Tater brading booklet

Tater Corporate Identity Brand Guidelines | 1

Corporate identity manual

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1. Introduction

1.1. About Tater

1.2. Purpose of this guide

1.3. Who, what and why?

2. The Tater logo

3.1. About the logo

3.2. Logo usage

3.3. The standard logo

3.4. The symbol

3.5. The logotype

3.6. Preferred logo format

3.7. Alternate logo format

3.8. Reversing logo color

3.9. One color usage

3.10. Recommended clear space requirements

3.11. Minimum clear space requirements

3.12. Incorrect logo usage

3. Corporate colors 4. Corporate typeface 5. Subsidiary companies 6. Corporate materials

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Introduction

Tater The Tater group is a conglomerate whose reach encompasses manufacturing and trading across the industrial, hydropower, and agricultural sectors.

We are Nepal’s most trusted supplier of power products and construction materials.

Tater provides solutions that enable industries to flourish. Our global network is comprised of trusted manufacturers and consumers, earned through 30 years of quality service and industry growth.

We strive to benefit the localities in which we operate by providing businesses with the highest quality products. Our legacy of uncompromising discretion has enabled us to establish the bonds that keep us at the forefront of commerce.

Purpose This guide has been designed to outline the standards of representation and usage for the Tater Group’s logo and brand, and the logos belonging to the Tater Group’s subsidiary companies. Adhering to a set of guidelines in representing our brand’s identity is important in maintaining a public image that is recognizable and consistent.

The guidelines for logo and brand usage are intended to be used consistently and systematically to establish an industry identity that can be recalled by present clients and accepted by new audiences.

The standards in this guide are given as a reference for consistent representation of the Tater group and its subsidiaries to maintain a sound brand identity.

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Who will use these guidelines?

These guidelines have been established for the use of any designer or agency that intends to create promotional material, advertisements, or representations of the Tater group or any of its subsidiary companies.

What mediums are these guidelines intended to be applied to?

The intent is to apply these guidelines consistently throughout all methods of representation, whether in print or digital form, or any alternative form such as embroidery on clothing, signage, or promotional materials such as pens and coffee mugs.

Why have these guidelines been established?

The goal is to create a cohesive identity that encompasses the Tater group and its subsidiary companies, allowing each subsidiary to be easily associated with the whole organization – in effect, bestowing each subsidiary with the credibility that the Tater group is known for.

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The Tater Logo 16 | Tater Corporate Identity Brand Guidelines

About the logo The Tater logo has been designed to achieve a firm and balanced appeal, exuding our reputation of stability and a solid foundation.

A bold font has been used to make a bold statement.

The thick and powerful typeface indicates a strong organization. The block shaped depiction of the letters is similar in shape to a heavy truck or shipping container, suggestive of our trade operations.

The design is both anchored and dynamic, creating an appearance that is magnetic and commanding.

The letter “A” balances the rigidity of the logo, shaped like an arrow pointing upwards, adding movement while remaining grounded by the overall stability of the design. When reading the letters from left to right, the eyes are lead from a sharp angle along a solid base from which the rolling curve of the letter “R” directs the viewer back to the center of the design. This design represents the Tater Group’s essence – a stable provider of services that keep industry moving.

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Logo usage This section outlines the proper usage of the Tater group’s logos and those belonging to its subsidiary companies. The consistent use of our logo and trademarks across all means of communication is important in maintaining the reputation and recognition of our brand.

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The standard logo

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The symbol

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The logotype

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Preferred logo format The vertical logo format is the preferred presentation for the Tater logo.

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Alternate logo format In applications where the preferred logo format is not suitable, the horizontal format may be used.

This is the only acceptable alternative to the preferred logo format.

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Reversing logo color If the standard logo is not suitable for use, such as in cases when it is to be shown on a low contrast background, white logotype must be used. When displayed on a dark background, only white or Tater orange may be used.

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One color usage When using the Tater logo in one color, only Tater orange, Tater grey, or black may be used.

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Recommended clear space requirements The entire space around the logo should be clear from text, photos, or other elements to assure sound representation.

When using the logo in vertical presentation, recommended clear space surrounding the logo should be equal to the measurement between the bottom edge of the Tater logo and the bottom edge of the logotype.

When using the logo in horizontal presentation, surrounding clear space should be equal to the width of the Tater logo.

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2H

2H

2H

2H

Recommended clear space

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2H

2H

2H

2H

Recommended clear space

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2H

2H

2H

2H

Recommended clear space

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2H

2H

2H

2H

Recommended clear space

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Minimum clear space requirements In applications where space is limited, minimum clear space surrounding the logo should be no less than half the measurement between the bottom edge of the Tater logo and the bottom edge of the logotype for vertical presentation.

For horizontal presentation, minimum clear space should be no less than half the width of the Tater logo.

