TOMMIE ROGERS was born and raised in Abbeville, Louisiana and is the son of Effie Rogers and the late J.C. “Black” Rogers, also of Abbeville. Tommie is married to Janice Fortner Rogers, with whom he has four lovely daughters and 10 grandchildren.
Dr. P.O. Landry and Tommie’s grandfather, Chon Broussard, introduced Tommie to the world of animals and open land as a young boy. He spent countless days playing “Rawhide” in the open fields of Delcambre. These early childhood experiences solidified Tommie’s desire to pursue his love of land and animals. Tommie’s bond with his father was one of mutual respect and understanding – his father instilled in him, from a young age, the will to never give up on your dreams; quitting was not an option. Tommie attributes his success to his father’s example of hard work, integrity and honor. Like his father, Tommie firmly believes these principles are the key to success.
Upon graduating from the University of Southwestern Louisiana, Tommie ventured into the oil industry working for several service companies in the Gulf of Mexico. In the late ’70s, he started his own oil tool service company, Rogers Oil Tools Services, Inc. where he was the owner and president for 30 years. As a result of his innovative ideas and ambition, Tommie led Rogers Oil Tools Services, Inc. into an internationally respected brand.
While pursuing a career in the oil industry, Tommie was presented with the opportunity to buy land and live out a childhood dream. In 1982 Tommie bought his first piece of land in the town of Branch, Louisiana. With just six cows, he began a second career in the cattle industry by establishing The Branch Ranch. He was determined to build a successful cattle operation. As his daughters matured, Tommie introduced them to the cattle industry through the 4-H program, where he supported them with beef cattle for their projects. For 12 years Tommie and his daughters traveled around the country showing Brangus cattle. Through the years, Tommie developed valuable relationships with area cattlemen as well as cattlemen throughout the country. The condition and value of his animals, as well as the honesty of his opinion, afforded him the respect of cattlemen everywhere.
Tommie served as President of the Louisiana Brangus Breeders Association (LBBA) for eight years, during which time he also served on the board of directors and chaired various committees and research programs with the International Brangus Breeders
Association (IBBA). Tommie expanded his interest in the Brangus industry even further when he served as President of the IBBA from 1999 to 2000. In the midst of it all, The Branch Ranch outgrew its original location in Branch, Louisiana. In 1996 Tommie moved the operation to its current location in Mansfield, Louisiana. The new property provided ample space for Tommie’s cattle operation, as well as room for expansion. The Branch Ranch continued to grow and in 2003, the Louisiana Cattle Festival and Fair named Tommie Outstanding Cattleman of the Year.
Big changes came for Tommie and The Branch Ranch in 2007 when he sold Rogers Oil Tools Services, Inc. With more time on his hands, Tommie devoted his efforts to his herd and a new era of The Branch Ranch. This included the purchase of The Island Plantation property in 2012, located near Natchitoches, Louisiana. The addition allowed Tommie the opportunity to expand his cattle operation making a bigger impact within the cattle industry. The property in Natchitoches, Louisiana is now the development center for weaned cattle and The Branch Ranch’s specialty breeding programs. It is also the host to the development center for the two-year-old breeding bull program. In March of 2022, Tommie decided to further utilize the Natchitoches facilities by offering a full-service bull and heifer development program. This program is designed to suit the needs of outside producers with varying herd sizes and breeds. The Branch Ranch staff works with great effort, knowledge and determination to provide a service like no other. The main ranch location in Mansfield continues to be devoted to a registered mama cow operation.
Changes for The Branch Ranch continued into 2023 with the acquisition of the famed Williams Ranch Company Brangus cow herd. The WRC herd was moved to the Homestead Ranch in Giddings, Texas and will be the base of The Branch Ranch Texas operation. The two ranches have had a longtime working relationship and have a deep appreciation for Brangus cattle. The goal remains the same, striving to offer a product that will make a difference for registered and commercial cattlemen alike. Tommie and the staff at TBR are excited about the merger of these two programs and have big things planned for the future.
