Fay Ranches Marketing Strategy

BTU Ranch at Steamboat • Colorado

Marketing Strategy FayRanches.com • 800.238.8616

Who We Are Founded in 1992, Fay Ranches was built on four pillars, which have guided our growth and success over the years - Family, Conservation, Investment Value and Sporting Pursuits. This shared commitment is the basis for the relationships we build and the quality of the business we execute. It is upon this foundation that Fay Ranches has grown to become the top land brokerage firm in the country; it truly is who we are.

FAMILY • CONSERVATION • INVESTMENT VALUE • SPORTING PURSUITS

Our Reach Whether you are investing in land or divesting an existing land asset, choosing a brokerage company to work with is a critical decision. One of the most important things to consider is the “Reach� of the company. Fay Ranches has developed a network of offices coast to coast as well as a strategic alliance with the largest land brokerage company in Texas. Fay Ranches has the most effective network of land professionals in the industry, a network that has spent decades developing relationships with a highly qualified audience of land investors. If you’re selling significant land assets worth millions of dollars, trusted relationships built over time are essential.

Offices Coast to Coast Fay Ranches has offices from Oregon to North Carolina, providing the most comprehensive team of trusted land professionals from coast to coast. Our brokers in the Northwest are seasoned professionals with many years of experience transacting large working ranches, grain farms, and large timber holdings. Fay Ranches also covers the Rocky Mountain States from Montana to New Mexico with an experienced team that has built a reputation for executing successful transactions on some of the most significant farms and ranches in the region.

Fay has expanded into the Southeast Unites States, providing our land investor clients with a variety of diverse and unique landscapes and habitats including coastal marshes, historical plantations, productive rural farmland, bottomland hardwoods and longleaf pine forests.

Strategic Alliance In 2014, Fay Ranches and Texas-based Republic Ranches forged an alliance that has significantly increased the reach of both of these powerhouse brokerages. Republic Ranches is the only land brokerage company that covers the entirety of Texas and Oklahoma, providing Fay Ranches direct access to the money centers of Texas. The cross marketing and collaborative efforts between these two companies has dramatically increased the exposure of each of our exclusive listings to a larger and highly qualified audience.

In 2015, Fay Ranches first published Land Investor magazine in collaboration with Republic Ranches. Land Investor features over 150 property listings across 12 states with helpful articles on managing your land, how to buy a ranch, investing in timber, ranch life, and special features such as The Sportsman’s Corner. The magazine also includes the exclusive listings of both companies from coast to coast.

The magazine is distributed electronically to a proprietary list of current, existing and potential clients from Fay and Republic’s database of nearly 30,000 email subscribers. In addition, with a hard-copy distribution of nearly 40,000, Land Investor is mailed to high profile land owners and brokers across the United States.

FARMS • TIMBER • RANCHES • PLANTATIONS

LAND INVESTOR VOLUME 2

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800-238-8616 • www.fayranches.com

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ELK MEADOWS RANCH SOLD • MONTANA

MOUNTAIN VIEW HAY & CATTLE SOLD • OREGON

OXBOW RANCH SOLD • MONTANA TROUT CREEK RANCH SOLD • OREGON

CHEROKEE RIDGE SOLD • TENNESSEE RIVER BEND RANCH SOLD • WYOMING

DOS RIOS RANCH SOLD • COLORADO

DIETRICH FARM SOLD • IDAHO

Our Marketing Approach Fay Ranches continues its longstanding dedication to our clientele through a thoughtful and successful marketing plan that has been continuously refined for over 25 years.

We are committed to keeping ahead of the market by embracing new technologies and staying informed on the changing landscape of media convergence.

One of Fay Ranches’ trademarks is executing a multi-faceted marketing strategy that sets us apart in the industry, utilizing all available media resources to promote clients’ properties in the most effective manner. In addition to

Sales by Source

extensive print and online marketing of our listings, we market all properties to our database of nearly 30,000 potential investors.

We are passionate about what we do and we recognize that our clients’ properties are both exceptional and unique.

Our deep commitment to every client and property we represent is demonstrated in our professional but personal approach to all aspects of the business relationship and our efficient and effective marketing plan, individually crafted for each client’s unique property.

Our Website Fay Ranches’ website www.FayRanches.com, is extensive, visually stunning and generates significant business. Each individual listing is featured with its own page which includes large-format, professional color photographs, a carefully crafted property description and a full-color, downloadable brochure. Many properties also include professionally shot and edited videos.

