2023-24 Rams Club Membership Guide

2023 -2 4 M EM B ERSHIP YEAR

YOU CAN

MAKE A DIFFERENCE

TO CAROLINA STUDENT-ATHLETES!

2023-24 MEMBERSHIP GUDE

TABLE OF CONTENTS 2 4 6 8 10 12 13 14 15 16

You Are Why

Membership Benefits

Membership Levels & Benefits Chart Membership Programs

Carolina Men’s Basketball Tickets and Benefits Carolina Football Tickets and Benefits

Priority Point System, Turn it Blue Ticket Return Referrals

Ways to Give

Other Ways to Support Carolina Student- Athletes Frequently Asked Questions

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YOU ARE WHY Dear Rams Club Members, Thank you for supporting our Tar Heel student-athletes through your annual gifts!

No one fan has the voice to fill a stadium with noise. But when thousands join together, the cheers can change the game.

The same goes for your support through The Rams Club. Whether you give $100 as a Tar Heel level member, at a premium annual giving level, or somewhere in between, you are lending your voice in a way that makes a difference.

Carolina student-athletes feel your impact every day as they represent our University in the classroom and in competition.

You provide scholarship support for more than 500 student-athletes annually and an exceptional athletic and academic experience for over 800 student-athletes.

More importantly, you give student-athletes the opportunity to call themselves Tar Heels. Without you, those Tar Heels could not continue to compete at a championship level while earning a degree from one of the best universities in the nation. Thank you, Rams Club members.

Go Heels!

John Montgomery, Executive Director 2

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MEMBERSHIP BENEFITS Rams Club members enjoy priority access for football and men’s basketball tickets, Born & Bred magazine, car decals, exclusive event invitations, and more! Additionally, all members can enjoy discounts from businesses officially affiliated with The Rams Club through the Heels Deals program.

Each membership level comes with a variety of benefits, and those benefits are highlighted in the chart on the next page. If you are interested in access to season tickets, the chance to purchase gameday parking with your tickets, access to events with Carolina coaches, or other benefits, please check out the benefits chart to find the level best for you. You can always contact The Rams Club at 919.843.2000 or ramsclub@ramsclub.com for more information.

For the most up-to-date list of Heels Deals offered to all members, please visit

RAMSCLUB.COM/HEELSDEALS

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STUDENTATHLETE SUPPORT

2023-24 MEMBERSHIP LEVELS & BENEFITS LEGEND

CHAMPION

$50,000

$28,000

ALLAMERICAN $14,000

COACHES CIRCLE $7,000

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4

4

2

SUPER RAM $4,000

BATTERING RAM $3,500

STRUTTING RAM $2,200

BIG RAM

RAMESES

RAM

TAR HEEL

$1,400

$700

$225

$100

STUDENT RAM* $25

Provide Financial i l SSupport ffor CCarolina li SStudent-Athletes d Honorary Student-Athlete Scholarship Assignment

TICKETS AND PARKING

Priority Access to Purchase Football Season Tickets Qualify to Purchase Football Season Parking Permit** Qualify to Purchase Football Single-Game Parking Permit^ Ticket Priority for Individual Home, Away, and Postseason Games Men’s Basketball Tar Heel Ticket Package# Qualify to Purchase Men’s Basketball Season Tickets Qualify to Purchase Men’s Basketball Season Parking Permit**

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Membership Packet (membership card, car decal, annual gift)

ANNUAL BENEFITS

Heels Deals Discounts Quarterly Born & Bred Magazine Weekly Rams Club Member Updates Football and Men’s Basketball Media Guides Assigned Rams Club Staff Contact Donor Wall Recognition Signature Gift

EVENTS AND HOSPITALITY

Access to Rams Club Patio (pregame football tailgate) Membership Appreciation Events Coaches Circle+ Event Men’s Basketball Pregame Hospitality**% Exclusive Football Gameday Experience Invitation to Scholarship Dinner with Student-Athletes and Coaches Champion+ Event Exclusive Carolina Athletics Experience * Current UNC students only

** Must be a season ticket holder ^ Upon availability in Craige Deck or Bowles Lot

# Includes all home men’s basketball games except for Duke

% All-American members have access for nonconference games only.

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MEMBERSHIP PROGRAMS Explore membership options available for Carolina’s newest alumni to the youngest Tar Heel fans!