Tommie’s success with The Branch Ranch is the result of hard work. He is dedicated to his craft and is always in search of new and innovative ways to enhance the cattle industry.
Schedule of Events
Bulls available for viewing at TBR Island Plantation Division through Tuesday, October 28, 2025 at 253 George Thomas Road, Natchitoches, Louisiana. Map on page 52.
Thursday, October 30 - Sunday, November 2
Bulls & Commercial Females available for viewing in Mansfield Join us for an early evening gumbo on Sunday, November 2nd.
Friday, October 31, 2025
8 am . . . . .Online pre-bidding begins
Monday, November 3, 2025
7:30 am . . .Bulls Available for Viewing in Pens 9:30 am . . .Online Pre-bidding Closes
10:15 am . .Online Bidding Tutorial 10:30 am . .The Branch Ranch “Rough & Ready” Sale
. . . . . .Bulls Sell followed by Commercial Females
Lunch provided by Livestock Nutrition Center will be served immediately following the conclusion of the sale.
SALE LOCATION • Refer to map on page 52.
The Branch Ranch 134 Paradise Lane Mansfield, Louisiana 71052 Ranch Office (318) 871-6176
AUCTIONEER
Doak Lambert, (972) 839-6485
SALE CONSULTANT
Kent Smith, (979) 540-8338
150+ COMMERCIAL FEMALES
Refer to page 40 for information on commercial females selling immediately after bulls.
HEALTH REQUIREMENTS
All cattle will be accompanied by proper health certificates for immediate shipment. All bulls have passed a BSE and have been tested for Trichomoniasis by Dr. Murphy Colvin, DVM, North Louisiana Veterinary Center.
LIABILITY
All persons attending the sale do so at their own risk, legal or otherwise, for their own safety or behavior of animals. The Branch Ranch owner, employees and auctioneer assume no liability for property loss or accidents that may occur.
TERMS AND CONDITIONS • Refer to page 46. Terms of the sale are cash. Payment is due at the conclusion of the sale unless prior arrangements have been made. LOAD OUT WILL BE AT THE CONCLUSION OF THE SALE.
TRUCKING
Free delivery of cattle purchased in our sale. Reliable truckers will be on hand to assist you. Proper settlement must be made prior to departure.
PHOTOGRAPHY • Erin Hebert, The Branch Ranch
VIDEOS • Ideal Video Productions, Wade Fisher
CATALOG PRODUCTION
The Horseshoe Group, Lea Weinheimer
ACCOMMODATIONS
Headquarters
Best Western/DeSoto Inn & Suites 611 Jenkins St. Mansfield, LA 71052 (318) 871-2022
Overflow
Comfort Inn & Suites 1228 Polk St. Mansfield, LA 71052 (318) 872-8820
Pre-bid, Bid and Buy at
www.BrangusAuctions.com
Create New Account
Click 'Create New Account' on the homepage and fill out the form with Contact Information (including email and password), Time Zone, and Language Preferences. Read the Terms and Conditions, and if you agree to the Terms then accept the Terms and Conditions (click check box) and click Submit.
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Login -- Click Login at the top right, then enter your email address and password that you used when registering and click Login or hit Enter on your keyboard.
Editing Contact Information
To change or update your Account Information/Settings, click My Account on the
Homepage. You will then be able to change Contact Information, Bank Information, Login Information (email/password), and/or Account Settings (Email notifications, Time Zone and Language preferences).
Apply to Bid
--
There are several ways to apply for bidding. On the homepage, there will be a button for each upcoming event. There is also a 'Apply for Bidding' link available while viewing a sale.