Our website is expertly designed for increased exposure through SEO (Search Engine Optimization) and digital responsiveness. It has been submitted to all major search engines and numerous online channels, including Wall Street Journal/ Mansion Global, The Land Report, LandWatch, and many others via top browsers like Safari and Google Chrome. With 19 percent of our sales coming from our website, it has proven to be a very important and effective marketing tool.

Social Media Social media has become an important online marketing tool, and Fay Ranches is an active participant in social media marketing. We utilize platforms like Facebook, Twitter, LinkedIn, Instagram and Vimeo to promote our clients’ properties to an active audience of friends, fans and prospective buyers.

Email Marketing We have the most effective email database in the industry that we have built over the past 25 years, all of which came to us organically. We’ve never purchased an email list. Each listing is featured in an electronic newsletter and e-blasts sent to our proprietary database of nearly 30,000 current and potential clients. With over 80% of our sales coming from existing relationships and client referrals, our email database is the most effective marketing tool we have. The majority of our sales come from this highly qualified and targeted audience. There is no way to shortcut developing a database of this quality.

Online Marketing In addition to our other internet-based marketing strategies, all of our properties are listed on the below websites, which are utilized by savvy investors to search for available properties matching their specific criteria. Using an XML feed, all of our listings are automatically added and kept up to date on each of these sites, resulting in efficient and effective marketing across a number of platforms, and better enabling interested buyers to easily find our clients’ properties. This has drastically increased the exposure of our listings and helps drive significant traffic to the Fay Ranches website.

· Lands of America

· Luxury Ranch Real Estate

· Wall Street Journal/Mansion Global

· Ranchline Network

· F arms of America

· The Land Report

· Western Livestock Journal

· LandWatch

· R epublic Ranches

· Land and Farm

· Open Fences

Print Advertising Fay Ranches understands the constant shifts in marketing methods, and we have continued to utilize a multitude of print advertising opportunities to reach the right buyers. Our strong partnerships with our advertising affiliates affords our listings significant exposure in terms of both quantity and quality. We strategically place our print advertising in publications that target the right audience - both wealth and interests - of potential land investors and ranch owners. Along with traditional print advertising, Fay Ranches utilizes highly effective letter campaigns, airport advertising (both FBO and public), and our own Land Investor magazine to get our listings in front of qualified land investors.

Community Outreach Fay Ranches has been built upon solid and positive relationships with people and organizations that remain consistent with our brand’s four pillars - Sporting Pursuits, Family, Conservation and Investment Values. Having such strong relationships throughout all aspects of our business and personal lives affords Fay Ranches and our sales associates unwavering strength in any situation. Fay Ranches’ sales associates are involved with a diverse range of organizations that give back to the community. With various networking, conservation and sporting organizations that promote the values of Fay Ranches and its clientele, we are honored to be involved with these organizations. · R ocky Mountain Elk Foundation

· The Nature Conservancy

· O regon Hunter’s Association

· B onefish & Tarpon Trust

· O regon Winegrowers Association

· Natural Resource Conservation Service

· Safari Club International

· Q uail Forever

· M ontana Land Reliance

· Henry’s Fork Foundation

· Montana Association of Land Trusts

· O regon Farm Bureau

· O regon Cattleman’s Association

· Big Sky Youth Empowerment

· Pheasants Forever

· I daho Cattleman’s Association

· D ucks Unlimited

· C . M. Russell Museum

· Ocean Reef Rod & Gun Club

· Habitat for Humanity

· Big Brothers Big Sisters of America

· T rout Unlimited

· Stockman’s Association

What to Expect From Fay Ranches Listing your property for sale should be an easy and effective process. We’ve outlined below the steps we’ll take to get your property placed in all of our marketing channels quickly and effectively.

• P hotographs taken as soon as possible after listing, weather permitting

• P rofessional brochure creation

• Video footage shot within a similar time

• L isting announced via Fay Ranches

frame, as applicable

• L isting added to Fay Ranches and partner websites

• F ay Ranches will feature the listing in appropriate print advertising opportunities and online

database e-blast

INVEST & ENJOY

Office Headquarters 395 Gallatin Park Drive Bozeman, MT 59715 (800) 238.8616 • info@FayRanches.com

For Additional Office Locations visit us at www.FayRanches.com