THE RAMS CLUB

RECEN

T

GRADS

Once a Tar Heel, always a Tar Heel! Recent Graduates who have received an undergraduate or graduate degree from Carolina within the last five years can join The Rams Club for 50% of the regular membership level* requirements, while receiving the full benefits of their chosen level.

Join today at

RAMSCLUB.COM/RECENTGRADS *This offer is available for any annual giving level excluding Champion and Legend.

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Now that you’re a Tar Heel, it’s time to start acting like one!

For only $25 annually, current Carolina undergraduate and graduate students can join The Student Rams Club and enjoy the full benefits of a Tar Heel ($100) level member while building valuable membership points for future years.

Cheer with us at

RAMSCLUB.COM/STUDENTRAMS

Your voice can ring clear and true cheering on the Tar Heels as a Junior Ram! Tar Heels in grades 9-12 can join the Junior Rams Club for just $35 per year.

Learn more at

RAMSCLUB.COM/JUNIORRAMSCLUB

You’re a Tar Heel born and bred! Join other Carolina kids and cheer on your favorite Tar Heels throughout the year! Kids in the 8th grade or younger can join for just $35 annually.

Sign up your kid at

CAROLINAKIDSCLUB.COM 7

CAROLINA MEN’S BASKETBALL TICKETS AND BENEFITS Season tickets are available for Carolina Men’s Basketball when you endow a scholarship or participate at the Legend, Champion, All-American, Coaches Circle, or Super Ram membership levels.

All members can buy a Tar Heel Ticket Package (a ticket for each game except the Duke game) and request single-game tickets as available in the fall.

To purchase a Tar Heel Ticket Package or single-game tickets, visit

GOHEELS.COM/TICKETS

or call the Carolina Athletics Ticket Office at

919.962.2296

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LEGEND AND CHAMPION MEMBERS • Opportunity to purchase up to four (4) season tickets in premium locations*, which vary on a game-by-game basis OR Option to purchase a 4x4 variable ticket package, providing up to four (4) tickets in premium locations for up to four (4) games • Hospitality before every home game • Eligibility to purchase a parking pass *Historically, Champion members have had access to lower-level and Mezzanine seating.

ALL-AMERICAN MEMBERS • Opportunity to purchase up to four (4) season tickets with seat locations in the lower level for non- conference games and upper level sideline for ACC games • Hospitality before every non-conference home game • Eligibility to purchase a parking pass

SUPER RAM MEMBERS

• Opportunity to purchase up to two (2) season tickets with upper level seat locations

COACHES CIRCLE MEMBERS • Opportunity to purchase up to two (2) season tickets with seat locations in the lower level for the majority of non-conference games and upper level sideline for ACC games • Eligibility to purchase a parking pass 9

CAROLINA FOOTBALL TICKETS AND BENEFITS Rams Club members get first access to the best seats in Kenan Stadium when they purchase season football tickets, as well as priority for individual games at Kenan and postseason games.

To purchase football tickets, visit

GOHEELS.COM/TICKETS

or call the Carolina Athletics Ticket Office at

919.962.2296

PREMIUM SEATING Kenan Stadium features a variety of premium seating options for members to enjoy.

When available, members at the Big Ram level and above can reserve these premium seating areas (often accompanied by food and beverage service) through a seat lease.

To learn more about premium seating in the Blue Zone, including the Concourse Club, Upper Club, Suites, and Touchdown Club, visit

RAMSCLUB.COM/PREMIUMAREAS 10

RAMS CLUB PATIO The Rams Club Patio is the football pregame spot for Rams Club members!

Located on the terrace of the Genome Sciences Building across from Kenan Football Center, the Rams Club Patio opens 2.5 hours before kickoff on all home football game days and closes 30 minutes prior to kick.

The patio is open to all Rams Club members and their immediate family, or three guests. Join us on the patio for pregame fun, music, snacks and drinks. Show your Rams Club membership card for access!

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PRIORITY POINT SYSYEM

TURN IT BLUE TICKET RETURN

Rams Club members can earn Priority Points with each gift and year of membership – points which are used to determine priority for ticket assignments and availability.

The Priority Point System determines seat locations for football, men’s basketball, women’s basketball, baseball, and postseason tournaments.

Have tickets to a football or men’s basketball game you can’t use? Turn It Blue and make sure each seat is filled with a Tar Heel fan! When returning your tickets, your account will be given a non-monetary credit which will increase your Priority Point total. To return tickets for UNC regular-season home games, call 919.843.5761 and leave a message with your name, membership ID number, seat location and the game you wish to turn in. Tickets will be re-issued with a new bar code.