316-5460 • Email: support@dvauction.com Customer Service/Bidder Approval with DVAuction
SALE LOCATION
The Branch Ranch 134 Paradise Lane • Mansfield, LA 17 miles south of Shreveport on 1-49
Max Bid -- The maximum amount a bidder is willing to pay for a lot. If two max bids of the same amount are placed for the same lot, the bid that was placed first will be taken over the other bid. If you have been outbid and your account is setup to receive notifications, you will receive an email informing you that you have been outbid. Your max bid can be raised at any time.
• (972) 839-6485
Quick Facts to Buy Online
•You can pre-bid online beginning Friday, October 31st at 8 am •Youmustpre-registeratwww.brangusauctions.com •CheckyourInternetspeed/connectionatwww.brangusauctions.comundersupport •Ifyoucannotbeavailableonlinesaledayorhaveconcernsaboutonlinedelays duringthesale,placeyourprivatesecurebidearly •PlaceyourMaximumPrivateSecureBidatwww.brangusauctions.com,early •Youwillbetheonlypersonthatknowsthatdollaramount •Asaletutorialwillbeginat10:15amsaledayfollowedbyliveauction Viewvideosofthebullsatwww.BrangusAuctions.comorwww.BranchRCattle.com
Important for Online Buyers
Please note! If you have already registered and have been approved with Brangus Auctions or DVAuctions, YOU DO NOT have to register again. Just login using your password.
If you have NOT registered please DO NOT wait until the morning of the sale to register and qualify to bid and buy. This should be completed in advance of sale day!
BULLS THAT ARE PURCHASED FROM THE BRANCH RANCH are rough and ready bulls that have been in the company of 150+ herd mates for the duration of their life span. When these bulls are taken home from our ranch, they will need a period of adjustment prior to being used for breeding. This period allows them the opportunity to settle into a new home and a new system. We suggest putting your new bull(s) in an area with another animal such as a bred cow or steer and keeping this area from large viewing crowds.
As breeders, we have come to expect our purchases to increase in value over time. Proper feeding, care and maintenance are of utmost importance to support this expectation. In order for your new bull(s) to reach their full genetic potential a little attention before and after each breeding season is essential.
Good management practices for newly purchased bulls can also make a tremendous difference in the productivity and longevity of productive performance. Outlined below are some of the practices we feel hold the most weight.
• During the adjustment period supply the bull with fresh water and quality hay and after a 24-hour period you may provide them with additional energy at approximately one percent of body weight.
• Although highly recommended, if an adjustment period area is not an option and the bull must be turned out with the cow herd, bring the herd to meet the bull and allow them to return to the pasture together.
TheBranchRanchisoffering120+ofourtoproughandreadybulls.These bullshavebeenhand-selectedfromagroupofover250bullsbasedonphenotype,structuralsoundness,fertility,andmaternalqualities.Thesebullsare inpeakphysicalconditionandarereadytogotowork.Undernormalconditions,ourbullsgointothebreedingseasonwithamplebodyconditionto maintainlibido,motility,andbreedingeffectiveness.Thisyear,weareofferinganexceptionalsetofbullssiredbyanumberoftopherdsires.That groupofsiresincludesBWCCDoc468F42,whoranksinthetop1%forCEM, 3%forCED,andtop10%forBW,YW,Milk,TMandREA.BWCCBlackbelt 468Granksinthetop1%forWW,2%forTM,3%forYWand5%forREA. TBRisofferingseveralbullssiredbyMCStretch(889G15)948G15,who ranksinthetop1%forTMand4%forWW.Healsoranksinthetop10% forYW,Milk,CEMandSC.KeepaneyeoutforthebullssiredbyMCRubble 889F91,whoranksinthetop2%forREAand3%forTM.Heisinthetop 10%forWW,YWandMilk.WRCMrInsight915H65ranksinthetop1%for TM,2%forMilkand10%forWW.AlsoavailablearesonsofBRMrThreeD 803E3,BRMrFuture45G8,MCFavor889H4,BWCCSomethingSoggy10G4 andT3Rocket23H4,tonameafew.Thesebullshaveprovidedexcellent outcrossopportunitiesforourBranguscattle.TheBranchRanchbullsare growninpasturesthatrangeinsizefrom100-300acres,ensuringtheyare builttotravelandareinexcellentphysicalcondition.TBRbullshavebeen developedonahighforagerationwithatargetedgainrateof3poundsper daywhilegrazinginBermudagrasspastures.AllTBRbullsaresoundand readytobreedandhavepassedbothBSEandTrichtests30daysbeforethe sale.Lastly,allbullsareBLVandJohnesfree.Pleasegiveusacalltomake anappointmenttoviewthebullspriortothesale.
