written. This can be a very effective process to protect our livestock and our families. Is it perfect yet? No. As the process continues, changes and improvements will be made.

We do not want to loose the use of antibiotics and the government does know that they are an important part of food animal production. This a way for all sides to win. I encourage you to visit the FDA web site and search VFD to get more information. This is a learning process, and if we all work together, it will be positive outcome.

About Dr. Jeff Logue A previous speaker at the Texas Pork Industry Conference, and a regular contributor to the Producer Connection magazine, Dr. Jeff Logue’s knowledge and enthusiasm is always appreciated. Dr. Logue grew up on a commercial farm in Indiana.

He graduated from the College of Veterinary Medicine at Purdue. He now owns his own practice and also provides medical and surgical services to the show pig industry.

He and his family enjoy showing pigs all over the country.

TLC Pet Hospital 4121 South A Street Richmond, IN 47374 (765) 973-8703

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Producer Connection

Advertisers Index Beyers Farms .......................................................3 Black & Gold ......................................................96 Capital Farm Credit ...............................................7 Chad Hill Durocs........................................100-101 Cornerstone Ventures ...........................................1 Devin Sisk Photography.......................................25 DL Show Pigs ..................................................102 Duelm’s Prevailing Genetics................................105 Franckowiak & Koltermann Show Pigs................... .7 Gesdate ...........................................................74 Harman Farms.............................................. ....8-9 HF Genetics ......................................................IBC JBS Dalhart........................................................22 Kane Manufacturing ..............................................6 KC Show Photo .................................................14 May Madness Sale ...........................................103 MoorMan’s ShowTec ..........................................93 Premier Initiative ..................................................75 Prestage Farms ..................................................40

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Mason Garner 325.439.0699 Lynn Hays 325.260.5968 scott mckamie 940.390.9578

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