EARN PRIORITY POINTS +1 point for every $100 given

+3 points for every year of membership

+15 points for 10 years of membership, 30 points for 20 years, etc.

TURN IT BLUE PRIORITY POINT CREDIT 30+ days prior to game: 5 points per $100

+2 points for football and men’s basketball season ticket purchases

15-29 days prior to game: 4 points per $100

+Bonus points for referring new members

> 48 hours prior to game: 1 point per $100

+Bonus points for special projects

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5-14 days prior to game: 3 points per $100 2-4 days prior to game: 2 point per $100

REFERRALS Refer a family member or friend who you think should join the team, and earn point credit for recruiting new members!

The Point After Campaign rewards current Rams Club members who recruit a new member to join The Rams Club at any giving level. When the new member communicates the referring member’s name to The Rams Club upon joining, the current member will earn valuable Priority Points. Any active Rams Club member can participate in the Point After Campaign. Only one active member can be awarded point credit per new member.

REFERRAL PRIORITY POINT CREDIT +5 points for every new Student Ram, Tar Heel, Ram, or Rameses member

+10 points for every new Big Ram, Strutting Ram, or Battering Ram member +15 points for every new Super Ram, Coaches Circle, or All-American member

+20 points for every new Champion or Legend member 13

WAYS TO GIVE Rams Club members participate in a variety of ways, including through annual memberships and special gifts to a project or campaign. How they make that gift can vary as well – and several options exist for making a gift of great impact for the student-athletes and ease for the donor.

Give Online Cash Gifts Scheduled Payments Payroll Deductions Stock/Transfer Gifts Matching Gifts Planned Giving

To learn more about how to make a gift, visit

RAMSCLUB.COM/WAYSTOGIVE

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OTHER WAYS TO SUPPORT CAROLINA STUDENT-ATHLETES Rams Club membership is just one of many ways Carolina fans can support current and future Tar Heel student-athletes.

SCHOLARSHIP ENDOWMENT

Donors to the Scholarship Endowment Trust provide critical, long-term support for Carolina’s athletic scholarship program and opportunities for over 500 gifted student-athletes annually to gain a world-class education.

CAPITAL PROJECTS

Rams Club members also play a pivotal role in providing the world-class student-athletes at Carolina with world-class facilities in which to prepare and compete for championships.

SPORT OPERATING ENDOWMENTS

Each sports program at Carolina has its own sports operating endowment. The yield from these endowments is made available to the coach to help meet specific needs not covered in the regular operating budget.

ForevHer TAR HEELS

As we look to chart a course for the next generation of Tar Heel women, you can support them through FORevHER Tar Heels, an initiative to build and inspire a Carolina community that champions and empowers our women student-athletes.

TO LEARN ABOUT ALL THE WAYS TO SUPPORT OUR TAR HEELS, VISIT RAMSCLUB.COM.

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FREQUENTLY ASKED QUESTIONS Rams Club membership is just one of many ways Carolina fans can support current and future Tar Heel student-athletes.

Who can join The Rams Club? Anyone at any age can become a Rams Club member! You do not have to be an alumnus of the University of North Carolina at Chapel Hill.

What if I’m still in school at Carolina or just graduated? The Student Ram Club allows current UNC students to join The Rams Club for only $25 per year. Student Rams receive all the benefits and points a Tar Heel ($100) level member receives and more! The Recent Graduate program allows recent Carolina graduates (within five years of graduation) to join The Rams Club at any level, excluding Champion and Legend, for half of the annual contribution requirement. Learn more about these programs on page 6.

Is my donation tax deductible? Tax law changes at the end of 2017 altered the possible deductibility of gifts that provide seating priority at home athletic events. An explanation of the point system and possible impact on tax deductibility can be found at ramsclub.com/waystogive.

When is my annual fund gift due each year? All membership gifts are due by June 30 to keep your account active and eligible for full member benefits. The membership year runs from July 1-June 30.

Can I transfer my membership? Rams Club memberships cannot be transferred to another person and can only be passed to a spouse.

What is the relationship between The Rams Club and Carolina Athletics? The Rams Club is a non-profit entity with a volunteer board of directors that works with the University of North Carolina Department of Athletics to serve its mission by raising private funds and providing necessary resources to achieve success.

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RAMSCLUB.COM

P.O. Box 2446 • Chapel Hill, NC 27515 919.843.2000 | ramsclub@ramsclub.com @TheRamsClub

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