• In order to avoid injury, do not turn your new bull loose with an older bull. Keep his company to the cow herd, bred cows and steers.
• For his first breeding season, your new bull should be limited to a minimum number of cows to service. This number is typically related to his age. A good point of reference for a two-year-old bull would be 20 cows.
• It is important to keep a close eye on the condition of your bull once he is turned out for the breeding season. An excessive loss of body condition at a fast rate could mean he is fighting an illness. Some illnesses if not caught early can be detrimental to the development of your bull. If you feel there is a need for concern take the time to visit with your vet. You may also want to keep in mind that hay and/or pasture alone do not provide sufficient nutrients for growing bulls. Additional energy may be necessary.
• Your bull is 50% of the calf crop that he has bred so it‘s imperative that you have a set process for parasite control and you stick with it. This process should include treating for internal parasites as well as using an effective form of external parasite control.
If possible, bulls need to be kept at least a pasture away from cows that are in heat in the off-season. In cases where circumstances may inhibit this practice, proper fencing is a must. Using board or pipe fencing will yield much better results than a wire fence which can often be challenging. Lastly, but certainly not least, be sure to provide shade and clean water.
The Branch Ranch isnowofferinga FULL-SERVICE BULL AND HEIFER DEVELOPMENT PROGRAM atitsislandplantationfacility.Utilizingourfirst-classfacilitiesweofferawide varietyofprogramstosuitaproducer'sdevelopmentneeds.We workcloselywithnutritionistsandveterinarianstodevelopaforage-basedfeedingprogramthatdevelopscattlewithsoundfeet andlegs.Bullsaredevelopedwiththe fit-not-fat attitudeand arereadyforservicewhentheyleaveourfacility.Weworkwith producersofvaryingsizesandbreeds.
Services Offered:
•FeedingProgramsforSaleDevelopment
•FeedingtoDevelopHerdSires
•HeiferSynchronizationandAI
•ADGCollection
•SalePreparationonBulls…clipping,videos,photosetc.
•BSEandTrichTesting
Please contact us for more information. Tommie Rogers, Owner (337) 298-8599 • tommier@branchrcattle.com Chris Koffskey, Ranch Manager (979) 224-8178 • chrisk@branchrcattle.com
Natchitoches, Louisiana www.BranchRCattle.com
Rough & Ready Bulls 8 One Ranch, One Brand
MC Rubble 889F91
About the Females Selling...
Thisyear,weareoffering150+BranchRanchbredandraisedcommercialfemales.Theofferingconsistsoffall-calvingfemales.All femaleswerebredtoBranchRanchcalvingeaseBrangusbulls.Fall calvingfemalesstartedcalvingonSeptember1standwillcontinue throughDecember1st.TheBranchRanchwillsortthefemalesby pregnancystatusandphenotype,rangingingroupsizefrom3to5 head.Theselistingswillbeavailableonsaleday.Allbredheiferswill becertifiedsafeincalfbyourranchveterinarianandthedatawill beavailableonsaleday.Thefemaleswillbeavailableforviewingin Mansfield,beginningThursday,October30thandpriortothatin Natchitochesbyappointment.Buyerswillhavetheoptiontorollthe nextpensoffemalesattheestablishedpriceaslongasthefemales areofthesametype.Anyadditionsorchangeswillbenotedonthe saledaysupplementsheet.