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H

H

H

1/2

H

Minimum clear space

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H

1/2

H

H

H

Minimum clear space

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TATER

Incorrect logo usage

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Corporate Colors 46 | Tater Corporate Identity Brand Guidelines

The color orange permeates the industrial world - its vibrant hue is used liberally on safety equipment and navigational systems. It demands attention. Its warmth stimulates activity and encourages social exchange – two elements integral to our business.

The color grey is also abundant in industrial applications. Grey is the color of cement, concrete, and steel. The neutrality of grey serves as a classic background, supporting the full spectrum of colors with authority and refinement.

Our combination of orange and grey create a powerful message. The two colors unite to exude a strong industrial appeal. The neutral grey enhances the effectiveness of the vibrant orange, creating a striking image that is grounded in stability – at once both progressive and enduring.

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Corporate colors Scheme system 100% 80%

60%

40%

100% 20%

10%

80%

60%

40%

Pantone: 138PC

Pantone: 10C

CMYK: C:0 M:50 Y:100 K:0

CMYK: C:0 M:0 Y:0 K:80

RGB: R:247 G:148 B:29

RGB: R:88 G:89 B:91

Web: f7941d

Web: 58595b

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20%

10%

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Corporate typeface 50 | Tater Corporate Identity Brand Guidelines

Helvetica regular has been chosen as the primary font for use in communications for the Tater group.

The unified size of the lettering creates a straightforward and professional appearance, and the integrity of the font remains well preserved in various print applications. This font serves well for use on business cards, letterheads, etc.

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Typeface:

Helvetica LT Std Light

Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890 ,./?:;“‘{}()[]\=+-_

1234567890 ,./?:;“‘{}()[]\=+-_

Roman

Bold Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890 ,./?:;“‘{}()[]\=+-_

1234567890 ,./?:;“‘{}()[]\=+-_

Bold

Black Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890 ,./?:;“‘{}()[]\=+-_

1234567890 ,./?:;“‘{}()[]\=+-_

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Typeface:

Nevis Bold

N

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Nevis bold is the primary font used in the logo designs for the Tater group’s subsidiaries Hitech Mechanical, H.G. Enterprises, Everest Equipments and Akshay Power Devices.

1234567890 ,./?:;“‘{}()[]\=+-_

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Typeface:

Nevis Light Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,./?:;“‘{}()[]\=+-_

Nevis Bold Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,./?:;“‘{}()[]\=+-_

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Nexa bold is the primary and secondary font used in the logo designs for Vishal Trade Links and Vishal Plastocab. It is also used as the secondary fonts for H.G. Enterprises, Hitech Mechanical, Everest Equipments and Akshay Power Devices.

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Subsidiary companies 56 | Tater Corporate Identity Brand Guidelines

Consistent representation of the Tater group’s subsidiary companies is important in maintaining a recognizable brand. By using a standard set of colors, typefaces and communication style, the Tater group’s subsidiary companies are easily recognizable as belonging to the Tater group.

The guidelines covered in this manual should be applied consistently in representing the Tater group and its subsidiaries.

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Corporate materials 64 | Tater Corporate Identity Brand Guidelines

Consistent representation of the Tater group’s subsidiary companies is important in maintaining a recognizable brand. By using a standard set of colors, typefaces and communication style, the Tater group’s subsidiary companies are easily recognizable as belonging to the Tater group. The guidelines covered in this manual should be applied consistently in representing the Tater group and its subsidiaries.

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Business card

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Letter head Tater Corporate Identity Brand Guidelines | 67

Sticker

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Folder

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Small envelope

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Large envelope

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CD Cover

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CD Cover

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T-shirt

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T-shirt

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Cap

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Cap

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Card # 001

B.R. Tater

Er. B.R. Tater Chairman Er. B.R. Tater Valid till Jan 2013 Chairman

P.O.Box: 1446, Koteshwor, Kathmandu, Nepal Tel: +977-1-4600674 / 4601172 | Fax: +977-1-4601146 Email: taterbr@gmail.com | Web: www.tater-group.com

Identity Card

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Tater

Card # 001

B.R.

Er. B.R. Tater Chairman

Valid till Jan 2013 P.O.Box: 1446, Koteshwor, Kathmandu, Nepal Tel: +977-1-4600674 / 4601172 | Fax: +977-1-4601146 Email: taterbr@gmail.com | Web: www.tater-group.com

Identity Card

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Pen / File / Note book 80 | Tater Corporate Identity Brand Guidelines

Bag Tater Corporate Identity Brand Guidelines | 81

Mug / Visiting Card / Pencial / Mobile 82 | Tater Corporate Identity Brand Guidelines

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Mug 84 | Tater Corporate Identity Brand Guidelines

Note Pad Tater Corporate Identity Brand Guidelines | 85

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w w w. t a t e r- g ro u p . c o m

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