LOT 150-153 ~ Fall Calving Black Baldy Females
Four(4)head,bredtoBranchRanchcalvingeaseBrangusBulls.
LOT 154-155 ~ Fall Calving Red Females
Two(2)head,bredtoBranchRanchcalvingeaseBrangusBulls.
LOT 156-305 ~ Fall Calving Black Brangus Females
OneHundredFifty(150)head,bredtoBranchRanchcalvingeaseBrangusBulls.
Except for those stated in the below terms and conditions, there are no warranties, either expressed or implied, as to the merchantability or fitness for a particular purpose with respect to the cattle being sold at this auction. The warranties and guarantees set forth in the "Terms & Conditions" are in lieu of all other warranties, either expressed or implied, and the remedies provided therin shall be the sole and exclusive remedy of the buyer, or any party through buyer, for any breach of warranty or guarantee therein provided, and all other obligations or liabilities.
1. BIDDING: Each animal will be sold to the highest bidder without reserve. In regards to the live closeout, the auctioneer in charge will settle any disputes as to bids, and his decision shall be final.
2. PURCHASER’S RISK: Each animal becomes the risk of the purchaser as soon as sold, but will not be delivered until settlement has been made.
3. CERTIFICATE OF REGISTRY: When full settlement has been made, a certificate of registration will be furnished and transfered to the purchaser on those lots that are registered.
4. HEALTH: All animals where possession is sold are eligible for interstate shipment except as otherwise noted. Any testing necessary for intrastate or interstate shipping will be done within thirty (30) days of the sale date. A health certificate will be furnished upon completion of purchase.
5. ANNOUNCEMENTS: Announcements from the live auctioneer will take precedence over the printed matter in this catalog. All cattle will be sold by lot numbers as announced by the auctioneer.
6. BREEDING GUARANTEES: (A) All animals are guaranteed to be breeders with the exception of (1) injury or disease occurring after sales; (2) negligence or willful misconduct on the part of the purchaser. (B) Any bull is considered a breeder if he settles cows by natural service and passes a fertility test made by a competent veterinarian during any six month period trial.
7. OPTIONS AND PRIVILEGES OF RETURN OR ADJUSTMENTS:
A. All claims for adjustment or refund must be made in writing within six (6) months of the sale date. B. Any animal that has not proven itself a breeder within the time limits specified above, if in healthy condition, may be returned to seller at buyer's expense, and buyer may either demand return of the purchase price or replacement of the animal with another of equal value.
8. RIGHTS AND OBLIGATIONS: The above terms and conditions of sale shall constitute a contract between the buyer and seller of each animal and shall be equally binding upon both.
Additional Terms & Conditions applicable to the Online Auction can be found at:http://www.dvauction.com/terms_and_conditions
PAYMENT INSTRUCTIONS: Check, cash, cashiers check or money order made out to Branch Ranch are all acceptable forms of payment. If buyer is registered through DVAuction.com and has approved Credit Card information on file, that credit card may be used for settlement if the buyer so chooses. If proper settlement has not been made in a timely manner, credit cards on file may be used to settle any outstanding balances.
Buyers interested in paying by credit card can leave their credit card information on file with DVAuction by calling (402) 316-5460. All purchases must be payed in full before delivery will be scheduled.
CHECKOUT INSTRUCTIONS: Settlement shall be made directly with seller (The Branch Ranch).
ADDITIONAL INFORMATION: This sale will be a combination timed and live event. Online pre-bidding starts Friday, October 31, 2025 at 8 am and closes on Monday, November 3, 2025 at 9:30 am. The live auction at the ranch will begin at 10:30 am Monday, November 3, 2025. Once the final hammer price has been realized through the live auction, the animal will then be considered sold.
Rough
Rough
Rough
Locationforviewingbullsthrough10/28/25.
Directions to the Ranch:
Two miles frontage on I-49 and one mile fontage on Clear Lake. Exit 177 East off I-49. Go one mile to The Branch Ranch entrance.
